Generace S

What Generace S does

Generace S (GNRS) is a Prague-headquartered performance and digital marketing agency, founded in 2018 and operating as GNRS s.r.o., a private limited company registered at Korunní 2569/108, Vinohrady, Praha. The firm serves multinational brands and sports organizations across the Czech Republic, the DACH region (Germany, Austria, Switzerland), and broader Europe, with a secondary operational presence in the Karlovy Vary region. Its core team of approximately ten members spans founding, digital strategy, social media, PR, performance marketing, art direction, visual art, motion design, and business intelligence architecture.

GNRS delivers an integrated portfolio of six service pillars: Performance Marketing (PPC and digital campaigns), Social Media Strategies, Data & Analytics, Brand Growth, Digital Execution, and Business Intelligence, supplemented by dedicated Branding, Communication Strategy, and Creativity practices. Differentiated technical capabilities include custom WebGL-based real-time data visualization engines and a scalable architecture framework that syncs live performance data with front-end dashboards; these have been deployed for the Czech Olympic Committee and Coca-Cola interactive installations. The agency is sales-led, with direct outreach and consultative brief submissions via [email protected], and operates a professional services revenue model on a project and retainer basis. Notable enterprise clients include the Czech Olympic Committee, Coca-Cola, Fleysen, and Addicoo Group, and the firm has received a Silver Effie, a SportaLive 1st place award, and a YouTube Button for Olympic Team channel work.

Name

Generace S

Legal name

GNRS s.r.o.

Website

https://gnrs.cz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

GNRS (Generace S) is a Prague-based performance and digital marketing agency serving multinational brands and sports organizations across the Czech Republic, DACH, and broader Europe with integrated performance marketing, branding, data analytics, and proprietary WebGL real-time visualization services.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing branding, performance marketing, social media management, and business intelligence services to brands and sports organizations on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GNRS is a performance and digital marketing agency that helps brands and sports organizations create digital experiences through branding, performance marketing (PPC), social media management, business intelligence, communication strategy, and custom digital/web architecture. Core deliverables include campaign execution, brand identity creation, community management, data-driven analytics, and bespoke WebGL-powered real-time data visualization engines for clients such as the Czech Olympic Committee and Coca-Cola. Services are delivered on a project and retainer basis to multinational and European clients.

Product overview

GNRS (Generace S) is a performance and digital marketing agency operating as a single integrated offering rather than a modular platform. The agency's core portfolio comprises six interconnected service pillars: Performance Marketing (including PPC campaigns), Social Media Strategies, Data & Analytics, Branding, Business Intelligence, and Digital Execution/Kreativa. These services are designed to work together—Branding establishes identity, Performance Marketing and Social Media drive acquisition, while Data & Analytics and Business Intelligence provide the strategic insights that inform all other activities. The agency also delivers specialized capabilities such as real-time data visualization using WebGL engines for sports and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• tetifyminorGTM or Marketing PartnerPartnership for service delivery and creative collaboration. tetify is referenced as a creative partner in GNRS's operational ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huge: Digital experience agency offering strategy, creative, marketing, and technology services to large brands; comparable to GNRS in combining branded digital experiences with performance and data capabilities.
• Dept: European-headquartered digital agency delivering creative, technology, and data-driven marketing across brands; comparable to GNRS in combining branding, performance marketing, and proprietary digital experiences for multinational clients.
• R/GA: Global digital agency known for combining technology, design, and marketing innovation for enterprise clients; comparable to GNRS in delivering technology-enabled branded experiences and digital transformation.
• MediaMonks (Monks): Global digital production and experience agency offering creative content, media, and technology services to enterprise brands; comparable to GNRS in delivering digital experiences and content across European and global markets.
• Jellyfish: Global digital marketing agency spanning performance media, creative, social, and analytics; comparable to GNRS in offering integrated digital marketing with a strong data/BI orientation and multinational client base.
• Isobar: Dentsu-owned digital agency providing strategy, creative, and technology services across markets; comparable to GNRS in its integrated digital marketing model and multinational client base.
• Wpromote: US-based performance marketing agency offering PPC, SEO, social media, and data-driven digital marketing services to enterprise and mid-market clients — directly comparable in service mix (performance marketing + social + data) to GNRS.
• AKQA: WPP-owned digital agency delivering design, technology, and marketing services to global brands; comparable to GNRS in offering integrated digital marketing and experience design for enterprise clients.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu offering advertising, marketing, and digital experience services at much greater scale; comparable to GNRS in service breadth but operates as a multinational incumbent rather than a focused specialist.

Emerging players

• Socialbakers (Emplifi): Czech-founded social media marketing and analytics platform now part of Emplifi; comparable to GNRS in Czech origins and social media/analytics orientation, though operates as a SaaS platform rather than a services agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gnrs.cz
• LinkedInlinkedin.com/company/gnrscz

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generace S