Hobby Farms
Hobby Farms is a privately held US media company (EG Media Investments LLC) that publishes Hobby Farms and Chickens magazines, a digital issue library, podcast, and marketplace serving hobby farmers, backyard poultry keepers, gardeners, and homesteaders via direct-to-consumer subscriptions.
- Company typePrivate
- Founded-
- HeadquartersBoone, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hobby Farms does
Hobby Farms is a privately held US media and publishing company operated under EG Media Investments LLC, focused on the hobby farming, homesteading, and small-scale agriculture lifestyle segment. The company publishes a portfolio of magazine titles headlined by Hobby Farms and Chickens, along with a Digital Issue Library, a bi-weekly Growing Good podcast, an online Marketplace, and a topic-segmented Email Newsletter Hub, all distributed direct-to-consumer through its website at hobbyfarms.com. Content is organized across four primary verticals—Animals, Poultry, Farm & Garden, and Food—covering livestock care, crop cultivation, equipment maintenance, and farm-to-table cooking for hobby farmers and backyard homesteaders.
Hobby Farms firmographics
Firmographics- Name
- Hobby Farms
- Legal name
- EG Media Investments LLC
- Website
- https://hobbyfarms.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hobby Farms is a privately held US media company (EG Media Investments LLC) that publishes Hobby Farms and Chickens magazines, a digital issue library, podcast, and marketplace serving hobby farmers, backyard poultry keepers, gardeners, and homesteaders via direct-to-consumer subscriptions.
- Ownership category
- akta.pro rank
Where Hobby Farms is headquartered
LocationHeadquarters
- HQ city
- Boone
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hobby Farms business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions (Print and Digital): Recurring subscription revenue from Hobby Farms magazine and related publications (Chickens, American Farmhouse Style, Cottages & Bungalows, Atomic Ranch, Horse Illustrated, etc.) offered as print and/or digital editions. Subscriptions range from 6-month to multi-year terms with automatic renewal options.
- Single Issue Sales: One-time purchase revenue from individual magazine issues sold through the website, including current and back issues of Hobby Farms and related special interest publications.
- Combo Subscriptions: Bundled subscription packages allowing customers to combine multiple magazine titles at discounted rates, creating cross-selling opportunities and higher average order values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hobby Farms Print Edition |
| Subscription | Annual | Chickens Print Edition |
| Subscription | Annual | Chickens Digital Edition |
| One time/ perpetual license | Pay-as-you-go | Hobby Farms Single Issue (Print) |
| One time/ perpetual license | Pay-as-you-go | Special Interest Publications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hobby Farms product offering
Product offeringCore offering
Hobby Farms publishes the Hobby Farms magazine (print and digital) and sister title Chickens, along with special interest publications, delivering editorial content on livestock, poultry, gardening, homesteading, and farm-to-table cooking for hobby farmers and homesteaders. The company sells recurring magazine subscriptions, single issues, and bundled combo subscriptions directly through its own website, and supplements editorial coverage with the Growing Good Podcast and a digital issue library. Revenue is generated from consumer subscription fees and individual issue sales.
Product overview
Hobby Farms is a media and publishing company operating a portfolio of magazine titles, digital content platforms, and subscription services focused on hobby farming, homesteading, and small-scale agriculture. The core offerings include Hobby Farms Magazine and Chickens Magazine as the flagship print and digital publications, supplemented by a Digital Issue Library for back issues. The company operates the Growing Good Podcast for editorial audio content and a Marketplace for farm-related merchandise. Additional products include Combo Subscriptions that bundle multiple magazine titles, topic-specific Special Interest Publications (such as Hobby Farm Home, Healing Herbs, Beekeeping 101, and seasonal guides), and an Email Newsletter Hub offering customizable topic preferences for Animals, Poultry, Farm & Garden, and Food content.
Differentiator
Problem solved
Functional benefit
Products and services
- Hobby Farms Magazine Flagship publication of Hobby Farms offering editorial content on livestock, gardening, homesteading, and farm living, available in print and digital subscription formats targeting hobby farmers and homesteaders.
- Chickens Magazine Dedicated publication focused on poultry keeping, chicken breeds, coop building, health, and nutrition for backyard flock owners, available in print and digital editions.
- Digital Issue Library Online archive of digital magazine issues available for purchase or subscriber access, allowing readers to read back issues of Hobby Farms and sister titles electronically.
- Growing Good Podcast Bi-weekly editorial podcast featuring interviews with farmers, homesteaders, and agricultural experts on topics related to sustainable farming, pollinators, and rural living.
- Marketplace Online marketplace operated by Hobby Farms offering farm-related products, merchandise, and specialty publications to hobby farming readers.
- Combo Subscriptions (Make Your Own) Bundled subscription package allowing customers to combine multiple magazine titles (such as Hobby Farms, Chickens, American Farmhouse Style, and Horse Illustrated) at discounted rates, requiring a minimum of two products.
- Special Interest Publications Single-issue special editions covering focused hobby farming and homesteading topics, including Hobby Farm Home, Healing Herbs, Beekeeping 101, Chicken Coops & Playgrounds, Urban Farm, and seasonal publications.
Companies that use Hobby Farms
Customer profileSegments4 records
Ideal customer profiles2 records
Hobby Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hobby Farms partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Hobby Farms competitors and assessment
Company assessmentDirect peers
- Self-Reliance (formerly New Pioneer): Self-sufficiency magazine covering homesteading, food preservation, off-grid living, and hobby farming skills. Closely comparable in editorial positioning, hobby-farmer target audience, and subscription pricing.
- MaryJanesFarm: Farmgirl-inspired lifestyle brand with a print magazine, online content, and product marketplace focused on hobby farming, organic living, and rural lifestyle. Comparable to Hobby Farms in niche positioning and multi-channel monetization.
- Backyard Poultry: A specialized poultry-focused magazine (also Ogden) covering chicken breeds, coop design, flock health, and egg production — directly comparable to Hobby Farms' Chickens magazine and competing for the same backyard keeper audience.
- Mother Earth News: Published by Ogden Publications, Mother Earth News is the leading US magazine on sustainable living, hobby farming, and homesteading — directly comparable to Hobby Farms in audience, content verticals (gardening, livestock, DIY), and subscription business model.
- Acres USA: Focused on organic and sustainable agriculture, Acres USA serves eco-conscious farmers and homesteaders with editorial content and events. Comparable to Hobby Farms in sustainable-farming editorial positioning and DTC subscription distribution.
- Capper's Farmer: Ogden Publications title covering rural lifestyle, hobby farming, gardening, and recipes. Targets the same multi-generational rural and hobbyist reader base as Hobby Farms with comparable content verticals and pricing.
- Countryside & Small Stock Journal: Long-running self-sufficiency and small-scale farming magazine serving hobby farmers and homesteaders. Highly comparable in editorial scope (livestock, gardening, rural skills) and subscription model to Hobby Farms.
- Backwoods Home Magazine: Self-reliance and homesteading publication covering food independence, livestock, gardening, and rural living. Directly comparable audience (aspiring and active homesteaders) and subscription-based business model.
- Grit Magazine: Also an Ogden Publications title, Grit covers rural American lifestyle, hobby farming, and country living. It targets a nearly identical subscriber profile to Hobby Farms and competes in the same DTC subscription channel.
Broad incumbents
- Ogden Publications: Parent publisher of Mother Earth News, Grit, Backyard Poultry, and Capper's Farmer — a larger specialty publishing group operating across multiple hobby-farming and rural-lifestyle titles that directly compete with Hobby Farms in audience and channel.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hobby Farms social profiles
Digital presenceHobby Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hobby Farms leadership team
Management profileNumber of profiles
Profiles2 records
Hobby Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hobby Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hobby Farms
What does Hobby Farms do?
Hobby Farms publishes the Hobby Farms magazine (print and digital) and sister title Chickens, along with special interest publications, delivering editorial content on livestock, poultry, gardening, homesteading, and farm-to-table cooking for hobby farmers and homesteaders. The company sells recurring magazine subscriptions, single issues, and bundled combo subscriptions directly through its own website, and supplements editorial coverage with the Growing Good Podcast and a digital issue library. Revenue is generated from consumer subscription fees and individual issue sales.
Is Hobby Farms a public or private company?
Hobby Farms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hobby Farms founded?
Hobby Farms was founded in -1. It employs 51 to 100 people.
Where is Hobby Farms based?
Hobby Farms is headquartered in Boone, United States, in the North America region.
How does Hobby Farms make money?
Three revenue lines are on record. Magazine Subscriptions (Print and Digital) is the primary driver. The others are single Issue Sales and combo Subscriptions.
Who are Hobby Farms's main competitors?
Direct peers on record are Self-Reliance (formerly New Pioneer), MaryJanesFarm, Backyard Poultry, Mother Earth News, Acres USA, Capper's Farmer, Countryside & Small Stock Journal, Backwoods Home Magazine and Grit Magazine. Ogden Publications is listed as a broad incumbent.
Does Hobby Farms have an API?
No public API is recorded for Hobby Farms.