What Capper’s Farmer does

Capper's Farmer is a digital publication brand that shares editorial content on farming, homesteading, and rural living, including recipes, DIY project guides, and nostalgic American heritage articles. Operated as a DBA of Ogden Publications, Inc. and headquartered in Topeka, Kansas, the brand serves individual readers (homesteaders, home cooks, and yard/garden enthusiasts) through a free ad-supported website (cappersfarmer.com) organized into categories such as Farm & Home, Yard & Garden, Food & Entertaining, DIY Projects, and Humor & Nostalgia. The technical footprint is a standard web-based digital publication platform with no disclosed proprietary technology, mobile apps, or APIs.

The business is part of a multi-title Ogden Publications portfolio that includes sister publications GRIT Magazine and Mother Earth News; the titles share a YouTube channel (MotherEarthNewsMag), cross-promote through giveaways, and link to a common e-commerce backbone (store.cappersfarmer.com and store.motherearthnews.com). Revenue is generated through four streams: recurring print/digital magazine subscriptions (largely routed through the sister GRIT subscription funnel), e-commerce sales of books and homesteading merchandise, advertising and sponsored content sold via Ogden Publications' marketing solutions, and affiliate/referral income from an insurance services partnership (cappersinsurance.com) targeted at rural property and farm owners. Go-to-market is content-led, leveraging organic social on Facebook and Pinterest plus the shared YouTube presence, with no disclosed paid acquisition or enterprise sales motion.

Name

Capper’s Farmer

Legal name

Ogden Publications, Inc.

Website

https://cappersfarmer.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Capper's Farmer is a digital publication brand under Ogden Publications that provides free recipes, DIY guides, and nostalgic rural-living content to homesteaders, home cooks, and yard-and-garden enthusiasts across its website and sister-publication network.

Ownership category

akta.pro rank

Product category

Lifestyle Media & Publishing — Rural Living and Homesteading

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Homesteading content publication
• Rural lifestyle magazine
• Traditional farming guides
• Homemade recipes collection
• Diy rural projects

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Capper's Farmer generates revenue through print and digital magazine subscriptions, with links to subscribe pages and sister publication GRIT Magazine subscriptions.
2. E-commerce Store: The site operates an online store (store.cappersfarmer.com) selling books, publications, and related products. Additional store links to Mother Earth News store.
3. Advertising and Sponsorships: The publication generates advertising revenue through its website and publishes sponsored content. Links to 'Advertise With Us' and Ogden Publications marketing solutions.
4. Insurance Services: Referral revenue from insurance services at cappersinsurance.com, linking readers to insurance providers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Capper's Farmer publishes a digital content platform delivering articles, recipes, DIY guides, and gardening and homesteading tips to readers interested in traditional rural American living. The brand also supports a sister magazine subscription (GRIT Magazine) and operates an e-commerce store selling related publications and homesteading products, alongside affiliate-linked insurance services.

Product overview

Capper's Farmer is a digital publication platform providing content focused on traditional farm living, home skills, and rural lifestyle. The platform includes the main Capper's Farmer website featuring articles, recipes, and guides across categories including Farm & Home, Yard & Garden, Food & Entertaining, and DIY Projects. The sister publication GRIT Magazine complements the content with additional rural living insights. The platform also offers e-commerce through its store, insurance services, and periodic giveaways. The core offering centers on curated content from contributors and reader submissions covering homesteading skills, traditional recipes, and nostalgic American rural life.

Differentiator

Problem solved

Functional benefit

Products and services

• Capper's Farmer Website A free digital publication website offering articles, recipes, DIY guides, and homesteading content across the categories Farm & Home, Yard & Garden, Food & Entertaining, DIY Projects, and Humor & Nostalgia, targeted at homesteaders and rural living enthusiasts.
• Recipes Collection A curated collection of recipes including baked goods, holiday dishes, comfort food, food preservation recipes (e.g., canned pickles, low-sugar jam), and traditional family recipes shared by contributors and readers.
• Capper's Farmer Store An e-commerce store offering books, publications, and merchandise related to homesteading, farming, and traditional skills for individual consumers.
• GRIT Magazine Subscription Sister publication GRIT Magazine offering insights on livestock, gardening, food preservation, and homesteading skills, distributed via print and digital subscriptions cross-promoted through Capper's Farmer.
• Cappers Insurance Services Insurance products and services promoted as an affiliate referral through the Capper's Farmer website for rural property and farm owners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ogden Publications, Inc.coreOthersCapper's Farmer is owned and published by Ogden Publications, Inc., headquartered in Topeka, Kansas. Ogden Publications also publishes sister magazines GRIT Magazine and Mother Earth News, with shared digital platforms and marketing solutions.
• GRIT MagazinecoreGTM or Marketing PartnerGRIT Magazine is a sister publication under the Ogden Publications umbrella. Capper's Farmer cross-promotes with GRIT through shared giveaways page (grit.com/giveaways/), subscription offers, and similar target audiences interested in rural living.
• Mother Earth NewscoreGTM or Marketing PartnerMother Earth News is another sister publication in the Ogden Publications family. Capper's Farmer shares the same YouTube channel (youtube.com/user/MotherEarthNewsMag) and links to the Mother Earth News store (store.motherearthnews.com) for additional products and subscriptions.
• Cappers Insurance (cappersinsurance.com)minorChannel Partner/ Reseller/ DistributorInsurance referral partnership linking readers to insurance services through the website footer. The site features an 'Insurance' navigation link to cappersinsurance.com.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Better Homes & Gardens: Mass-market Meredith/Dotdash brand covering home, garden, food, and DIY. Overlaps with Capper's Farmer on Yard & Garden and DIY content but serves a much broader mainstream audience at significantly larger scale; overlaps on gardening/diy ad spend and reader attention.
• Taste of Home: Reader-submitted recipes and home cooking publication serving a mass-market audience of home cooks. Comparable on the Food & Entertaining/recipes vertical and reader persona (traditional home cooks), though at much larger scale and broader demographic reach.
• Old Farmer's Almanac: Long-established publication covering weather, gardening, astronomy, and rural lore with a much larger historical audience. Overlaps with Capper's Farmer on gardening and rural lifestyle content but operates at significantly greater scale and brand recognition across a wider rural readership.

Direct peers

• Hobby Farms: Magazine and digital publication serving small-scale and hobby farmers with content on livestock, crops, and rural living. Comparable niche audience, editorial focus, and magazine-plus-website monetization model aimed at the homesteading/rural lifestyle reader Capper's Farmer targets.
• GRIT Magazine: Sister publication under Ogden Publications covering rural living, livestock, gardening, food preservation, and homesteading skills. Direct peer because it serves the same reader persona with substantially overlapping content categories and shared distribution, e-commerce, and giveaways infrastructure.
• Mother Earth News: Flagship Ogden Publications title covering sustainable living, homesteading, organic gardening, and DIY projects. Highly comparable audience, content verticals, and monetization model (subscriptions, store, events), and shares the YouTube channel and e-commerce platform with Capper's Farmer.
• Countryside & Small Stock Journal: Magazine and website covering small-scale farming, livestock, gardening, and homesteading skills. Directly comparable niche readership, content categories, and content-led GTM targeting self-sufficiency-oriented rural readers.
• Backwoods Home Magazine: Independent publication focused on self-sufficiency, homesteading, food preservation, and rural DIY skills. Comparable target audience of homesteaders and rural lifestyle enthusiasts, with similar subscription and content-led monetization approach.

Emerging players

• Mary Jane's Farm: Magazine and farm-stay brand focused on organic farm living, homesteading, and rural women's lifestyle. Comparable niche audience and editorial positioning around traditional rural skills, though smaller in scale than Capper's Farmer and structured around a physical farm destination as well.
• Acres U.S.A. Publisher focused on ecological and sustainable agriculture, with books, events, and a magazine serving commercial-scale organic and regenerative farmers. Comparable editorial depth on farming and rural living but skews toward professional/agricultural readers rather than Capper's Farmer's homestead hobbyist base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/MotherEarthNewsMag
• Facebookfacebook.com/CappersFarmer
• Pinterestpinterest.com/cappersfarmer
• Xx.com/CappersFarmer
• LinkedInlinkedin.com/company/cappers-farmer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capper’s Farmer