What Velvix does

Velvix is a developer of slot game software and hardware for the casino gaming industry, operating as a subsidiary of Taiwan-based conglomerate XSGroup. The company offers an integrated product portfolio spanning proprietary cabinet hardware — notably the flagship CurlX, a premium slot cabinet featuring a 43-inch C-curve 4K display with touch-screen functionality, virtual programmable button deck, wireless device charging, and edge-lighting effects — alongside a library of link progressive and standalone slot game titles. Its content portfolio includes themed games across Asian, Halloween, Egyptian, sci-fi, and classic genres, with notable franchises such as Bao Bao King (Chinese zodiac-themed with a proprietary Battle Feature enabling player-vs-player competition), the Fortune Bay five-title linked-progressive series, and the Heart Frenzy link series. Game mechanics span 243-ways formats, Hold & Spin, jackpot pick bonuses, and choice-driven bonus features, with BMM Test Labs regulatory approvals across multiple Class III titles for the U.S. market.

Velvix's primary customer segments are tribal and commercial casino operators in North America, with a concentration of placements in California (Rolling Hills, Chumash, Fantasy Springs, Hard Rock Sacramento, Chicken Ranch) and Oklahoma (Comanche Nation). The company has expanded into APAC via a distribution partnership with Max Fair Group covering the Philippines and Vietnam, and into online gaming through a distribution agreement with ODDSworks covering eight regulated North American and Latin American markets. Go-to-market is enterprise field sales supplemented by regional channel partners, with major trade shows (G2E Las Vegas, IGA, NIGA, OIGA) serving as primary customer acquisition channels.

Velvix's business model combines hardware sales (CurlX cabinet units), software licensing (per-placement or per-unit game licensing fees), and managed services (link progressive jackpot systems with shared pool mechanics). Pricing is not publicly disclosed and is negotiated individually based on placement terms, unit count, and market. Operations span three offices — El Segundo, California (North American headquarters), Macquarie Park, Australia (game design R&D studio), and Taichung City, Taiwan (XSGroup parent entity) — with 51–100 employees. The company has no external institutional funding rounds disclosed, operating as a privately held subsidiary backed by XSGroup.

Name

Velvix

Legal name

XSGames Limited

Website

https://velvix.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Velvix is a developer of slot game software and hardware for casino operators, offering proprietary CurlX cabinets and link progressive/standalone game titles. A subsidiary of Taiwan-based XSGroup, the company primarily serves North American tribal and commercial casinos with an expanding APAC and online distribution presence.

Ownership category

akta.pro rank

Product category

Casino Gaming Equipment

NAICS

Gambling Industries (7132)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industry

Slot & VLT Cabinets, Components & Conversion Kits (MPAEANAD)

Keywords

• Slot game software
• Gaming cabinets
• Link progressive jackpots
• Casino gaming hardware
• Electronic gaming machines

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Slot Machine Hardware Sales: Velvix sells proprietary CurlX gaming cabinets to casino operators. The cabinet features advanced display technology (43-inch curved 4K screen), virtual button decks, and premium aesthetics designed to attract players.
2. Slot Game Software Licensing: Velvix licenses its proprietary slot game content (standalone and link progressive titles) to casino operators. Games are installed on Velvix or compatible hardware and generate revenue through game placement agreements.
3. Link Progressive Jackpot Systems: Velvix operates linked progressive jackpot systems across multiple machines and properties, with jackpot pools accumulating from gameplay. Operators benefit from increased player engagement while Velvix earns through the system.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Velvix develops and manufactures slot game software and proprietary gaming cabinets for the casino industry. The company offers both link progressive and standalone slot game titles that run on its flagship CurlX cabinet (43-inch C-curve 4K display). Velvix licenses game content to tribal and commercial casino operators across North America, APAC, and Latin America, and operates linked progressive jackpot systems connecting machines across properties.

Product overview

Velvix is a slot game software and hardware developer and manufacturer offering both link progressive and standalone slot game products for casino operators. The company provides an integrated solution combining proprietary cabinet hardware (CurlX flagship curved-screen cabinet in 4K) with a library of themed slot content. Product portfolio includes: CurlX cabinet (flagship hardware), Fortune Bay linked-progressive series (five-title family-style link product with shared signage), Bao Bao King link progressive series (Chinese zodiac-themed with Battle Feature community mechanics), Heart Frenzy link series, and numerous standalone slot titles (Scorching Million, Screaming Mansion, Frankee Lab, Tropic Paradise Keno, Show Me The Piggy Deluxe, Outback Adventure, Rooster Keno, and Asian-themed games like Five Blessings, Blessing Lion, Dragon's Origin, Bao Bao King Prosperity). The company operates from Los Angeles, California with APAC operations in Australia and Taiwan, and distributes through partners including Max Fair Group (Philippines) and ODDSworks (online distribution). Velvix serves tribal and commercial casino operators across North America, APAC, and Latin America markets.

Differentiator

Problem solved

Functional benefit

Brands

• Fortune Bay: Velvix's flagship linked-progressive series featuring five brand-new game titles designed as a family-style link product with cohesive theming and gameplay.
• Heart Frenzy
• Bao Bao King
• CurlX

Products and services

• CurlX Gaming Cabinet Flagship 43-inch C-curve 4K display gaming cabinet with touch-screen functionality, virtual programmable button deck, wireless device charging, and 27-inch HD topper. Designed for cinematic player experience with edge-lighting effects. Sold to casino operators for floor deployment.
• Fortune Bay Link Progressive Series Five-title linked-progressive series with cohesive family-style branding, shared jackpot mechanics, end cap and carousel signage. Designed to attract players with variety within a single series while maintaining familiar gameplay flow. Licensed to casino operators.
• Bao Bao King Link Progressive Series Link progressive game series themed on Chinese zodiac (Dragon, Phoenix, Tortoise, Tiger variants) featuring unique Battle Feature that enables player-versus-player competition for credit prizes. Multiple jackpot levels with community engagement mechanics. Licensed to casino operators.
• Heart Frenzy Link Series Link product line with evolving titles featuring fresh themes, engaging bonus mechanics, and math profiles tailored to various floor strategies. Licensed to casino operators.
• Stellar Phoenix 243-ways choice-driven slot featuring radiant visuals, Stack Up Bonus, Free Games, and Jackpot Pick Bonus. Four jackpot levels with high volatility. Part of Fortune Bay Link series.
• Five Blessings Asian-inspired 243-ways slot with four jackpot levels, Select Game Feature allowing player choice between Free Games or Stack Up Bonus, and Jackpot Pick Bonus. Part of Fortune Bay Link series.
• Blessing Lion Asian-inspired 243-ways slot with four jackpot levels, bold visuals, and dynamic bonus action. Features Select Game Feature and Jackpot Pick Bonus. Part of Fortune Bay Link series.
• Bao Bao King Prosperity Hold & Spin slot featuring 25-line layout, Lucky 8 Feature with multipliers up to 50x, and Jackpot Bonus when filling all eight positions. Traditional Asian-themed title.
• Dragon's Origin 243-ways Asian legend-themed slot with commanding visuals and bold gameplay mechanics. Part of Fortune Bay Link series.
• Scorching Million High-volatility slot featuring famous red screen bonus with random Free Spin Alert, volcano symbol collection mechanics with guaranteed wins and jackpot opportunities.
• Screaming Mansion Halloween-themed 243-ways slot with haunted mansion bonus (bat collection leading to Grand Jackpot climb) and graveyard bonus (up to 100x bet per spin). Two unique bonus features.
• Frankee Lab Sci-fi horror-themed Class III standalone slot featuring Factory Bonus with multipliers up to 15x, cloning device feature on middle reel, and purple box symbols awarding credits up to 50x bet or GRAND jackpot.
• Tropic Paradise Keno Premium Keno-themed slot with tropical jungle graphics featuring Wheel of Paradise bonus (up to 50x multiplier), mystery standalone jackpot, and dynamic weather background effects. Exclusive to CurlX cabinet.
• Show Me The Piggy Deluxe Slot game featuring Velvix-themed dice for pig-fattening mechanics, Free Games with Lucky Wheel for Grand Jackpot. Enhanced sequel to original Show Me The Piggy.
• Outback Adventure Australian-themed slot featuring character selection, Winning Trail feature with Aussie road sign symbols, minimum six free spins with retrigger potential, guaranteed credit wins with multipliers.
• Rooster Treasure Keno

Quantifiable outcome

• Three consecutive Slot of the Year nominations (2022, 2023, 2024) at Global Gaming Awards Las Vegas

Named customers7 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Delta GamingminorChannel Partner/ Reseller/ Distributor · 18 June 2026Delta Gaming represents Velvix at OIGA 2026 (July 20-22, 2026 at Oklahoma City Convention Center). The Delta Gaming team will showcase Velvix's newest titles and latest additions to the Velvix game portfolio at their Booth #834.
• Max Fair GroupcoreChannel Partner/ Reseller/ Distributor · 4 January 2024Velvix signed partnership agreement with Max Fair Group, a gaming technology firm based in The Philippines with offices in Asia and Latin America. Max Fair handles distribution for Velvix in The Philippines, launching Velvix slot game products including BaoBao King, House of Happiness, and Blooming Penzai. Both link and standalone products will be offered. Initial focus on integrated resorts in The Philippines with Vietnam on the roadmap for future expansion.
• ODDSworkscoreTechnology or Integration · 15 November 2023Velvix signed agreement to distribute its slot gaming content online with ODDSworks, Inc., a North American leader in remote gaming server technology. Velvix's land-based game content will be offered online through ODDSworks' BETguard Remote Game Server in key North American markets including New Jersey, Pennsylvania, West Virginia, Connecticut, and Quebec. Additional markets include Ontario, Mexico, and Columbia. Launch title is Forgotten Treasures.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Everi Holdings: Slot machine manufacturer and casino fintech operator serving U.S. tribal and commercial operators with both gaming equipment and back-office products. Comparable to Velvix in the slot content/hardware layer while operating a broader dual-product portfolio.
• Konami Gaming: U.S.-based subsidiary of Konami that manufactures Class III slot machines and casino management systems. Directly comparable to Velvix for slot hardware, game content, and targeted placements in the tribal gaming segment.
• Aristocrat Leisure Limited: Global slot machine and casino content giant that develops EGM cabinets, slot games, and link progressives. Directly comparable to Velvix as a vertically integrated slot studio; Velvix's VP Amy Jiang previously held an Alliance Manager role at Aristocrat, underscoring the comparable product set.
• Ainsworth Game Technology: Australia-based slot machine manufacturer producing EGM cabinets and slot game content, with strong APAC presence. Directly comparable to Velvix as a mid-sized EGM studio with shared Australian R&D footprint; Velvix's Director of Game Design previously worked at Ainsworth, signaling tight competitive overlap in game design approach.
• AGS (PlayAGS): U.S. EGM manufacturer offering slot cabinets, games, and table products targeting regional and tribal casino operators. Closely comparable to Velvix's product scope and go-to-market focus on tribal and commercial regional casinos, particularly across North America.

Broad incumbents

• Scientific Games: Established slot machine and lottery manufacturer with a long-standing EGM product line. Comparable to Velvix's slot cabinet and game business but operates as a broad U.S./global incumbent across gaming, lottery, and sports betting.
• Light & Wonder: Large U.S. gaming conglomerate with a major slot content and cabinet portfolio (post-Scientific Games acquisition). Overlaps with Velvix's slot game and cabinet business but operates at vastly broader scale across iGaming platform, table products, and lottery.
• International Game Technology (IGT): Global slot machine and lottery leader with broad EGM cabinets, slot content library, and casino systems. Comparable to Velvix for slot hardware and games, but IGT's scale and product breadth make it a wide-incumbent competitor in every category where Velvix operates.

Emerging players

• Gaming Arts: Smaller U.S.-based EGM developer producing Class II and Class III slot cabinets and games for regional and tribal operators. Directly comparable in target segment and product category to Velvix, with similar sub-scale dynamics relative to the largest incumbents.

Regional players

• Merkur Gaming: European-headquartered slot machine and casino equipment manufacturer with a growing presence in Latin America and selective U.S. markets. Comparable to Velvix as a regional slot and EGM supplier expanding into new geographic channels, primarily operating outside North America.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOR-A8jham5Pm8C2cxBTwGw/about
• LinkedInlinkedin.com/company/velvix

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velvix