Tile and Bath

What Tile and Bath does

Carrelage et Bain, operating commercially as Tile and Bath, is a privately held French specialty retailer of tiles (carrelage) and bathroom products. Its core offer spans ceramic and porcelain floor and wall tiles across a wide range of aesthetic effects (wood, stone, concrete, marble, cement, travertine, terrazzo, metro, zellige, mosaic), complemented by bathroom furniture, vanities, sinks, mirrors, faucets, shower enclosures, and accessories. Revenue is generated through one-time product sales distributed across a network of 55+ physical showrooms in France (operated under the umbrella brand and regional sub-brands such as Carrelia, Décomat, Esprit Carrelage, Hodelia, Vilvert Carrelage, Solmur, Ceramic House, AB Carrelages Aquitaine, Carrelage Climent, and Carrelage Audois) and an e-commerce storefront at carrelage-bain.fr, supplemented by Click & Collect and home delivery services.

The business operates a hybrid sales-led, omnichannel go-to-market combining in-store expert consultation with online browsing and ordering, a 3D bathroom visualization tool, video consultations, and sample ordering. Customer segments center on individual homeowners undertaking renovation or new construction (primary), trade professionals such as architects, tilers, and builders, and commercial clients including hotels, restaurants, and offices. Pricing is per-square-meter for tiles (roughly €35–€80/m² in the standard range, with artisanal items priced higher per unit) and per-unit/per-linear-meter for ancillary products, billed pay-as-you-go. Marketing is content-driven, using a blog, seasonal trend catalogs, social media (Instagram, Facebook, YouTube, Pinterest), in-store inspiration displays, and earned media coverage.

No proprietary technology platform, AI/ML capability, mobile app, API, or patent portfolio is disclosed; the digital stack is composed of standard e-commerce, payment (carte bancaire, virement, Apple Pay), live chat (Chaport), and partner service (Kelkun) integrations, with GDPR-compliant data handling. The company received the Prix du Distributeur Français 2022 from the Confédération des Industries de la Céramique Italienne. No venture capital, private equity, subsidiaries, or publicly disclosed financials are present in the available data.

Name

Tile and Bath

Legal name

Carrelage et Bain

Website

https://carrelage-bain.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Carrelage et Bain is a privately held French specialty retailer of tiles and bathroom products, selling through 55+ showrooms across France and an e-commerce site to individual homeowners, trade professionals, and commercial clients.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Tile retail
• Bathroom fixtures
• Ceramic tiles
• Bathroom furniture
• Home improvement retail

Headquarters

HQ city

Montélimar

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tile and Bathroom Product Sales: Revenue generated from the sale of tiles (carrelage), bathroom furniture, fixtures, and accessories through retail stores and e-commerce channel. Products include wall tiles, floor tiles, bathroom furniture, sinks, showers, bathtubs, and fittings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tile and Bath (Carrelage et Bain) is a French specialty retailer that sells ceramic and porcelain tiles plus complete bathroom furnishings (furniture, sinks, faucets, shower systems, and accessories) to individual homeowners, trade professionals, and commercial clients. Products are offered both in-store through 55+ showrooms across France and online at carrelage-bain.fr, supported by Click & Collect, home delivery, sample ordering, and a 3D bathroom design tool.

Product overview

Tile and Bath (Carrelage et Bain) operates as a multi-channel specialty retailer offering an extensive portfolio of tiling and bathroom products through a network of 55+ physical stores across France combined with a comprehensive e-commerce platform. The core product line centers on ceramic and porcelain tiles available in diverse aesthetic effects (wood, stone, concrete, marble, cement, travertine, terrazzo, zellige, metro, and mosaic patterns), complemented by complete bathroom furniture collections including sinks, vanities, mirrors, storage, faucets, and shower systems. The product offering is unified through integrated services including a 3D bathroom design tool, Click & Collect fulfillment, home delivery, and sample ordering, creating a cohesive omnichannel purchasing experience for both residential and professional customers undertaking renovation or new construction projects.

Differentiator

Problem solved

Functional benefit

Brands

• Carrelia: Regional store brand operating under the Carrelage et Bain network in locations including Aubenas, Beausemblant, Crest, Davezieux, Montélimar Nord, Montélimar Sud, and Valence
• Décomat
• Esprit Carrelage
• Hodelia
• Vilvert Carrelage
• Solmur
• Ceramic House
• AB Carrelages Aquitaine
• Carrelage Climent
• Carrelage Audois

Products and services

• Carrelage (Tiling) Wide range of ceramic and porcelain tiles for floors and walls, available in various effects including wood, stone, concrete, marble, cement, travertine, terrazzo, and metal finishes, sold to individual homeowners, trade professionals, and commercial clients.
• Mobilier de salle de bain (Bathroom Furniture) Complete bathroom furniture including cabinets, vanity units, sinks (vasques), mirrors, and storage solutions for bathroom interiors, for individual homeowners and trade customers.
• Vasques et lavabos (Sinks & Washbasins) Bathroom sinks and washbasins available in various styles including vessel sinks, built-in basins, and countertop designs.
• Robineterie de salle de bain (Bathroom Faucets & Fixtures) Bathroom faucets and fixtures including mixer taps, shower systems, and accessories in various finishes.
• Espace douche (Shower Solutions) Complete shower solutions including shower enclosures (parois), shower trays (receveurs), and shower systems for bathroom installations.
• Click & Collect Free in-store pickup service allowing customers to order online and collect purchases at one of 55+ showrooms across France.
• Ma salle de bain en 3D (3D Bathroom Visualization) 3D bathroom visualization tool allowing customers to design and preview their bathroom projects before purchasing products.
• Livraison à domicile (Home Delivery) Home delivery service for orders, particularly suited for large-volume purchases or specific orders across France.
• Demande d'échantillons (Sample Ordering) Sample ordering service allowing customers to request physical tile samples to evaluate colors, textures, and finishes before committing to purchase.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Saint Maclou: French specialty retailer of flooring and wall coverings with a national store network and design services. Directly comparable as a French specialty tile/flooring retailer serving renovation consumers with expert in-store advice.
• Topps Tiles: UK's largest specialty tile retailer with ~300 stores, omnichannel model, and trade-professional focus. Closely comparable business model — tile-specialty retail with showrooms, trade accounts, and design services — though operating in the UK rather than France.
• Espace Aubade: French kitchen and bathroom showroom network with showrooms across France offering tiles, sanitaryware, and bathroom furniture with in-store consultation. Closely comparable in product mix, customer base (homeowners + trade), and showroom-led go-to-market.

Others

• Point.P: Saint-Gobain's French building materials distribution network serving trade professionals with tiles, sanitaryware, and construction products. Comparable on trade-pro distribution model and product mix, though primarily a building-materials distributor rather than consumer-facing showroom operator.
• Marazzi Group: Major Italian ceramic tile manufacturer and supplier to French distributors. Comparable as a key upstream supplier to Carrelage et Bain's assortment and indirectly relevant through the Italian ceramic supply chain highlighted by the 2022 distributor award.

Broad incumbents

• Lapeyre: French home renovation specialist (windows, doors, bathrooms, interiors) with national showroom presence. Comparable as a French specialist serving renovation projects with in-store consultation, though with a broader product portfolio.
• Bricomarché: French independent-affiliated DIY chain offering tiles, bathroom products, and renovation supplies to consumers and trade. Comparable as a competing French channel for tile/bath purchases, though broader in assortment and price-positioned.
• Brico Dépôt: French discount home improvement chain (Kingfisher) competing on price across tiles, bathroom fittings, and renovation supplies. Overlaps with Carrelage et Bain on commodity tile SKUs and pro segment.
• Castorama: Major French DIY big-box chain (Kingfisher group) offering tiles, bathroom fittings, and renovation products. Competes for the same renovation customers but as a broad-line DIY incumbent rather than a tile/bath specialist.
• Leroy Merlin: France's largest home improvement big-box retailer, selling tiles, bathroom products, and renovation supplies across a nationwide footprint. Comparable as a primary competitor and market setter on price and assortment, though broader in scope than Carrelage et Bain's specialty focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4WktNFO01zL-zVp51IITbA
• Facebookfacebook.com/CarrelageEtBain
• Instagraminstagram.com/carrelage_et_bain
• Pinterestpinterest.fr/CarrelageEtBain
• Xx.com/CarrelageEtBain
• LinkedInlinkedin.com/company/carrelage-et-bain

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tile and Bath