Agrascout

What Agrascout does

AgraScout is a mobile crop scouting application operated by Neucadia, LLC, an Arizona-incorporated LLC with offices in Oro Valley, Arizona and Michigan. Founded in 2013 by a team of agronomists, systems analysts, and crop scouts, the platform enables field-level scouting of pests, weeds, and diseases, captures georeferenced images, attaches product recommendations, and delivers scouting reports to growers in near real time. Core features include Fields Nearby (GPS-based discovery of customer fields), Trav View (aggregated US pest migration mapping), Recent Activity (a live feed of incoming scouting reports), a curated database of 300+ pests across 40 crops, and integration with Google Maps for field navigation. The product is delivered as native apps on iOS and Android and as a browser-based web application (v2.agrascout.com), with cloud-based cross-device synchronization.

AgraScout monetizes through a multi-tier pricing structure: a free tier with all premium features except boundary and report sharing, a $50-per-user lifetime premium tier, and an enterprise annual license at $2,500 per location for up to 16 users. Historically the company also charged 47 cents per scouted acre with early-signup discounts. Primary customers are agricultural retailers employing scouts and agronomists to service grower accounts; secondary users include independent agronomists, crop scouts, family farms, and university students, professors, and extension agents (the latter group accesses the platform for free). Distribution combines self-serve mobile app store and web signups with direct enterprise sales targeting multi-location agricultural retailers. As of April 2017, the platform reported an active user base across 15 US states and 5 countries.

The company is privately held under Neucadia, LLC with no disclosed external institutional funding and no reported revenue figures. Leadership comprises CEO and co-founder Grady McCrackin, CFO Frank Rosenbaum, Director of Sales and Marketing Brandon Warner, and Director of Design and Development Jamison Sheppard. AgraScout holds a registered trademark and integrates with Google Maps for navigation and Authorize.net and PayPal for payments; no public API or third-party integrations beyond these are offered.

Name

Agrascout

Legal name

Neucadia, LLC

Website

https://agrascout.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

AgraScout, operated by Neucadia, LLC, is a mobile and cloud-based crop scouting platform that lets agricultural retailers, agronomists, and crop scouts record pest findings, map fields, and deliver georeferenced scouting reports and product recommendations to growers.

Ownership category

akta.pro rank

Product category

Agricultural Scouting Software

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI)

akta.pro secondary industry

Crop Scouting & Field Monitoring Services (AFACABAD)

Keywords

• Crop scouting software
• Agricultural pest tracking
• Field scouting app
• Precision agriculture tools
• Agronomy data management

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Annual Software License: Annual per-location subscription for up to 16 users at $2,500 per location. Includes unlimited use of the AgraScout system. Non-refundable annual fee.
2. Per-User Lifetime Fee: Business premium version available for $50 lifetime fee per user with additional costs for personalized data importing and training.
3. Usage-Based (Historical): Pay-as-you-scout model at 47 cents per scouted acre. Customers only billed for fields actually scouted. Fields can be re-scouted for free for rest of year after initial scouting.
4. Freemium Tier: Free version with all features except boundary and report sharing. Designed to add value to agribusiness and expand user base.
5. Specialty Services: Additional services such as importing shape files, charged on case-by-case basis at hourly rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AgraScout is a cloud-based mobile and web crop scouting application that lets agricultural scouts, agronomists, and retailers record pest findings, attach georeferenced images, generate scouting reports, and deliver product recommendations to growers in real time. The platform includes a pest database covering 40 crops and 300+ pests, GPS-based field discovery (Fields Nearby), aggregated nationwide pest migration mapping (Trav View), and a real-time activity feed of incoming reports across an organization.

Product overview

AgraScout is a single, unified mobile crop scouting application built on a cloud platform with companion apps for iOS and Android. The core AgraScout application provides field scouting, report generation, and pest tracking capabilities. Key integrated features include Fields Nearby (location-based field discovery), Trav View (aggregated pest mapping across the US), Recent Activity (live scouting report feed), Scheduling (scouting calendar), Image Capture (georeferenced photos), Directions (Google Maps navigation to fields), Field Mapping (draw/import boundaries), Email/Print Reports (automated report delivery), Pest Database (250+ pests across 40 crops), and Product Recommendations (recommendation attachments). The product is designed for agricultural retailers, agronomists, and crop scouts to facilitate communication between field scouts and growers.

Differentiator

Problem solved

Functional benefit

Products and services

• AgraScout Cloud-based crop scouting platform available as native iOS and Android apps and a browser-based web application. Enables agricultural retailers, agronomists, crop scouts, and individual farmers to walk fields, log pest findings with georeferenced images, generate reports, attach product recommendations, and push results to growers in real time. Includes Trav View pest migration mapping, Fields Nearby GPS field discovery, a Recent Activity real-time feed, scheduling, a 40-crop/300+ pest database, field mapping, Google Maps directions, and email/print reports.

Quantifiable outcome

• 100% increase in scouting efficiency (doubled fields scouted per day)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Granular (Corteva): Corteva-owned farm management software for agronomists and retailers, including field planning, scouting, and recommendations. Competes with AgraScout for the same agricultural retailer and agronomist buyer, with deeper financial and operational modules.
• Farmers Edge: Public-traded (formerly) digital agriculture platform combining field sensors, satellite imagery, and farm management software. Overlaps with AgraScout's retailer-facing field-data capture and scouting workflow.
• Climate FieldView (Bayer): Bayer-owned digital agriculture platform offering field-level data collection, scouting, and analytics at massive scale. Directly competes with AgraScout for agricultural retailer and grower mindshare, with a far broader product suite and substantially deeper R&D budget.
• Trimble Ag: Established precision agriculture technology suite offering field data management, scouting, and farm operation tools. Competes with AgraScout's enterprise retail customers and offers broader equipment/hardware integration.

Emerging players

• Conservis: Farm management software for planning, tracking, and analyzing field operations. Serves similar enterprise growers and managers, with a broader operational scope than AgraScout's scouting focus.
• Bushel (formerly FarmLogs): Grain and farm management platform with mobile field-level tools. Overlaps with AgraScout's grower-facing mobile workflow, though Bushel is more focused on post-harvest grain marketing and elevator integration.
• CropX: Soil and crop analytics platform with agronomic decision-support and field-level monitoring. Adjacent to AgraScout in serving agronomists and retailers seeking data-driven crop decisions, though focused more on soil/water than pest scouting.

Direct peers

• Taranis: AI-powered precision agriculture platform using aerial imagery and computer vision for crop scouting, pest detection, and field analysis. Overlaps directly with AgraScout's crop scouting and pest identification use cases, with deeper AI/ML capability.
• Agrian: Crop protection and agronomy platform widely used by agricultural retailers for compliance, recommendations, and field records. Directly competes with AgraScout for the agricultural retailer/agronomist buyer with deeper compliance and product recommendation features.
• Agworld: Collaborative farm planning and record-keeping platform serving agronomists, retailers, and growers. Competes with AgraScout in the agronomist recommendation and field-reporting workflow, with stronger planning/financial modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agrascout
• YouTubeyoutube.com/channel/UCsEiVUc4a_SWimsVUUut-UQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrascout