Palos Verdes Medical Group

What Palos Verdes Medical Group does

Palos Verdes Medical Group (PVMG) is a private, multi-specialty medical group practice headquartered in Rolling Hills Estates, California, serving families and individuals of all ages in the South Bay community of Los Angeles County. Founded by Dr. Lawrence Sher in 1989, the practice operates from a single location at the Promenade on the Peninsula shopping center and offers a comprehensive service portfolio spanning Allergy/Asthma/Immunology, Family Practice, Pediatrics, Food Allergy (including Oral Immunotherapy and Oral Food Challenges), ADHD Care, Urgent Care, COVID-19 testing, Aesthetics (Botox and PRP), and Weight Management. The practice generates revenue primarily through fee-for-service medical care reimbursed via PPO insurance plans and self-pay, supplemented by clinical research income from an affiliated entity, Peninsula Research Associates, which has conducted over 200 trials in partnership with major pharmaceutical companies and was one of only 11 sites nationally selected for the Sanofi-GSK COVID-19 vaccine Phase 1/2 trial.

Distribution is direct-to-consumer: patients schedule appointments through the CarePortal patient portal, by phone, online, or via telehealth, with same-day appointments and 24/7 on-call physician access for established patients. The technology stack is conventional healthcare infrastructure — a third-party patient portal (IMS Care), telehealth, drive-through testing logistics, and clinical diagnostic equipment (pulmonary function testing, ECG) — without disclosed AI/ML, proprietary software products, or consumer-facing applications. Marketing relies on a content newsletter (PVMG PLUS), organic social media (Facebook, Twitter, Instagram), community education events, and earned media coverage.

The business model is operationally that of a high-touch, owner-operated private medical practice, with a parallel clinical research arm that provides differentiated treatment access and supplemental revenue. Key operating risks include key-man dependence on Dr. Sher, single-location geographic concentration, and payer-mix concentration on PPO reimbursement. Growth signals in 2023-2024 (Aesthetics, Weight Management Program) suggest modest service-line expansion into higher-margin cash-pay categories rather than geographic or multi-site scaling.

Name

Palos Verdes Medical Group

Legal name

Palos Verdes Medical Group

Website

https://pvmedgroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Palos Verdes Medical Group is a private multi-specialty medical practice in Rolling Hills Estates, California, serving South Bay Los Angeles families with primary care, allergy/immunology, pediatrics, food allergy treatment, urgent care, aesthetics, weight management, and affiliated clinical research.

Ownership category

akta.pro rank

Headquarters

HQ city

Rolling Hills Estates

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Medical Services - Fee for Service: Traditional fee-for-service medical care where patients pay for services through insurance coverage (primarily PPO plans accepted) or self-pay. The practice files insurance for patient reimbursement.
2. Clinical Research: PVMG physicians conduct over 200 clinical research trials in partnership with major pharmaceutical companies. Peninsula Research Associates, the affiliated research facility, compensates participants for clinical trial involvement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Palos Verdes Medical Group is a multi-specialty private medical practice providing primary care, allergy/asthma/immunology, pediatrics, family medicine, food allergy treatment (including oral immunotherapy), weight management, ADHD care, aesthetics, urgent care, and COVID-19 testing. The practice operates an affiliated clinical research division (Peninsula Research Associates) that has conducted over 200 trials in partnership with major pharmaceutical companies, integrating research access into routine patient care.

Product overview

Palos Verdes Medical Group is a multi-specialty medical group practice offering comprehensive healthcare services through a platform of distinct service lines. The core offerings include Allergy/Asthma/Immunology, Family Practice, Pediatrics, Food Allergy Program (with Oral Immunotherapy and Oral Food Challenges), ADHD Care, Weight Management, and Aesthetics. The practice also provides diagnostic services including COVID-19 testing, exercise-induced asthma testing, and penicillin allergy testing. Extended care is available through Urgent Care with seven-day coverage. The group operates an affiliated clinical research division (Peninsula Research Associates) conducting trials for vaccines, asthma, allergies, and ADHD medications. Patient engagement is supported through the CarePortal patient portal and telehealth virtual visit services. The practice emphasizes a whole-team approach with same-day appointments and 24/7 on-call physician availability.

Differentiator

Problem solved

Functional benefit

Brands

• Peninsula Research Associates: An affiliated clinical trials institute devoted to developing new vaccines and medications for asthma, allergies, ADHD and sleep disorders. Founded by Dr. Lawrence Sher in 1999, it operates from the same location as PVMG but is a distinct research entity.

Products and services

• Allergy, Asthma and Immunology Services Comprehensive allergy, asthma and immunology care for patients of all ages, including diagnosis, treatment protocols, and management of allergic conditions and asthma.
• Family Practice Family medicine practitioners providing care for patients of all ages with practical guidance and a lifelong health partnership approach.
• Food Allergy Program Cutting-edge food allergy treatments including oral food challenges and oral immunotherapy (OIT) to help patients manage and overcome food allergies.
• Pediatrics Comprehensive pediatric care for infants, children and adolescents, available five days a week with immediate care availability.
• Aesthetics Services Aesthetic treatments including Botox and PRP (Platelet-Rich Plasma) offered by nurse practitioner Elainne Sher.
• COVID-19 Testing COVID-19 PCR and antigen testing with same-day results available for all ages, including antibody testing.
• Weight Management Program Comprehensive weight management program including low-calorie diet counseling, exercise referrals, personalized weight loss plans, and medication assistance.
• ADHD Care Attention-Deficit/Hyperactivity Disorder evaluation and treatment for both children and adults.
• Urgent Care Extended hour urgent care services seven days a week for unplanned illnesses, injuries including concussions, with same-day sick visits and after-hours on-call physician availability.
• Clinical Research Trials Clinical research program conducting trials for vaccines, medications for asthma, allergies, ADHD, and other conditions in partnership with pharmaceutical companies.
• Telehealth Services Virtual visit capability allowing patients to consult with providers remotely for both minor and complex health concerns, including while traveling.

Quantifiable outcome

• Patients treated with OIT can achieve tolerance to specific food allergens, improving quality of life
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Peninsula Research AssociatescoreStrategic or Co-development Partner · 1 September 2020PVMG operates in the same office space as Peninsula Research Associates, founded by Dr. Lawrence Sher in 1999. Peninsula Research Associates conducts clinical trials for vaccines, medications for asthma/allergies, ADHD treatments, and sleep disorders. The partnership allows PVMG patients access to cutting-edge treatments not available at typical practices.
• SanofiflagshipStrategic or Co-development Partner · 1 September 2020PVMG was one of only 11 sites nationally selected to participate in the Sanofi-GSK coronavirus vaccine trial (Phase 1/2). Dr. Sher's research facility conducted the trial for a recombinant COVID-19 vaccine designed to stimulate antibody production against the spike protein.
• GlaxoSmithKline (GSK)flagshipStrategic or Co-development Partner · 1 September 2020GSK co-developed the recombinant COVID-19 vaccine with Sanofi that was tested at PVMG. The vaccine differs from others as it uses a standard flu shot approach with no live virus.
• Major Pharmaceutical CompaniescoreStrategic or Co-development PartnerPVMG physicians conduct clinical research in partnership with many major pharmaceutical companies. The practice has conducted over 400 studies and contributed to FDA approvals for numerous drugs and medical devices.
• American Academy of Pediatrics (AAP)minorOthersPVMG follows AAP recommendations for pediatric care including immunization schedules and well-child visit guidelines.
• Centers for Disease Control and Prevention (CDC)minorOthersPVMG follows CDC recommendations for immunizations including flu vaccines, COVID-19 vaccines, and RSV vaccines. The practice implements CDC guidelines for COVID-19 testing and vaccination.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AllerVie Health: Multi-site allergy, asthma, and immunology specialty network offering clinical services including food allergy testing and immunotherapy. Closely comparable to PVMG's allergy/asthma/immunology service line and clinical research orientation.
• Javara: Integrated clinical research site organization that embeds trial conduct within physician practices. Comparable to PVMG's integrated clinical practice + clinical research (Peninsula Research Associates) operating model.
• Velocity Clinical Research: Large U.S. clinical research site network conducting vaccine, respiratory, allergy, and chronic disease trials for major pharmaceutical sponsors. Directly comparable to Peninsula Research Associates' trial operations and pharma partnerships.
• Allergy Partners: Largest U.S. allergy, asthma, and immunology specialty practice network with multi-site locations. Directly comparable to PVMG's allergy/immunology focus, including food allergy treatment offerings, but operates at national scale with multiple physicians per market.

Broad incumbents

• One Medical: Membership-based, tech-enabled multi-specialty primary care platform (now Amazon-owned) offering family practice, pediatrics, allergy care, and chronic disease management. Comparable to PVMG's multi-specialty platform model and consumer-direct GTM motion at much larger scale.
• UCLA Health: Major Los Angeles-area academic health system operating primary care, specialty care, allergy/immunology, and pediatrics services. Comparable as a broad incumbent competitor in PVMG's South Bay service area, but operates at system scale across multiple specialties.
• Cedars-Sinai Medical Center: Large Los Angeles-area health system with a broad primary care and specialty network. Comparable as a broad incumbent in the same metropolitan market; competes for the same patients and payer relationships as PVMG.
• Providence Health & Services: Multi-state Catholic health system with extensive physician network in Southern California, including Providence Little Company of Mary in the South Bay. Comparable as a broad incumbent absorbing independent practices in PVMG's service area.

Regional players

• Torrance Memorial Medical Center: Regional health system in the South Bay area of Los Angeles County operating primary care and specialty physician networks. Comparable as the most immediate regional competitor to PVMG for South Bay patients and clinical research participants.

Emerging players

• Aspire Allergy & Sinus: Multi-site allergy and sinus specialty provider offering immunotherapy and food allergy services in a clinic model. Comparable emerging player in PVMG's specific allergy subspecialty niche, though focused on a different service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/search?q=palos%20verdes%20medical%20group&src=typd
• Facebookfacebook.com/PalosVerdesMedicalGroup
• Instagraminstagram.com/explore/locations/2944853/palos-verdes-medical-group/?hl=en
• LinkedInlinkedin.com/company/pvmedgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palos Verdes Medical Group