BloomBox
BloomBox (Get Blooming, LLC) is a direct-to-consumer online garden center that hand-delivers locally grown plants and gardening supplies to residential customers across 21+ counties in Pennsylvania, Delaware, New Jersey, and Maryland via its own delivery fleet.
- Company typePrivate
- Founded2016
- HeadquartersLancaster, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BloomBox does
BloomBox (legal entity Get Blooming, LLC) is a direct-to-consumer online garden center founded in 2016 by co-founders Chase and Dave as a passion project that scaled into a multi-state specialty plant retailer. The company sells locally grown live plants across eight categories — annuals, perennials, herbs, fruits and vegetables, shrubs, trees, native plants, and tropicals — alongside pre-planted containers, hanging baskets, DIY planter kits, soil and fertilizer, and seasonal bulbs. Customers are residential home gardeners and gift purchasers in the U.S. mid-Atlantic region, with the company's primary differentiator being a proprietary hand-delivery service using company staff, company vehicles, and open-top boxes that deliver orders directly to doors in 3–5 business days, avoiding third-party distribution entirely. Distribution is regional, currently covering 21+ counties across Pennsylvania, Delaware, New Jersey, and Maryland, supported by two physical sites: a headquarters and greenhouse in Lancaster, PA, and a second warehouse in Baltimore, MD.
The underlying technology stack is deliberately commodity: a Shopify-hosted e-commerce storefront with native iOS and Android mobile apps, supplemented by content marketing (BloomBlog), organic social presence across TikTok, Instagram, YouTube, and Facebook, and email/SMS remarketing including a VIP text club. The BloomBucks rewards program (1 point per $1 spent, redeemable up to $20) and a Plant Guarantee extending through December 31 of the purchase year provide retention and risk-reversal layers. The company's economics are bootstrapped — no institutional funding rounds, no parent entity, no acquisitions, no patents, and no public revenue disclosure are recorded in the source material — and operations are explicitly seasonal, with the website displaying a "CLOSED for the season" countdown between cycles.
BloomBox firmographics
Firmographics- Name
- BloomBox
- Legal name
- Get Blooming, LLC
- Website
- https://getblooming.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BloomBox (Get Blooming, LLC) is a direct-to-consumer online garden center that hand-delivers locally grown plants and gardening supplies to residential customers across 21+ counties in Pennsylvania, Delaware, New Jersey, and Maryland via its own delivery fleet.
- Ownership category
- akta.pro rank
BloomBox industry classification
Industry- Product category
- Online Garden Center & Plant Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Container Gardening Design, Planting & Maintenance (HSAIAFAN)
Keywords
Where BloomBox is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BloomBox business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Plant and Gardening Product Sales: BloomBox generates revenue through direct e-commerce sales of plants (annuals, perennials, herbs, vegetables, shrubs, trees, natives, tropicals), pre-planted containers, hanging baskets, DIY planter kits, and soil/fertilizer supplies. All sales are one-time transactional purchases. Products are delivered via the company's own hand-delivery service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free delivery on orders over $50 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
BloomBox product offering
Product offeringCore offering
BloomBox is a full-service online garden center that sells locally grown plants (annuals, perennials, herbs, vegetables and fruits, shrubs, trees, native plants, and tropicals), pre-planted containers, hanging baskets, DIY planter kits, and soil and fertilizer supplies directly to home gardeners. Orders are hand-delivered by BloomBox staff in open-top boxes to customers' doors across the mid-Atlantic US within 3-5 business days.
Product overview
BloomBox is a full-service online garden center offering locally grown plants, gardening supplies, and related products with a proprietary hand-delivery service. The core product portfolio centers on live plants across 8 categories (Annuals, Perennials, Herbs, Fruits & Veggies, Shrubs, Trees, Native Plants, Tropicals) plus ready-to-display items (Planted Containers, Hanging Baskets) and DIY options (Container Kits). The offering is supplemented by Soil & Fertilizer, Fall Bulbs, and seasonal sales. Unique to the business model is the proprietary hand-delivery in open-top boxes by company staff, differentiating from conventional e-commerce plant shipping. A BloomBucks rewards program and Plant Guarantee provide customer retention and confidence mechanisms. Mobile apps (iOS and Android) support customer shopping and order management. The company operates seasonally, sourcing primarily from local family-owned greenhouses in Pennsylvania, Maryland, Delaware, New Jersey, and Virginia, with tropicals sourced from Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Annuals Seasonal flowering plants that add instant color to porches, patios, and containers, grown locally by partner growers.
- Perennials Plants that return year after year, providing lasting color in gardens; BloomBox's specialty with hundreds of varieties at various price points.
- Herbs Fresh and aromatic herbs grown pesticide- and GMO-free by local growers, safe for gardens and native wildlife.
- Fruits and Veggies High-quality, locally grown vegetable and fruit plants enabling home gardens, with claimed average savings of 70% on food costs.
- Shrubs Well-rooted and acclimated shrubs, locally grown and hand-delivered, priced 40% cheaper than most retailers with delivery in 3-5 business days.
- Trees Trees ranging from 1 gallon to 7 gallon size, locally grown and averaging 50% cheaper than other online retailers, hand-delivered to ensure perfect condition.
- Native Plants High-quality, locally grown plants naturally suited to the regional growing zone, beneficial for pollinators and local ecosystems.
- Tropicals Tropical plants sourced from Florida, bringing exotic heat-loving varieties to customers in the mid-Atlantic region.
- Planted Containers Pre-planted, fully finished containers offering instant color for spaces, requiring only placement.
- Hanging Baskets Fresh hanging baskets marketed for summer celebrations and gifting, hand-selected and delivered.
- DIY Container Kits DIY kits containing everything needed to create custom container gardens, including plants, soil, and instructions.
- Soil & Fertilizer High-quality natural soil products and fertilizers that build soil structure to support garden growth.
- Fall Bulbs Spring flowering bulbs that bloom season after season, planted in fall for spring color displays.
- Hand-Delivery Service Proprietary delivery service in which BloomBox staff hand-deliver plants in open-top boxes directly to customers' doors in company vehicles, ensuring plants never bounce around in third-party distribution centers. Delivery arrives in 3-5 business days across 21+ counties in Pennsylvania, Delaware, New Jersey, and Maryland.
- BloomBox Mobile App (iOS) Native iOS application enabling customers to shop for plants, track deliveries, and manage their BloomBox accounts.
- BloomBox Mobile App (Android) Native Android application enabling customers to shop for plants, track deliveries, and manage their BloomBox accounts.
Quantifiable outcome
- Trees are 50% cheaper than other online retailers on average
- +2 more outcomes
Companies that use BloomBox
Customer profileSegments2 records
Ideal customer profiles2 records
BloomBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BloomBox partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
BloomBox competitors and assessment
Company assessmentDirect peers
- My City Plants: Online plant retailer with curated indoor plant assortments and direct shipping. Smaller-scale direct peer sharing BloomBox's DTC delivery model but lacking the outdoor garden center breadth.
- The Sill: DTC plant brand selling houseplants and some outdoor varieties through e-commerce plus a small retail footprint. Direct peer in online plant retail, differentiated by indoor focus and brand-led positioning.
- Bloomscape: Online plant retailer delivering potted houseplants and some outdoor plants direct to consumers. Closest comparable to BloomBox's DTC plant e-commerce model, though Bloomscape is centered on indoor houseplants and ships nationwide via parcel carriers rather than regional hand-delivery.
- Léon & George: Premium online plant retailer delivering large, mature indoor plants in custom packaging. Comparable to BloomBox as a quality-positioned plant DTC brand with curated assortments, though focused on indoor plants shipped nationwide.
Emerging players
- Horti: Plant subscription and e-commerce retailer for indoor gardeners. Comparable to BloomBox as a plant-focused DTC operator, but with a recurring subscription model rather than seasonal one-time purchases.
- Terrain: Anthropologie-owned garden and outdoor lifestyle retailer (stores + e-commerce) selling plants, planters, and gardening supplies with a curated, design-forward positioning. Adjacent comparable to BloomBox's curated plant-and-supply assortment for design-oriented home gardeners.
Broad incumbents
- Lowe's Garden Center: National home improvement retailer carrying annuals, perennials, shrubs, trees, and gardening supplies. Competes in the same regional plant retail category as BloomBox, with the advantage of in-store pickup and broader assortment.
- Home Depot Garden Center: Largest US home improvement retailer with extensive garden center departments selling plants, shrubs, trees, and gardening supplies. Competes with BloomBox for the same home gardener customers in the mid-Atlantic but with broader assortment, pickup, and nationwide footprint.
- Walmart Garden Center: Mass retailer with seasonal garden centers stocking plants, soil, and basic supplies at low price points. Competes with BloomBox on price-sensitive plant purchases and on convenience for general-merchandise shoppers in the same geographies.
Regional players
- Brent & Becky's Bulbs: Mail-order and online bulb and perennial nursery serving the mid-Atlantic and broader US. Comparable to BloomBox as a regionally rooted online plant merchant, but with a narrower bulb-focused assortment and parcel shipping rather than hand-delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BloomBox social profiles
Digital presenceBloomBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
BloomBox leadership team
Management profileNumber of profiles
Profiles2 records
BloomBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BloomBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BloomBox
What does BloomBox do?
BloomBox is a full-service online garden center that sells locally grown plants (annuals, perennials, herbs, vegetables and fruits, shrubs, trees, native plants, and tropicals), pre-planted containers, hanging baskets, DIY planter kits, and soil and fertilizer supplies directly to home gardeners. Orders are hand-delivered by BloomBox staff in open-top boxes to customers' doors across the mid-Atlantic US within 3-5 business days.
Is BloomBox a public or private company?
BloomBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BloomBox founded?
BloomBox was founded in 2016. It employs 11 to 50 people.
Where is BloomBox based?
BloomBox is headquartered in Lancaster, United States, in the North America region.
How does BloomBox make money?
One revenue line is on record: plant and Gardening Product Sales.
Who are BloomBox's main competitors?
Direct peers on record are My City Plants, The Sill, Bloomscape and Léon & George. Emerging players are Horti and Terrain. Broad incumbents are Lowe's Garden Center, Home Depot Garden Center and Walmart Garden Center. Brent & Becky's Bulbs is listed as a regional player.
Does BloomBox have an API?
No public API is recorded for BloomBox.
What industry is BloomBox in?
BloomBox's product category is Online Garden Center & Plant Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of HSAIAFAE, Seasonal Color & Flower Rotation (Spring/Fall Plantings). Its NAICS code is 444240 and its SIC code is 5200.