ASAP Heating & Cooling

What ASAP Heating & Cooling does

ASAP Heating & Cooling is a privately held, locally owned HVAC service contractor based in Yakima, Washington, operating since 2012 with 14+ years of professional industry experience. The company provides residential and light commercial heating, cooling, and indoor air quality services across the Yakima Valley region, covering 12+ cities including Yakima, West Valley, Moxee, Selah, Union Gap, Naches, Wapato, Toppenish, Zillah, Granger, Sunnyside, and Ellensburg.

The company's core service offerings include central air conditioning installation and repair (using American Standard equipment), ductless mini-split system installation (Mitsubishi), high-efficiency furnace repair and replacement, heat pump services, advanced whole-house air filtration and purification, preventative maintenance tuning, and light commercial HVAC solutions (rooftop units, system zoning, maintenance contracts). The firm operates as an authorized dealer of American Standard and Mitsubishi, leveraging these brand partnerships to supply premium equipment. A standardized four-step service process (rapid booking, diagnostic assessment, transparent pricing, and precision execution) structures all engagements.

The business operates on a direct-to-consumer go-to-market model, with customers acquired via phone ((509) 654-4335), website online booking, and email inquiries. Pricing is quote-based and not publicly disclosed, with transparent upfront estimates and no hidden fees. Revenue is generated from one-time installation projects, repair and maintenance service calls, and recurring commercial maintenance contracts. The company maintains 1-10 employees and operates as a fully insured and bonded local business with no institutional investors, parent company, or disclosed cap table.

Name

ASAP Heating & Cooling

Legal name

ASAP Heating & Cooling

Website

https://asapcooling.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ASAP Heating & Cooling is a privately held, locally owned HVAC service contractor in Yakima, Washington, providing residential and commercial heating, cooling, and air quality services across the Yakima Valley region. Revenue comes from installations, repairs, and maintenance contracts.

Ownership category

akta.pro rank

Product category

HVAC Services

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• HVAC services
• Heating repair
• Cooling installation
• Air quality solutions
• Furnace services

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. HVAC Installation Services: New system installations including central AC, heat pumps, ductless mini-splits, and furnaces. One-time service revenue from equipment sales and professional installation labor.
2. HVAC Repair and Maintenance Services: Diagnostic repairs, emergency service, and preventative maintenance tune-ups. Revenue from service calls and labor plus parts/components used in repairs.
3. Commercial HVAC Services: Expert commercial rooftop unit servicing, system zoning, and maintenance contracts for businesses. Ongoing service contracts providing recurring revenue from commercial clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ASAP Heating & Cooling is a residential and commercial HVAC service company providing installation, repair, and preventative maintenance of heating, cooling, and indoor air quality systems. Core offerings include central air conditioning installation/repair, ductless mini-split systems, high-efficiency furnace repair/replacement, heat pump services, advanced air filtration and purification, preventative maintenance tune-ups, and light commercial HVAC solutions. Services are delivered by fully insured and bonded technicians following a four-step process of rapid booking, diagnostic assessment, transparent pricing, and precision execution.

Product overview

ASAP Heating & Cooling is a residential and commercial HVAC service company offering a unified suite of climate control services rather than a modular software platform. The core offerings encompass central air conditioning installation and repair (American Standard equipment), ductless mini-split system installation (Mitsubishi systems), high-efficiency furnace repair and replacement, heat pump services, advanced air filtration and purification, preventative maintenance tuning, and light commercial HVAC solutions. All services are delivered by fully insured and bonded technicians through a four-step process: rapid booking, diagnostic assessment, transparent pricing, and precision execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Central Air Conditioning Installation & Repair Complete central AC installation, repair, and replacement services including emergency compressor replacements, refrigerant leak repairs, and system retrofits using American Standard equipment. Targeted at residential and commercial property owners in the Yakima Valley.
• Ductless Mini-Split Systems Targeted room zoning solutions featuring Mitsubishi ductless mini-split systems with whisper-quiet operation and custom-zoned climate control, designed for additions or homes without existing ductwork.
• High-Efficiency Furnace Repair & Replacement Dependable furnace repair and installation services including diagnosis of faulty ignitors, cracked heat exchangers, and blower malfunctions to restore safe, powerful airflow for residential customers.
• Heat Pump Services Energy-efficient heat pump installation, calibration, seasonal tuning, and diagnostic repairs for all-season heating and cooling hybrid systems serving residential properties.
• Advanced Air Filtration & Purification Hospital-grade whole-house air filtration systems and air purifiers that integrate with existing duct infrastructure to shield families from airborne allergens, dust mites, pet dander, and volatile organic compounds.
• Preventative Maintenance Tuning Strategic multi-point safety and performance tune-ups including electrical connection inspection, condensate drain line clearing, parts lubrication, and system efficiency optimization performed before seasonal weather extremes.
• Light Commercial HVAC Solutions Expert commercial rooftop unit servicing, system zoning, and maintenance contracts designed to prevent business disruptions and protect business operations for local commercial clients.

Quantifiable outcome

• Reduced energy costs through optimized system efficiency

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• American StandardcoreTechnology or IntegrationAuthorized dealer partnership providing high-efficiency central air conditioning and HVAC equipment. Company offers American Standard equipment for installations and replacements, emphasizing quality and energy efficiency for customers.
• MitsubishicoreTechnology or IntegrationAuthorized dealer providing Mitsubishi ductless mini-split systems for targeted room zoning, additions, or homes without existing ductwork. Systems offer pinpoint temperature control with whispering-quiet operation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• John Moore Services: Texas-based residential and commercial HVAC, plumbing, and electrical services company. Similar full-service climate-control offering (install, repair, maintenance) and customer base to ASAP, though operating at larger regional scale.
• CoolToday: Regional HVAC, plumbing, and electrical service company operating across the Southeast U.S. with a similar model of residential install/repair plus commercial service contracts. Closely aligned business model and customer segments, though geographically distinct.
• One Hour Heating & Air Conditioning: National HVAC franchise that delivers residential and light commercial heating, cooling, and air quality services through locally-owned operators. Closely comparable service mix, customer type, and trade-business model to ASAP, though at national scale.

Broad incumbents

• ABC Home & Commercial Services: Texas-based multi-trade home services company offering HVAC, plumbing, and electrical services across residential and commercial segments. Comparable offering breadth and customer base to ASAP, but with significantly larger scale and broader service portfolio.
• ARS / Rescue Rooter: Large national residential HVAC, plumbing, and electrical services platform (part of American Residential Services). Directly comparable customer segments and service mix to ASAP, but operating across dozens of U.S. metro markets at national scale.
• Roto-Rooter Plumbing & Water Cleanup: Largest North American plumbing and drain services brand, which also provides HVAC repair services through many of its branches. Comparable home-services emergency/repair GTM, though primarily a plumbing brand with HVAC as an adjacent offering.
• Mr. Rooter Plumbing: National Neighborly franchise brand providing plumbing and HVAC services to residential customers via locally-owned franchisees. Comparable local-operator model, trade-services mix, and customer base, but at national scale with HVAC as one of several service lines.

Others

• HomeServe USA: Home repair and HVAC service subscription/membership platform connecting homeowners with local trade contractors. Indirectly comparable as a customer-acquisition and recurring-service channel that shapes local HVAC service demand.
• ServiceTitan: Software platform purpose-built for residential and commercial trades including HVAC, plumbing, and electrical contractors. Not a competitor but an ecosystem enabler that HVAC operators like ASAP could (and increasingly do) use to dispatch technicians, manage contracts, and handle customer intake.
• Carrier Home Comfort: Major HVAC equipment manufacturer whose products (including via American Standard, which ASAP sells) are installed by independent contractors. Adjacent rather than competing — a key equipment supplier and brand-name reference point for ASAP's installation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Heating & Cooling