Cusi Gioielliere
Cusi Gioielliere is a 139-year-old, family-owned Italian luxury jewelry house that designs and sells high jewelry (gold, ruby, diamond pieces) and operates as an authorized Rolex dealer from flagship boutiques in Milan's Montenapoleone district and Portofino, serving high-net-worth individuals, collectors, and luxury tourists.
- Company typePrivate
- Founded1886
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cusi Gioielliere does
Cusi Gioielliere, legally CUSI Montenapoleone S.r.l., is a heritage Italian luxury jewelry house founded in 1886 by Annibale Cusi and operated continuously by the founding family across five generations. The company designs, creates, and supplies high jewelry — primarily rings, bracelets, necklaces, earrings, and brooches in gold, ruby, diamond, and other precious stones — through five proprietary collections (Zingara, Urania, Tycoon, Fleurie, Bollywood) and a bespoke offering, complemented by three silver lines (Mare, Animali, Oggetti). It is also an authorized Rolex dealer, selling the full Rolex watch range (€8,050–€83,500), Rolex accessories (cufflinks at €6,000/pair, desk clocks at €10,830), and providing certified Rolex maintenance with a two-year warranty.
Cusi's go-to-market is a direct-to-consumer luxury retail model built around two physical flagship boutiques: the Milan headquarters at Via Clerici 1 in the Montenapoleone district, and a second boutique at Calata Marconi 14 in Portofino. The Portofino location is branded "CUSI Boutique Rolex" and operates with extended hours to capture tourist traffic. The company serves high-net-worth individuals and luxury collectors as its primary segment, with tourists visiting Milan's and Portofino's luxury corridors as a secondary segment. Distribution is supported by a website (cusimontenapoleone.com) and organic social presence on Facebook and Instagram.
The business model is one-time transactional sales of high-value jewelry and timepieces, supplemented by professional services revenue from Rolex certified maintenance. Pricing is unit-based, reflecting the luxury positioning: watches span entry to premium tiers, while bespoke and collection jewelry prices are not publicly disclosed but consistent with high-jewelry market levels. The company is privately held, family-controlled, and shows no evidence of external investment, subsidiaries, or M&A activity; it operates as a stable, single-entity Italian S.r.l.
Cusi Gioielliere firmographics
Firmographics- Name
- Cusi Gioielliere
- Legal name
- CUSI MONTENAPOLEONE S.r.l.
- Website
- https://cusimontenapoleone.com
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cusi Gioielliere is a 139-year-old, family-owned Italian luxury jewelry house that designs and sells high jewelry (gold, ruby, diamond pieces) and operates as an authorized Rolex dealer from flagship boutiques in Milan's Montenapoleone district and Portofino, serving high-net-worth individuals, collectors, and luxury tourists.
- Ownership category
- akta.pro rank
Cusi Gioielliere industry classification
Industry- Product category
- Luxury Fine Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)
- akta.pro secondary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where Cusi Gioielliere is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Cusi Gioielliere business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- High Jewelry Sales: Sale of high-end Italian jewelry including rings, bracelets, necklaces, earrings, and brooches. Also includes proprietary collections (Zingara, Urania, Tycoon, Fleurie, Bollywood) and silver items.
- Rolex Watch and Accessory Sales: Authorized Rolex retailer selling watches (ranging from €8,050 to €83,500) and accessories including cufflinks (€6,000) and desk clocks (€10,830).
- Watch Maintenance Services: Rolex maintenance and service center providing complete overhaul procedures with two-year service warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rolex Cufflinks - Gold and precious metal variants |
| Unit Pricing | Pay-as-you-go | Rolex Desk Clock - Submariner Date |
| Unit Pricing | Pay-as-you-go | Rolex Air-King - Entry-level professional watch |
| Unit Pricing | Pay-as-you-go | Rolex Explorer II - Professional explorer watch |
| Unit Pricing | Pay-as-you-go | Rolex 1908 - Elegant dress watch |
| Unit Pricing | Pay-as-you-go | Rolex Cosmograph Daytona - Premium chronograph |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cusi Gioielliere product offering
Product offeringCore offering
Cusi Gioielliere designs, creates, and retails high-end Italian jewelry—including signature collections (Zingara, Urania, Tycoon, Fleurie, Bollywood) and bespoke rings, bracelets, necklaces, earrings, and brooches—using traditional craftsmanship and rare gemstones sourced from remote locations. The company is also an authorized Rolex retailer, selling Rolex watches and accessories and providing certified Rolex maintenance services with a two-year warranty from its Milan and Portofino boutiques.
Differentiator
Problem solved
Functional benefit
Brands
- Collezione Zingara: Jewelry collection
- Collezione Urania
- Collezione Tycoon
- Collezione Fleurie
- Collezione Bollywood
Products and services
- Zingara Collection Signature Italian fine jewelry collection from Cusi Gioielliere, featuring distinctive designs within the house's proprietary jewelry portfolio. Sold at the Milan and Portofino boutiques.
- Urania Collection Proprietary Italian jewelry collection by Cusi, part of the maison's portfolio of signature high-end jewelry designs.
- Tycoon Collection Bold, statement-oriented jewelry collection representing Cusi's high-end Italian jewelry designs.
- Fleurie Collection Elegant and refined jewelry collection within Cusi's Italian jewelry offerings.
- Bollywood Collection Jewelry collection inspired by Bollywood glamour and Indian design aesthetics, part of Cusi's Italian jewelry portfolio.
- High Jewelry Rings (Anelli) High-end jewelry rings crafted with precious metals and gemstones using traditional Italian craftsmanship, sold at Cusi boutiques.
- High Jewelry Bracelets (Bracciali) High-end jewelry bracelets featuring fine materials and artisanal craftsmanship.
- High Jewelry Necklaces (Collane) High-end jewelry necklaces crafted with rare gems and precious metals using traditional Italian techniques.
- High Jewelry Earrings (Orecchini) High-end jewelry earrings featuring precious materials and artisanal detail.
- High Jewelry Brooches (Spille) High-end jewelry brooches crafted with fine materials and Italian design.
- Silver Sea Collection (Argenti Mare) Silver jewelry and decorative objects themed around the sea and nautical motifs.
- Silver Animals Collection (Argenti Animali) Silver jewelry and decorative objects featuring animal motifs.
- Silver Objects Collection (Argenti Oggetti) Silver decorative objects and gift items.
- Rolex Watches Rolex timepieces including Oyster Perpetual, Datejust, Submariner, GMT-Master II, Yacht-Master, Explorer, Cosmograph Daytona, Deepsea, Sea-Dweller, Air-King, 1908, Day-Date, Sky-Dweller, Lady-Datejust, and Land-Dweller, sold by Cusi as an authorized Rolex dealer. Prices range from approximately €8,050 to €83,500.
- Rolex Accessories Rolex-branded accessories including cufflinks in yellow gold, white gold, Everose gold variants (€6,000 per pair) and desk clocks such as the Submariner Date desk clock (€10,830), sold through Cusi as an authorized Rolex dealer.
- Rolex Certified Watch Maintenance Service Complete Rolex maintenance and overhaul procedures performed by technically trained staff using exclusive equipment, with consultation on all technical aspects of Rolex watches. Service work carries a two-year warranty.
Companies that use Cusi Gioielliere
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cusi Gioielliere technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cusi Gioielliere partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RolexcoreCUSI is an authorized Rolex dealer, part of Rolex's global network of authorized retailers. They are the sole operators authorized to sell Rolex watches and provide certified maintenance services. CUSI has technically trained staff with exclusive equipment to provide consultation on all technical aspects of Rolex watches. Rolex service center network access provided through CUSI.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cusi Gioielliere competitors and assessment
Company assessmentDirect peers
- Damiani: Italian family-founded fine jewelry maison established in 1924 in Valenza. Designs, manufactures, and retails high jewelry and bridal pieces through directly operated boutiques in Italy and globally, mirroring Cusi's boutique-led model with proprietary collections.
- Bulgari: Historic Italian luxury jewelry maison founded in Rome in 1884, now owned by LVMH. Combines high jewelry, watches, and accessories through a flagship boutique network globally, directly comparable to Cusi as a heritage Italian jeweler with high jewelry plus watch adjacency.
- Buccellati: Milan-founded Italian fine jewelry house (1919) now owned by Richemont. Combines artisanal heritage craftsmanship with high-end retail boutiques, directly comparable to Cusi's positioning as a heritage Italian jeweler with proprietary artisanal collections.
- Roberto Coin: Italian independent fine jewelry house founded in 1977 in Vicenza. Sells through a global boutique and wholesale network with proprietary signature collections, comparable to Cusi as an independent Italian brand combining own designs with retail.
- Vhernier: Contemporary Italian fine jewelry maison founded in 1984 in Valenza. Operates directly operated boutiques and is known for distinctive design-driven collections, comparable to Cusi's boutique-led, design-led Italian jewelry model.
- Pomellato: Italian fine jewelry brand founded in Milan in 1967, owned by Richemont. Operates directly operated boutiques globally and combines design-led collections with a strong Milanese identity, comparable to Cusi's boutique and design heritage.
Broad incumbents
- Cartier: Global luxury jewelry and watch maison owned by Richemont with a long-established Italian retail presence. Comparable as a broader incumbent operating in the same luxury jewelry and watch retail category where Cusi competes.
- Tiffany & Co. Iconic global luxury jeweler now owned by LVMH. Operates a worldwide boutique network with strong fine jewelry and watch offerings, comparable to Cusi as a much larger incumbent in the same luxury jewelry retail category.
- Chopard: Swiss-founded luxury maison combining high jewelry and watches, present in Italy through directly operated boutiques. Comparable to Cusi as a broader luxury incumbent with overlapping high jewelry and watch retail offerings.
Emerging players
- Crivelli: Independent Italian fine jewelry brand based in the Marche region, known for colorful gemstone work and design-led collections. Comparable to Cusi as a smaller Italian maison competing in artisanal high jewelry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cusi Gioielliere social profiles
Digital presenceCusi Gioielliere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cusi Gioielliere leadership team
Management profileNumber of profiles
Cusi Gioielliere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cusi Gioielliere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cusi Gioielliere
What does Cusi Gioielliere do?
Cusi Gioielliere designs, creates, and retails high-end Italian jewelry—including signature collections (Zingara, Urania, Tycoon, Fleurie, Bollywood) and bespoke rings, bracelets, necklaces, earrings, and brooches—using traditional craftsmanship and rare gemstones sourced from remote locations. The company is also an authorized Rolex retailer, selling Rolex watches and accessories and providing certified Rolex maintenance services with a two-year warranty from its Milan and Portofino boutiques.
Is Cusi Gioielliere a public or private company?
Cusi Gioielliere is a private company. It is classified as family owned and is currently operating.
When was Cusi Gioielliere founded?
Cusi Gioielliere was founded in 1886. It employs 11 to 50 people.
Where is Cusi Gioielliere based?
Cusi Gioielliere is headquartered in Milan, Italy, in the Europe region.
How does Cusi Gioielliere make money?
Three revenue lines are on record. High Jewelry Sales are the primary driver. The others are rolex Watch and Accessory Sales and watch Maintenance Services.
Who are Cusi Gioielliere's main competitors?
Direct peers on record are Damiani, Bulgari, Buccellati, Roberto Coin, Vhernier and Pomellato. Broad incumbents are Cartier, Tiffany & Co. and Chopard. Crivelli is listed as an emerging player.
Does Cusi Gioielliere have an API?
No public API is recorded for Cusi Gioielliere.
What industry is Cusi Gioielliere in?
Cusi Gioielliere's product category is Luxury Fine Jewelry. Its primary akta.pro industry code is CRAKAFAM, Luxury Retail & Clienteling (Boutiques/Omnichannel), with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 458310 and its SIC code is 5944.