SmartGrass
SmartGrass is an Australian private company founded in 2006 that supplies and installs tufted artificial grass surfaces for sports playing fields and landscape applications, serving customers from its Hoppers Crossing, Victoria base.
- Company typePrivate
- Founded2006
- HeadquartersHoppers Crossing, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SmartGrass does
SmartGrass is an Australian private company that supplies and installs tufted artificial grass surfaces for two end-uses: sports playing fields/recreational surfaces and landscape applications. Founded in 2006 and headquartered in Hoppers Crossing, a suburb of Melbourne, Victoria, the business operates with 11-50 employees as a small-to-mid trade services contractor serving the local market.
The company's offering is centered on tufted artificial grass — a manufacturing category in which fibers are inserted into a backing material — supplied and physically installed by SmartGrass. No proprietary technology, software platforms, mobile applications, APIs, integrations, patents, trademarks, or certifications are documented in available sources. There is no indication of a digital product layer, technology platform, or proprietary IP; the business is structured as a traditional installer rather than a technology or software company. The company website (smartgrass.com.au) currently renders only a loading/verification page, which limits visibility into product specifications, pricing, project portfolio, or operational detail beyond the high-level firmographic description.
No revenue mechanics, pricing models, customer segments, go-to-market channels, partnerships, awards, or named customers are disclosed in the input data. The business model is not described in detail, but as a physical-installation operation with two clear end-uses (sports and landscape) and a single metropolitan-area footprint, the implied revenue model is project-based contracting — supply plus installation services billed per project. There are no documented funding rounds, M&A activity, leadership changes, geographic expansions, or product launches beyond the company's 2006 founding. The addressable market appears inherently local, and the absence of any disclosed expansion signals suggests a contained operating footprint.
SmartGrass firmographics
Firmographics- Name
- SmartGrass
- Website
- https://smartgrass.com.au
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 11–50 employees
- Short description
- SmartGrass is an Australian private company founded in 2006 that supplies and installs tufted artificial grass surfaces for sports playing fields and landscape applications, serving customers from its Hoppers Crossing, Victoria base.
- Ownership category
- akta.pro rank
SmartGrass industry classification
Industry- Product category
- Artificial Turf Installation
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
Keywords
Where SmartGrass is headquartered
LocationHeadquarters
- HQ city
- Hoppers Crossing
- HQ country
- Australia
- HQ region
- Oceania
Markets served
SmartGrass business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations
SmartGrass product offering
Product offeringCore offering
SmartGrass supplies and installs tufted artificial grass surfaces. Its offering covers both playing surfaces (sports fields and similar athletic applications) and landscape surfaces (residential and commercial landscaping). The company operates as a private Australian business based in Hoppers Crossing, combining product supply with on-site installation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Tufted artificial grass supply and installation
Companies that use SmartGrass
Customer profileIdeal customer profiles1 record
SmartGrass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SmartGrass competitors and assessment
Company assessmentDirect peers
- FieldTurf: FieldTurf is a leading global manufacturer of artificial turf, particularly for sports stadiums and playing surfaces, directly comparable to SmartGrass's playing-surface line of business.
- TigerTurf: TigerTurf is one of the largest global manufacturers and installers of artificial turf for sports and landscape applications, with strong presence in Australia and New Zealand — directly overlapping SmartGrass's product and geography.
- Act Global: Act Global is an international manufacturer of synthetic turf for sports and landscape use, comparable to SmartGrass across both product lines it offers.
- AstroTurf: AstroTurf is a pioneer and large-scale manufacturer of synthetic playing surfaces and landscape turf in North America, competing with SmartGrass in both core product categories.
- SYNLawn: SYNLawn manufactures and distributes artificial grass for residential, commercial, and pet applications across multiple markets, competing with SmartGrass in the landscape synthetic-turf category.
- Easigrass: Easigrass is a specialist artificial grass installer and supplier primarily in the UK, serving the same residential and commercial landscape markets as SmartGrass.
- GreenFields: GreenFields is an international manufacturer of artificial turf systems for sports fields, directly comparable to SmartGrass on the playing-surface side of the business.
Emerging players
- Royal Grass: Royal Grass develops and supplies premium artificial grass products for residential landscaping, an adjacent competitor in the same end-market as SmartGrass.
Regional players
- Challenger Industries: Challenger Industries is an Australian manufacturer and supplier of synthetic turf products, a direct competitor in SmartGrass's domestic market.
- Multiturf Australia: Multiturf is an Australian distributor and installer of artificial grass, competing with SmartGrass in the local residential and commercial landscape turf market.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
SmartGrass social profiles
Digital presenceSmartGrass financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartGrass leadership team
Management profileNumber of profiles
SmartGrass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartGrass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartGrass
What does SmartGrass do?
SmartGrass supplies and installs tufted artificial grass surfaces. Its offering covers both playing surfaces (sports fields and similar athletic applications) and landscape surfaces (residential and commercial landscaping). The company operates as a private Australian business based in Hoppers Crossing, combining product supply with on-site installation services.
When was SmartGrass founded?
SmartGrass was founded in 2006. It employs 11 to 50 people.
Where is SmartGrass based?
SmartGrass is headquartered in Hoppers Crossing, Australia, in the Oceania region.
Who are SmartGrass's main competitors?
Direct peers on record are FieldTurf, TigerTurf, Act Global, AstroTurf, SYNLawn, Easigrass and GreenFields. Royal Grass is listed as an emerging player. Regional players are Challenger Industries and Multiturf Australia.
Does SmartGrass have an API?
No public API is recorded for SmartGrass.
What industry is SmartGrass in?
SmartGrass's product category is Artificial Turf Installation. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing. Its NAICS code is 444 and its SIC code is 5200.