Easigrass
Easigrass is a UK-based artificial grass supplier and installer offering branded grass ranges, golf products, and lifestyle accessories, serving residential, commercial, education, sports, and event customers across a 50+ UK branch network and an international licence holder footprint in four countries.
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Easigrass does
Easigrass Distribution Ltd is a UK-based supplier, manufacturer, and installer of artificial grass and synthetic turf products, operating under the Easigrass brand since 1994 and incorporated in England and Wales (Reg No. 07144023). The company offers eight core artificial grass ranges differentiated by pile height (Mayfair 50mm, Belgravia 43mm, Chelsea 40mm, Easi-Pet 35mm, Knightsbridge 38mm, Holland Park 32mm, Trade 35mm, Kensington 38mm), four specialist golf products (Wentworth, NylonPRO, Tour Putt Ultimate, Premier Tee), and a lifestyle and accessories portfolio including Easi-Animals sculptures, Easi-Wall vertical panels, Easi-Gazebos, Easi-Signage, Shockpad Tile underlays, and Easi-ZEOlite infill. Underlying technology centres on UV-stabilised yarn, proprietary odour-lowering materials for pet applications, porous geotextile membranes for drainage, and shock-absorbent underlay systems for child and pet safety. Products carry a 10-year warranty with an expected 20-year lifespan, and installations of up to 40m² can be completed in a single day.
The business monetises through direct product sales, professional installation services across residential, commercial, education, golf, sports, events, and roof-terrace segments, franchise and licence fees from an international dealer network, accessories, and FCA-regulated credit-brokered finance (FRN 938400) offered via a panel of lenders. Go-to-market combines sales-led direct field sales with on-site surveys and no-obligation quotes, a UK branch network of 50+ regional locations including a London Putney boutique and the Chobham Horticultural Centre, and channel partnerships with John Lewis and multiple garden centres. International expansion is delivered through licence holders in the UAE, South Africa, Romania, and Japan.
Easigrass positions itself as the UK market's leading artificial grass brand with over 30 years of operating history and multiple industry awards. Its named customer base spans high-profile enterprises (Chelsea FC, Wimbledon Championships, England Rugby, Nike, BBC, ITV, Disney, Live Nation, Rolls Royce, Selfridges, John Lewis, DHL, Virgin Active) alongside a long tail of residential, education, and pet-owner customers. The company is privately held with no disclosed external institutional investment.
Easigrass firmographics
Firmographics- Name
- Easigrass
- Legal name
- Easigrass Distribution Ltd
- Website
- https://easigrass.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easigrass is a UK-based artificial grass supplier and installer offering branded grass ranges, golf products, and lifestyle accessories, serving residential, commercial, education, sports, and event customers across a 50+ UK branch network and an international licence holder footprint in four countries.
- Ownership category
- akta.pro rank
Easigrass industry classification
Industry- Product category
- Artificial Grass and Synthetic Turf
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Landscaping Services (561730), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Sporting & Athletic Goods, Nec (3949), Agricultural Services (700)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Turf Management (Sports Fields, Golf Courses) (BPABADAC), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)
Keywords
Where Easigrass is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices18 records
Markets served
Easigrass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Artificial Grass Product Sales: Direct sale of artificial grass products including various grass ranges (Mayfair, Belgravia, Chelsea, Knightsbridge, Holland Park, Easi-Pet, Trade, Kensington) and golf products (Wentworth, NylonPRO, Tour Putt Ultimate, Premier Tee)
- Installation Services: Professional installation services for residential, commercial, education, and sports applications with supply and installation packages
- Franchise/Dealer Network: International licence holder programme and dealer network allowing franchisees to operate under the Easigrass brand with standardised training and business model
- Accessories and Lifestyle Products: Sale of accessories including Shockpad Tiles, Easi-ZEOlite Infill, Easi-Animals, Easi-Wall, Easi-Gazebos, and Easi-Signage
- Finance/Credit Services: Credit facilities offered through panel of lenders for customer purchases, with the company authorised and regulated by Financial Conduct Authority (FRN 938400)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard artificial grass installation packages |
| Unit Pricing | Pay-as-you-go | Franchise Sample Box |
| Unit Pricing | Pay-as-you-go | Professionally Cut Samples |
| Unit Pricing | Pay-as-you-go | Full Service Sample Box |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Easigrass product offering
Product offeringCore offering
Easigrass designs, supplies, and installs artificial grass products for residential gardens, commercial premises, schools, sports facilities, golf surfaces, and events across the UK and internationally. The company offers a portfolio of eight named lawn ranges, four golf-specific surfaces, lifestyle/accessory products (Easi-Animals, Easi-Wall, Easi-Gazebos, Easi-Signage, Shockpad Tiles, Easi-ZEOlite Infill), and full installation services with a 10-year product warranty.
Product overview
Easigrass is a multi-award-winning artificial grass supplier and installer offering a comprehensive portfolio of products and services. The core offering consists of eight artificial grass ranges (Mayfair 50mm, Belgravia 43mm, Chelsea 40mm, Easi-Pet 35mm, Knightsbridge 38mm, Holland Park 32mm, Trade 35mm, and Kensington 38mm) differentiated primarily by pile height to suit various applications from luxury gardens to high-traffic commercial spaces. A specialized golf range includes four products (Wentworth 15mm, NylonPRO 12mm, Tour Putt Ultimate 25mm, Premier Tee 30mm) designed for putting greens and tee areas. Lifestyle products encompass decorative items including Easi-Animals sculptures, Easi-Gazebos, Easi-Wall vertical gardens, and Easi-Signage. Accessory products include Shockpad Tile for safety underlay and Easi-ZEOlite Infill. The company provides full installation services across residential, commercial, golf, schools, sports, events, and roof terrace segments. All products are 100% British designed with warranties ranging from 8 to 10 years.
Differentiator
Problem solved
Functional benefit
Brands
- Easigrass Golf: Specialist artificial grass products designed for golf applications including putting greens and tee areas.
- Easigrass Animals (Easi-Animals)
- Easi-Wall
- Easi-Gazebee (Easi-Gazebos)
- EasiScape
- Easi-ZEOlite
- Easi-Signage
- Shockpad Tile
Products and services
- Mayfair 50mm artificial grass Premium award-winning artificial grass with 50mm pile height designed for ultra-realistic appearance in gardens and corporate environments, featuring natural-looking texture and durability.
- Belgravia 43mm artificial grass Luxury artificial grass with 43mm pile height featuring dense cushioned texture for a natural-looking lawn ideal for families.
- Chelsea 40mm artificial grass Award-winning artificial grass with 40mm pile height, known for natural appearance and soft yarn, suitable for lawns, terraces and patios.
- Easi-Pet 35mm pet-friendly artificial grass Pet-friendly artificial grass with 35mm pile height featuring odour-lowering technology, excellent drainage, and a soft shock-absorbent surface for pets.
- Knightsbridge 38mm artificial grass Premium artificial grass with 38mm pile height offering a luxurious natural-look-and-feel finish for gardens and terraces.
- Holland Park 32mm artificial grass Hardy artificial grass with 32mm pile height designed for high-foot-traffic areas such as schools and events, featuring strong durable construction.
- Trade 35mm artificial grass Professional-grade artificial grass with 35mm pile height designed for trade and contractor use, offering quality at competitive pricing.
- Kensington 38mm artificial grass Luxury artificial grass with 38mm pile height offering premium aesthetics for high-end residential and commercial applications.
- Wentworth 15mm artificial golf grass Professional-grade artificial grass with 15mm pile height designed for golf putting greens, providing realistic ball roll and playability.
- NylonPRO 12mm artificial golf grass High-performance artificial grass with 12mm pile height designed for professional putting greens with superior durability.
- Tour Putt Ultimate 25mm artificial golf grass Premium golf grass with 25mm pile height offering tour-quality putting surface for serious golfers and professional installations.
- Premier Tee 30mm artificial golf grass Artificial grass with 30mm pile height designed for golf tee areas and driving range surfaces with high durability.
- Easi-Animals grass-covered sculptures Handcrafted life-size grass-covered animal sculptures for garden decoration and display, including various animal designs.
- Easi-Gazebos artificial grass gazebos Artificial grass-covered gazebo structures for garden and outdoor entertainment areas.
- Easi-Wall artificial grass wall panels Artificial grass-covered wall panels for vertical garden applications and decorative living walls.
- Easi-Signage artificial grass signage Artificial grass-covered signage for retail displays, events, and promotional applications.
- Shockpad Tile underlay Impact-absorbing underlay tiles designed for use beneath artificial grass in play areas, providing additional safety and cushioning.
- Easi-ZEOlite Infill Organic infill material for artificial grass installations, providing stability and natural antimicrobial properties.
- Residential Artificial Grass Installation Professional installation services for front gardens, back gardens, balconies, terraces, and pet-specific artificial grass applications for residential customers.
- Commercial Artificial Grass Installation Installation services for commercial properties including offices, hotels, restaurants, schools, and public buildings.
- Golf Surface Installation Specialist installation services for artificial putting greens and golf surfaces for residential and commercial applications.
- Schools & Nurseries Installation Specialist installation services for educational facilities including playgrounds, play areas, and outdoor learning spaces.
- Sports Surfaces Installation Installation services for sports applications and multi-use games areas with high durability requirements.
- Events & Exhibitions Installation Temporary artificial grass installation services for events, exhibitions, and temporary installations.
- Roof Terraces & Balconies Installation Specialist installation services for rooftop and balcony applications with enhanced drainage and weather resistance.
Quantifiable outcome
- 10-year product warranty
- +2 more outcomes
Companies that use Easigrass
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles5 records
Easigrass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Easigrass partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- John Lewis PartnershipsupportingEasigrass products are available at John Lewis Glasgow store during the summer season, allowing customers to experience the quality look and feel of products firsthand.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Easigrass competitors and assessment
Company assessmentBroad incumbents
- SYNLawn: Largest US artificial grass manufacturer with international distributor network and broad product portfolio including residential, commercial, golf and pet turf. Comparable manufacturer business model with significantly larger scale and global reach.
- AstroTurf: Heritage synthetic turf brand originally developed for sports surfaces, now expanding into residential and commercial markets. Comparable in manufacturing pedigree and product breadth, with stronger sports-vertical association.
- FieldTurf (Tarkett Sports): Major global artificial turf manufacturer owned by Tarkett, with strength in sports surfaces and stadiums. Comparable product manufacturing at much larger scale; relevant for high-profile sports and stadium installation opportunities.
Direct peers
- TigerTurf: Artificial grass brand owned by Victoria PLC, operating across UK, EMEA and Asia with residential and sports turf products. Direct competitor with deeper institutional backing and broader international footprint.
- Perfectly Green: UK artificial grass and outdoor surface specialist serving both domestic and commercial clients. Direct peer with comparable product portfolio and installation service offering.
- LazyLawn: UK artificial grass supplier and installer with national coverage and franchise network. Direct competitor to Easigrass with similar residential/commercial focus and UK branch-based distribution model.
- Condor Grass: Netherlands-based artificial grass manufacturer serving residential and commercial markets across Europe. Comparable manufacturer with multi-country distribution, relevant as a European peer and potential B2B supply source.
- Namgrass: UK-based artificial grass manufacturer and installer serving residential and commercial customers. Closest direct competitor to Easigrass with overlapping product range, UK showroom model, and similar B2C/B2B go-to-market.
- Royal Grass: Dutch artificial grass manufacturer with European distribution and residential focus. Direct peer with comparable product range and installation-led business model; relevant for UK cross-border competition and international expansion benchmarks.
Regional players
- Polytan: German-headquartered sports surface specialist owned by Sport Group, with installed base across European stadiums, athletics tracks and sports clubs. Comparable in sports-turf installation capability, though stronger in professional sports than residential.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Easigrass social profiles
Digital presenceEasigrass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easigrass leadership team
Management profileNumber of profiles
Easigrass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easigrass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easigrass
What does Easigrass do?
Easigrass designs, supplies, and installs artificial grass products for residential gardens, commercial premises, schools, sports facilities, golf surfaces, and events across the UK and internationally. The company offers a portfolio of eight named lawn ranges, four golf-specific surfaces, lifestyle/accessory products (Easi-Animals, Easi-Wall, Easi-Gazebos, Easi-Signage, Shockpad Tiles, Easi-ZEOlite Infill), and full installation services with a 10-year product warranty.
Is Easigrass a public or private company?
Easigrass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easigrass founded?
Easigrass was founded in 1994. It employs 11 to 50 people.
Where is Easigrass based?
Easigrass is headquartered in London, United Kingdom, in the Europe region.
How does Easigrass make money?
Five revenue lines are on record. Artificial Grass Product Sales are the primary driver. The others are installation Services, franchise/Dealer Network, accessories and Lifestyle Products and finance/Credit Services.
Who are Easigrass's main competitors?
Broad incumbents on record are SYNLawn, AstroTurf and FieldTurf (Tarkett Sports). Direct peers are TigerTurf, Perfectly Green, LazyLawn, Condor Grass, Namgrass and Royal Grass. Polytan is listed as a regional player.
Does Easigrass have an API?
No public API is recorded for Easigrass.
What industry is Easigrass in?
Easigrass's product category is Artificial Grass and Synthetic Turf. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of BPABADAC, Turf Management (Sports Fields, Golf Courses). Its NAICS code is 333112 and its SIC code is 3949.