Marketing Agency Coach

What Marketing Agency Coach does

Marketing Agency Coach is a privately held US-based business coaching and education company founded in 2016 by Lee Goff, who previously built and exited a multi-million-dollar digital marketing agency between 2003 and 2016. The company sells a codified 12-course curriculum (the Agency Success Roadmap) and related coaching services to owners of digital marketing agencies at four life-cycle stages — Freelancer ($0-100k revenue), Successful Freelancer ($100k-250k), Small Agency ($250k-$1.5M), and SME Agency ($1.5M-$10M). The methodology emphasizes the business side of agency operations (niche-down, productization, proposals, lead harvesting, traffic generation, leadership, project management, sales automation, KPIs, brand positioning, and pricing) over technical skills.

The core product portfolio comprises three layers: a premium one-on-one coaching program capped at 10-12 students per cohort (requiring a $400k minimum agency revenue) with weekly 45-minute sessions directly with the founder; a self-paced on-demand subscription bundling 12 courses and 75+ tools; and a stack of 12 individual course modules sold à la carte. Supporting products include the Agency Success Roadmap book (Amazon #1 New Release, available in Digital, Kindle, Audible), on-demand webinar replays, and Agency Blueprint certification badges (Sales Excellence, Service Precision, Leadership Integrity, Agency Mastery). Distribution is primarily direct via the company website, supplemented by Amazon for the book and a partner referral network (AgencySonar, AgoraPulse, Agency Growth Events, Review Robin, Agency Sidekicks, That Company, Cloudways).

The go-to-market blends a sales-led motion (premium one-on-one coaching with discovery sessions and accountability positioning) with a community-led motion (Agency Accelerator Podcast, YouTube, blogcasts, Facebook Digital Marketing Agency Group, Forbes Council earned media). Revenue streams include monthly and annual subscription coaching, one-time course/book purchases, and affiliate/referral income from partner platforms. The organization operates with a small team of approximately five people, led by founder Lee Goff with operational support for WordPress/Infusionsoft, administration, and sales. No external funding, no enterprise customers, and no AI/ML technology stack are evidenced in the source data.

Name

Marketing Agency Coach

Legal name

Marketing Agency Coach

Website

https://marketingagencycoach.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Agency Coach is a US-based business coaching and education company founded in 2016 by Lee Goff that sells a 12-course curriculum, premium one-on-one coaching (capped at 10-12 students), and a published book to owners of digital marketing agencies at all growth stages.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Marketing Consulting Services (541613)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Sales Management & Coaching (Frontline Leadership) (EDABABAI), Sales Leadership & Revenue Executive Coaching (EDABANAL), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Sales & Customer Service Training (EDAGANAC), Sales, Marketing & Customer Success (EDAAAPAN)

Keywords

• Agency coaching services
• Business coaching programs
• Digital agency courses
• Marketing agency consulting
• Business growth training

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. One-on-One Coaching Program: Premium personalized coaching for agency owners with at least $400k in revenue. Includes direct access to Lee Goff, weekly 45-minute sessions, discovery process, and homework prescriptions. Limited to 10-12 students at a time.
2. On-Demand Courses: Self-paced online program with 12 courses covering all agency growth topics, over 75 tools and resources, webinars and blogs. One-time purchase or subscription access.
3. Agency Success Roadmap Book: Physical and digital book with 12 strategically laid out chapters. Available in digital download, Kindle, and Audible formats. Was #1 New Release on Amazon.
4. On-Demand Webinars: Individual webinar replays covering specific topics like productization, prospect engagement, traffic generation, project management, proposal templates, and more.
5. Partner/Referral Revenue: Revenue through partner referrals for AgencySonar (lead generation platform), Agency Growth Events, and technology partners like AgoraPulse.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Marketing Agency Coach sells business coaching programs and educational courses to digital marketing agency owners. Its flagship offerings are the Agency Success Roadmap On-Demand Coaching Program (self-paced access to 12 courses and 75+ tools) and a One-on-One Coaching Program limited to 10-12 students at a time. The company also sells a published book (Agency Success Roadmap), on-demand webinars, and certification web badges covering niche selection, productization, proposal delivery, lead harvesting, traffic generation, leadership, project management, sales automation, KPIs, brand positioning, and pricing.

Product overview

Marketing Agency Coach is a business coaching and education platform that offers a comprehensive suite of tools and programs to help digital marketing agency owners grow, scale, and eventually sell their agencies. The core offerings include the Agency Success Roadmap On-Demand Coaching Program (self-paced program with 12 courses, 75+ tools and resources), the One-on-One Coaching Program (personalized coaching limited to 10-12 students), and 12 individual course modules covering: 10-Step Niche Process, Productization, Proposal Delivery System, Prospect Engagement, Lead Harvesting, Traffic Generation, Agency Leadership, Project Management, Sales & Marketing Automation, Key Performance Indicators, Brand Positioning, and Pricing. Supporting products include the Agency Success Roadmap Book (available in digital, Kindle, and Audible formats), On-Demand Webinars, Agency Blueprint Web Badges for certifications, and the AgencySonar lead generation platform as a partner product. The company also offers supplementary content through blogcasts/podcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Success Roadmap On-Demand Coaching Program Self-paced online coaching program with 12 courses, over 75 tools and resources, webinars, and step-by-step programs and processes for digital marketing agency owners who want to break 7 figures.
• One-on-One Coaching Program Premium personalized coaching with direct access to Lee Goff, weekly 45-minute sessions, discovery process, and homework prescriptions. Limited to 10-12 students at a time and requires minimum $400k in agency revenue.
• Agency Success Roadmap Book 12-chapter book covering niche down, productization, proposal delivery, prospect engagement, lead harvesting, traffic generation, leadership, project management, sales automation, KPIs, brand positioning, and pricing for marketing agency owners. Available as digital download, Kindle, and Audible versions.
• On-Demand Webinars Pre-recorded webinar replays covering specific agency growth topics including Productization, Prospect Engagement, Traffic Generation, Sales and Marketing Automation, Niche Down Framework, Proposal Template, Website Care Plans, and Project Management.
• Agency Blueprint Web Badges Earnable web badges including Sales Excellence Certification, Service Precision Certification, Leadership Integrity Certification, and Ultimate Agency Mastery Certification. Badges are earned by passing corresponding course quizzes.
• 10-Step Niche Process Course Standalone course teaching agencies how to niche down and find their specialization using a 10-step framework process.
• Productization Course Standalone course teaching the Object-Oriented Pricing Model for transitioning to a productized agency, with claimed outcomes of 25-50% profit increase and 30% reduction in deliverable costs.
• Proposal Delivery System Course Standalone course with a customizable 12-section proposal template system designed to land big projects and eliminate 90% of competition.
• Prospect Engagement Course Standalone course training on creating effective elevator pitches, sales decks, and proposal delivery for engaging prospects.
• Lead Harvesting Course Standalone course teaching techniques for capturing, storing, and nurturing leads to maximize conversion from existing traffic.
• Traffic Generation Course Standalone course teaching strategies for paying for traffic wisely and organically generating high-quality traffic for agencies.
• Agency Leadership Course Standalone course training on establishing agency culture, empowering employees, and structuring leadership for scalability.
• Project Management Course Standalone course featuring an 8-step project management system designed to eliminate scope creep and create satisfied clients.
• Sales & Marketing Automation Course Standalone course teaching systems for driving leads, harvesting them, and converting them into clients through automation, with a stated goal that 90% of sales and marketing interactions should be automated.
• Key Performance Indicators Course Standalone course training on the big 3 KPIs every agency must know, with a plan to properly test and track success.
• Brand Positioning Course Standalone course teaching strategies for building brand value, positioning as the only choice for target audiences, and increasing pricing by at least 20%.
• Pricing Course Standalone course teaching the 3 Ms of pricing formula that allows agencies to increase pricing by 10-20% in 90 days.

Quantifiable outcome

• Increase pricing by 10-20% in 90 days (from Pricing course)
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AgencySonarcoreStrategic or Co-development PartnerAgencySonar is a revolutionary B2B lead generation platform and agency partner program. Lee Goff promotes it as a tool for agencies to offer CMO-type services with lead guarantees to their clients. AgencySonar promises to double or triple agency leads and double return on ad spend.
• AgoraPulsecoreGTM or Marketing PartnerMike Allton from AgoraPulse appears on the Agency Accelerator Podcast. AgoraPulse is a social media management dashboard designed for agencies. Lee Goff personally uses the platform and refers clients to it. Partnership includes podcast guest appearances and referral arrangements.
• Agency Growth EventscoreStrategic or Co-development PartnerMulti-year partnership with Agency Growth Events. Lee Goff has contributed a chapter to the Agency Growth Book and promotes free book distribution through the events. Partnership provides community building and educational resources for agency owners.
• Agency Accelerator PodcastminorGTM or Marketing PartnerPodcast platform hosted by Stephanie Liu featuring agency growth content. Lee Goff appears as guest to discuss agency topics. Part of broader content marketing and thought leadership strategy.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Agency Profit Lab: Peter Levesque's coaching and advisory firm for digital marketing agency owners focused on profitability, pricing, and operational scaling. Direct competitor in the agency-owner coaching niche with overlapping frameworks (pricing, productization, KPI management).
• Sakas & Company: Karl Sakas runs a coaching/consulting practice for digital agency owners, with a focus on agency operations, profitability, and exit readiness. Same buyer (agency owners/CEO peers), same high-ticket coaching model, and overlapping curriculum themes (sales, leadership, pricing).
• Agency Mavericks: Founded by Jason Swenk, Agency Mavericks is a coaching and training platform that helps digital marketing agency owners grow, scale, and exit. It directly mirrors Marketing Agency Coach's customer (agency owners), product mix (courses, coaching, community), and growth-stage segmentation.
• Win Without Pitching: Blair Enns' coaching and training business for creative and digital agencies, including books, workshops, and masterminds targeting agency owners. Comparable target market (agency principals), premium positioning, and a content-plus-coaching product model.
• Inner Agency: Chris Kneeland's agency coaching and consulting community for digital agency owners. Targets the same customer (small/mid-market agency CEOs) with courses, coaching, and a peer community — closely comparable business model and content stack.
• Consulting Success: Michael Zipursky's coaching platform for consultants and agencies, with courses, masterminds, and a podcast. Closely adjacent buyer (consulting/agency principals), comparable premium-tier coaching model, and similar content-driven funnel.
• Built to Sell: John Warrillow's company offers training, books, and advisory services that help agency owners and other services-firm founders build sellable businesses. It overlaps with Marketing Agency Coach's exit-planning and productization pillars and shares the founder-led coaching model.

Broad incumbents

• Vistage: Global CEO peer-advisory and coaching organization serving thousands of business leaders, including marketing agency owners. Larger, broader incumbent offering peer groups and executive coaching — overlapping on the 'founder CEO' coaching mandate but at much larger scale.
• Strategic Coach: Dan Sullivan's established entrepreneur coaching franchise serving founders across industries (including agencies). Operates a premium, capacity-capped coaching model with multi-decade brand recognition — a broader, more mature analog of the same coaching architecture.
• Entrepreneurs' Organization (EO): Global peer network of founders and business owners offering forums, learning events, and resources. While not a coaching firm, EO serves a similar agency-owner/CEO audience with structured peer learning and growth content — a broader, network-based alternative to fee-based coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Agency_Coaching
• YouTubeyoutube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A
• Facebookfacebook.com/groups/digitalmarketingagencygroup
• LinkedInlinkedin.com/company/lee-goff-marketing-agency-coach

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Agency Coach