Agorapulse
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Agorapulse firmographics
Firmographics- Name
- Agorapulse
- Legal name
- Agorapulse SAS
- Website
- https://agorapulse.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Agorapulse industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where Agorapulse is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Agorapulse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Tiered subscription model with multiple plan levels (Free, Professional, Advanced, Custom) offering increasing features, social profiles, and user seats. Billed monthly or annually with discounts for annual commitment.
- Freemium Entry: Free plan provides limited functionality (1 user, 3 profiles, 10 scheduled posts) to drive conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Plan - 1 user, 3 social profiles |
| Subscription | Monthly | Professional Plan - For growing teams |
| Subscription | Monthly | Advanced Plan - For larger organizations |
| Subscription | Annual | Custom Plan - For agencies and enterprises |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Agorapulse product offering
Product offeringCore offering
Agorapulse sells a multi-tenant social media management SaaS platform that consolidates inbox moderation, multi-platform publishing, social listening, reporting, and ROI measurement for brands and agencies. The platform supports 10+ networks including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile, and adds AI-assisted content creation (Archie, Agorapulse AI) and link-in-bio micro-sites (PulseLink). It is offered via freemium, Professional, Advanced, and Custom subscription tiers and targets SMBs, agencies, and select enterprises.
Product overview
Agorapulse is a unified social media management platform launched in 2011, offering a comprehensive suite of tools organized around five core modules: Social Media Inbox (for managing interactions), Social Media Publishing (for scheduling and content management), Social Media Monitoring/Listening (for brand tracking), Social Media ROI (for business impact measurement), and Social Media Reporting (for analytics and insights). The platform supports 10+ social networks including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile. Advanced AI-powered features include Agorapulse AI with Writing Assistant and Reply Suggestions, plus the new Archie content engine. Additional modules include PulseLink in Bio, Advocacy, and industry-specific solutions for Agencies, E-Commerce, B2B, Retail, Manufacturing, and Higher Education.
Differentiator
Problem solved
Functional benefit
Brands
- Archie: The Content Engine Built for Social and Powered by You - AI made content production tool that transforms source content into platform-native posts matching user's voice, brand, and strategy.
Products and services
- Social Media Inbox Centralized inbox for managing all organic and paid social media interactions (comments, mentions, private messages, reviews) across multiple networks in one place, with automation, assignment, and team collaboration features for SMBs, agencies, and enterprise social teams.
- Social Media Publishing Multi-platform content scheduling and publishing tool with intuitive post composer, shared calendars, bulk publishing via CSV, and content approval workflows for cross-platform social campaigns.
- Social Media Monitoring (Listening) Brand monitoring and social listening tool that tracks mentions of brand, industry, and competitors across social networks, news sites, and blogs to measure and protect brand reputation.
- Social Media ROI Analytics and measurement feature that proves social media business impact by tracking sales, traffic, and leads generated from organic social media posts using Google Analytics integration and UTM tracking.
- Social Media Reporting Automated reporting tool for creating custom, presentation-ready social media reports with centralized dashboard comparing metrics across all channels, identifying top-performing posts and automating client-ready reports.
- Agorapulse for Agencies Social media management solution tailored for agencies managing multiple clients, platforms, and industries with collaboration tools, task assignment, shared content calendars, and client-ready reporting.
- Agorapulse for E-Commerce Social commerce solution enabling online sellers to manage social media presence efficiently and drive sales through social platforms, including Instagram product tagging.
- Agorapulse for B2B Social media management solution tailored for B2B enterprises with features for LinkedIn-focused social selling, lead generation, and longer B2B sales cycles.
- Agorapulse for Retail Social media management solution for multi-location retail operations enabling consistent brand presence across stores on social media and local engagement at scale.
- Agorapulse for Manufacturing Social media management solution for manufacturing companies enabling coordinated social operations across multiple brands, teams, and regions.
- Agorapulse for Higher Education Social media management solution for educational institutions enabling engagement with students and alumni through simplified social media workflows.
- Archie AI-powered content engine that transforms source content such as webinars, reports, podcasts, and articles into platform-native social media posts while preserving the user's voice, brand, and strategy. Currently in beta with early-access waitlist.
Quantifiable outcome
- 96% user satisfaction rating with customer support
- +5 more outcomes
Companies that use Agorapulse
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Agorapulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature8 records
Agorapulse partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TikTokcoreTikTok Marketing Partner with integrated capabilities for TikTok scheduling and content management.
- Meta (Facebook/Instagram)coreMeta Business Partner with direct publishing access to Facebook and Instagram, including ad comment synchronization.
- LinkedIncoreLinkedIn Marketing Partner with integrated publishing and analytics capabilities.
- AWS (Amazon Web Services)coreAWS Partner Network member with infrastructure hosted on AWS.
- GooglecoreIntegrations with Google Analytics, Google Business Profile, and YouTube.
- SOC 2coreSOC 2 Type II compliance certification ensuring enterprise-grade security standards.
- ISO 27001:2022coreISO 27001:2022 certification for information security management.
- GDPR CompliancecoreGDPR compliant data handling for European customers.
- VaadataminorThird-party security auditing partner for penetration testing and vulnerability assessment.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Agorapulse competitors and assessment
Company assessmentDirect peers
- Hootsuite: Hootsuite is the largest direct competitor in social media management, offering scheduling, inbox, analytics, and social listening across major networks. Agorapulse explicitly positions against Hootsuite on price-to-feature ratio.
- Sprout Social: Sprout Social is a direct peer in the mid-market and enterprise social media management segment, with comparable publishing, inbox, listening, and analytics capabilities. Agorapulse names Sprout Social as a primary competitive benchmark.
- Buffer: Buffer is a direct peer focused on SMB social scheduling and publishing, with a freemium model that competes with Agorapulse's Free and Professional tiers for individual social media managers and small teams.
- Sendible: Sendible is a direct peer targeting agencies and SMBs with multi-client dashboards, scheduling, and reporting — overlapping directly with Agorapulse's core agency value proposition and pricing tier.
- SocialPilot: SocialPilot is a direct peer in the SMB and agency segment, offering scheduling, analytics, and social inbox at lower price points, putting pricing pressure on Agorapulse's mid-tier plans.
- Later: Later is a direct peer in social media scheduling and visual content planning with strong Instagram/TikTok focus, overlapping with Agorapulse's publishing and PulseLink-in-Bio offerings.
Broad incumbents
- HubSpot: HubSpot is a broad incumbent marketing platform that includes social media management within its CRM/marketing suite, competing with Agorapulse for B2B and mid-market buyers who prefer all-in-one platforms over point solutions.
- Zoho Social: Zoho Social is part of Zoho's broader business application suite, offering social media management with pricing advantages for existing Zoho customers — competing with Agorapulse particularly in the SMB and international segments.
Emerging players
- Vista Social: Vista Social is an emerging player in social media management with feature breadth (publishing, inbox, listening, reviews) and aggressive pricing aimed at agencies and SMBs — a newer entrant pressure-testing Agorapulse's positioning.
- Brandwatch: Brandwatch is a social listening and consumer intelligence platform that overlaps with Agorapulse's monitoring/listening module and represents a potential adjacent competitor as social analytics becomes more central to enterprise buying.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Agorapulse social profiles
Digital presenceAgorapulse compliance and trust
Trust signalCompliance4 records
Agorapulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agorapulse leadership team
Management profileNumber of profiles
Profiles5 records
Agorapulse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agorapulse M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agorapulse
What does Agorapulse do?
Agorapulse sells a multi-tenant social media management SaaS platform that consolidates inbox moderation, multi-platform publishing, social listening, reporting, and ROI measurement for brands and agencies. The platform supports 10+ networks including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile, and adds AI-assisted content creation (Archie, Agorapulse AI) and link-in-bio micro-sites (PulseLink). It is offered via freemium, Professional, Advanced, and Custom subscription tiers and targets SMBs, agencies, and select enterprises.
Is Agorapulse a public or private company?
Agorapulse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agorapulse founded?
Agorapulse was founded in 2011. It employs 101 to 250 people.
Where is Agorapulse based?
Agorapulse is headquartered in Paris, France, in the Europe region.
How does Agorapulse make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are freemium Entry.
Who are Agorapulse's main competitors?
Direct peers on record are Hootsuite, Sprout Social, Buffer, Sendible, SocialPilot and Later. Broad incumbents are HubSpot and Zoho Social. Emerging players are Vista Social and Brandwatch.
Does Agorapulse have an API?
No public API is recorded for Agorapulse.
What industry is Agorapulse in?
Agorapulse's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 518210 and its SIC code is 7372.