BroadwayGPS
BroadwayGPS is a New York-based group ticket broker for Broadway and off-Broadway productions, serving tour operators, schools, corporations, and social groups through dedicated sales representatives who coordinate group bookings with theatre box offices.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BroadwayGPS does
BroadwayGPS is a New York-based group ticket broker that intermediates between Broadway and off-Broadway box offices and four primary buyer segments: tour operators and travel agencies, schools and educational institutions, corporations, and social groups or families. The company maintains coverage of 41 Broadway theatres and offers access to 60+ productions including marquee titles such as Hamilton, Wicked, The Lion King, and Harry Potter and the Cursed Child. Group minimums typically sit at 10–15 tickets, with seat prices observed between roughly $49 and $219 depending on show, date, and section, plus student-tier pricing on select productions.
Operationally, the company does not rely on proprietary technology; its stack is a website-based ticket request system backed by email and phone sales handled by a small named team including a President, Director of Finance, Director of Sales, Sales Associate, and Fulfillment Manager. Value is delivered through personalized guidance, dedicated representative relationships, real-time show recommendations, and direct coordination with box offices for availability, invoicing, and fulfillment. The revenue model is a transaction fee / take rate on group ticket bookings, with service charges applying to blackout performances and facility fees passed through from theatre owners.
Beyond ticket brokerage, BroadwayGPS has built supporting content assets including a Theatre Resources directory (seating charts, accessibility details, venue history), downloadable Study Guides for educational groups covering productions such as Aladdin, Chicago, and Wicked, and a Spotlight editorial blog covering Broadway news and Tony Awards. Marketing is conducted through the company website, organic social channels (Facebook, X, LinkedIn, Instagram), and an email newsletter, with no disclosed paid acquisition channels.
BroadwayGPS firmographics
Firmographics- Name
- BroadwayGPS
- Legal name
- BroadwayGPS LLC
- Website
- https://broadwaygps.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BroadwayGPS is a New York-based group ticket broker for Broadway and off-Broadway productions, serving tour operators, schools, corporations, and social groups through dedicated sales representatives who coordinate group bookings with theatre box offices.
- Ownership category
- akta.pro rank
BroadwayGPS industry classification
Industry- Product category
- Group Theatre Ticketing Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Broadway & Commercial Theatre Productions (MPAGABAA)
- akta.pro secondary industry
- Group Sales & Corporate Ticketing (HSACALAM)
Keywords
Where BroadwayGPS is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BroadwayGPS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Group Ticket Sales Commission: BroadwayGPS earns revenue by facilitating group ticket purchases for Broadway and off-Broadway shows. The company acts as an intermediary between group buyers (tour operators, schools, corporations, families) and theatre box offices, with pricing that includes facility fees and occasional service charges for blackout performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Group Pricing - Ragtime |
| Transaction based/ take rate | Pay-as-you-go | Schmigadoon! - Weekday/Sunday Evening |
| Transaction based/ take rate | Pay-as-you-go | The Lost Boys - Tier A |
| Transaction based/ take rate | Pay-as-you-go | Wicked - Tier A Prime Spring '26 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BroadwayGPS product offering
Product offeringCore offering
BroadwayGPS provides a group ticket booking service for Broadway and off-Broadway shows in New York City, serving tour operators, schools, corporations, and social groups/families. The company acts as an intermediary leveraging box office relationships to secure group seating, expert show recommendations, and dedicated account representatives for each booking. Customers access the service via the company's website, phone, or email.
Product overview
BroadwayGPS is a group ticket booking service for Broadway and off-Broadway productions. The core offering centers on the Group Ticket Booking Service, which helps tour operators, schools, corporations, and families secure tickets to shows through direct box office coordination. Supporting the booking service are Show Recommendations based on group profile and budget, a Show Catalog with filtering capabilities, and Account Management for tracking orders. Add-on modules include Study Guides for educational integration with student groups, Theatre Resources providing venue details and accessibility information for 41 Broadway theatres, and Spotlight editorial content covering industry news and Tony Awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Broadway Ticket Booking Service A booking service that secures group reservations for Broadway and off-Broadway shows in NYC, tailored for tour operators, schools, corporations, and social groups/families. Includes expert show recommendations, dedicated account representatives, and access to group pricing and pre-opening show allocations via box office relationships.
Quantifiable outcome
- Group minimums typically 10-15 tickets, with majority at 10
- +1 more outcomes
Companies that use BroadwayGPS
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
BroadwayGPS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BroadwayGPS partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
BroadwayGPS competitors and assessment
Company assessmentEmerging players
- Headout: Mobile marketplace for tours, attractions, and shows including Broadway. Comparable because it sells Broadway experiences to inbound visitors and group travelers, partially overlapping BroadwayGPS's tour-operator demand.
Direct peers
- Goldstar: Discount and half-price ticketing marketplace for entertainment, including Broadway and off-Broadway shows. Comparable because it markets discounted group-friendly theatre experiences to consumers and tour operators in the same category.
- Broadway Inbound: The official group sales and travel-trade ticketing service for Broadway productions, operated by the Shubert Organization. It is the most direct competitor to BroadwayGPS, serving the same tour operator, school, and corporate group customers across the same Broadway inventory.
- Theatre Development Fund (TDF): Non-profit organization that runs the TKTS discount booths and programmes making Broadway tickets accessible. Comparable because it operates in the group and accessibility-focused Broadway ticketing space, including school and social group outreach.
- Broadway Inbound Group Sales / Individual Show Group Sales Desks: Direct group sales operations run by individual Broadway producers and box offices (e.g., Hamilton, Wicked group sales). Comparable because they sell the same group inventory BroadwayGPS intermediates for, and represent the producers' in-house alternative to using an outside group agent.
Broad incumbents
- TodayTix: Major mobile-first Broadway and off-Broadway ticketing platform offering discounted and last-minute tickets, with an expanding group bookings function. Comparable because it sells Broadway tickets through a digital channel overlapping BroadwayGPS's market.
- Viator: TripAdvisor-owned marketplace for tours, activities, and attraction tickets including Broadway shows. Comparable because it captures group and FIT Broadway bookings through a global distribution platform that overlaps with BroadwayGPS's tour-operator channel.
- Telecharge: Established ticketing service for Broadway and off-Broadway shows. Comparable because it sells the same underlying inventory as BroadwayGPS to a broad consumer and group audience, though without BroadwayGPS's dedicated group-concierge focus.
- Broadway.com: Leading Broadway ticketing and information site. Comparable because it funnels consumers to Broadway ticket purchases and competes for the same end-buyer wallet share as BroadwayGPS, particularly on group experiences.
Regional players
- The Tour Guy: NYC-based tour operator offering guided experiences including Broadway add-ons. Comparable because it bundles Broadway tickets into group tour packages, sitting both upstream (as a customer of BroadwayGPS-style services) and downstream (as a competitor for the same end groups).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BroadwayGPS social profiles
Digital presenceBroadwayGPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BroadwayGPS leadership team
Management profileNumber of profiles
Profiles5 records
BroadwayGPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BroadwayGPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BroadwayGPS
What does BroadwayGPS do?
BroadwayGPS provides a group ticket booking service for Broadway and off-Broadway shows in New York City, serving tour operators, schools, corporations, and social groups/families. The company acts as an intermediary leveraging box office relationships to secure group seating, expert show recommendations, and dedicated account representatives for each booking. Customers access the service via the company's website, phone, or email.
Is BroadwayGPS a public or private company?
BroadwayGPS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BroadwayGPS founded?
BroadwayGPS was founded in 2023. It employs 1 to 10 people.
Where is BroadwayGPS based?
BroadwayGPS is headquartered in New York, United States, in the North America region.
How does BroadwayGPS make money?
One revenue line is on record: group Ticket Sales Commission.
Who are BroadwayGPS's main competitors?
Headout is listed as an emerging player. Direct peers are Goldstar, Broadway Inbound, Theatre Development Fund (TDF) and Broadway Inbound Group Sales / Individual Show Group Sales Desks. Broad incumbents are TodayTix, Viator, Telecharge and Broadway.com. The Tour Guy is listed as a regional player.
Does BroadwayGPS have an API?
No public API is recorded for BroadwayGPS.
What industry is BroadwayGPS in?
BroadwayGPS's product category is Group Theatre Ticketing Services. Its primary akta.pro industry code is MPAGABAA, Broadway & Commercial Theatre Productions, with a secondary code of HSACALAM, Group Sales & Corporate Ticketing. Its NAICS code is 561520 and its SIC code is 7900.