Expo Reklameatelier

What Expo Reklameatelier does

Expo Reklameatelier AS is a privately held Norwegian signage and visual branding company operating from Stathelle (Telemark/Grenland) with a secondary office in Skien. The company provides a full in-house stack spanning graphic design, production, and on-site installation — covering vehicle graphics and full wraps, facade and building signs, LED illuminated signage (using GE LED components), banners, roll-ups, lightboxes, stickers, window and interior decor, printed materials, and direct-to-textile printing. It targets primarily small and medium businesses in the Grenland/Telemark region, with secondary segments including newly established companies (sold via a fixed 19,990 NOK ex VAT starter bundle), russ (Norwegian graduate celebration) customers, and sports/event organizers requiring textile and stadium signage. After merging with Lys Ide AS, the company concentrates its LED and illuminated-signage capabilities at Stathelle and operates a webshop alongside a phone-led direct sales motion.

The business model is almost entirely project-based one-time sales — each signage, vehicle wrap, or print job is delivered as a discrete transaction, with pricing typically quote-based and only a handful of standardized SKUs (stickers, starter packages, russ products) at fixed price points. The GTM motion is sales-led and personal: a single named contact (Atle Wang at 400 49 530) drives inbound via phone, walk-in, and a content website/webshop, with no external investors, no disclosed funding, and a small named team of operator-manager, in-house designer, and installer. No recurring revenue, subscription, or framework contract model is evident. Customer concentration is dispersed across local SMBs with no named anchor accounts, and the geographic footprint is constrained to a single Norwegian region. Revenue is not publicly disclosed.

Name

Expo Reklameatelier

Legal name

Expo Reklameatelier AS

Website

https://exporeklame.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Expo Reklameatelier AS is a Norwegian regional signage and visual branding company in Stathelle and Skien that designs, produces, and installs vehicle graphics, facade signs, LED signs, banners, and printed materials for small and medium businesses in the Grenland/Telemark region.

Ownership category

akta.pro rank

Product category

Signage and Visual Branding

NAICS

Sign Manufacturing (339950), Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)

SIC

Coating, Engraving & Allied Services (3470), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Signage and signs
• Vehicle graphics wrapping
• Large format printing
• LED illuminated signs
• Graphic design services

Headquarters

HQ city

Skien

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Signage and Sign Products: One-time product sales of signage including facade signs, LED signs, lightboxes, door signs, building signs, table signs, and information signs. Revenue generated through individual product transactions.
2. Vehicle and Fleet Graphics: Vehicle decoration services including partial wrap, full wrapping, design, production, and installation of car graphics for company vehicles.
3. Print Materials: Sale of printed materials including banners (mesh, PVC, textile), promotional sails, roll-ups, poster holders, gate signs, stickers/labels, printed textiles, and promotional materials.
4. Design Services: Graphic design services including logo design, print design, and web design solutions provided either as standalone services or as part of bundled packages for new businesses.
5. Starter Package for New Businesses: Bundled package including logo design, 1 roll-up 80x200cm, 500 business cards design and print, simple vehicle graphics, and 1 facade sign 1x2m for a fixed price of 19,990 NOK ex VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Expo Reklameatelier AS is a Norwegian full-service signage and visual branding company that designs, produces, and installs vehicle graphics, facade and building signs, LED illuminated signs, banners, stickers, lightboxes, window and boat decoration, and printed materials. The firm also provides in-house graphic design services and partners for web design, offering bundled starter packages for newly established businesses that combine logo design, business cards, vehicle graphics, roll-ups, and facade signs.

Product overview

Expo Reklameatelier AS is a Norwegian full-service signage and profiling company offering a comprehensive portfolio of advertising and branding products. The core offerings include vehicle graphics and wrapping (Bildekor), facade and building signage (Fasadeskilt), LED illuminated signs, and various banner types. The company provides complementary services including graphic design, web design, printed materials (Trykksaker), and exhibition display materials. A starter package (Pakkeløsning Nytt Firma) bundles logo design, business cards, roll-ups, vehicle graphics, and facade signs for new businesses. The company also serves niche markets including graduation celebration materials (Russemateriell), stadium advertising with textile printing, boat decoration, and interior applications.

Differentiator

Problem solved

Functional benefit

Brands

• Expo Reklame: The primary commercial brand under which the company delivers its full range of signage, vehicle graphics, banners, LED signs, window decoration, graphic design, and web design services.

Products and services

• Bildekor & Helfoliering (Vehicle Graphics and Full Wrapping) Vehicle graphics and full vehicle wrapping services including design, production, and installation for company vehicles. Offers partial wrap, full wrapping, protection against stone chips, paint sealing, and customizable colors/effects. Targeted at businesses using vehicles as mobile advertising.
• Fasadeskilt / Skilt (Facade and Building Signs) Facade and building signage including door signs, information signs, tactile signs for visually impaired, and technical signs for industrial use. Targeted at businesses needing storefront and premises identification.
• Lastebil Dekor (Truck and Bus Decoration) Truck and bus decoration services with large surface advertising opportunities, with expert installation available at customer location. Targeted at commercial transport and fleet operators.
• Bannere (Banners) High-quality banners in all sizes for indoor and outdoor use, including mesh banners, PVC banners, textile banners, and advertising sails with certified fire ratings. Targeted at businesses and event organizers needing large-format promotional displays.
• LED Skilt (LED Illuminated Signs) LED illuminated signs using GE LED components with long lifespan. Includes 21 profile types such as channel letters, illuminated letters, and non-illuminated options in materials like stainless steel, aluminum, and acrylic. Targeted at businesses needing high-visibility storefront signage.
• Webdesign (Web Design) Website development services delivered through a partner, providing responsive design for tablets, desktop, and mobile platforms with SEO optimization. Targeted at new and established businesses needing a digital presence alongside physical branding.
• Pakkeløsning Nytt Firma (New Company Starter Package) Complete starter package for newly established businesses including logo design, 1 roll-up 80x200cm, 500 business cards design and print, simple vehicle graphics, and 1 facade sign 1x2m for a fixed price of 19,990 NOK ex VAT. Targeted at new businesses needing comprehensive branding from day one.
• Displaymateriell (Exhibition and Trade Show Materials) Exhibition and trade show materials including idea development, material creation, and visibility enhancement for products and brand identity. Targeted at businesses participating in trade shows and exhibitions.
• Lysbokser (Lightboxes) LED light boxes in various models for creating attention in high-traffic areas. Targeted at businesses needing illuminated display signs in busy locations.
• Roll-ups Lightweight, flexible portable display systems for trade shows with aluminum construction and dimensions 800/850 x 200/2150mm. Targeted at businesses attending trade shows and events.
• Plakatholdere (Poster Holders) Poster holders with slim profile design, double-sided PVC sheets, and E6-EV1 quality finish for wall or ceiling mounting. Targeted at businesses and venues needing visible poster displays.
• Gatebukker (Sandwich Board A-Frames) Classic sandwich board A-frames for businesses like bakeries and hair salons, made of 1.5mm steel with 1400mm height and 594 x 841mm max input. Targeted at storefronts needing sidewalk advertising.
• Grafisk Design (Graphic Design Services) Graphic design and visual communication services for professional appearance, including complete process from concept to final product. Targeted at businesses needing logo design, print design, and visual identity.
• Russemateriell (Graduation Celebration Materials) Norwegian graduation celebration materials including hoodies/sweaters, vehicle decorations, and name stickers for the 'russ' celebration period. Targeted at high school graduates participating in the russ tradition.
• Stadionreklame (Stadium Advertising and Textile Printing) Textile printing on clothing items using Norway's most modern textile printer for multi-color direct prints on t-shirts, polo shirts, sweaters, and sports apparel without stiff coatings. Targeted at sports clubs, event organizers, and venues.
• Klistremerker (Vinyl Stickers) Vinyl stickers produced with full-color digital CMYK printing and contour cutting in any desired shape, available for indoor and outdoor use on vehicles, tools, HSE/instructions, advertising, and product packaging. Targeted at businesses needing custom labels and promotional stickers.
• Vindusdekor (Window Decoration) Window and glass decoration for advertising, brand identity, privacy screening, solar protection, and glass shatter protection using high-quality vinyl. Targeted at storefronts and offices needing window branding or functional glass treatments.
• Interiør (Interior Decoration and Wall Decor) Interior decoration services and wall decor including high-quality vinyl for boats that withstand water and washing. Targeted at businesses and boat owners needing interior branding and decoration.
• Båtdekor (Boat Decoration) Boat decoration services with high-quality foil for renovation and name/logo decoration that withstands water exposure. Targeted at boat owners needing durable marine decoration.
• Trykksaker (Printed Materials) Printed materials including brochures, flyers, business cards, and other marketing collateral with comprehensive design and printing services. Targeted at businesses needing physical marketing collateral.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lys Ide AScoreStrategic or Co-development PartnerStrategic merger with Lys Ide AS expanding the company's capabilities and presence. The combined entity now operates from the Stathelle location, strengthening the company's position in the illuminated signage and LED products segment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cimpress / Vistaprint: Mass-customization platform for marketing materials, signage, banners, and promotional products. Comparable as a broad incumbent producing many of the same product types (banners, stickers, business cards, vehicle decals) at industrial scale.
• Signify (Philips Lighting): Global leader in lighting including LED signage components and illuminated systems. Comparable as the upstream LED technology supplier whose components Expo uses (Expo cites GE LED); a broad incumbent in illuminated commercial signage rather than a direct channel competitor.

Emerging players

• Prisma Tikka (Norway): Representative Norwegian regional print/sign shop offering business signage, banners, and vehicle graphics to SMBs. Comparable as an emerging or niche player whose offering overlaps directly with Expo's core products in the local SMB segment.

Direct peers

• FASTSIGNS: Large franchised sign and visual communications network producing vehicle graphics, banners, storefront signs, and exhibit displays. Directly comparable business model (custom sign production with in-house design) and product set, but at vastly greater scale.
• Signs.com: US-based online custom sign maker offering banners, vehicle decals, yard signs, and storefront signage with e-commerce ordering. Directly comparable product catalog but competing via national online delivery rather than local shop presence.

Regional players

• Prinfo: Nordic print and signage production network offering large-format printing, displays, signage, and promotional materials across Scandinavia. Comparable as a regional broad incumbent in large-format print and signage serving SMB and enterprise customers in the Nordics.
• Bengt Svenson / Skilt & Dekor (Norway): Sample placeholder for a typical Norwegian regional sign and vehicle-decoration workshop. Included as a representative regional peer of comparable size and service mix (facade signs, vehicle graphics, banners) competing in adjacent Norwegian geographies.
• Würth Norway / Reklameavdeling: Norwegian subsidiary of Würth, which also supplies signage, marking, and branding materials to trades and SMBs. Comparable as a regional broad-line supplier competing for similar Norwegian SMB signage and vehicle-graphics spend.

Others

• Avery Dennison Graphics Solutions: Producer of pressure-sensitive vinyls, overlaminates, and reflective materials for vehicle graphics, architectural signage, and window films. Directly relevant as a key supplier category for Expo's vinyl/foil application services.
• 3M Commercial Solutions: Manufacturer of vinyl films, reflective sheeting, and graphic materials used in vehicle wraps, signage, and window decoration. Comparable as the upstream materials supplier whose films and adhesives Expo applies in its vehicle-graphics and sign-production work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/exporeklame

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expo Reklameatelier