Poisonous Wines

Winery and Wine Productionvelenosivini.com

Velenosi Vini is a privately held Italian winery founded in 1984 in Ascoli Piceno that produces DOC/DOCG wines from the Marche and Abruzzo regions and sells them direct-to-consumer via its own e-commerce site, complemented by olive oil, accessories, gift boxes, cellar tastings, and export sales including a dedicated Chinese market page.

Company typePrivate
Founded1984
HeadquartersAscoli Piceno, Italy
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Poisonous Wines does

Velenosi Vini (legal entity Velenosi Srl, also branded 雅诺丝酒庄 in China) is a privately held Italian winery founded in 1984 in Ascoli Piceno, in the Marche region, by Ercole and Angela Velenosi, with Paolo Garbini joining as partner in 2005. The company produces a broad wine portfolio across Sparkling (Bollicine), White, Rosé, Red, Sweet, Historical Vintages, and Magnum large formats, sourced from the Piceno territory spanning the Marche and Abruzzo regions, with DOC and DOCG designations including Rosso Piceno DOC Superiore, Offida DOCG, and Montepulciano d'Abruzzo DOCG. Beyond wine, the assortment extends to Extra Virgin Olive Oil (Bio, standard, Pure), branded wine accessories, and a deep gift box and packaging line priced from €1.60 to €179.

The business model is a direct-to-consumer, single-channel e-commerce operation on velenosivini.com, supplemented by cellar tasting experiences at the Ascoli Piceno winery and international shipping including a dedicated Chinese-language storefront with WeChat integration and a named export manager. Pricing is unit-based across many SKUs; wines retail roughly €14-€135, with mid-tier bottles €20-€45. The company holds EQUALITAS, IFS Food, and Organic/Bio certifications, has co-financed projects under the European Regional Development Fund and the ANPAL New Skills Fund (€93,507.50 grant in 2021), and employs 11-50 staff across its registered address and administrative headquarters in Campolungo, Ascoli Piceno. Ownership remains founder-managed with no disclosed external institutional investors.

Poisonous Wines firmographics

Firmographics

Name: Poisonous Wines
Legal name: Velenosi Srl
Website: https://velenosivini.com
Company type: Private
Founded year: 1984
Operating status: Operating
Headcount range: 11–50 employees
Short description: Velenosi Vini is a privately held Italian winery founded in 1984 in Ascoli Piceno that produces DOC/DOCG wines from the Marche and Abruzzo regions and sells them direct-to-consumer via its own e-commerce site, complemented by olive oil, accessories, gift boxes, cellar tastings, and export sales including a dedicated Chinese market page.
Ownership category
akta.pro rank

Poisonous Wines industry classification

Industry

Product category: Winery and Wine Production
NAICS: Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (4453)
SIC: Food And Kindred Products (2000)
akta.pro primary industry: Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
akta.pro secondary industries: Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

Italian winery
Wine production
Olive oil
Wine accessories
Gift boxes

Where Poisonous Wines is headquartered

Location

Headquarters

HQ city: Ascoli Piceno
HQ country: Italy
HQ region: Europe

Offices2 records

Markets served

Poisonous Wines business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

Wine Sales: Direct sales of wines including Sparkling (Bollicine), White, Rosé, Red, Sweet Wines, and Historical Vintages from Marche and Abruzzo regions. Products sold in standard bottles (750ml), large formats (Magnum), and boxed sets.
Olive Oil Sales: Extra virgin olive oil products including Bio Organic, Velenosi branded, and Pure varieties in 500ml and 750ml formats.
Wine Accessories: Sale of branded wine accessories including glasses, aprons, corkscrews, ice bags, buckets, and other wine-related merchandise.
Gift Boxes and Curated Sets: Pre-curated wine box sets including themed collections like Pink Box, Roggio Box, Prestige Box, and themed selections. Wooden box presentations for gifting occasions.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard Wine Bottles (750ml)
Unit Pricing	Pay-as-you-go	Magnum Large Format (1.5L)
Unit Pricing	Pay-as-you-go	Olive Oil Products
Unit Pricing	Pay-as-you-go	Curated Gift Boxes
Unit Pricing	Pay-as-you-go	Wine Accessories

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Poisonous Wines product offering

Product offering

Core offering

Velenosi Vini is an Italian winery producing wines from the Marche and Abruzzo regions, including sparkling, white, rosé, red, sweet wines, and historical vintages. Beyond wine, the company sells extra virgin olive oil, branded wine accessories (glasses, corkscrews, buckets), and curated gift boxes. Products are sold directly through their own e-commerce website with delivery across Italy and export to international markets including China.

Product overview

Velenosi Vini is an Italian winery founded in 1984 in Ascoli Piceno, Marche region, producing a comprehensive wine portfolio alongside olive oils and wine accessories. The core offering spans Sparkling wines (Bollicine), White wines including Villa Angela and Rêve Offida DOCG Pecorino, Red wines including Roggio del Filare Rosso Piceno DOC Superiore, Verso Sera Montepulciano d'Abruzzo DOCG, and Ludi Offida DOCG, plus Historical Vintages aged collection. Additional product lines include Extra Virgin Olive Oil in Bio, standard, and Pure varieties from Marche. The accessory portfolio features branded Velenosi wine glasses, buckets, sparkling wine makers, and corkscrews. Gift offerings include The Velenosi Boxes curated collections (Pink Box through Prestige Box at €25.50-€179) and standalone Gift Boxes and packaging solutions. Wines are sourced from both Marche and Abruzzo regions, with organic/bio-certified options available.

Differentiator

Problem solved

Functional benefit

Products and services

Velenosi Sparkling Wines (Bollicine) Sparkling wines produced using Charmat and Classic methods, including Passerina Brut and Gran Cuvée, for consumers seeking Italian sparkling wines.
Roggio del Filare Rosso Piceno DOC Superiore Premium red wine from the Marche region under Rosso Piceno DOC Superiore designation, available in vintages including 2012, 2014, 2015, 2019, and 2021.
Verso Sera Montepulciano d'Abruzzo DOCG Red wine from Abruzzo region made from Montepulciano grapes, available in vintages 2018, 2019, and 2020 in standard and Magnum formats.
Ludi Offida DOCG Red wine from Offida DOCG designation in Marche region, available in standard and Magnum formats across multiple vintages.
Rêve Offida DOCG Pecorino White wine from Offida DOCG made from Pecorino grape variety, available in multiple vintages.
Historical Vintages Collection Aged wines from previous harvests including rare and collectible bottles from the Velenosi portfolio.
Extra Virgin Olive Oil Extra virgin olive oil products including Bio (500ml, €18), Velenosi branded (750ml, €19), and Pure (500ml, €28) varieties from the Marche region.
Wine Accessories Branded wine accessories including buckets, professional corkscrews, sparkling wine makers, aprons, ice bags, drip-proof stoppers, and pocket notepads.
Velenosi Curated Gift Boxes Curated wine gift boxes including Pink Box (€25.50), Prope Box, Rêve Box, Roggio Box, Prestige Box (€179), and themed collections for gifting occasions.
Large Format Wines (Magnum) Magnum-sized (1.5L) wine bottles across the portfolio including Passerina Brut, Gran Cuvée, Roggio del Filare, Verso Sera, and Ludi, priced from €14 to €135.

Companies that use Poisonous Wines

Customer profile

Segments2 records

Ideal customer profiles2 records

Poisonous Wines technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Poisonous Wines partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Poisonous Wines competitors and assessment

Company assessment

Direct peers

Moncaro: Marche cooperative winery producing Verdicchio and Rosso Conero / Rosso Piceno DOC wines with international distribution. Operates in the same Piceno territory and competes in adjacent DOC denominations.
Cantine Fantini (Fantini Group): Mid-sized Abruzzo-headquartered wine group with broad DOC portfolio, significant export footprint, and multi-region sourcing (including Marche-adjacent operations). Directly comparable in size, geography, and DOC-led export strategy.
Ciù Ciù: Marche-based organic-certified winery producing Offida DOCG wines (similar to Velenosi's Ludi and Rêve). Comparable mid-sized family-led operator with strong organic positioning and export focus.
Umani Ronchi: Long-established family-run winery based in Marche (Cupramontana/Osimo), producing DOC and DOCG wines across Marche and Abruzzo with a comparable premium-tier portfolio, DTC operations, and international export footprint. Closest size-and-region comparable to Velenosi Vini.
Masciarelli: Iconic Abruzzo-based winery focused on Montepulciano d'Abruzzo and Trebbiano d'Abruzzo DOC, with DOCG and premium reserve lines, own hospitality, and export distribution across major markets. Operates in one of Velenosi's two core regions and competes for similar DOC/DOCG positioning.

Broad incumbents

Santa Margherita Gruppo Vinicolo: Large multi-region Italian wine group (Veneto, Trentino, Friuli, Tuscany, Sicily) with premium positioning and broad global distribution. Sets the wholesale-and-retail benchmark that Velenosi would need to match to scale internationally.
Zonin 1821: Seventh-generation family-owned Italian wine group with estates across Veneto, Piedmont, Friuli, Tuscany, Sicily, and Puglia. Comparable family-ownership DNA but at vastly larger scale, illustrating the consolidation path open to mid-sized players like Velenosi.
Frescobaldi (Marchesi de' Frescobaldi): Historic Tuscan wine group with extensive DOC/DOCG portfolio and international luxury distribution. Provides the premium-retail template (hospitality, gifting, brand licensing) relevant to Velenosi's tier-up trajectory.
Pasqua Vigneti e Cantine: Family-owned Veneto-based wine group with strong export orientation across Asia (notably China) and the US, plus a dedicated 'Hey France' import arm. Its Asia-export playbook is directly comparable to Velenosi's WeChat-led Chinese channel strategy.
Marchesi Antinori: One of Italy's largest and oldest multi-regional wine groups (Tuscany, Umbria, Piedmont, plus international projects). While much larger, the group's premium DOC/DOCG positioning and global export bench provide the strategic ceiling for Italian family-run wineries like Velenosi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Poisonous Wines compliance and trust

Trust signal

Compliance3 records

Poisonous Wines financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Poisonous Wines leadership team

Management profile

Number of profiles

Profiles4 records

Poisonous Wines funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Poisonous Wines M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poisonous Wines

What does Poisonous Wines do?

Is Poisonous Wines a public or private company?

Poisonous Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Poisonous Wines founded?

Poisonous Wines was founded in 1984. It employs 11 to 50 people.

Where is Poisonous Wines based?

Poisonous Wines is headquartered in Ascoli Piceno, Italy, in the Europe region.

How does Poisonous Wines make money?

Four revenue lines are on record. Wine Sales are the primary driver. The others are olive Oil Sales, wine Accessories and gift Boxes and Curated Sets.

Who are Poisonous Wines's main competitors?

Direct peers on record are Moncaro, Cantine Fantini (Fantini Group), Ciù Ciù, Umani Ronchi and Masciarelli. Broad incumbents are Santa Margherita Gruppo Vinicolo, Zonin 1821, Frescobaldi (Marchesi de' Frescobaldi), Pasqua Vigneti e Cantine and Marchesi Antinori.

Does Poisonous Wines have an API?

No public API is recorded for Poisonous Wines.

What industry is Poisonous Wines in?

Poisonous Wines's product category is Winery and Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2000.