Active Tribe

What Active Tribe does

Active Tribe Ltd is an Irish private limited company that took over the former Courtown Leisure Centre in June 2021 and reopened it as Active Tribe Courtown Adventure and Leisure Centre on 24 January 2022 after extensive renovations. The business operates a single integrated leisure facility on a 50-acre woodland site at Courtown Harbour, Gorey, Co. Wexford, serving primarily local families and individuals in the North Wexford catchment of Courtown, Gorey and RiverChapel.

Its offering spans seven pillars under one roof: a 25m heated main pool and learner pool (biomass-heated), a modern gym, a health spa (sauna, steam room, jacuzzi, ice bath), 20+ weekly fitness classes, an outdoor adventure area (Altitude high ropes, dual 150m zip wires, climbing wall, archery, laser tag), two outdoor padel courts with LED lighting, and four marked woodland walking trails that are part of the Wexford Walking Trails network. Adjacent services include the on-site Active Tribe Café (Badger & Dodo coffee), birthday party packages, and seasonal/Easter/Halloween camps. Sub-brands include Active Tribe Swim Academy (continuous-assessment, 7 levels), Active Tribe Padel, Altitude, Altitude Junior, and GymKids.

Monetization is a hybrid D2C subscription and usage model: auto-renewing memberships (Adult €59/mo, Couple €84/mo, Senior/Young Adult €47/mo, Family up to €149/mo with freeze option) plus pay-as-you-go (€5.50-€15.50 per activity), swim lessons (€66-€92 per course), private lessons (€35-€50/30-min), padel hire (€24-€36/hour), coaching, birthday parties, camps, and gift vouchers. Operations run on PerfectGym (memberships, classes, bookings) and CoursePro (swim academy, camps). Distribution is fully direct-to-consumer via website, PerfectGym and CoursePro portals, on-site reception, and email group-booking enquiries. Headcount is reported at 11-50 employees and revenue is not publicly disclosed.

Name

Active Tribe

Legal name

Active Tribe Ltd

Website

https://activetribe.ie

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Tribe Ltd operates a single integrated leisure and adventure centre at Courtown, Gorey, Co. Wexford, offering swimming, gym, fitness classes, health spa, outdoor adventure, padel and woodland trails on a 50-acre site to local families, children, fitness adults and seniors in North Wexford.

Ownership category

akta.pro rank

Product category

Leisure & Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAAAC

Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

SECONDARYTHAAAKAG

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

Keywords

• Leisure centre operations
• Swimming lessons
• Outdoor adventure activities
• Fitness classes membership
• Padel court hire

Headquarters

HQ city

Courtown

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Auto-renewing monthly, 3-month, and annual memberships for adults, seniors, young adults, children, couples, and families. Members receive complimentary access to swimming, gym, fitness classes, and health spa. Child memberships include pool-only access. All memberships can be cancelled anytime or frozen for 1-2 months per year for €20.
2. Pay-As-You-Go / Guest Access: Day-pass access to swimming, gym sessions, and fitness classes for non-members at published price points (€5.50-€15.50 per activity), with lower prices for online pre-booking vs walk-in rates.
3. Swimming Lessons: Revenue from group children's swim lessons (8-week course at €92), adult lessons (6-week course at €90), parent & toddler lessons (6-week course at €66), rookie lifeguard (8-week course at €92), and one-to-one/one-to-two private lessons (€35-€50 per 30-minute session).
4. Outdoor Activity Bookings: Revenue from outdoor adventure activities including Altitude high ropes, Altitude Junior, archery, and laser tag, with pricing per session. Also includes summer camps, Halloween camps, and Easter camps at €95-€115 per child for multi-day camps.
5. Padel Court Hire and Coaching: Revenue from padel court bookings at €24 (off-peak weekday before 5pm) or €36 (peak, including evenings and weekends) per hour slot, plus padel coaching at €15-€20 per person, and padel league/americano tournament entry at €20 per person.
6. Café Revenue: The on-site Active Tribe Café serves Badger & Dodo coffee, healthy snacks, and sandwiches to centre visitors, providing ancillary revenue. No specific revenue figures disclosed.
7. Birthday Parties and Group Events: Birthday party packages starting from €15 per child for outdoor activities and €5.50 for swim parties, with food options available. Group bookings and corporate team-building events are also offered.
8. Gift Vouchers: Active Tribe sells gift vouchers online and at reception, redeemable toward membership, swim shop purchases, and activity sessions. Small Benefit Scheme Exemption allows employers to purchase vouchers up to €1,000 per employee (rising to €1,500 in 2025) with no employee tax implications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Active Tribe Courtown is a single-site leisure and adventure centre in Courtown, Co. Wexford offering swimming (open/lane/aqua), a 25m pool and learner pool, gym and 20+ weekly fitness classes, a health spa (sauna, steam, jacuzzi, ice bath), two outdoor padel courts, an Altitude high-ropes adventure area (zip wires, climbing, archery, laser tag), 50 acres of free public woodland walking trails, and an on-site café. The business sells auto-renewing memberships and family memberships, pay-as-you-go day passes, structured swimming lessons across all ages, birthday parties, seasonal camps, and group/corporate activity packages directly to consumers via the PerfectGym and CoursePro booking platforms.

Product overview

Active Tribe Courtown is a unified adventure and leisure centre combining multiple activity domains under one membership or pay-as-you-go model. The facility integrates seven core pillars: aquatic facilities (25m heated swimming pool and learner pool), health and fitness (modern gym and health spa), outdoor adventure (high-ropes Altitude area, archery, laser tag), racquet sports (two padel courts), woodland recreation (25 hectares of marked walking trails), and instructional programmes (swim academy, fitness classes, children's GymKids). Additional services include seasonal camps, birthday parties, and group bookings. The centre operates on a hybrid model offering both individual activity access and bundled membership packages.

Differentiator

Problem solved

Functional benefit

Brands

• Active Tribe Swim Academy: Children's swimming lessons programme operating a continuous assessment system from Level 1-7, teaching water confidence and swimming technique.
• Active Tribe Padel
• Altitude @ Active Tribe
• Altitude Junior @ Active Tribe
• GymKids

Products and services

• Membership Packages Recurring subscription memberships (Adult, Young Adult, Senior, Couple, Family and Family with Young Adults) that include pool, gym, fitness classes and health spa access, freezeable for 1–2 months/year at €20 and cancellable anytime.
• Guest Day Passes (Swim, Gym, Classes) Pay-as-you-go single-activity access for non-members: Adult Swim €9.50 online, Child Swim €5.50 online, Adult Swim + Gym €14.50 online, Gym and Classes €9.50 online, with walk-in rate uplifts and off-peak discounts.
• Swimming Pool Access Open and lane swimming in a 25m heated main pool (29.5°C, depths 1.1–1.5m) plus a 0.8m learner pool at 30.5°C, with a 60m water slide in summer and weekends; available via membership, day pass or party hire.
• Gym & Fitness Studio Fully equipped cardio (cross trainers, treadmills, bikes, rowers, ski erg), free weights (dumbbells up to 40kg, Olympic bars, squat rig), spin/fitness studios, and an outdoor gym extension with Battle Ropes and TRX; accessible via membership or day pass.
• Health Spa Thermal wellness facilities including refurbished wheelchair-accessible sauna, full seated steam room for 6+ adults, jacuzzi/spa pool, ice bath, and precision temperature-controlled showers; included free with membership or bookable as adult swim + gym access.
• Woodlands Walking Trails 25 hectares of Victorian-era (1870) mature woodland with four waymarked trails: River Walk (40 min), Canal Walk (25 min), Top Walk (35 min) and High Cross (30 min); part of the Wexford Walking Trails network and free to the public.
• Padel Courts Two LED-lit outdoor padel courts available for off-peak (€24/hr weekday before 5pm) or peak (€36/hr weekday evenings, weekends and public holidays) court hire, with racket and ball add-ons, coaching and league/americano tournaments.
• Outdoor Activities (Altitude) High-ropes adventure area with dual 150m zip wires, climbing wall, two aerial trekking courses up to 20m, junior courses (1.0–1.3m height), archery range and laser tag, booked per session via the website or CoursePro.
• Fitness Classes More than 20 weekly instructor-led classes including Aqua Fit, Active Circuit, Active Core & Tone, Active Gym, Active Parents, Active Pilates, Active Pump, Active Seniors, Active Spin, Active Zumba and Yoga (Ashtanga Flow and Yin Slow); included at no extra cost in any membership tier.
• Children's Swim Academy 8-week group swimming courses for children 4+ across seven continuous-assessment levels (Level 1 Talented Tadpoles through Level 7) with parent online progress portal; €92 per 8-week course.
• Adult Swimming Lessons 6-week group swimming courses for adults at beginner, intermediate and advanced levels, held Tuesday 8pm (50 min), priced €90 per 6-class course.
• Parent & Toddler Swimming Lessons Water introduction programme for children aged 3 months to 4 years across age-banded groups (3mo–2yr and 2–4yr), held Tue–Thu mornings for 30 minutes, €66 per 6 classes.
• Rookie Lifeguard Programme Water safety and rescue skills course for children able to swim 25m (Swim Academy Levels 6–7), teaching self-rescue, rescue techniques and basic first aid; €92 for 8 lessons held Thursday 5pm and Saturday 11:15am.
• One-to-One Swimming Lessons Private personalised 30-minute swimming instruction for adults and children, including nervous beginners, technique improvement and swimmers with special requirements; €35 per 1:1 or €50 per 1:2 lesson.
• GymKids 40-minute children's fitness classes for ages 3–5 and 5+ combining gymnastic movement, fitness, balance, coordination, motor skills and multi-sport games; also delivered as GymKids Camp during school holidays.
• Summer Camps 5-day weekday activity camps during summer school holidays for ages 5–14: Summer Activity Camp (€110, Mon–Fri 10:00–14:00) including Laser Tag, Archery, High Ropes, Zip Wire, Padel, swimming and arts & crafts, plus Intensive Swim Camp (€90, Mon–Fri 9:00–10:00) for ages 4+.
• Halloween Camps 5-day Halloween-themed activity camp during October mid-term break for ages 5–14, including fancy dress, archery, swimming, Padel and Laser Tag, priced €110 for 5 days.
• Birthday Parties Active birthday party packages featuring outdoor activities (Altitude, Laser Tag, Archery) or swimming pool parties with free party bags, catering options and dietary accommodation; starting from €15 per child for activities or €5.50 per child for swim parties, with the birthday child receiving a special card.
• Group Activities (Corporate, Schools, Sports Teams) Bespoke outdoor activity packages for corporate team-building, school tours, sports clubs and private events, combining Altitude, Archery, Laser Tag and optional on-site café catering, booked by enquiry.
• Padel League & Americano Tournaments Padel League entry (€20/person, minimum 3 games with court fees included) and Beginner/Intermediate Padel Americano tournaments (€20/person, limited to 8 entries per division).
• Active Tribe Café On-site café serving Badger & Dodo coffee, healthy snacks, sandwiches and warm food, available to centre visitors and group bookings with vegetarian and vegan options.
• Gift Vouchers Gift vouchers purchased online or at reception and redeemable against memberships, swim shop purchases and activity sessions; eligible under the Irish Small Benefit Scheme up to €1,000 per employee (rising to €1,500 in 2025).

Quantifiable outcome

• Swimming lesson progress tracking via tablet system enabling children to advance at their own pace (e.g. from Talented Tadpole to Outstanding Otter in a few months)
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sports Active WexfordcoreStrategic or Co-development Partner · 12 February 2024Active Tribe Courtown partnered with Sports Active Wexford (a Wexford County Council sports initiative) to deliver the Fit Over 50 programme to the Gorey/Courtown area. The 6-week course introduces participants to a different fitness class each week (Active Spin, Active Pump, Active Gym, etc.), providing structured activity for older adults. This partnership leverages Sports Active Wexford's community sport funding and programming expertise, while Active Tribe provides the facilities and instructors.
• Badger & DodominorStrategic or Co-development Partner · 1 January 2021The on-site Active Tribe Café serves Badger & Dodo coffee, along with healthy snacks and sandwiches. Badger & Dodo is an artisan Irish coffee brand known for quality coffee. This partnership provides the café with a differentiated, trusted coffee offering that enhances the member and visitor experience.
• CourseProcoreTechnology or Integration · 1 January 2021Active Tribe uses the CoursePro platform for its Swim Academy, holiday camp bookings, GymKids camps, and coaching sessions. CoursePro provides the online booking system, class management, and the Swim Academy Home Portal that allows parents to track their child's progress through swimming levels. This is a critical operational technology partnership.
• PerfectGymcoreTechnology or Integration · 1 January 2021Active Tribe operates its membership management, class scheduling, and facility booking via the PerfectGym platform (ClientPortal2). PerfectGym handles membership sign-ups, auto-renewals, freeze requests, gym and swim session bookings, and class timetables. This is the primary digital operations platform.
• Wexford Walking TrailscoreStrategic or Co-development PartnerActive Tribe Courtown's 50-acre woodland is part of the Wexford Walking Trails network. The trails (River Walk, Canal Walk, Top Walk, High Cross) are waymarked as part of the county-wide walking network, and the woodlands are free to the public. This partnership positions the centre as a destination for both leisure and active outdoor pursuits, attracting visitors interested in the broader Wexford walking tourism offering.
• Futures In Mind (Talk to Tom)minorOthersActive Tribe Courtown hosted a charity indoor cycling event on 2 April 2026 at Gorey Shopping Centre, with all proceeds going to Futures In Mind (also known as Talk to Tom), a local mental health charity. The event involved cycling the distance around Ireland in 10 hours.
• KAYAK (Travel Platform)minorGTM or Marketing PartnerActive Tribe Courtown is featured on the KAYAK travel platform's Courtown destination guide, providing information about things to do and where to stay in the area. This positions the centre as a leisure destination for tourists visiting the Courtown area, beyond just serving local residents.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Nuffield Health: UK-wide not-for-profit health and wellbeing operator combining gyms, pools, classes, and family programmes under membership. Conceptually similar all-in-one leisure/wellness proposition to Active Tribe but with a far larger footprint and broader clinical/wellness positioning.
• David Lloyd Leisure: Established UK/European premium health, fitness, and racquets club operator with swim, gym, spa, and tennis/padel under a membership model. Relevant as a scaled incumbent with similar bundle structure (pool, gym, classes, family programmes) but with vastly greater resources and geographic reach.
• Better (GLL): Large UK community leisure operator running pools, gyms, classes, and family activity programmes on behalf of local authorities. Comparable to Active Tribe in the breadth of mixed leisure programming under a subscription model, but at portfolio scale across public-sector contracts.
• Virgin Active Ireland: International premium fitness club chain operating in Ireland with pools, gyms, classes, and family-friendly programmes. Overlaps with Active Tribe on membership-led swim, gym, and group exercise but at a much higher price point and urban footprint.

Regional players

• Loughcrew Adventure Centre: Midlands-based Irish adventure centre offering outdoor activities, team-building, and school programmes. Comparable to Active Tribe's Altitude outdoor adventure, archery, and group/corporate bookings line of business, but without the indoor pool, gym, and spa components.

Direct peers

• West Wood Club: Large Irish independent leisure operator offering swimming, gym, fitness classes, spa, and family programmes under a membership model. Closest direct analogue to Active Tribe's all-in-one indoor leisure centre positioning, though at significantly larger scale and urban footprint.
• Aura Leisure Centres: Ireland-based leisure centre operator with multiple sites providing pools, gyms, classes, and family activities. Comparable to Active Tribe in offering a mixed indoor leisure facility with broad demographic appeal, but operates across a portfolio of locations rather than a single site.

Emerging players

• GoQuest Indoor Entertainment: Irish indoor family entertainment centre with multi-activity challenges. Comparable to Active Tribe on the active-family, group-bookings, and party side of the business (especially Altitude-style activities), though focused on indoor challenge arenas rather than pool/gym.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/activetribe_ie
• Facebookfacebook.com/ActiveTribeCourtown
• Instagraminstagram.com/activetribe.ie
• LinkedInlinkedin.com/company/active-tribe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Tribe