Futures In Mind

What Futures In Mind does

Futures In Mind Pty Ltd is an Australian privately held allied health clinic headquartered at 20 Langmore Lane, Berwick, in Melbourne's south-eastern suburbs. Founded by Felicity Ferber in 2012 as a single-room private psychology practice motivated by youth suicide prevention concerns in the City of Casey, the business expanded into a multi-disciplinary clinic in November 2016. The clinic delivers mental health, therapeutic, and neurodevelopmental assessment services to individuals aged 0–25 and their families, with a growing adult caseload. Its service portfolio spans psychology and counselling, play therapy, art therapy, EMDR, chronic pain management, and a structured suite of diagnostic assessments covering autism (child and adult), ADHD (child and adult), cognitive ability, and educational/learning disorders. The team comprises approximately 22 named practitioners across clinical psychology, educational/developmental psychology, play therapy, art therapy, behaviour therapy, and psychotherapy, supported by administrative and practice management staff.

The business operates on a fee-for-service revenue model with four primary streams: recurring therapy sessions (Medicare-rebateable under Mental Health Treatment Plans), one-time assessment packages priced between A$1,650 and A$4,550, facilitated group programs, and professional development / EAP services delivered to schools and workplaces. Distribution is direct-to-consumer, primarily in-person at the Berwick clinic, with select practitioners offering telehealth and home visits. Patient acquisition is driven by GP/paediatrician/psychiatrist referrals via Medicare and Chronic Disease Management Plans, NDIS pathways (self- and plan-managed), organic website traffic, and a mailing list. The underlying technology stack is conventional clinical practice software supplemented by third-party AI products used (with consent) to record, transcribe, and analyse therapy sessions; the clinic has no proprietary platform, mobile app, or public API. Payments are settled on the day of consultation via cash, EFTPOS, or credit card with electronic Medicare claim submission; fees are set below Australian Psychological Society recommended rates, reviewed annually on 1 July, and the clinic does not bulk bill.

Name

Futures In Mind

Legal name

Futures In Mind Pty Ltd

Website

https://futuresinmind.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Futures In Mind is a privately held Melbourne allied health clinic delivering psychology, art therapy, play therapy, EMDR, and neurodevelopmental assessments (autism, ADHD, cognitive, educational) to children, adolescents, young adults, and their families.

Ownership category

akta.pro rank

Headquarters

HQ city

Narre Warren

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: Fee-for-service psychology, counselling, art therapy, and play therapy sessions. Medicare rebates available on eligible services through Mental Health Treatment Plans. Private health rebates also claimable.
2. Assessment Services: Comprehensive psychological and neurodevelopmental assessments including cognitive, educational, autism, and ADHD assessments. Pricing ranges from $1,650 to $4,550 per assessment package. One-time service fees.
3. Group Programs: Facilitated group programs including LEGO Club, Friendship Group, High School Readiness, Transition and Growth, and Understanding and Managing Stress programs.
4. Professional Development Services: Professional development services provided to schools and organisations on topics including childhood anxiety, behaviour support, autism, cognitive and learning assessments, and learning disorders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Futures In Mind is a multi-disciplinary allied health clinic delivering psychology, counselling, play therapy, art therapy, EMDR, and chronic pain management services to individuals aged 0-25 and adults in Melbourne's south-east. The clinic also provides comprehensive neurodevelopmental and cognitive assessments (autism, ADHD, cognitive, educational) as well as group programs, professional development for schools, EAP services, and external clinical supervision.

Product overview

Futures In Mind is a multi-disciplinary allied health clinic providing a comprehensive portfolio of psychological and therapeutic services to individuals aged 0-25 and their families, operating from Melbourne's south-east suburbs. The core offering centres on Psychology & Counselling as the primary service, supplemented by specialised therapies including Play Therapy, Art Therapy, EMDR, and Chronic Pain Management. The clinic offers an extensive range of assessment services including Cognitive Assessment, Educational Assessment, Autism Assessment (child and adult), and ADHD Assessment (child and adult). Additional services include Group Programs (LEGO Club, Friendship Group, High School Readiness, and stress management groups), Professional Development for schools and organisations, EAP Services, School Services (secondary consultations, social-emotional learning programs), and External Supervision. The services are provided by a multidisciplinary team of psychologists, provisional psychologists, play therapists, art therapists, psychotherapists, and behaviour therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychology & Counselling
• Play Therapy
• Art Therapy
• EMDR (Eye Movement Desensitisation and Reprocessing)
• Chronic Pain Management
• Cognitive Assessment
• Educational Assessment
• Autism Assessment (Children)
• ADHD Assessment
• Adult Autism Assessment
• Adult ADHD Assessment
• Group Programs
• Professional Development
• EAP Services
• School Services
• External Supervision

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Global online therapy platform with significant Australian user base. Comparable in therapy delivery model and broad mental health focus, though operates at much larger scale and serves as a substitute for in-clinic psychology.
• headspace: National youth mental health foundation operating a network of centres delivering psychology, counselling, and early intervention for 12–25 year olds. Overlaps with Futures In Mind's core 0–25 segment but at much greater scale and government backing.

Direct peers

• Posity: Australian allied health provider delivering NDIS-funded psychology, occupational therapy, and speech pathology. Comparable in funding reliance (NDIS), multi-disciplinary model, and paediatric neurodevelopmental focus.
• Lysn: Australian online psychology and psychiatry platform connecting patients to AHPRA-registered clinicians via telehealth. Comparable as a mental health practitioner service in the Australian market, competing for the same adult and adolescent patient pool.
• Mindspot: Australian digital mental health service (Macquarie University affiliated) offering therapist-guided online courses and assessments for anxiety and depression. Comparable in clinical rigour and Australian patient base, but delivery is primarily digital rather than in-clinic.
• The Mind Room: Melbourne-based psychology and allied health practice offering therapy, assessments, and workplace mental health services. Closely comparable in service mix, target demographic, and metro-Melbourne positioning to Futures In Mind.
• Minds & Hearts: Brisbane-based specialist clinic focused on neurodivergent clients (autism, ADHD) offering assessments and therapy across the lifespan. Comparable in clinical specialisation on neurodevelopmental assessment and multidisciplinary care.
• Simple Allied Health: Australian NDIS-registered allied health provider offering psychology, OT, speech therapy, and behaviour support. Comparable in multidisciplinary structure, NDIS reliance, and paediatric service mix.

Others

• Allied Health Australia: National peak body representing allied health professions in Australia. Relevant as ecosystem/industry association rather than a direct competitor, but contextualises the regulatory and policy environment Futures In Mind operates within.

Regional players

• Centre for Emotional Health: Australian clinical psychology clinic and research centre focused on evidence-based treatment for anxiety and related disorders. Comparable in evidence-based clinical approach and therapy modalities (CBT, ACT), though more research-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/futuresinmind
• LinkedInlinkedin.com/company/futures-in-mind

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futures In Mind