Maritano Ebensperger

What Maritano Ebensperger does

Maritano Ebensperger (legal entity: Maritano y Ebensperger Ltda.) is a privately held multi-brand automotive dealership group headquartered in Concepción, Chile, with 251–500 employees. The company operates as an authorized dealer for 11 OEM brands — Toyota, Citroën, Honda, Opel, Maxus, Jetour, Kaiyi, Karry, Omoda/Jaecoo, Soueast, and BAIC — across at least five locations in central-southern Chile (Concepción Casa Matriz, Concepción Líder, Chillán, Los Angeles, and Temuco). Its core offering is new-vehicle sales, supplemented by a used-vehicle inventory of approximately 157 units, a certified pre-owned program (Usados Prime), and a complete after-sales vertical covering technical service, dent repair and painting, and parts and accessories.

The business model centers on one-time vehicle sales across multiple price tiers (ranging from CLP $8.69M entry-level Citroën to CLP $58.49M Land Cruiser Prado), with attachments in financing, insurance, trade-in, and recurring service revenue. The company serves two primary segments: individual retail consumers purchasing personal/family vehicles, and corporate fleet buyers via a dedicated Venta Empresas channel. Financing is facilitated through partnerships with MAF and Santander Consumer, with the dealership earning commissions on loan placements; Toyota's Kinto leasing/subscription is offered as a usage-based alternative.

Distribution is primarily through physical retail showrooms, supplemented by an online quote-and-appointment web platform (mye.cl), WhatsApp direct contact, and social media presence across YouTube, Facebook, LinkedIn, and Instagram. The Toyota Express program streamlines expedited purchase and maintenance. The combination of multi-brand OEM authorization, geographic coverage, and integrated sales-finance-service vertical is the core operational structure of the business.

Name

Maritano Ebensperger

Legal name

Maritano y Ebensperger Ltda.

Website

https://mye.cl

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Maritano Ebensperger is a privately held multi-brand automotive dealership group in Concepción, Chile, selling new vehicles from 11 OEM brands and used cars across five locations in central-southern Chile, with integrated financing, fleet sales, and after-sales service.

Ownership category

akta.pro rank

Headquarters

HQ city

Concepción

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple automotive brands including Toyota, Citroën, Honda, Opel, Maxus, Jetour, Karry, Kaiyi, Omoda/Jaecoo, Soueast, and BAIC.
2. Used Vehicle Sales: Sales of used and certified pre-owned vehicles (autos usados y semi nuevos), with inventory of 157 vehicles across multiple brands.
3. After-Sales Services: Technical service, dent repair and painting (desabolladura y pintura), and parts and accessories sales.
4. Financing Services: Vehicle financing facilitation through partnerships with MAF and Santander Consumer, earning commissions on loan placements.
5. Fleet Sales: B2B fleet sales to corporate customers through dedicated Venta Empresas channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Maritano Ebensperger is a multi-brand automotive dealership group that sells new vehicles from 11 international brands (Toyota, Citroën, Honda, Opel, Maxus, Jetour, Karry, Kaiyi, Omoda/Jaecoo, Soueast, BAIC) and a curated used vehicle inventory, supported by an in-house after-sales division offering technical maintenance, bodywork and painting, parts and accessories, and financing facilitation through partner institutions. It also serves corporate customers with a dedicated fleet sales channel (Venta Empresas), a trade-in service (Recibimos Tu Auto), Toyota Express expedited purchases, and Kinto leasing.

Product overview

Maritano Ebensperger is a Chilean automotive dealership group offering a comprehensive vehicle sales and service ecosystem. The portfolio centers on new vehicle sales across 11 international brands (Toyota, Citroën, Honda, Opel, Maxus, Jetour, Karry, Kaiyi, Omoda/Jaecoo, Soueast, BAIC) alongside a curated selection of used vehicles. The business extends vertically through a full-service after-sales division covering technical maintenance, dent repair/painting, and genuine parts/accessories. Financing is facilitated through institutional partnerships, while dedicated fleet sales and Toyota Express programs serve business and expedited purchase segments respectively. The multi-brand, multi-service model positions the dealership as a one-stop automotive solution provider across multiple Chilean cities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Vehículos Nuevos) Sale of new vehicles from 11 international brands including Toyota, Citroën, Honda, Opel, Maxus, Jetour, Karry, Kaiyi, Omoda/Jaecoo, Soueast, and BAIC, available to retail and corporate customers.
• Used Vehicle Sales (Vehículos Usados) Sale of pre-owned and semi-new vehicles from various brands, including a certified Usados Prime program, with financing options and bonus discounts.
• Technical Service (Servicio Técnico) Authorized technical maintenance and mechanical repair services for vehicles, including scheduled maintenance for customers of all represented brands.
• Dent Repair and Painting (Desabolladura y Pintura) Bodywork repair and painting services to restore vehicle appearance after collision or cosmetic damage.
• Parts and Accessories (Repuestos y Accesorios) Sale of genuine and aftermarket vehicle parts and accessories for repairs, replacements, and customization across represented brands.
• Vehicle Financing (Financiamiento) Vehicle financing facilitation through partnerships with MAF and Santander Consumer, including credit simulation tools and bonus incentives for financed purchases.
• Fleet Sales (Venta Empresas / Flotas) Dedicated B2B fleet sales service for businesses purchasing multiple vehicles for commercial or operational use, with bulk pricing and commercial terms.
• Toyota Express Expedited Toyota vehicle purchase and service program offering quick delivery and streamlined purchasing process for Toyota buyers.
• Trade-in Service (Recibimos Tu Auto) Vehicle trade-in service allowing customers to exchange their current vehicle as part of payment toward a new or used vehicle purchase.
• Kinto Leasing (Arriendo Kinto) Vehicle leasing and rental subscription service under the Kinto brand (Toyota), offering flexible vehicle usage without long-term ownership commitment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ToyotacoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealership selling new Toyota vehicles including Raize, Yaris, Corolla, RAV4, Hilux, Fortuner, Land Cruiser Prado, and other models. Offers Toyota Express maintenance service.
• CitroëncoreChannel Partner/ Reseller/ DistributorAuthorized Citroën dealership selling new vehicles including New C3, C3 Aircross, Berlingo, Basalt, C4, Jumpy, Spacetourer, Jumper, and SUV C5 Aircross.
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership for new vehicle sales.
• OpelcoreChannel Partner/ Reseller/ DistributorAuthorized Opel dealership selling new Opel vehicles including Mokka.
• MaxuscoreChannel Partner/ Reseller/ DistributorAuthorized Maxus dealership for new commercial and passenger vehicles.
• JetourcoreChannel Partner/ Reseller/ DistributorAuthorized Jetour dealership selling new vehicles including Jetour T2, X90 Plus, and other models.
• KaiyicoreChannel Partner/ Reseller/ DistributorAuthorized Kaiyi dealership for new vehicle sales.
• KarrycoreChannel Partner/ Reseller/ DistributorAuthorized Karry dealership for commercial and passenger vehicles.
• Omoda/JaecoocoreChannel Partner/ Reseller/ DistributorAuthorized Omoda and Jaecoo dealership for new vehicle sales including Jaecoo 7.
• SoueastcoreChannel Partner/ Reseller/ DistributorAuthorized Soueast dealership for new vehicle sales.
• BAICcoreChannel Partner/ Reseller/ DistributorAuthorized BAIC dealership for new vehicle sales including BAIC BJ40.
• KintominorChannel Partner/ Reseller/ DistributorToyota's vehicle leasing and subscription service offered through the dealership (Arrienda tu Kinto).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kaufmann: Chilean automotive group representing premium and mass brands (Mercedes-Benz, BMW, and others) across retail, parts, and service. Comparable as a multi-brand Chilean dealer with full after-sales and fleet capabilities.
• Ditec Automotriz: Chilean multi-brand automotive dealer group (historically aligned with GM brands such as Chevrolet). Directly comparable in operating a multi-brand dealership network with retail, fleet, and service operations.
• SKBergé: Chilean multi-brand automotive retailer representing brands such as Kia, Mitsubishi, and others, with showrooms, service, and fleet operations. Closely comparable business model to Maritano Ebensperger's multi-brand dealership structure.
• Salfa: One of Chile's largest multi-brand automotive dealer groups, operating numerous showrooms and service centers across the country. Directly comparable to Maritano Ebensperger as a multi-brand retail and fleet dealer serving both individual consumers and corporate buyers.
• Grupo Corvina: Chilean multi-brand automotive dealer group with a strong regional presence across central and southern Chile. Directly comparable on multi-brand retail, after-sales service, and corporate fleet sales.

Emerging players

• Kavak: Latin American used-car marketplace and reconditioning platform with operations in Chile. Comparable as an emerging alternative for used-vehicle sales that overlaps with Maritano Ebensperger's 157-unit used-car business.

Broad incumbents

• Astara: Latin American automotive distribution and retail group (formerly Indumotora) operating across multiple countries and brands. Comparable as a larger incumbent multi-brand vehicle distributor and dealer in Chile and the broader region.
• MercadoLibre Autos: Used-vehicle marketplace vertical of Latin America's largest e-commerce platform, active in Chile. Comparable as a broad digital channel competing for used-vehicle discovery and lead generation.
• SalfaCorp: Parent group of Salfa and a major Chilean conglomerate with automotive retail and commercial vehicle distribution. Comparable at the holding-company level as a diversified, multi-brand automotive retail platform in Chile.

Regional players

• Automotora Ivar (regional dealers): Chilean regional automotive dealer group with southern-Chile presence. Comparable as a regional multi-brand competitor operating overlapping territory to Maritano Ebensperger.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCb6onpPJJ8NiNdKs4bX9TgA/videos
• Facebookfacebook.com/mye.cl
• LinkedInlinkedin.com/company/maritano-y-ebensperger
• Instagraminstagram.com/maritanoyebensperger
• Xx.com/Maritanoebenspe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maritano Ebensperger