Affirm Agency
Affirm Agency is a 40-year-old, full-service marketing communications firm headquartered in Pewaukee, Wisconsin, providing advertising, branding, and media buying services primarily to government, transit, and nonprofit clients across the United States.
- Company typePrivate
- Founded1986
- HeadquartersPewaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Affirm Agency does
Affirm Agency is a full-service marketing communications firm founded in 1986 and headquartered in Pewaukee, Wisconsin, between Milwaukee and Madison. The firm provides advertising, branding, marketing, graphic design, media buying, research, logo creation, tagline development, and full campaign execution services to public and private sector clients across the United States. Its core service is delivered through agency of record (AOR) engagements and project-based work billed on hourly rates.
The firm's business model is professional services-based, generating revenue through long-term AOR relationships and discrete project engagements. Notable clients include Dane County Regional Airport (AOR since 2012), METRO Bus Service in Cincinnati (AOR since 2016), Metra Rail, Wisconsin Department of Health Services, Wisconsin Cancer Collaborative, Barrymore Theatre, Hultafors Tools, and Cleanworx. The primary customer segment is government and public sector organizations, particularly transit authorities and municipal agencies, supplemented by nonprofit and enterprise clients in healthcare, manufacturing, and cultural sectors.
Affirm operates as a traditional agency with no proprietary technology platform, no disclosed AI capabilities, and no software or API products. The firm relies on a relationship-driven, sales-led go-to-market motion, offering free 30-minute consultations to convert prospects into long-term engagements. The company is privately held with no disclosed investors, funding rounds, or parent company, and is celebrating its 40th anniversary in 2026.
Affirm Agency firmographics
Firmographics- Name
- Affirm Agency
- Legal name
- AFFIRM Agency
- Website
- https://affirmagency.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affirm Agency is a 40-year-old, full-service marketing communications firm headquartered in Pewaukee, Wisconsin, providing advertising, branding, and media buying services primarily to government, transit, and nonprofit clients across the United States.
- Ownership category
- akta.pro rank
Affirm Agency industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Affirm Agency is headquartered
LocationHeadquarters
- HQ city
- Pewaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Affirm Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Marketing Communications Services: Full-service advertising and marketing agency revenue derived from professional services engagements including branding, marketing, graphic design, media buying, campaign development, and creative services. Revenue is generated through agency of record relationships and project-based work with hourly rates mentioned in client testimonials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Affirm Agency product offering
Product offeringCore offering
AFFIRM Agency is a full-service marketing communications firm providing advertising, branding, marketing, graphic design, media buying, research, logo creation, tagline development, brand exploration, and full campaign support to public and private sector clients. The agency operates on agency-of-record relationships and project-based engagements, embedding its staff as an extension of client marketing departments.
Product overview
AFFIRM Agency is a full-service marketing communications firm offering a comprehensive suite of services including advertising, branding, marketing, graphic design, media buying, research, logo creation, tagline development, brand exploration, and full marketing support. The agency provides services across multiple sectors including airports, transit systems, healthcare, tools, and cultural venues. Their portfolio includes brand launches (Cleanworx, Hultafors Tools), public awareness campaigns (Wisconsin 988 Lifeline), and ongoing marketing partnerships with clients such as Dane County Regional Airport, METRO Bus, and Barrymore Theatre.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Communications Services Comprehensive advertising and marketing communications service covering research, branding, logo creation, tagline development, brand exploration, creative campaign development, graphic design, media buying, website development, and full marketing campaign support, delivered to public and private sector clients on agency-of-record and project bases.
Quantifiable outcome
- All-time high passenger traffic at Dane County Regional Airport
- +2 more outcomes
Companies that use Affirm Agency
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Affirm Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Affirm Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CMRignitecoreAFFIRM Agency and CMRignite partnered with Milwaukee County to launch a Comprehensive Community Services Awareness Campaign, representing a collaborative effort between the two agencies to serve a major municipal client.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Affirm Agency competitors and assessment
Company assessmentBroad incumbents
- Barkley: Kansas City-based independent advertising agency, larger than AFFIRM but operating as an independent full-service shop. Comparable in business model and independent ownership, though broader in scale and capabilities.
- VML: Global marketing agency (formerly VMLY&R) operating across advertising, brand strategy, and customer experience. Comparable as an advertising services provider but at significantly larger scale and with broader digital/tech capabilities that AFFIRM lacks.
Direct peers
- Swanson Russell: Lincoln, Nebraska-based full-service marketing agency with a long regional track record. Comparable to AFFIRM as a Midwest-rooted, independent full-service firm serving consumer and B2B clients across regional and national accounts.
- Doe-Anderson: Louisville, Kentucky-based full-service advertising agency owned by a regional media company. Comparable as a long-standing independent full-service agency with strong regional roots and integrated capabilities.
- Laughlin Constable: Milwaukee-based full-service advertising agency serving regional and national clients. Highly comparable to AFFIRM given shared Wisconsin heritage, similar full-service creative/media model, and overlapping client base in the Midwest.
- Bader Rutter: Milwaukee-headquartered full-service B2B and consumer advertising agency. Directly comparable in geography, full-service model, and Wisconsin regional roots, with similar agency-of-record engagements.
- Marcus Thomas LLC: Cleveland-based integrated marketing communications agency of comparable scale. Comparable as a Midwestern regional full-service firm with a long operating history, AOR relationships, and integrated creative/media offerings.
- Tombras: Knoxville, Tennessee-based independent full-service advertising agency. Comparable as an independent, mid-size full-service agency operating outside major holding company networks with a similar integrated offering.
- Gatesman: Pittsburgh-based independent full-service advertising agency. Comparable as a mid-size, independently owned full-service agency serving regional and national clients across consumer and B2B categories.
- Trilix: Des Moines, Iowa-based full-service marketing and advertising agency. Comparable as a Midwest-based, independent agency of similar scale offering integrated branding, creative, and media services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Affirm Agency social profiles
Digital presenceAffirm Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affirm Agency leadership team
Management profileNumber of profiles
Profiles1 record
Affirm Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affirm Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affirm Agency
What does Affirm Agency do?
AFFIRM Agency is a full-service marketing communications firm providing advertising, branding, marketing, graphic design, media buying, research, logo creation, tagline development, brand exploration, and full campaign support to public and private sector clients. The agency operates on agency-of-record relationships and project-based engagements, embedding its staff as an extension of client marketing departments.
Is Affirm Agency a public or private company?
Affirm Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affirm Agency founded?
Affirm Agency was founded in 1986. It employs 11 to 50 people.
Where is Affirm Agency based?
Affirm Agency is headquartered in Pewaukee, United States, in the North America region.
How does Affirm Agency make money?
One revenue line is on record: marketing Communications Services.
Who are Affirm Agency's main competitors?
Broad incumbents on record are Barkley and VML. Direct peers are Swanson Russell, Doe-Anderson, Laughlin Constable, Bader Rutter, Marcus Thomas LLC, Tombras, Gatesman and Trilix.
Does Affirm Agency have an API?
No public API is recorded for Affirm Agency.
What industry is Affirm Agency in?
Affirm Agency's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810 and its SIC code is 7311.