WinterGreen Synthetic Grass
WinterGreen Synthetic Grass is a family-owned artificial turf installer founded in 2014, serving residential and commercial customers across the Dallas-Fort Worth metroplex with American-made synthetic grass products, professional installation, and maintenance services.
- Company typePrivate
- Founded2014
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WinterGreen Synthetic Grass does
WinterGreen Synthetic Grass is a family-owned artificial turf installation company headquartered in Fort Worth, Texas, with a secondary office in Dallas. Founded in 2014, it sells and installs American-made synthetic grass products for residential and commercial customers across the Dallas-Fort Worth metroplex and surrounding Texas communities, covering more than 100 cities. The company targets homeowners, commercial property owners, sports facilities, pet facilities, and municipal/government accounts, offering a portfolio that includes residential lawns, putting greens, playgrounds, pool surrounds, pet turf, multi-sport courts, and commercial landscapes.
The product line is anchored on proprietary fiber technologies, including memory-effect monofilaments, root-effect technology, and W-shaped monofilament fibers designed to maintain shape and resilience under heavy use. The company carries IPEMA-certified playground turf that has passed ASTM testing for flammability, wheelchair accessibility, and fall impact, as well as the Eco Tuff fully recyclable line with proprietary Polypropylene Dispersion backing. Specialized SKUs include Padel Pro (used at the World Padel Tour), Pro Sport Turf for multi-sport surfaces, and textured putting green turf, each with documented ISO/EN compliance certifications for UV stability, permeability, chlorinated water stability, bacteria resistance, non-toxicity, and non-flammability.
WinterGreen generates revenue through one-time product sales (turf sold in rolls), professional installation services, ongoing maintenance (debris removal, odor treatment, infill addition, drainage solutions), and a financing partnership with Wells Fargo for the Outdoor Solutions credit card. Pricing is quote-based and project-specific, with free estimates delivered through phone (469-689-8383), website inquiries, and in-home consultations. The go-to-market is sales-led, relying on a multi-channel marketing mix that includes Google Business Profile, social media (Facebook, Instagram, LinkedIn, TikTok, YouTube), Yelp, Houzz, video testimonials, and BBB A+ rating prominence to convert leads across the DFW service area.
WinterGreen Synthetic Grass firmographics
Firmographics- Name
- WinterGreen Synthetic Grass
- Legal name
- WinterGreen Synthetic Grass LLC
- Website
- https://wintergreengrass.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WinterGreen Synthetic Grass is a family-owned artificial turf installer founded in 2014, serving residential and commercial customers across the Dallas-Fort Worth metroplex with American-made synthetic grass products, professional installation, and maintenance services.
- Ownership category
- akta.pro rank
WinterGreen Synthetic Grass industry classification
Industry- Product category
- Artificial Turf Installation Services
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Commercial Landscaping & Grounds Maintenance (BPABADAA), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
Keywords
Where WinterGreen Synthetic Grass is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WinterGreen Synthetic Grass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Synthetic Turf Product Sales: Sale of artificial grass products including residential turf, commercial turf, putting greens, pet turf, playground turf, and sport-specific turf (padel, tennis, multi-sport). Products sold in rolls with various specifications.
- Turf Installation Services: Professional installation services including site preparation, turf installation, and proper drainage setup. Full-service installation from consultation to completion.
- Turf Maintenance Services: Ongoing maintenance including debris removal, odor treatment, infill addition, drainage solutions, and general restoration services to maintain turf performance.
- Financing Services: Partnership with Wells Fargo for Outdoor Solutions credit card offering flexible payment options for turf projects upon approved credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing per project |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
WinterGreen Synthetic Grass product offering
Product offeringCore offering
WinterGreen Synthetic Grass sells American-made artificial turf products and provides full-service installation across the Dallas-Fort Worth metroplex for residential lawns, pool surrounds, putting greens, playgrounds, pet areas, and commercial venues. The company also delivers site preparation, turf drainage systems, and ongoing maintenance services (debris removal, odor treatment, infill addition, drainage solutions) to preserve long-term turf performance.
Product overview
WinterGreen Synthetic Grass is a synthetic turf installation company offering a portfolio of artificial grass products and installation/maintenance services for residential and commercial applications in the Dallas-Fort Worth area. The product line includes core turf varieties (All Seasons, Eco Tuff, Zeal, Trek, Putting Green, Wintergreen Play, Regal, Pro Sport Turf, Padel Pro, Natura) available in multiple color variants, along with professional installation, drainage, and maintenance services. The company serves diverse applications including residential lawns, playgrounds, pool areas, putting greens, pet turf, and commercial spaces such as sports courts, event venues, and multifamily properties.
Differentiator
Problem solved
Functional benefit
Products and services
- All Seasons Synthetic Turf
Quantifiable outcome
- Saves millions of gallons of water each year from lawn irrigation
- +3 more outcomes
Companies that use WinterGreen Synthetic Grass
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
WinterGreen Synthetic Grass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
WinterGreen Synthetic Grass partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
WinterGreen Synthetic Grass competitors and assessment
Company assessmentDirect peers
- SYNLawn: Largest direct-to-consumer synthetic turf manufacturer and installer in North America with a nationwide dealer network. Directly comparable as a synthetic grass installer offering residential, commercial, pet, and sports turf with proprietary product lines similar to WinterGreen.
- Global Syn-Turf: Manufacturer and wholesale distributor of artificial grass with installer partners nationwide. Comparable as both a manufacturer of turf products WinterGreen resells and as a direct competitor in the broader synthetic turf market.
- Easy Turf: Synthetic grass company offering residential, commercial, and pet turf products with installation services. Direct competitor with similar mid-market positioning and product range.
- Act Global: Synthetic turf manufacturer specializing in sports surfaces including football, baseball, rugby, and padel. Comparable in the padel and sports facility verticals where WinterGreen's Padel Pro is also positioned.
- Artificial Grass Pros: National artificial turf installer focused on residential and commercial applications with multiple regional locations. Directly comparable in product breadth, sales-led GTM, and project-based installation model.
- ForeverLawn: Synthetic grass solutions company with branded product lines (K9Grass, PlayGrass, GolfGreens) and a national dealer model. Comparable to WinterGreen across residential, pet, playground, and golf/sports verticals with similar installer-distributor structure.
- Turf Factory Direct: Direct-from-manufacturer artificial turf supplier with both wholesale and consumer installation services. Comparable business model with manufacturer plus installer dual positioning.
Broad incumbents
- AstroTurf: Pioneer of synthetic turf with a 60+ year history and broad product portfolio spanning sports, landscape, and pet applications. Comparable technology category but operates at significantly larger scale with national contracts in major sports venues.
- FieldTurf: Largest North American manufacturer of sports and recreational synthetic turf surfaces, owned by Tarkett Sports. Comparable in the sports and commercial segments but operates at much larger scale with primary focus on athletic facilities rather than residential landscaping.
Regional players
- SGW Texas (Synthetic Grass Warehouse): Texas-based artificial turf distributor and installer serving residential and commercial customers statewide. Regional competitor with overlapping service territory and similar product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
WinterGreen Synthetic Grass social profiles
Digital presenceWinterGreen Synthetic Grass compliance and trust
Trust signalCompliance4 records
WinterGreen Synthetic Grass financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinterGreen Synthetic Grass leadership team
Management profileNumber of profiles
WinterGreen Synthetic Grass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinterGreen Synthetic Grass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinterGreen Synthetic Grass
What does WinterGreen Synthetic Grass do?
WinterGreen Synthetic Grass sells American-made artificial turf products and provides full-service installation across the Dallas-Fort Worth metroplex for residential lawns, pool surrounds, putting greens, playgrounds, pet areas, and commercial venues. The company also delivers site preparation, turf drainage systems, and ongoing maintenance services (debris removal, odor treatment, infill addition, drainage solutions) to preserve long-term turf performance.
Is WinterGreen Synthetic Grass a public or private company?
WinterGreen Synthetic Grass is a private company. It is classified as family owned and is currently operating.
When was WinterGreen Synthetic Grass founded?
WinterGreen Synthetic Grass was founded in 2014. It employs 11 to 50 people.
Where is WinterGreen Synthetic Grass based?
WinterGreen Synthetic Grass is headquartered in Fort Worth, United States, in the North America region.
How does WinterGreen Synthetic Grass make money?
Four revenue lines are on record. Synthetic Turf Product Sales are the primary driver. The others are turf Installation Services, turf Maintenance Services and financing Services.
Who are WinterGreen Synthetic Grass's main competitors?
Direct peers on record are SYNLawn, Global Syn-Turf, Easy Turf, Act Global, Artificial Grass Pros, ForeverLawn and Turf Factory Direct. Broad incumbents are AstroTurf and FieldTurf. SGW Texas (Synthetic Grass Warehouse) is listed as a regional player.
Does WinterGreen Synthetic Grass have an API?
No public API is recorded for WinterGreen Synthetic Grass.
What industry is WinterGreen Synthetic Grass in?
WinterGreen Synthetic Grass's product category is Artificial Turf Installation Services. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of HSAIAFAO, Sod Installation & Lawn Seeding (Turf Establishment). Its NAICS code is 444 and its SIC code is 5200.