Turf Factory Direct
Turf Factory Direct is a Dalton, Georgia-based artificial turf manufacturer and direct-to-consumer retailer selling landscaping, putting green, sports, pet, playground, and indoor synthetic turf — plus accessories — nationwide across the US Lower 48 via e-commerce, phone sales, and will-call pickup.
- Company typePrivate
- Founded2010
- HeadquartersResaca, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Turf Factory Direct does
Turf Factory Direct is a US-based artificial turf manufacturer and direct-to-consumer retailer headquartered and produced at a single facility in Dalton, Georgia — the "Carpet Capital of the World." The company designs, manufactures, and sells a broad portfolio of synthetic turf products spanning landscaping turf, putting greens, sports fields, indoor facilities, batting cages, pet turf, playground turf, and installation accessories. Its products use polyethylene and nylon fibers with proprietary backing systems, including dual polyurethane-secondary backing, 5mm foam padding, action-back constructions, and non-infill hybrid designs (e.g., SportMax Lite Padded 5mm). The product range extends from entry-level SKUs at roughly $1.75-$2.09 per square foot (TFD Putt Putt, TFD 40 Special, TFD Approach Pad) to premium offerings at $3.75-$4.75 per square foot (TFD Nylon 48 Padded, TFD 85 Spring Elite, TFD Putting Elite).
The business operates a fully DTC go-to-market with no third-party retail distribution: customers transact through the company website (turffactorydirect.com), a 1-800 phone sales line, or will-call pickup in most major US cities, with flat-rate residential shipping ($99) and free commercial delivery on orders above 450 square feet to the lower 48 states. Revenue mechanics are transactional and one-time — per-square-foot product sales plus attach-rate accessories (infill, seam kits, padding panels), sample packs ($15 with embedded $10 coupons), and third-party-financed larger purchases. Customer segments are deliberately diversified across DIY residential homeowners, commercial facilities, golf courses and driving ranges, sports training operators, pet facilities, playground operators, and athletic fields. The company is privately held, reports 11-50 employees, was founded circa 2009-2010, and has no disclosed funding, ownership, or financial data; its flagship TFD 87 Special has been sold to customers in all 50 states and has held nationwide top-seller status for 9 consecutive years.
Turf Factory Direct firmographics
Firmographics- Name
- Turf Factory Direct
- Legal name
- Turf Factory Direct
- Website
- https://turffactorydirect.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turf Factory Direct is a Dalton, Georgia-based artificial turf manufacturer and direct-to-consumer retailer selling landscaping, putting green, sports, pet, playground, and indoor synthetic turf — plus accessories — nationwide across the US Lower 48 via e-commerce, phone sales, and will-call pickup.
- Ownership category
- akta.pro rank
Turf Factory Direct industry classification
Industry- Product category
- Artificial Turf Manufacturing
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Turf Management (Sports Fields, Golf Courses) (BPABADAC), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
Keywords
Where Turf Factory Direct is headquartered
LocationHeadquarters
- HQ city
- Resaca
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turf Factory Direct business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Artificial Turf Sales: One-time sale of artificial turf products priced per square foot. Products include landscaping turf, putting greens, sports turf, pet turf, and specialty turfs. Custom lengths available with minimum order requirements ranging from 225 sq ft to 450 sq ft depending on product.
- Accessories Sales: Sale of installation accessories including infill (silica sand, Envirofill), seam kits, putting green top dressing, and specialty panels (Multi Pad, Professional Panel, Champion Panel).
- Shipping & Delivery: Shipping fees including flat-rate residential shipping ($99), free business delivery on qualifying orders (450+ sq ft), and dock pickup options.
- Sample Kit Sales: Sale of sample packs ($15 per packet) for landscape, putting green, indoor, batting cage, and pet turf products. Each sample kit includes a $10 coupon for future purchases.
- Financing Services: Financing options offered for larger purchases through third-party financing partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Per-Square-Foot Pricing |
| Unit Pricing | Pay-as-you-go | Sample Pack Pricing |
| Unit Pricing | Pay-as-you-go | Accessory Products |
| Other | Pay-as-you-go | Shipping Rates |
| Other | Pay-as-you-go | Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Turf Factory Direct product offering
Product offeringCore offering
Turf Factory Direct manufactures and sells artificial turf products directly to consumers and commercial buyers nationwide. The product line spans landscaping turf, putting green turf, sports field turf, indoor facility turf, pet turf, playground turf, batting cage turf, and installation accessories, with all items produced in-house at the Dalton, Georgia facility and shipped across the Lower 48 United States.
Product overview
Turf Factory Direct is an artificial turf manufacturer and direct-to-consumer retailer offering a comprehensive portfolio of synthetic grass products. The company operates as a single unified product line with products categorized by application: Landscaping Turf (including TFD 87 Special, TFD 80 Spring PLUS, TFD 72 Fescue Elite, TFD 60 Spring PLUS, TFD 40 Spring PLUS, TFD 40 Special), Putting Green Turf (including TFD Putting Elite, TFD Nylon 36 UR, TFD Nylon Putt Extreme, TFD Elite Fringe, TFD Two-Tone Putt, TFD Putt Putt), Sports Field Turf (including TFD Sport 500, TFD Sport 360, TFD Sport Field Special, Supreme Turf-69oz), Indoor Facilities Turf (including TFD SportMax Lite Padded 5mm, TFD Home Gym Turf Mat, TFD Multi Sport 5mm, Poly Supreme Action Back Turf), Install Accessories (including TFD Multi Pad, TFD Professional Panel, TFD Silica Sand Infill, TFD Envirofill, SEAM KIT), and Sample Kits. Products are manufactured in-house in Dalton, Georgia and sold nationwide with shipping to commercial and residential locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscaping Turf Artificial turf products manufactured by Turf Factory Direct for residential and commercial landscaping applications including lawns, backyards, pool surrounds, and rooftop installations. Includes multiple face weight options (40 oz to 87 oz) priced per square foot.
- Putting Green Turf Specialized synthetic turf for golf applications including backyard putting greens, fringe turf, and commercial golf installations, with texturized nylon fibers for consistent ball roll and natural greens appearance.
- Sports Field Turf Artificial turf products designed for sports fields, soccer, multi-sport facilities, and track surfaces with face weights from 36 oz to 69 oz and pile heights from 1.5 to 2 inches.
- Indoor Facilities Turf Non-infill hybrid turf products for indoor sports facilities, gyms, training centers, and batting cages, featuring 5mm foam padding and action back backing. Includes TFD SportMax Lite Padded 5mm, TFD Home Gym Turf Mat, and Poly Supreme Action Back.
- Batting Cages Turf Artificial turf designed for indoor baseball facilities, batting cages, and multi-sport training areas with impact absorption and durability under heavy use.
- Pet Turf Artificial turf products designed for pet areas including dog runs, kennels, and pet play areas, with drainage and odor-resistant properties.
- Playground Turf Artificial turf products for residential and commercial playgrounds with padded options for safety compliance and fall protection.
- Installation Accessories Accessories for turf installation including TFD Silica Sand Infill, TFD Envirofill, Seam Kits, TFD Multi Pad, TFD Professional Panel, Champion Panel, Natural Black Rubber, and Interlock Rubber Tiles.
- Turf Strips Smaller turf strips for residential and specialty applications including the TFD Home Gym Turf Mat preset strip with 5mm foam padding.
- Sample Packs Sample kits including Landscape Samples, Putting Green Sample Pack, Indoor Batting Cage Samples, and Pet Turf Sample Pack, priced at $15.00 per packet and including a $10 coupon for future purchases.
Quantifiable outcome
- Products last up to 25 years
- +2 more outcomes
Companies that use Turf Factory Direct
Customer profileSegments7 records
Ideal customer profiles3 records
Turf Factory Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Turf Factory Direct partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Turf Factory Direct competitors and assessment
Company assessmentBroad incumbents
- TigerTurf: TigerTurf is a global artificial turf manufacturer serving landscaping, sports, and playground segments. While TFD serves only the US Lower 48, TigerTurf operates internationally with overlapping product categories, making it a broader incumbent in the same overall market.
- AstroTurf (by Southwest Recreational Industries): AstroTurf, now under Southwest Recreational Industries (SRI), is the original and iconic artificial turf brand with deep presence in sports and athletic fields. Their product range spans both recreational and professional-grade fields overlapping with TFD's sports field turf products.
- Shaw Sports Turf: Shaw Sports Turf is a division of Shaw Industries (a Berkshire Hathaway subsidiary) supplying artificial turf for athletic fields. They compete with TFD's sports field line but operate at much greater scale through institutional and educational channels, making them an established broader incumbent in the same category.
Direct peers
- FieldTurf: FieldTurf is a major artificial turf manufacturer specializing in athletic field installations. TFD's sports field and indoor facility turf lines (TFD Sport 500, Supreme Turf 69oz, SportMax Lite) overlap directly with FieldTurf's product range, though FieldTurf focuses more on large-scale institutional projects.
- Challenger Industries: Challenger Industries manufactures and distributes artificial turf products including landscape turf, putting greens, and pet turf. With comparable product taxonomy and online direct sales, Challenger is a direct peer to TFD in the residential and light-commercial category.
- Act Global: Act Global is an artificial turf manufacturer offering sports, landscaping, and specialty turf products with international reach. Their focus on FIFA-grade sports fields and commercial projects positions them as an overlapping peer especially to TFD's athletic and commercial turf lines.
- Global Syn-Turf: Global Syn-Turf is a nationwide artificial turf distributor and manufacturer offering similar SKU breadth (landscape, putting green, pet, playground, sports) with direct online ordering. Their product portfolio, pricing structure, and D2C/wholesale go-to-market are closely aligned with TFD's approach.
- SYNLawn: SYNLawn is one of the largest US artificial turf manufacturers with a multi-channel distribution model including dealer networks. Like Turf Factory Direct, SYNLawn sells residential, commercial, and sports turf directly through regional dealers and online channels, making them the most directly comparable competitor in D2C and dealer-channel artificial turf.
- Artificial Turf Supply: Artificial Turf Supply is a direct-to-consumer artificial turf retailer with a nationwide shipping model and product categories spanning landscaping, pets, putting greens, and sports fields. It mirrors TFD's business model and SKU taxonomy nearly one-to-one, making it a close competitor.
- EasyTurf: EasyTurf is a US artificial turf manufacturer serving residential and commercial landscaping, putting greens, and pet applications. They compete head-on with TFD in the residential DIY channel and share similar product categories, pricing-per-square-foot model, and target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Turf Factory Direct social profiles
Digital presenceTurf Factory Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turf Factory Direct leadership team
Management profileNumber of profiles
Turf Factory Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turf Factory Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turf Factory Direct
What does Turf Factory Direct do?
Turf Factory Direct manufactures and sells artificial turf products directly to consumers and commercial buyers nationwide. The product line spans landscaping turf, putting green turf, sports field turf, indoor facility turf, pet turf, playground turf, batting cage turf, and installation accessories, with all items produced in-house at the Dalton, Georgia facility and shipped across the Lower 48 United States.
Is Turf Factory Direct a public or private company?
Turf Factory Direct is a private company. It is classified as unknown and is currently operating.
When was Turf Factory Direct founded?
Turf Factory Direct was founded in 2010. It employs 11 to 50 people.
Where is Turf Factory Direct based?
Turf Factory Direct is headquartered in Resaca, United States, in the North America region.
How does Turf Factory Direct make money?
Five revenue lines are on record. Artificial Turf Sales are the primary driver. The others are accessories Sales, shipping & Delivery, sample Kit Sales and financing Services.
Who are Turf Factory Direct's main competitors?
Broad incumbents on record are TigerTurf, AstroTurf (by Southwest Recreational Industries) and Shaw Sports Turf. Direct peers are FieldTurf, Challenger Industries, Act Global, Global Syn-Turf, SYNLawn, Artificial Turf Supply and EasyTurf.
Does Turf Factory Direct have an API?
No public API is recorded for Turf Factory Direct.
What industry is Turf Factory Direct in?
Turf Factory Direct's product category is Artificial Turf Manufacturing. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of BPABADAC, Turf Management (Sports Fields, Golf Courses). Its NAICS code is 444 and its SIC code is 5200.