What KRAUTOL does

KRAUTOL GmbH is a German professional paint and coatings brand established circa 1920, operating as a wholly-owned subsidiary of DAW SE (Deutsche Amphibolin-Werke), a fifth-generation family-owned group headquartered in Ober-Ramstadt, Germany. DAW SE is the third-largest manufacturer of construction paints in Europe and the decades-long market leader in Germany and Austria, employing approximately 5,600 people worldwide across its portfolio of brands.

KRAUTOL's product range is organized around the professional painter and covers interior dispersion paints (e.g., ULTRA LUXX COMPLETE, SUPER LUXX, PERFECT, SEIDEN LATEX, SILIKAT BIO IN, CLASSIC DIN), facade paints (ULTRA MAXX COMPLETE, DROPAN, DROPAN PLUS, EGAPLUS, SILIKAT FASSADE), plasters/renders (MINAPUR Silikatputz, DROPAN silicon resin renders), primers (TIEFGRUND family, WP-QUARZ, SILIKAT FIXATIV), lacquers (Weißlacke, Buntlacke, FENSTER- und TÜRENLACKE, metal-protection and pretreatment systems), wood protection, floor coatings, wall coverings, fillers, specialty products, and branded application tools. Technical differentiation centers on formulation chemistry — silicification bonding for mineral substrates, silicone-resin capillary hydrophobicity, lightweight render system economics, and DIN/TÜV/AgBB/ELF certified low-VOC and allergy-friendly formulations — supported by DAW Group R&D.

The business model is single-channel and B2B2C: KRAUTOL sells exclusively through authorized building materials trade dealers (Baustoff-Fachhandel) across Germany, with no direct e-commerce or retail pricing disclosed. Pricing is opaque and set at the dealer level. Revenue is derived from one-time product sales to professional craftsmen who specify KRAUTOL across interior, facade, wood, metal, and floor projects. Marketing is conducted through the company website, project guides (Projektkarten), video tutorials, color-consultation services, newsletter, training programs (Schulungen), and a dealer directory finder. The company is privately held within the DAW family group, operates only in Germany, and produces on 100% green electricity since 2017, an ESG positioning that contributed to DAW SE's German Sustainability Award 2024.

Name

KRAUTOL

Legal name

Krautol GmbH

Website

https://krautol.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

KRAUTOL is a 100+ year-old German professional paint and coatings brand, owned by DAW SE (Europe's third-largest construction-paint manufacturer), selling interior, facade, render, primer, lacquer, and wood-protection products exclusively through building materials trade dealers to professional craftsmen.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Professional architectural paints
• Facade coatings
• Interior dispersion paints
• Construction plasters
• Wood and metal lacquers

Headquarters

HQ city

Ober-ramstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Products: KRAUTOL generates revenue through the sale of professional-grade paints, coatings, renders, primers, wood protection products, and related construction materials. Products are sold exclusively through the building materials trade channel to professional craftsmen and tradespeople.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

KRAUTOL manufactures and distributes a comprehensive range of professional-grade paints, coatings, renders, primers, lacquers, wood protection products, and floor coatings for interior and exterior applications. Products are sold exclusively through authorized building materials trade dealers to professional painters, decorators, and contractors. The portfolio is developed using DAW Group R&D formulations and includes specialist systems such as silicate-bonded renders, silicone-resin facade paints, and low-emission interior paints.

Product overview

KRAUTOL is a professional paint and coating brand with over 100 years of tradition, operating as part of the DAW Group. The company offers a comprehensive, unified product portfolio organized around professional-grade building paints and lacquers. The product range centers on Dispersionsfarben (Dispersion Paints) subdivided into Innenfarben (Interior Paints such as ULTRA LUXX COMPLETE, SUPER LUXX, PERFECT, SILIKAT BIO IN, SEIDEN LATEX, CLASSIC DIN) and Fassadenfarben (Facade Paints including ULTRA MAXX COMPLETE, DROPAN, DROPAN PLUS, EGAPLUS, CLASSIC FASSADE, SILIKAT FASSADE, ULTRA1 SOCKELFARBE). Supporting categories include Putze (Plasters/Renders like MINAPUR Silikatputz, DROPAN Siliconharzputz, EASY RAPID Feinputz), Grundierungen (Primers including TIEFGRUND, TIEFGRUND PLUS, TIEFGRUND THIX, WP-QUARZ, WP-UNI, SILIKAT FIXATIV), Lacke (Lacquers spanning Weißlacke, Buntlacke, FENSTER- UND TÜRENLACKe, KUNSTHARZ products, and Vorbehandlungen/pretreatments like KUNSTHARZ ALLGRUND and KUNSTHARZ ROSTSCHUTZGRUND), Holzschutz (Wood Protection), Bodenbeschichtungen (Floor Coatings), Wandbeläge (Wall Coverings), Spachtelmassen (Fillers), and Spezialprodukte & Zubehör (Specialty Products & Accessories). The portfolio also includes Werkzeuge (Tools) such as professional Farbroller (paint rollers) and Fassadenroller (facade rollers). KRAUTOL supports its product range with digital services including Farbstudio PRO 360° (color consultation tool), a Produktfinder (product finder), and a Ratgeber (advisor) with project guides.

Differentiator

Problem solved

Functional benefit

Products and services

• PERFECT Interior Paint High-quality matt latex interior paint for perfect surface finish with high coverage, scrub resistance, and high yield, available in 12.5L containers. Designed for professional painters and decorators.
• ULTRA LUXX COMPLETE Interior Paint 5-in-1 complete interior paint offering maximum instant hiding power, integrated priming, optimal repair capability, light sensitivity resistance, and a preservative-free formula; covers up to 110 m² per 12.5L. For professional painters and decorators.
• SILIKAT BIO IN Interior Paint Silicate interior paint for naturally mineral surfaces; preservative-free, ELF-certified, suitable for allergy sufferers, with natural alkalinity providing preventive mold protection.
• SEIDEN LATEX Interior Paint Latex interior paint delivering silk-gloss surfaces; durable for wall and ceiling coatings and resistant to common aqueous disinfectants and cleaning agents.
• SUPER LUXX Interior Paint Preservative-free premium interior paint with maximum coverage, brilliant white, high scrub resistance, easy application, and TÜV NORD-tested for allergens.
• CLASSIC DIN Interior Paint Economical interior paint for commercial and contractor use with DIN-tested coverage and wet abrasion resistance.
• ULTRA MAXX COMPLETE Facade Paint 5-in-1 complete facade paint providing maximum protection against moisture, dirt, algae/fungi, environmental influences, and color changes; covers up to 80 m² per 12.5L.
• DROPAN Facade Paint Highly weather-resistant silicone resin facade paint with capillary hydrophobic properties for rapid re-drying; covers up to 80 m² per 12.5L.
• CLASSIC FASSADE Facade Paint Economical acrylic facade paint that is good-covering and weather-resistant with high protection against air pollutants.
• EGAPLUS Facade Paint Economical equalization facade paint on siloxane basis, optimally suited for color tone compensation on new mineral renders.
• SILIKAT FASSADE Facade Paint Weather-resistant silicate facade paint that silicifies with mineral substrates for special durability, suitable for naturally mineral surfaces.
• ULTRA1 SOCKELFARBE Facade Base Paint Highly resistant facade base paint for plinth area with highest resistance to UV, exhaust fumes, and de-icing salt; innovative UV protection for long-lasting color stability.
• DROPAN Siliconharzputz (Silicone Resin Render) Robust and economical facade render in scratch texture structure with weather-resistant and high impact/scratch resistance properties.
• DROPAN PLUS Siliconharz-Leichtputz (Lightweight Silicone Resin Render) Premium lightweight render for maximum facade protection in scratch texture, with lightweight processing, heavy-duty protection, low material consumption, and high coverage.
• MINAPUR Silikatputz (Silicate Render) High-quality silicate render for natural protection of mineral surfaces in scratch texture; moisture-regulating, highly durable through silicification with mineral substrates, with natural algae and fungus protection; AgBB-certified for low VOC. Suitable for interior and exterior.
• EASY RAPID Feinputz (Decorative Interior Plaster) Decorative interior plaster with mineral fine structure, ideal for walls and ceilings; ready-to-use formula with marble content delivering a high-quality, noble white finish.
• TIEFGRUND Primer Dispersion primer for normal or unevenly absorbent substrates; equalizes suction for uniform drying of subsequent coatings, for interior and exterior use.
• TIEFGRUND PLUS Primer Acrylic hydrosol primer for equalizing facade base coatings on strongly absorbent substrates; silicon-modified formula for ideal priming in combination with facade paints.
• TIEFGRUND THIX Primer Drip-inhibited primer for normal and unevenly absorbent substrates; spray-free application with easy, even, and clean roller application.
• WP-UNI Primer Paint Well-covering, adhesion-promoting white-pigmented primer paint for interior and exterior; specially for adhesion promotion on smooth, non-absorbent substrates such as poured concrete.
• WP-QUARZ Render Primer Well-covering, adhesion-promoting render primer; structure-giving and adhesion-promoting base coating for interior and exterior, particularly suitable under texture renders.
• SILIKAT FIXATIV Primer Concentrate Primer and dilution concentrate for silicate paints; prevents rapid moisture absorption as a blocking primer when diluted with water.
• KUNSTHARZ WEIßLACK (Synthetic Resin White Lacquer) Aromatics-free synthetic resin white lacquer available in gloss and silk-matt finishes; suitable for dimensionally stable wooden components in interior and exterior areas. Gloss version coverage 28 m² per 2.5L.
• WEIßLACK Acrylic White Lacquer High-coverage, highly resistant acrylic white lacquer in silk-matt and gloss finishes for premium lacquering in interior and exterior areas; yellowing-resistant with perfect surface optics.
• BUNTLACK Silk-Matt Colored Lacquer High-coverage and highly resistant silk-matt PU-acrylic colored lacquer for premium lacquering in interior and exterior areas; available in multiple colors including Reinweiß, Cremeweiß, Moosgrün, Silbergrau, and more.
• BUNTLACK Gloss Colored Lacquer High-coverage and highly resistant gloss PU-acrylic colored lacquer for premium lacquering in interior and exterior areas; available in multiple color tones.
• FENSTER- UND TÜRENLACK (Window and Door Lacquer) High-coverage, ventilating, and block-resistant acrylic lacquer available in gloss and silk-matt finishes, with perfect edge coverage for windows and doors in interior and exterior areas.
• KUNSTHARZ ALLGRUND Special Primer Extra adhesion-strong, quick-drying special primer for subsequent coatings on zinc, aluminum, hard plastics, iron, and steel; suitable for interior and exterior.
• KUNSTHARZ ROSTSCHUTZGRUND Anti-Rust Primer Quick-drying substrate pretreatment with active rust protection pigments and perfect adhesion on iron and steel.
• Farbroller (Professional Paint Roller) Professional interior roller for seamless results and high area output; guaranteed streak-free performance even in grazing light when used with KRAUTOL interior paints.
• Fassadenroller (Professional Facade Roller) Professional facade roller for perfect results and high efficiency with edge rolling capability; guaranteed success in combination with KRAUTOL facade paint.
• 2K-Fliesenlack (2K Tile Lacquer) New high-coverage 2K tile lacquer for refinishing tiles, promoted as a new product launch on the KRAUTOL homepage.
• Farbstudio PRO 360° (Digital Color Consultation Service) Digital color consultation service allowing users to find their desired color shade with multiple curated color worlds including gemütlich (cozy), urban, and sanft (gentle).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• DAW SEcoreOthersKRAUTOL is a brand owned by DAW SE, one of Europe's leading paint manufacturers. DAW SE develops, produces, and distributes innovative coating systems as an independent family business in its fifth generation. DAW SE is the third largest manufacturer of construction paints in Europe and market leader in Germany and Austria.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sherwin-Williams: Sherwin-Williams is a global paints and coatings leader with architectural brands (e.g., Sayerlack, Ronseal) overlapping KRAUTOL's wood and architectural coating categories in Europe, operating at far greater scale and category breadth.
• BASF Coatings: BASF Coatings is the coatings division of BASF, a global chemical major supplying automotive, industrial, and architectural coatings; it competes with DAW/KRAUTOL in raw materials and selected architectural/industrial coating categories across Europe.
• AkzoNobel: AkzoNobel is a global paints and coatings major whose Dulux, Sikkens, and Herbol brands compete with KRAUTOL in architectural and wood coatings across Europe, though it operates at much broader geographic and category scale than KRAUTOL.
• PPG Industries: PPG is a global coatings major with architectural and industrial paint lines (e.g., Sigma Coatings, Johnstone's) competing in the European professional paints market, with significantly larger R&D and marketing budgets than KRAUTOL.

Direct peers

• Remmers GmbH: Remmers is a German specialist in wood protection, facade protection, floor coatings, and construction chemicals, overlapping directly with KRAUTOL's wood protection, lacquer, and substrate-treatment product lines in the German professional channel.
• Caparol: Caparol is DAW SE's premium professional trade paint brand and KRAUTOL's sister brand, offering a near-overlapping range of interior paints, facade systems, and renders for professional craftsmen via the same Baustoff-Fachhandel channel in Germany and Austria.
• Sto SE: Sto is a German-headquartered specialist in facade systems, renders, and coatings, directly competing with KRAUTOL's facade paints, plasters (e.g., MINAPUR, DROPAN), and external wall insulation-related products in the German professional trade.
• Meffert AG Farbwerke: Meffert is a German family-owned paint manufacturer producing architectural paints, wood finishes, and DIY/professional coatings under brands like ProfiTec and Dinova, directly competing with KRAUTOL in the German professional and trade segment.
• Südwest Lacke und Farben: Südwest is a German manufacturer of architectural paints, plasters, and specialty coatings for professional and DIY use, with a comparable category breadth and trade-channel distribution model to KRAUTOL.
• Brillux GmbH: Brillux is one of Germany's largest family-owned manufacturers of paints, coatings, and related building products, with a comparable full-range professional portfolio (interior, facade, wood, floor) sold primarily through specialist dealers—directly overlapping with KRAUTOL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRAUTOL