Promaco

What Promaco does

ProMaCo (operating as Promaco at promaco.lu) is a Luxembourg-based online casino comparison and affiliate referral platform that targets adult residents of Luxembourg seeking to play at EU-licensed online casinos. The site ranks and reviews operators primarily licensed by the Malta Gaming Authority (MGA) and Gibraltar Regulatory Authority — notably LeoVegas (#1), Betsson (#2), Unibet (#3), 888 Casino (#4), Casumo (#5), plus Mr Green, Betway, and BitStarz — evaluating them on welcome bonuses, wagering requirements (typically 30x–40x), game portfolio size, payout speed, payment methods, and customer support. The platform publishes German-language content in a Western/cactus visual identity and asserts that over 50,000 Luxembourg players rely on its independent comparison.

Core product is a curated casino ranking supplemented by utility tools — a Bonus-Rechner (deposit/bonus calculator), a casino-fit Quiz, and an RTP-Vergleicher (payout percentage comparator). Underlying technology is not proprietary: the site functions as an SEO-driven content and affiliate marketing property with no documented technical infrastructure, no app, and no API or SDK. Marketing channels are predominantly organic search and content marketing, with bottom-of-funnel conversions driven by affiliate links to operator partners.

The business model is performance-based affiliate commission revenue. The company explicitly discloses that it receives commissions for player referrals ("Wir erhalten Provision für Weiterleitungen"), generating income when referred users sign up or deposit at partner casinos. There is no paid pricing tier for end users, who access the comparison service free of charge and without registration. Customer segmentation is vertical: a single primary segment of Luxembourg-based online casino players. An editorial team led by Senior iGaming Analyst Lukas Bauer (6+ years of experience) reviews, updates content monthly, and vets licensing directly with MGA while referencing independent testing agencies (eCOGRA, iTech Labs).

Note on conflicting source data: the firmographics record describes Promaco as a construction company offering project management, architecture, renovation, and civil engineering services founded in 1990 with 11–50 employees. This conflicts with the website content, product description, detailed operational data, and management profile, all of which consistently describe an online casino comparison/affiliate business. The analysis above is grounded in the latter, more granular and internally consistent evidence set.

Name

Promaco

Website

https://promaco.lu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Promaco (ProMaCo) is a Luxembourg-based online casino comparison and affiliate referral platform that ranks and reviews EU-licensed operators (MGA, Gibraltar) for adult Luxembourg residents, generating revenue through performance-based commissions on player referrals to operator partners such as LeoVegas, Betsson, Unibet, 888, and Casumo.

Ownership category

akta.pro rank

Product category

Online Casino Comparison & Affiliate Marketing

NAICS

Gambling Industries (7132)

akta.pro industry

PRIMARYMPAEAMAB

Casino/iCasino Affiliate & Review Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

Keywords

• Online casino comparison
• Affiliate marketing platform
• IGaming reviews
• Casino bonus comparison
• Luxembourg gambling guide

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commission Revenue: Promaco generates revenue through affiliate commissions when users click through to recommended online casinos and sign up or deposit. The company explicitly discloses: 'Affiliate-Hinweis: Wir erhalten Provision für Weiterleitungen' (Affiliate note: We receive commissions for referrals). Revenue is performance-based, tied to player acquisition and engagement at partner casinos.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Promaco (promaco.lu) operates an independent online casino comparison platform targeting the Luxembourg market. The platform reviews and ranks licensed EU online casinos (MGA and Gibraltar licensed) on factors including welcome bonuses, free spins, wagering requirements, game selection, payout speeds, and customer support. The site generates revenue through affiliate commissions when referred users sign up and deposit at recommended casinos including LeoVegas, Betsson, Unibet, 888, and Casumo.

Product overview

ProMaCo operates as a single, unified online casino comparison platform for the Luxembourg market. The platform's core offering is its curated casino rankings and reviews, supplemented by utility tools including a Bonus-Rechner (bonus calculator), a casino fit quiz, and an RTP-Vergleicher (payout percentage comparer). All content is published in German for Luxembourg players, with the brand identity centered around the ProMaCo name and the cactus-and-trophy visual motif.

Differentiator

Problem solved

Functional benefit

Products and services

• ProMaCo Casino Comparison Platform

Quantifiable outcome

• 50,000+ Luxembourg players rely on Promaco's independent comparison for casino selection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• LeoVegas CasinoflagshipChannel Partner/ Reseller/ DistributorFeatured as #1 recommended casino for Luxembourg players. Promaco provides affiliate traffic and player referrals to LeoVegas in exchange for commission on referred players' deposits and activity. LeoVegas offers MGA-licensed gaming with €500 + 200 Free Spins welcome bonus and 35x wagering requirements.
• Betsson CasinocoreChannel Partner/ Reseller/ DistributorFeatured as #2 recommended casino with 100% up to €100 bonus + 100 Free Spins. 30x wagering requirement considered favorable. Promaco refers Luxembourg players seeking casino with strong game variety (3,000+ titles) and multiple payment options.
• Unibet CasinocoreChannel Partner/ Reseller/ DistributorFeatured as #3 recommendation with €200 welcome bonus and 24/7 customer support. Known brand recognition serves Luxembourg players seeking established operators with comprehensive casino and sportsbook offerings.
• 888 CasinocoreChannel Partner/ Reseller/ DistributorFeatured as #4 recommendation with Gibraltar license and exclusive games portfolio. SEPA bank transfer supported for Luxembourg players. €200 bonus with 30x wagering.
• Casumo CasinominorChannel Partner/ Reseller/ DistributorFeatured as #5 recommendation with unique loyalty program (Casumo World) and mobile-optimized experience. €300 + 20 Free Spins welcome offer with 30x wagering.
• Malta Gaming Authority (MGA)coreOthersPrimary regulatory body for licensing recommended online casinos. Promaco verifies casino licensing directly with MGA as part of its testing methodology. MGA license is the primary quality signal highlighted for Luxembourg players.
• eCOGRAminorOthersIndependent testing agency referenced for RNG (Random Number Generator) certification of recommended casinos. Promaco includes eCOGRA certification in its safety evaluation criteria.
• iTech LabsminorOthersIndependent testing laboratory referenced for casino game certification. Part of Promaco's transparency criteria for recommending licensed casinos.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Better Collective: Publicly listed sports betting and iGaming affiliate media group; directly comparable in business model to Promaco, with a much broader portfolio of country- and vertical-specific comparison sites.
• Casino.org: Large global online casino review and affiliate site; comparable to Promaco in business model and content focus, with broader geographic and language coverage.
• Gambling.com Group: Publicly listed (Nasdaq) performance marketing company operating a portfolio of gambling affiliate sites across many verticals and geographies; comparable business model to Promaco at vastly greater scale.
• Catena Media: Listed performance marketing company in online gambling and financial services, operating a portfolio of affiliate sites; comparable in business model to Promaco at enterprise scale.

Direct peers

• Bojoko: Multi-vertical online casino comparison and affiliate site, directly comparable to Promaco in offering ranked reviews, bonus listings, and tool-driven comparison content for casino players.
• AskGamblers: One of the largest online casino review and affiliate platforms globally, operating the same commission-based content model as Promaco but at much larger scale and across many geographies.
• Latest Casino Bonuses (LCB): Casino affiliate site that lists bonuses, free spins, and casino reviews with player feedback; directly comparable to Promaco in the bonus-comparison and review affiliate model.
• Casinomeister: Long-standing independent online casino review and complaint-resolution site. Directly comparable to Promaco as a content-driven affiliate that vets MGA/UKGC-licensed operators for players.
• BonusFinder: Multi-jurisdiction casino and sportsbook bonus-comparison affiliate, directly comparable to Promaco in monetizing player referral traffic from bonus and free-spins listings.
• ThePOGG: Independent casino review and complaint-resolution affiliate, comparable to Promaco in vetting licensed operators and providing player-facing safety/compliance analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promaco-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promaco