Casumo

What Casumo does

Casumo is a Malta-incorporated online casino and sportsbook operator founded in 2012, serving consumer end-players through web and mobile channels. The platform offers 3,500+ casino games integrated from 30+ third-party game providers, alongside a proprietary live casino studio delivering Live Roulette and Live Blackjack. Casumo extends beyond a plain real-money gaming wrapper into a gamified engagement system built on Level Up progression, Valuables, Missions, Reel Races, uMOREwards, and the Spinumo Daily Wheel, designed to drive retention through progression mechanics and reward unlocks rather than gameplay alone.

The company operates through a multi-entity regulatory structure spanning four licensed vehicles: Keep Limited (Malta Gaming Authority), Recro Limited (UK Gambling Commission), Casumo Services Limited (Malta), and Jocularis Ltd (Gibraltar). These entities collectively cover 8+ regulated markets including the UK, Malta, Gibraltar, Finland, Sweden, Canada, New Zealand, and Ireland, with additional Rest-of-Europe distribution. Distribution is delivered through dedicated iOS and Android applications — including a Home Screen Widget and Haptic Effects on iOS — and through an affiliate program managed in partnership with NetRefer using its CoPilot AI tooling.

Casumo's commercial model is a B2C real-money wagering revenue model, monetizing through house edge on casino games and margin on sportsbook bets, supplemented by promotional mechanics tied to its gamification layer. The brand has accumulated 15+ industry awards across EGR, ICA, and IGA between 2013 and 2021. Leadership comprises a full C-suite (CFO, CPO, CTO, CMO, CLO, COO) and a newly appointed CEO (Francesco Postiglione per recent corporate communications), with a reported headcount of 51-100 employees. Casumo is privately held with no parent company disclosed in the input.

Name

Casumo

Legal name

Keep Limited

Website

https://casumo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Casumo is a Malta-incorporated online casino and sportsbook operator founded in 2012, licensed in 8+ markets across Europe, Canada, and New Zealand, offering 3,500+ casino games, a proprietary live studio, and gamified player engagement features to consumer end-players.

Ownership category

akta.pro rank

Product category

Online Gambling & Casino Gaming

NAICS

Other Gambling Industries (71329)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online casino gaming
• Sports betting
• Live dealer games
• Mobile casino
• Online gambling platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Online Casino Gaming: Casumo operates as an online casino and sportsbook generating revenue primarily through the house edge built into casino games (slots, table games, live casino). Players wager real money on games with the company retaining a percentage of all wagers placed.
2. Sports Betting: Casumo offers sports betting products where the company takes a margin on sports wagers placed by customers across various sports and markets.
3. Affiliate Program: Casumo operates an affiliate marketing program through NetRefer, generating revenue through partnerships with affiliate marketers who drive player acquisitions.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Casumo operates an online casino and sportsbook platform offering slots, table games, live dealer games, jackpot games, and sports betting across multiple licensed markets including the UK, Malta, Gibraltar, Canada, New Zealand, Finland, Sweden, and Ireland. The platform combines a proprietary live casino studio with third-party game content from 30+ providers, accessible via web and native iOS/Android mobile apps, and is supported by gamification features (Level Up, Valuables, Reel Races) and responsible gambling tools (PlayOkay).

Product overview

Casumo operates as a unified online casino and sportsbook platform combining multiple integrated products: the core Casumo Online Casino (offering 3,300+ slots, table games, and live dealer content), a proprietary Live Casino studio with real dealer games, the Casumo Sportsbook for sports betting, dedicated iOS and Android mobile apps, and gamification features including Reel Races tournaments, The Adventure progression system, and uMOREwards mission-based rewards. The platform is complemented by PlayOkay responsible gambling tools. The ecosystem connects players across desktop and mobile with a single integrated experience, supported by multiple payment integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Casumo Live Studio: Casumo's own live casino studio providing real-time Live Roulette and Live Blackjack games with professional dealers.

Products and services

• Casumo Online Casino
• Casumo Live Casino
• Casumo Sportsbook
• Casumo Mobile App (iOS)
• Casumo Mobile App (Android)
• Casumo Affiliate Program

Quantifiable outcome

• Withdrawals reviewed and processed in a matter of hours
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• NetRefercoreTechnology or Integration · 26 May 2026Casumo has renewed its longstanding partnership with NetRefer, an AI-powered affiliate marketing platform, extending a collaboration that has supported the operator's affiliate programme for over a decade. NetRefer provides tools including BI Analytics solution, Report Builder, Enhanced Tracking, and NetRefer CoPilot AI, which Casumo uses to manage affiliate performance and maintain relationships across multiple markets. Both companies have expressed commitment to long-term growth, transparency, and continuous optimization.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play is a major game provider supplying Casumo with online slot games including Sweet Bonanza, Big Bass Bonanza, and Gates of Olympus. They are one of the leading casino game providers in the industry.
• Play'n GOcoreTechnology or IntegrationPlay'n GO is a major game provider supplying Casumo with popular slot games including Book of Dead, Reactoonz, and Cazino Cosmos. They are one of the leading casino game providers in the industry.
• MicrogamingcoreTechnology or IntegrationMicrogaming is a major game provider supplying Casumo with popular games including Mega Moolah jackpot slot and Immortal Romance. They are one of the leading casino game providers in the industry.
• Relax GamingcoreTechnology or IntegrationRelax Gaming is a game provider supplying Casumo with online casino games. They are one of the providers Casumo works with to keep increasing its portfolio.
• NetEntcoreTechnology or IntegrationNetEnt is a major game provider supplying Casumo with classic slots including Starburst, Gonzo's Quest, and jackpot games like Hall of Gods. They are one of the biggest providers in the business.
• Evolution GamingcoreTechnology or IntegrationEvolution Gaming supplies live casino games to Casumo including Lightning Roulette, Dream Catcher, and Deal or No Deal Live. They are the leading provider of live dealer games.
• PlaytechcoreTechnology or IntegrationPlaytech supplies games to Casumo including game-show style live games. They are a leading casino game software provider.
• Blueprint GamingcoreTechnology or IntegrationBlueprint Gaming supplies games to Casumo including licensed titles like Rick and Morty MegaWays and Megaways variants. They are a major game provider in the UK market.
• Big Time GamingcoreTechnology or IntegrationBig Time Gaming supplies Casumo with games including Megaways titles. They are the creators of the Megaways mechanic.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betsson Group: Betsson is a Swedish-listed online gambling operator with casino, sportsbook, and live dealer offerings across Europe, LatAm, and emerging markets — comparable in scale, regulatory footprint, and product breadth to Casumo.
• LeoVegas: LeoVegas is a mobile-first European online casino and sportsbook operator with multi-jurisdictional licensing (MGA, UKGC, Sweden, Denmark) — directly comparable to Casumo in product mix, geographic footprint, and target customer segment.
• Mr Green: Mr Green is a multi-brand European online casino operator (owned by William Hill/Evoke) operating across Nordic and European markets with similar gamified casino product and regulatory footprint to Casumo.
• Videoslots: Videoslots is a Malta-licensed online casino operator focused on slot-heavy content breadth, similar gamification features (Clash of Spins), and comparable regulatory footprint (MGA, UKGC) to Casumo.
• Rizk Casino: Rizk is a European online casino brand (operated by Betsson) with gamification-led product, multi-jurisdictional licensing, and a comparable target player profile to Casumo.

Others

• Evolution Gaming: Evolution is the dominant B2B live casino provider that supplies Casumo alongside operating its own-branded live studios — comparable as the live casino content infrastructure underpinning Casumo's product, and a key strategic dependency as well as competitive reference point.

Broad incumbents

• 888 Holdings: 888 is a publicly listed multi-brand online casino and sportsbook operator with European and emerging-market presence — overlapping Casumo on casino product and player demographics but with broader portfolio and US exposure (via 888sport SI).
• Kindred Group (Unibet): Kindred is a major European online gambling operator with Unibet, Maria, and 32Red brands — comparable to Casumo in product mix (casino + sportsbook) and market coverage, but materially larger in scale and public-market listed.
• Flutter Entertainment: Flutter owns Paddy Power, Betfair, FanDuel, and PokerStars — operating casino and sportsbook across European and US markets. While much larger, Flutter's European brands compete head-to-head with Casumo for the same regulated player pools.
• Entain: Entain operates Ladbrokes, Coral, Bet365 (joint venture), PartyPoker, and bwin — a broad incumbent with multi-jurisdictional European gaming licenses and overlapping product with Casumo, but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casumocasino
• Facebookfacebook.com/CasumoCasino
• LinkedInlinkedin.com/company/2468786

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casumo