Physio One

What Physio One does

Physio One is a private physiotherapy and rehabilitation group operating five clinic locations across Adelaide, South Australia (Glenelg, Brighton, Lockleys, Kings Park, and Norwood), with the Norwood site co-located within Specialist Orthopaedic Surgeons of SA (SOSSA). Established in 2000 and employing 25+ staff, the practice delivers assessment and treatment for orthopaedic, sports, and musculoskeletal conditions, with specialized programs covering neurological rehabilitation, the GLA:D osteoarthritis program, women's health, vestibular disorders, and TMJ/jaw pain.

The service portfolio spans treatment modalities (hands-on manipulative therapy, exercise therapy, dry needling/acupuncture, shockwave therapy with an 80% success rate over 6-8 sessions), structured programs (GLA:D, clinical Corefit/Pilates), and ongoing engagement (Rehab Gym Memberships at 1-3 sessions/week). The practice integrates with Nookal for online appointment booking and HICAPS for instant private health fund claims at point of service.

The business model is a hybrid fee-for-service and subscription practice. Revenue derives from initial (30-40 minute) and follow-up (15-30 minute) physiotherapy consultations billed on a pay-as-you-go basis, group Corefit/Pilates classes and Rehab Gym Memberships on a subscription/recurring basis, plus transactional billings through WorkCover SA, DVA, Medicare EPC, and preferred-provider arrangements with BUPA, Health Partners, and HCF. Patient acquisition runs through direct-to-consumer digital channels (website, Facebook, online booking), GP/specialist referrals, and health fund network routing.

Name

Physio One

Legal name

Physio One

Website

https://physio1.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Physio One is a private Adelaide physiotherapy and rehabilitation group operating five clinics, treating orthopaedic, sports, musculoskeletal, neurological, and specialty conditions across all ages with fee-for-service and subscription revenue models.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFABAB

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHSADACAE

Therapeutic/Adaptive Yoga & Clinical Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Physiotherapy services
• Rehabilitation clinic
• Musculoskeletal treatment
• Sports injury management
• Orthopaedic rehabilitation

Headquarters

HQ city

Glenelg

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Consultation Fees: Fee-for-service physiotherapy sessions. Initial consultations typically 30-40 minutes, follow-up sessions 15-30 minutes. Payment required on day of treatment with HICAPS for immediate health fund claiming.
2. Rehab Gym Memberships: Ongoing access to physiotherapy-supervised gym space with flexible attendance (1-3 times per week). Rebates may be available through private health insurance under group physiotherapy.
3. Exercise Classes and Corefit: Group-based clinical Pilates and Corefit classes at selected locations with physiotherapist supervision.
4. Insurance and Government Schemes: Revenue from WorkCover SA, DVA (Veterans Affairs), Medicare EPC program (chronic disease management with GP referral), and third-party accident insurance claims.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Physio One operates a multi-location physiotherapy and rehabilitation practice delivering hands-on manipulative therapy, exercise therapy, clinical Pilates/Corefit, acupuncture/dry needling, shockwave therapy, orthopaedic and neurological rehabilitation, the GLA:D osteoarthritis program, and physio-supervised rehab gym memberships to patients across all age groups throughout metropolitan Adelaide.

Product overview

Physio One is a physiotherapy and rehabilitation group offering a comprehensive range of services across 5 Adelaide clinic locations (Glenelg, Brighton, Lockleys, Kings Park, Norwood). The core service portfolio includes Hands On Treatment (manipulative therapy), Exercise Therapy, Corefit/Pilates, Acupuncture/Dry Needling, and Shockwave Therapy as treatment modalities. Specialised rehabilitation programs include Orthopaedic Rehabilitation, Neuro Rehab for neurological conditions, the GLA:D program for osteoarthritis, and Rehab Gym Memberships for ongoing supervised exercise. Additional specialty services include Women's Health Physiotherapy, Vestibular Physiotherapy, and TMJ/Jaw Pain Treatment. The offering is structured as individual treatment services that can be combined in personalised treatment plans, with the GLA:D program and Rehab Gym Memberships representing structured program offerings alongside acute treatment services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hands On Treatment Manipulative therapy involving skilled hands-on techniques including joint mobilisation, manipulation, massage, trigger point therapy, stretching, and myofascial release to restore movement, relieve pain, and improve function in joints and soft tissues. Targeted at patients with musculoskeletal and orthopaedic conditions across all ages.
• Exercise Therapy Prescribed exercise programs designed to improve strength, flexibility, and mobility as part of active rehabilitation and long-term injury prevention, available as both 1:1 sessions and exercise classes for patients requiring active rehabilitation support.
• Corefit (Pilates) Physiotherapist-led core strengthening and clinical Pilates program designed to improve postural control, core stability, and movement efficiency for injury prevention and spinal support. Available as clinical Corefit classes at Kings Park, Lockleys, and Glenelg clinics under physiotherapist supervision.
• Acupuncture / Dry Needling Fine needle technique used for pain relief, muscle relaxation, and healing promotion, performed by acupuncture-trained physiotherapists and offered across all clinic locations for patients with muscular pain and dysfunction.
• Shockwave Therapy Non-invasive treatment using focused shockwaves to stimulate blood flow and cellular repair for chronic tendon and muscle pain, with an 80% success rate reported over 6-8 treatment sessions. Targeted at patients with chronic tendinopathies and muscle pain conditions.
• Orthopaedic Rehabilitation Specialist rehabilitation for orthopaedic injuries and post-surgical recovery including joint replacements, fracture repairs, ligament reconstructions, and prehabilitation (pre-surgery strengthening programs) for patients recovering from orthopaedic surgery or injury.
• Neuro Rehab (Neurological Rehabilitation) Individualised rehabilitation programs for patients with neurological conditions including stroke, Parkinson's disease, multiple sclerosis, traumatic brain injury, and spinal cord injuries, focusing on retraining movement, function, and independence.
• GLA:D Program Internationally recognised education and exercise program for hip and knee osteoarthritis based on the Danish GLA:D approach, consisting of two education sessions and a 6-week supervised exercise program delivered by GLA:D-trained physiotherapists at the Kings Park clinic.
• Rehab Gym Memberships Ongoing physiotherapist-supervised gym access allowing patients to maintain strength, mobility, and function after treatment in a safe, supported environment with flexible attendance 1-3 times per week, with some health fund rebates available under group physiotherapy.
• Women's Health Physiotherapy Specialised physiotherapy for pelvic floor dysfunction, pelvic pain, pregnancy and postnatal rehabilitation, and return to exercise after pregnancy for women experiencing pelvic and postnatal conditions.
• Vestibular Physiotherapy Treatment for vertigo and dizziness including BPPV (Benign Paroxysmal Positional Vertigo), balance issues, and dizziness after illness or injury using repositioning maneuvers and vestibular rehabilitation exercises for patients with vestibular dysfunction.
• TMJ and Jaw Pain Treatment Treatment for jaw pain, clicking, clenching, grinding-related pain, facial tension headaches, and reduced jaw opening or locking for patients with temporomandibular joint disorders.

Quantifiable outcome

• 80% success rate for shockwave therapy with 6-8 treatment sessions
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BUPAcoreChannel Partner/ Reseller/ DistributorBUPA is a major private health insurer. Selected Physio One clinics are preferred providers for BUPA, offering insured patients reduced out-of-pocket costs and streamlined claiming through HICAPS.
• Health PartnerscoreChannel Partner/ Reseller/ DistributorHealth Partners is a private health insurance company. Selected Physio One clinics offer preferred provider savings for Health Partners members with HICAPS claiming available.
• HCFcoreChannel Partner/ Reseller/ DistributorHCF is a major private health insurer. Selected Physio One clinics offer preferred provider savings for HCF members with direct HICAPS claiming.
• Australian Physiotherapy Association (APA)coreStrategic or Co-development PartnerAPA is the peak body representing Australian physiotherapists and their patients. Supports clinical standards, education, and advocacy. Physio One is affiliated with APA as a member practice.
• Sports Medicine AustraliaminorStrategic or Co-development PartnerSMA is the leading organisation for sports health professionals providing education, research and advocacy in injury prevention and treatment. Physio One is affiliated with SMA.
• ReturnToWorkSA (WorkCover SA)coreOthersWorkCover SA manages South Australia's Workers Rehabilitation and Compensation Scheme. Physio One treats injured workers under this scheme with billing arrangements varying based on insurer approval status.
• PEDro (Physiotherapy Evidence Database)minorStrategic or Co-development PartnerPEDro is a free evidence-based physiotherapy database with over 24,000 clinical trials, systematic reviews, and guidelines. The practice links to this resource for patient education.
• HICAPScoreTechnology or IntegrationHealth fund claiming system enabling instant processing of private health insurance claims at point of sale, eliminating need for patients to submit claim forms manually.
• Specialist Orthopaedic Surgeons of SA (SOSSA)coreStrategic or Co-development PartnerSOSSA is an orthopaedic specialist group. Physio One Norwood clinic is located within SOSSA facilities, facilitating close collaboration on post-surgical rehabilitation and orthopaedic cases.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Healthia Limited: ASX-listed (ASX:HLA) allied health platform owning physiotherapy clinics (including the Extend Rehab brand), podiatry and other services across Australia. Comparable as a multi-site physiotherapy operator, but operates at significantly larger scale and is institutionalised.
• Lifecare Physiotherapy: National Australian physiotherapy network owned by ASX-listed Better Medical Group, offering sports, musculoskeletal and rehabilitation physiotherapy across many clinics. Comparable service mix, but operates under a corporate primary-care platform with deeper capital backing.
• Bupa Health Services: Global health insurer that owns and operates physiotherapy clinics in Australia and partners with preferred providers including Physio One. Comparable on physiotherapy delivery and insurer-driven patient flow, but operates as a health-fund-owned incumbent rather than an independent practice group.

Direct peers

• Kieser Australia: Australian network of rehabilitation-focused clinics combining physiotherapy with strength training equipment and structured programs for musculoskeletal conditions. Directly comparable on clinic-based rehab delivery and program-based pricing, though with a more equipment-heavy model.
• Back In Motion Health Group: Australian multi-clinic physiotherapy franchise with a network of clinics across multiple states offering musculoskeletal, sports and occupational physiotherapy. Directly comparable on multi-location delivery, mixed fee-for-service and program revenue, and Australian allied health regulation.

Regional players

• City Physiotherapy & Sports Injury Clinic: Adelaide-based physiotherapy practice treating sports, spinal and musculoskeletal conditions with an established local reputation. Closest direct competitor within the same metro market, providing a useful local benchmark on pricing and patient share.
• HBF Physio: Perth-based private health fund that operates and partners with physiotherapy clinics in Western Australia, including preferred-provider arrangements. Comparable as a fund-affiliated physio network, but serves a different metro market and does not directly overlap Adelaide.

Emerging players

• Physitrack: Digital platform providing exercise prescription, remote patient monitoring and telehealth for physiotherapy practices worldwide. Emerging adjacency rather than direct competitor, but signals the direction of tech-enabled rehabilitation delivery that could reshape Physio One's in-clinic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/P1.PhysioONE
• LinkedInlinkedin.com/company/physio1

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio One