Jan Kurtz shop
Jan Kurtz Shop is a direct-to-consumer e-commerce platform selling Jan Kurtz-branded designer indoor and outdoor furniture to consumers in Germany and Austria, operated by Baum & Krone GmbH in Aachen with manufacturing by affiliated Jan Kurtz GmbH in Affalterbach.
- Company typePrivate
- Founded1995
- HeadquartersHerzogenrath, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Jan Kurtz shop does
Jan Kurtz Shop is a direct-to-consumer e-commerce platform that sells designer indoor and outdoor furniture to end consumers in Germany and Austria, with additional delivery to Switzerland handled via the MeinEinkauf logistics partner. The storefront is operated by Baum & Krone GmbH, a private limited company registered in Aachen (HRB 17185, VAT ID DE815325093), under the direction of Managing Director Dipl.-Wirt.-Ing. Leonard Simons. The shop functions as an authorized online sales channel for furniture manufactured by the affiliated Jan Kurtz GmbH, whose headquarters and production facility are located in Affalterbach near Stuttgart.
The product catalog spans indoor furniture (tables, chairs, benches, cabinets, sideboards, office and children's furniture, accessories) and outdoor furniture (lounge sets, sun loungers, garden chairs and tables, parasols, planters), supported by a configurator called the Stuhlkonzept (Chair Concept) that lets customers personalize seating with various materials and colors, including loaned fabric samples. Complementary brands such as Fiam (outdoor furniture) are also distributed through the shop. The platform itself runs on a standard OXID eShop stack with SSL/TLS-encrypted checkout, and the site integrates third-party payment processors (PayPal, BS PAYONE for cards via 3D-Secure, Sparkasse Aachen for bank transfer), parcel and freight logistics (GLS, DHL, Dachser, Cargo Line), Mailchimp for newsletter marketing, Google Analytics for traffic analytics, and was built by digital agency Aixhibit AG.
Commercially, the business runs on one-time unit sales with no subscription or recurring revenue model; prices include 19% German VAT, with separate Austrian pricing and optional paid services such as comfort delivery (€89) and on-site assembly (€179). Customer acquisition relies primarily on organic SEO, content marketing via detailed materials and care pages, and an incentivized newsletter (€11 voucher on €95 minimum order). The brand holds FSC and PEFC sustainability certifications and supports the Trees4Trees reforestation program, and the shop is Veristore-certified for online trust standards.
Jan Kurtz shop firmographics
Firmographics- Name
- Jan Kurtz shop
- Legal name
- Baum & Krone GmbH
- Website
- https://jan-kurtz-shop.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jan Kurtz Shop is a direct-to-consumer e-commerce platform selling Jan Kurtz-branded designer indoor and outdoor furniture to consumers in Germany and Austria, operated by Baum & Krone GmbH in Aachen with manufacturing by affiliated Jan Kurtz GmbH in Affalterbach.
- Ownership category
- akta.pro rank
Jan Kurtz shop industry classification
Industry- Product category
- Home Furniture Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
- akta.pro secondary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
Keywords
Where Jan Kurtz shop is headquartered
LocationHeadquarters
- HQ city
- Herzogenrath
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Jan Kurtz shop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales: One-time sale of furniture products directly to consumers through the online shop. Products include indoor and outdoor furniture such as tables, chairs, benches, stools, lounge furniture, sideboards, cabinets, and accessories. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual furniture products with varying price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Jan Kurtz shop product offering
Product offeringCore offering
Jan Kurtz Shop is a direct-to-consumer online furniture retailer selling design-focused indoor and outdoor furniture by the Jan Kurtz brand, plus complementary brands such as Fiam, to consumers in Germany and Austria. The shop offers tables, chairs, benches, stools, lounge furniture, sideboards, cabinets, and accessories, with a customizable "Stuhlkonzept" (chair concept) program for personalized chair and armchair orders.
Product overview
Jan Kurtz Shop is an online furniture retailer operated by Baum & Krone GmbH, offering indoor and outdoor furniture collections. The product portfolio centers on the Jan Kurtz brand furniture line, which includes both indoor furniture (tables such as dining tables, coffee tables, side tables, nightstands, standing tables, and desks; seating including sofas, armchairs, chairs, benches, ottomans; storage solutions like cabinets, consoles/sideboards, shoe cabinets, and shelves; children's furniture, office furniture, kitchen inventory, and accessories) and outdoor furniture (lounge sets, garden chairs, garden tables, sun loungers, parasols, decorative items, and planters). The shop also features the Stuhlkonzept (Chair Concept) program for custom-configurable chairs and armchairs with material and color options. Notable product lines include the Dweller series (designed by Tom Kelley, solid oak tables and storage), Dina series (steel frame side tables with storage compartments), Pizzo series (stainless steel tables with removable trays), Pino series (side tables with closed frames), Cubus series (cube furniture in wood and steel), Flat series (minimalist side tables), and Classico series (glass-topped tables). The store operates as a single e-commerce platform without a modular platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Furniture Online catalog of indoor furniture including accessories, storage solutions, bathroom accessories, guest mattresses, wardrobes and mirrors, fireplace accessories, children's furniture, kitchen inventory, office furniture, seating (sofas, armchairs, chairs, benches, ottomans), the customizable Stuhlkonzept (chair concept), and tables (dining, coffee, side, nightstand, standing, desk). Sold direct-to-consumer via jan-kurtz-shop.de.
- Outdoor Furniture Outdoor furniture assortment covering cushions and covers, bar stools and standing tables, side tables and ottomans, decoration, garden benches, garden chairs (armchairs), garden tables, firewood racks, lounge chairs and deck chairs, lounge furniture, outdoor planters, seating groups, sun loungers, and parasols. Sold direct-to-consumer via jan-kurtz-shop.de.
- Chair Concept (Stuhlkonzept) Customizable chair and armchair ordering system allowing customers to configure chairs and armchairs with various material and color options. Fabric samples can be sent on loan to help customers make material decisions before ordering.
- Decoration & Gifts Decorative items and gift products for home styling, sold through the Jan Kurtz Shop alongside the main furniture collections.
- Outlet Discounted and outlet furniture items offered at reduced prices, available through a dedicated Outlet section of the Jan Kurtz Shop.
- Comfort Delivery Service Optional premium delivery service priced at €89, bringing furniture into the room of choice and handling packaging disposal.
- Assembly Service Optional professional assembly service priced at €179, available for purchased furniture items.
- Fiam Brand Outdoor Furniture Complementary Fiam brand outdoor furniture (designed and manufactured by Fiam) sold through the Jan Kurtz Shop, including Fiam Aria tables, Fiesta Soft armchairs, and Amida relaxation chairs.
Companies that use Jan Kurtz shop
Customer profileSegments1 record
Ideal customer profiles1 record
Jan Kurtz shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Jan Kurtz shop partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Jan Kurtz GmbHcoreJan Kurtz GmbH is the furniture manufacturer and brand owner. The company has developed since the mid-1990s into a significant trendsetter in the German furniture market. Design and materials are the focus of the brand. Products are stored at the Affalterbach facility for distribution. Baum & Krone GmbH operates the Jan Kurtz Shop as an authorized online sales channel.
- Baum & Krone GmbHcoreBaum & Krone GmbH is the operating company behind the Jan Kurtz Shop. Located in Aachen, Germany, they handle all e-commerce operations, customer service, order processing, and fulfillment for the online shop. The company also owns and operates baum-und-krone.de partner shop.
- Trees4TreesminorTrees4Trees is an Indonesian non-profit foundation supported by Jan Kurtz for environmental protection regarding teak wood usage. The program promotes local communities through reforestation partner actions and related educational programs. By enlarging communally planted and managed forests, livelihoods are created that reduce negative effects of deforestation and renew the environment.
- FSC (Forest Stewardship Council)minorJan Kurtz is certified according to FSC standards, supporting binding and sustainable forestry. Environmental sensitivity begins with design and material selection.
- PEFC (Programme for the Endorsement of Forest Certification)minorJan Kurtz is certified according to PEFC standards, supporting sustainable forest management. The certification demonstrates commitment to environmental responsibility in raw material sourcing.
- PayPalcorePayPal (Europe) S.à r.l. et Cie, S.C.A. is used as a payment service provider for the e-commerce shop, enabling customers to pay using their PayPal accounts with secure transaction processing.
- BS PAYONE GmbHcoreBS PAYONE GmbH based in Frankfurt processes credit card payments (VISA, MasterCard) for the online shop. The company enables secure 3D-Secure payment processing.
- Sparkasse AachencoreSparkasse Aachen processes bank transfer / prepayment (Vorkasse) transactions for the shop, enabling customers to pay via bank transfer.
- MeinEinkauf GmbHminorSwiss logistics partner enabling delivery to Switzerland without customs duties. Customers register at meinEinkauf.ch to get a German shipping address (Maybachstraße 19, 78467 Konstanz) for border-crossing purchases.
- GLS Germany GmbH & Co. OHGcoreGLS is used for parcel shipping. Orders paid before 10:00 AM typically ship the next business day, with delivery within 1-2 working days (or 3-5 for bulky items).
- DHL Paket GmbHminorDHL is used as an additional parcel shipping carrier for package deliveries.
- Dachser & Kolb GmbH & Co. KGcoreDachser handles freight shipping of larger furniture items, delivering to the curb ( Bordsteinkante ) or often to the doorstep. Orders before 10:00 AM ship the day after tomorrow.
- Cargo Line GmbH & Co. KGminorAdditional freight carrier used for shipping larger furniture items on pallets.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Jan Kurtz shop competitors and assessment
Company assessmentBroad incumbents
- Wayfair Inc. Global online home goods marketplace operating at massive scale across furniture, decor, and outdoor categories. Overlaps the same product categories but operates as a broad generalist rather than a curated design specialist.
- XXXLutz / Mömax: Largest European furniture retail group operating hypermarkets and e-commerce across furniture and home furnishings. Strong DACH and Austria presence overlapping with Jan Kurtz's geographic sweet spot.
Direct peers
- Connox GmbH: German online retailer specializing in design furniture and home accessories from premium brands. Closely comparable niche positioning in design DTC e-commerce.
- Vitra: Swiss design furniture brand known for designer collaborations and premium positioning. Comparable as a design-led European furniture house with brand-driven curation, though stronger in contract/office than residential DTC.
- Home24: Berlin-based online furniture retailer (now part of XXXLutz Group) selling mid-priced to premium furniture across European markets. Comparable as a multi-brand furniture e-commerce platform with similar SKU breadth and DACH-centric footprint.
- Depot (Gries Deco Company): German design home accessories and decoration retailer with omnichannel presence (stores + e-commerce). Direct peer in design-led home styling positioning across the DACH region.
- Butlers GmbH & Co. KG: German design home accessories and furniture retailer combining physical stores with e-commerce. Targets the same design-conscious lifestyle customer as Jan Kurtz and sells overlapping product categories (seating, tables, decor).
- Westwing Group: German online home and living retailer offering curated design furniture and decor, operating a DTC e-commerce model across DACH and pan-Europe. Most direct comparable in design-led furniture e-commerce, target customer profile, and geographic focus.
Emerging players
- Ferm Living: Danish design brand selling Scandinavian-style furniture, lighting, and home accessories via its own DTC e-commerce. Comparable in design-led premium home DTC positioning and curated product portfolio.
- Article: North American DTC modern furniture brand with vertically integrated model and curated design catalog. Relevant as a benchmark for the DTC furniture playbook (no-showroom, design-led, mid-premium).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jan Kurtz shop social profiles
Digital presenceJan Kurtz shop compliance and trust
Trust signalCompliance3 records
Jan Kurtz shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jan Kurtz shop leadership team
Management profileNumber of profiles
Profiles1 record
Jan Kurtz shop subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jan Kurtz shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jan Kurtz shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jan Kurtz shop
What does Jan Kurtz shop do?
Jan Kurtz Shop is a direct-to-consumer online furniture retailer selling design-focused indoor and outdoor furniture by the Jan Kurtz brand, plus complementary brands such as Fiam, to consumers in Germany and Austria. The shop offers tables, chairs, benches, stools, lounge furniture, sideboards, cabinets, and accessories, with a customizable "Stuhlkonzept" (chair concept) program for personalized chair and armchair orders.
Is Jan Kurtz shop a public or private company?
Jan Kurtz shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jan Kurtz shop founded?
Jan Kurtz shop was founded in 1995. It employs 1 to 10 people.
Where is Jan Kurtz shop based?
Jan Kurtz shop is headquartered in Herzogenrath, Germany, in the Europe region.
How does Jan Kurtz shop make money?
One revenue line is on record: product Sales.
Who are Jan Kurtz shop's main competitors?
Broad incumbents on record are Wayfair Inc. and XXXLutz / Mömax. Direct peers are Connox GmbH, Vitra, Home24, Depot (Gries Deco Company), Butlers GmbH & Co. KG and Westwing Group. Emerging players are Ferm Living and Article.
Does Jan Kurtz shop have an API?
No public API is recorded for Jan Kurtz shop.
What industry is Jan Kurtz shop in?
Jan Kurtz shop's product category is Home Furniture Retail. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC, with a secondary code of CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage). Its NAICS code is 449110 and its SIC code is 5712.