Name

Reep Green Solutions

Legal name

Reep Green Solutions

Website

https://reepgreen.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental Sustainability Services

NAICS

Landscaping Services (561730)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE)

akta.pro secondary industries

Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

Keywords

• Home energy assessments
• Urban forestry services
• Stormwater management
• Environmental sustainability programs
• Residential green retrofits

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Reep Green Solutions is an environmental charity that relies on donations from individuals and organizations to support programming. The organization has a charitable registration number (81585 2348 RR0001) and participates in the Great Canadian Giving Challenge.
2. Government and Municipal Grants: Core funders include the Region of Waterloo, City of Kitchener, City of Waterloo, City of Cambridge, Enova, and various government programs like Canada's 2 Billion Trees Program and FCM's Green Municipal Fund. Funding supports subsidized program delivery.
3. Subsidized Service Fees: Programs like Backyard Tree Planting charge subsidized fees ($160-$230 per tree) that cover only a portion of service costs, with the remainder funded by partners. Some programs are free to eligible residents.
4. Fundraisers and Plant Sales: Bloom[in] Box annual native plant kit fundraiser and Pollinator Plant Pop-Up sales. All proceeds support local environmental projects.
5. Reep House Tours: Private group tours (10+ people) of the Reep House are available for $200, accommodating up to 20 people for approximately one hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Reep Green Solutions is a Canadian environmental charity that delivers subsidized community programs helping Waterloo Region residents live sustainably. Its core offerings span home energy evaluations (EnerGuide, heat pump advisory, airtightness assessment), tree planting and urban forestry (Backyard Tree Planting, Community Canopy, Tree Trust, Native Tree Nursery), stormwater management (Rain Smart Neighbourhoods, Rain Garden Rebate), native plant sales fundraisers (Bloom[in] Box, Pollinator Plant Pop-Up), and waste reduction (Zero Waste Challenge), anchored by the LEED Platinum Reep House demonstration home.

Product overview

Reep Green Solutions is an environmental charity offering a portfolio of community-based sustainability programs and services. The organization operates as a unified platform of environmental programs rather than a single product, including home energy evaluation services (EnerGuide Evaluations, Heat Pump Services, Airtightness Assessment), urban forestry initiatives (Backyard Tree Planting, Community Canopy, Tree Trust, Native Tree Nursery), water management programs (Rain Smart Neighbourhoods, Rain Garden Rebate), native plant sales (Bloom[in] Box, Pollinator Plant Pop-Up), climate action coordination (ClimateActionWR), and waste reduction challenges (Zero Waste Challenge). The flagship demonstration is the LEED Platinum Reep House for Sustainable Living.

Differentiator

Problem solved

Functional benefit

Brands

• ClimateActionWR: A collaboration between local organizations and community members focused on climate change mitigation in Waterloo Region, co-led by Reep Green Solutions and Sustainable Waterloo Region.
• Zero Waste Challenge
• Community Canopy
• Rain Smart Neighbourhoods
• Bloom[in] Box
• Tree Trust
• Reep's Native Tree Nursery
• Reep House for Sustainable Living

Products and services

• EnerGuide Home Energy Evaluations Home energy assessments that identify the best ways to improve residential energy efficiency, save money, and make homes healthier and more comfortable. Available to homeowners in Waterloo Region.
• Heat Pump Services Advisory services helping homeowners understand and install heat pump systems for efficient heating and cooling. Acts as a heat pump coach for residential customers.
• Airtightness Assessment Assessment services to identify air leakage in homes and recommend improvements for energy efficiency.
• Backyard Tree Planting Program Subsidized full-service native tree planting program for property owners in Cambridge, Kitchener, Waterloo, Guelph, and Woolwich, including consultation, delivery, and planting. Evergreen trees priced at $160 and deciduous trees at $230.
• Community Canopy Free tree planting program for eligible property owners in Kitchener and Cambridge neighbourhoods with the greatest need for tree canopy expansion. The first tree is free; additional trees are available at $160–$230.
• Rain Smart Neighbourhoods Free in-person landscape consultations for eligible Kitchener residents to create rain-smart yards that reduce flood risk and improve water quality through rain gardens, water harvesting, infiltration solutions, and naturalized landscapes.
• Rain Garden Rebate Program Rain garden advisory and rebate program for City of Guelph residents, facilitating up to $2,000 in rebates for rain garden installation.
• Bloom[in] Box Annual spring native plant fundraiser offering all-in-one garden kits including Bloom in Sun, Bloom in Shade, Bloom in Rain, and Bloom on the Balcony boxes with native species to attract pollinators.
• Pollinator Plant Pop-Up Seasonal fundraiser offering native trees, shrubs, and pollinator plants for purchase, including seedlings from Reep's native tree nursery.
• Tree Trust 100% donor-funded program supporting mature, legacy trees through specialized arborist care, succession planting, and an annual Tree of the Year competition. Launched in Waterloo Region in 2022.
• ClimateActionWR Collaboration between local organizations and municipalities focused on climate change mitigation, co-led by Reep Green Solutions and Sustainable Waterloo Region. Coordinates the TransformWR strategy targeting 80% GHG reduction by 2050.
• Zero Waste Challenge Annual community challenge inviting Waterloo Region residents to fit all their single-use waste into a 1-litre mason jar for 7, 14, or 30 days.
• Reep's Native Tree Nursery Native tree nursery at rare Charitable Research Reserve in Cambridge, growing locally collected seed into approximately 10,000 young native trees annually for community planting projects.
• Reep House for Sustainable Living LEED Platinum certified demonstration home and education centre — a net-zero, water-wise century brick home in downtown Kitchener showcasing sustainable renovation technologies including ground-source heat pumps, greywater recycling, and stormwater soakaway systems. Hosts private group tours ($200 for 10–20 people) and public open houses.

Quantifiable outcome

• 86% energy reduction achieved at Reep House demonstration home
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered core and secondary.

• ClimateActionWRcoreStrategic or Co-development PartnerA community collaboration between Reep Green Solutions and Sustainable Waterloo Region focused on climate change mitigation. Co-leads the development and implementation of Waterloo Region's community climate action plans, including the TransformWR strategy targeting 80% GHG reduction by 2050.
• Sustainable Waterloo RegioncoreStrategic or Co-development PartnerCo-leads ClimateActionWR collaborative alongside Reep Green Solutions, focused on climate change mitigation in Waterloo Region through the TransformWR initiative.
• Region of WaterloocoreGTM or Marketing PartnerCore municipal funder of Reep Green Solutions programs. Partners on roadside tree planting project, RetrofitWR financing program, and community sustainability initiatives.
• City of KitchenercoreGTM or Marketing PartnerCore municipal funder and program partner. Co-funds Rain Smart Neighbourhoods, Community Canopy tree planting, and stormwater management programs. Provides stormwater fee credits to participating residents.
• City of CambridgecoreGTM or Marketing PartnerMunicipal partner in Community Canopy tree equity program and Backyard Tree Planting. Prioritizes tree planting in equity-deserving neighbourhoods.
• City of WaterloocoreGTM or Marketing PartnerCore municipal funder supporting Reep Green Solutions programs and Backyard Tree Planting initiatives.
• City of GuelphcoreGTM or Marketing PartnerPartner for rain garden consultations and City of Guelph Rain Garden Rebate Program (up to $2,000 for eligible residents).
• rare Charitable Research ReservecoreStrategic or Co-development PartnerHosts Reep's Native Tree Nursery greenhouse where locally collected seeds are cultivated into native trees for community planting.
• Township of WellesleysecondaryGTM or Marketing PartnerPartner in Roadside Tree Planting Project to plant native trees along township roads.
• Township of WilmotsecondaryGTM or Marketing PartnerPartner in Roadside Tree Planting Project to plant native trees along township roads.
• Trees For LifesecondaryStrategic or Co-development PartnerSupporting partner of the Community Canopy tree equity program.
• KW Library of ThingssecondaryStrategic or Co-development PartnerCommunity partner for Pollinator Plant Pop-Up fundraiser. 50% of proceeds support Library of Things' sharing economy mission and employment opportunities for people with disabilities.
• Precious Plastics CanadasecondaryStrategic or Co-development PartnerPartnership to upcycle plastic bottle caps collected during Zero Waste Challenge into benches for community use, supporting circular economy initiatives.
• Plastic FluxsecondaryStrategic or Co-development PartnerPartner in bottle caps to benches circular economy project, converting collected caps into functional community benches.
• Extend-A-Family Waterloo RegionsecondaryStrategic or Co-development PartnerRain barrel sale fundraiser location supporting WALES group's new community garden and Rain Smart Neighbourhood initiatives.
• Partners for ActionsecondaryStrategic or Co-development PartnerResearch partner for Mapping Communities for Inclusive Impact report, helping understand community needs.
• WR Community EnergysecondaryStrategic or Co-development PartnerPartner in RetrofitWR Home Energy Retrofit Financing Program design, exploring on-bill-repayment loans and grants for homeowners.
• Conestoga CollegesecondaryStrategic or Co-development PartnerCollaborative partner in RetrofitWR program design working group exploring financing options for home energy retrofits.
• Kitchener UtilitiessecondaryGTM or Marketing PartnerUtility partner offering tankless water heater rebates and smart thermostat rebates for Kitchener residents.

Scale indicators13 records

Recent moves1 record

Direct peers

• The Atmospheric Fund (TAF): Toronto-based climate fund focused on deep home retrofits, low-carbon buildings, and stormwater management. Operates a similar municipal-focused grant-making and program delivery model in a different but comparable Canadian urban region.
• EverGreen: Toronto-based nonprofit focused on urban greening and native plant education, including school ground greening and demonstration gardens. Directly comparable to Reep's Reep House demonstration and Native Tree Nursery programs.
• Sustainable Waterloo Region: Sister nonprofit co-leading the ClimateActionWR collaboration with Reep Green Solutions, focused on climate change mitigation in Waterloo Region. Operates the same community-engagement and member-based nonprofit model targeting the same geographic base.
• Tree Canada: National nonprofit focused on tree planting and urban forestry, running programs including Canada's 2 Billion Trees. Operates at significantly larger scale than Reep but in the same tree-equity and urban canopy mission space.
• Pollution Probe: Canadian environmental nonprofit combining education, policy, and community-based sustainability program delivery. Operates with a comparable charity-funded model and similar reliance on government grants and donations.
• Green Communities Canada: National umbrella network of community-based environmental nonprofits, of which Reep is a member. Runs highly comparable programs in rainwater management, tree planting, and home energy across multiple Canadian regions.
• Toronto Environmental Alliance: Toronto-focused environmental nonprofit combining community engagement, policy advocacy, and program delivery. Comparable charity-funded community model for urban sustainability programs in a larger Canadian city.

Regional players

• LEEDS (Local Enhancement & Appreciation of Forests): Ottawa-based volunteer-driven environmental nonprofit focused on tree planting, stewardship, and education. Operates with a very similar volunteer-dependent and municipal-partnership model to Reep, but serves a different Canadian region.

Broad incumbents

• David Suzuki Foundation: National environmental advocacy organization with significantly larger brand recognition, donor base, and resources than Reep. Competes for donor mindshare and federal funding in the Canadian environmental charity sector.
• Nature Conservancy of Canada: One of Canada's largest land conservation nonprofits with significantly broader scope and national scale than Reep. Directly competes for the same federal climate funding and major donor dollars in the Canadian environmental charity space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/REEPoutreach
• Facebookfacebook.com/ReepGreenSolutions
• LinkedInlinkedin.com/company/reep-green-solutions
• Instagraminstagram.com/reepgreen
• Xx.com/ReepGreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reep Green Solutions