What Invicta Cricket Coaching does

Invicta Cricket Coaching Ltd is a UK-based, privately-held cricket coaching company founded in 2015 and headquartered in Tunbridge Wells, Kent. It provides professional cricket coaching services to individuals, schools, and clubs across the North/West Kent area, serving junior and adult players aged approximately 7 to adult. The company's core product set spans one-to-one sessions (£35/hour), holiday courses, specialist skills courses, invitation-only academies, recurring masterclasses featuring elite professional cricketers (Sam Billings, Jade Dernbach, Zak Crawley, Darren Stevens), international junior tours, and UK-based tournaments. Two strategic assets underpin the operation: the official Area Franchises (Northern Warriors and Western Rhinos) awarded by the Kent County Cricket Board in 2015, which give Invicta exclusive territorial rights to develop players U10 to U18 across the Northern and Western Kent regions, and the Invicta Junior Cricket League launched in 2016, which runs 19 divisions of competitive fixtures for players aged 10–15 plus indoor winter leagues.

The business model combines subscription/recurring revenue from area franchise squad memberships and the Junior Cricket League with transactional/pay-as-you-go revenue from one-to-ones, holiday courses, development sessions (£20/session), and masterclasses. Distribution is direct-to-consumer via the Book When online booking platform, with services delivered at partner school venues including Sevenoaks School, Sackville School, Skinners Kent Academy, and Rose Hill School, plus the Sennocke Centre for performance training. Coaching is delivered by ECB Level II/III qualified, DBS-checked, first-aid trained core and flexi coaches, led by three directors (Mike Barber, Dave Smith, Mike Webb) with county-level coaching experience. Marketing runs through the company's website, an active social presence on Facebook, Instagram, Twitter, and YouTube, email communications, and community programmes such as the ECB Young Leaders Programme. Source technology is limited to operational SaaS: Book When for booking and registers, and Play-Cricket.com for league fixtures and results.

Name

Invicta Cricket Coaching

Legal name

Invicta Cricket Coaching Ltd

Website

https://invictacricketcoaching.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Invicta Cricket Coaching Ltd is a Kent-based, privately-held cricket coaching firm founded in 2015 that delivers individual, school and club coaching programmes, area franchise squads and a junior cricket league for players aged 7 to adult in North/West Kent.

Ownership category

akta.pro rank

Product category

Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Coach Education, Certification & Clinics (HSADAEAO), Cricket Leagues (MPAKAAAF)

Keywords

• Cricket coaching services
• Youth sports development
• Cricket academy programs
• Area franchise cricket
• Junior cricket leagues

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Coaching Sessions: Revenue from one-to-one coaching sessions at £35 per hour, holiday courses, masterclasses, and specialist courses offered throughout the year.
2. League Memberships: Revenue from the Invicta Junior Cricket League providing competitive fixtures for players aged 10-15 across 19 divisions in summer and indoor winter leagues.
3. Area Programme Memberships: Squad memberships for Northern Warriors and Western Rhinos area franchises covering players from U10 to U18 with trials in November/December and training January to April.
4. Development Sessions: Development sessions for transition from soft ball to hard ball cricket, priced at £20 per session.
5. Holiday Courses: School holiday coaching courses running at Christmas, Easter, summer, and half term offering fun cricket coaching in a safe environment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Invicta Cricket Coaching provides professional cricket coaching services to individuals, schools, and clubs across North/West Kent. Its offerings include one-to-one sessions, holiday courses, masterclasses with elite professional players, invitation-based academies, specialist skills courses, two Area Franchise programmes (Northern Warriors and Western Rhinos), the Invicta Junior Cricket League with 19 divisions, international tours, and UK tournaments. All services are delivered by ECB Level 2 or 3 qualified coaches at partner school and club venues.

Product overview

Invicta Cricket Coaching is a cricket coaching organization founded in 2015 in North/West Kent offering a comprehensive portfolio of coaching programs and competitive structures. The core offerings include: One to Ones (individual coaching), Holiday Courses (seasonal group sessions), Masterclasses (with elite professional players), and Academies (invitation-based). These are complemented by Specialist Courses for specific skills, Area Programmes featuring Northern Warriors and Western Rhinos franchises (awarded by Kent County Cricket Board), the Invicta Junior Cricket League (19 divisions since 2016), Tours (international), and Tournaments (UK festivals). The company also manages Match Centre operations for its teams, integrating with Play-Cricket.com for league administration. All programmes are delivered by ECB-qualified coaches and serve individuals, schools, and clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Invicta Junior Cricket League: Junior cricket league providing competitive fixtures for players aged 10-15, with 19 divisions running in summer and indoor leagues in winter for U11s and U13s.
• Western Rhinos
• Northern Warriors

Products and services

• One to Ones Individual coaching sessions offered throughout the year to help players hone their cricket skills in a dedicated one-on-one environment. Sessions are limited by coach availability and can be booked via the website.
• Holiday Courses School holiday coaching courses running throughout the year including Christmas, Easter, summer, and half term sessions. Focus on developing cricketing skills in the morning with nets and match situations in the afternoon, culminating in 'Challenge Day' with prizes.
• Masterclasses Elite cricket coaching sessions featuring professional players such as Sam Billings, Jade Dernbach, Zak Crawley, Darren Stevens, and Chris Taylor. Sessions are advertised to the customer database and sold on a first come, first served basis.
• Academies Invitation-based cricket academy programmes for the most capable players in each age group, offered during Michaelmas and Lent terms. Selection is determined by the Head Coach of each Area.
• Specialist Courses Focused skills courses covering specific techniques such as spin bowling, seam bowling, playing spin, power hitting, and fielding. Offered as one-off or series sessions led by specialist coaches.
• Area Programmes (Northern Warriors & Western Rhinos) Two Area Franchises awarded by Kent County Cricket Board in 2015. Northern Warriors covers Sevenoaks to Dartford and Gravesham; Western Rhinos covers Tonbridge, Tunbridge Wells to Kings Hill. Squads of 18-22 players train together from January to April and play matches during summer months. Includes boys (U10 to U18) and girls (softball and hardball) squads.
• Invicta Junior Cricket League Competitive cricket league running since 2016 for local players aged 10-15. Summer months feature 19 divisions with pairs cricket for U10s up to 25-over matches for U15s. Winter indoor league at Skinners Kent Academy with 4 divisions in 2019/20.
• Tours International junior cricket tours providing opportunities to experience different cricket cultures worldwide. Previous tours to Sri Lanka, St. Lucia, Barbados, and Dubai. Plans for South Africa and India. Targets boys or girls in Area squads with younger (11-13) and older (14-16) squads.
• Tournaments Participation in cricket festivals and tournaments across the UK. Attended Minor Counties U11 Festival in Norfolk in 2018 and 2019.
• Development Sessions Sessions for players transitioning from soft ball to hard ball cricket, held every other week. Maximum 12 spaces with 3 coaches per session. Targets 9–10 year olds.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kent County Cricket BoardcoreStrategic or Co-development Partner · 1 January 2015Kent County Cricket Board awarded Invicta two Area Franchises (Northern Warriors and Western Rhinos) in 2015. These franchises cover player development from U10 to U18 in Northern and Western Kent regions. Invicta works with local clubs to secure nominations and holds trials before announcing squads.
• ECB (England and Wales Cricket Board)coreStrategic or Co-development PartnerInvicta is a member of the ECB Coaches Association and all coaches hold ECB qualifications. Company operates under ECB guidelines and integrates ECB's Spirit of Cricket code of conduct.
• Play-Cricket.comcoreTechnology or IntegrationPlay-Cricket.com platform used for Invicta Junior Cricket League administration, league tables, fixtures, and results. Both Western Rhinos and Northern Warriors teams have dedicated Play-Cricket.com pages.
• Knight Frank (Tunbridge Wells and Sevenoaks)minorGTM or Marketing PartnerKnight Frank estate agents sponsor Invicta Cricket Coaching, providing financial support in exchange for local brand exposure and association with youth sports development.
• Kent Cricket DirectminorGTM or Marketing PartnerLocal cricket equipment retailer sponsors Invicta, with their logo displayed on the website. Provides equipment expertise and retail partnership opportunities.
• Kent County CouncilminorGTM or Marketing PartnerKent County Council (KCC) is listed as a partner and supporter of local sports. KCC governs the county and provides support for local sports initiatives.
• Sennocke CentreminorStrategic or Co-development PartnerThe Sennocke Centre in Sevenoaks provides venue facilities for Invicta coaching with its fitness suite, sports hall, and training amenities. Partnership provides access to high-level performance training facilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chance to Shine: National charity that delivers cricket coaching in state schools and communities across England and Wales. Operates a comparable ECB-aligned model focused on junior player development and schools partnerships, directly overlapping with Invicta's schools channel.
• Essex Cricket: County cricket board running coaching programmes, junior leagues, and county age-group pathways in Essex. Closely comparable in product mix (one-to-ones, holiday courses, area programmes) and target customer (junior players and schools) to Invicta.
• Middlesex Cricket: County cricket board running extensive junior coaching, All Stars programmes, and area development pathways across the London/Middlesex region. Closely mirrors Invicta's structure of ECB-qualified coaches, junior leagues, and schools partnerships serving a similar parent demographic.
• Sussex Cricket: Sussex county board providing community cricket coaching, junior development, and schools programmes. Operates a comparable coaching-led, ECB-aligned model targeting junior players aged 7-18 with both one-to-one and area programme-style structures.
• Somerset Cricket: Somerset county foundation running cricket coaching, junior pathway programmes, and community engagement in the South West. Overlapping product offering (one-to-ones, holiday courses, area squads) targeting junior players in a defined region.
• Lancashire Cricket Foundation: County-affiliated foundation delivering community coaching, junior leagues, and schools cricket programmes in Lancashire. Closely comparable operational model combining individual coaching, area programmes, and ECB-aligned junior development.
• Surrey Cricket: County board offering community cricket coaching, age-group pathways, and schools programmes across Surrey. Highly comparable business model — county-affiliated coaching, junior leagues, and franchise-style area programmes — targeting the same South East parent and junior demographic.

Others

• Kent Cricket Direct: Local cricket equipment retailer that sponsors Invicta Cricket Coaching. Adjacent ecosystem participant rather than direct competitor — supplies cricket gear to Invicta players but does not deliver coaching services itself.

Broad incumbents

• Kent Cricket: The governing county cricket body that awarded Invicta its Area Franchises. Operates professional pathways, county-age group teams, and broader cricket programmes across Kent — overlapping with Invicta's junior-development remit but at a much larger organisational scale.
• Marylebone Cricket Club (MCC) / Lord's Cricket Academy: Historic governing club operating cricket coaching and academy programmes at Lord's. A much larger, broader incumbent whose cricket education offering overlaps with Invicta's masterclass and elite-pathway positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/invictacricket
• YouTubeyoutube.com/channel/UCAUDAAupv8porqNHYSZDPdw
• Facebookfacebook.com/invictacricket
• Instagraminstagram.com/invictacricket

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invicta Cricket Coaching