NetConstruct
IDHL is a UK-based integrated digital marketing, web, and commerce agency serving enterprise brands across the UK and US through four service pillars: digital marketing, web and technology, strategy, and brand and creative, supported by a proprietary AI incubator (IDHL Labs).
- Company typePrivate
- Founded2000
- HeadquartersLambeth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NetConstruct does
IDHL is a privately held, UK-incorporated integrated digital marketing agency operating under the legal entity registered in England and Wales (Company No. 07543416). Founded in 2000 with roots in SEO, the firm has built a 25-year operating history and now delivers across four service pillars: Digital Marketing, Web and Technology, Strategy and Consultancy, and Brand and Creative. The company serves mid-to-large enterprise brands through direct consulting engagements, with named clients spanning retail (HMV), fashion (Radley, Bordelle, Heidi), tools (Milwaukee, Ryobi), finance (Byte Federal), publishing (Hachette), and other verticals. Service delivery is organized around a multi-office transatlantic footprint in London, Leeds, Manchester, Southampton, and New York, supported by tier-1 platform partner status with Shopify (Platinum), BigCommerce (Elite), Kentico (Gold), Umbraco (Gold), and Google. Revenue is not publicly disclosed.
The group's technical platform centers on IDHL Labs, an AI incubator backed by a stated £1.5m investment that houses two proprietary systems: Labs IP, which supports opportunity identification and prioritization, and Labs CP, which refines creative testing across paid media. These capabilities are complemented by discrete commercial offerings in Agentic Development and AI Solutions under the Web and Technology pillar, plus an AI Strategy advisory line. The business model is professional services rather than product-led, monetizing through bespoke engagements that combine retained agency work, project-based implementations (eCommerce replatforming, DXP builds on Kentico and Umbraco, web development), and performance-driven marketing retainers. A connected agency group structure retains acquired brands MTM (brand and creative), Fostr, and Vervaunt as wholly owned subsidiaries that add specialist capabilities while IDHL operates as the central brand. Pricing is not publicly disclosed, and the company is privately held with no parent entity identified in the source material. Leadership comprises CEO Lewis Sellers and COO Dan Paget (appointed 2026).
NetConstruct firmographics
Firmographics- Name
- NetConstruct
- Legal name
- IDHL
- Website
- https://netconstruct.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IDHL is a UK-based integrated digital marketing, web, and commerce agency serving enterprise brands across the UK and US through four service pillars: digital marketing, web and technology, strategy, and brand and creative, supported by a proprietary AI incubator (IDHL Labs).
- Ownership category
- akta.pro rank
NetConstruct industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
Keywords
Where NetConstruct is headquartered
LocationHeadquarters
- HQ city
- Lambeth
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
NetConstruct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Distribution channels1 record
Marketing channels5 records
NetConstruct product offering
Product offeringCore offering
NetConstruct is an integrated digital marketing and web services agency that delivers end-to-end growth solutions across four pillars: digital marketing (SEO, digital PR, paid media, marketing automation, organic social, measurement and attribution), web and technology (eCommerce platforms on Shopify, BigCommerce, SCAYLE and Adobe Commerce; DXP implementation on Kentico and Umbraco; replatforming, CRO, hosting), strategy and consultancy (audits, growth mapping, AI strategy, tech stack consultancy), and brand and creative services. It pairs these services with proprietary AI tooling through IDHL Labs, an AI incubator backed by a £1.5m investment that includes Labs IP (opportunity identification) and Labs CP (creative testing and refinement).
Product overview
IDHL is an integrated digital marketing agency offering a multi-service portfolio structured around four core service pillars: Digital Marketing, Web and Technology, Strategy and Consultancy, and Brand and Creative. The web and technology division encompasses eCommerce (Shopify, SCAYLE, BigCommerce, Adobe Commerce), Digital Experience Platforms (Kentico, Umbraco), and development/optimization services. The company operates an AI incubator called IDHL Labs, supported by a £1.5m investment, which houses two core AI platforms: Labs IP for opportunity identification and prioritization, and Labs CP for creative testing and refinement. The offering integrates specialized subsidiaries including MTM, Fostr, and Vervaunt.
Differentiator
Problem solved
Functional benefit
Brands
- MTM: Brand and creative services - Work that's designed to make brands mean more
- Fostr
- Vervaunt
- IDHL Labs
Products and services
- Digital Marketing Services
Quantifiable outcome
- +272% organic growth for HMV
- +3 more outcomes
Companies that use NetConstruct
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
NetConstruct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NetConstruct partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreShopify Platinum Partner - providing eCommerce platform implementation and support for client solutions
- BigCommercecoreBigCommerce Elite Partner - enabling enterprise eCommerce solutions
- KenticocoreKentico Gold Partner - DXP implementation and iteration for long-term value
- UmbracocoreUmbraco Gold Partner - DXP capabilities for clients
- GooglecorePlatform partner for search, ads and analytics solutions
Recent moves6 records
Expansion highlights5 records
NetConstruct competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global advertising and communications group with digital, data, and commerce capabilities through Publicis Sapient and Leo Burnett. Sets the competitive ceiling for full-service agency pitches.
- GroupM: WPP's media investment group, the largest media buying organisation globally. Relevant for paid media and SEO services overlap and as a benchmark for scaled agency economics.
- WPP: Largest global advertising holding company with overlapping digital, media, and commerce capabilities via Wunderman Thompson, VMLY&R, and GroupM. Relevant as the incumbent IDHL competes against for enterprise accounts.
- Dentsu: Global advertising holding company with significant digital, media, and CX operations across EMEA and North America. Comparable as a broader incumbent competing for IDHL's enterprise client base.
Direct peers
- Jellyfish: Global digital marketing agency within the Brandtech Group, spanning media, creative, and tech services. Overlaps with IDHL's full-funnel digital marketing and web/technology offering.
- S4 Capital / MediaMonks: Tech-led digital advertising and marketing services group with AI-driven creative and content production. Comparable to IDHL's positioning at the intersection of agency services and proprietary technology.
- Croud: UK-based integrated digital marketing agency offering SEO, paid media, content, and data services. Closest comparable to IDHL in scope, multi-channel approach, and enterprise client base.
- Brainlabs: Performance and digital marketing agency combining paid media, SEO, and proprietary AI/ML tooling. Highly comparable to IDHL given the dual emphasis on media services and AI-driven optimisation.
- Tinuiti: US-based performance marketing agency covering paid media, SEO, and commerce. Comparable as a digitally-led agency serving enterprise brands with multi-channel capabilities.
Emerging players
- Persado: Enterprise AI platform generating and optimising marketing creative and messaging. Comparable as an AI-native competitor to IDHL Labs CP, with potential to compress agency creative value-add.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NetConstruct social profiles
Digital presenceNetConstruct financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetConstruct leadership team
Management profileNumber of profiles
Profiles2 records
NetConstruct subsidiaries and ownership
Company hierarchySubsidiaries3 records
NetConstruct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetConstruct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetConstruct
What does NetConstruct do?
NetConstruct is an integrated digital marketing and web services agency that delivers end-to-end growth solutions across four pillars: digital marketing (SEO, digital PR, paid media, marketing automation, organic social, measurement and attribution), web and technology (eCommerce platforms on Shopify, BigCommerce, SCAYLE and Adobe Commerce; DXP implementation on Kentico and Umbraco; replatforming, CRO, hosting), strategy and consultancy (audits, growth mapping, AI strategy, tech stack consultancy), and brand and creative services. It pairs these services with proprietary AI tooling through IDHL Labs, an AI incubator backed by a £1.5m investment that includes Labs IP (opportunity identification) and Labs CP (creative testing and refinement).
Is NetConstruct a public or private company?
NetConstruct is a private company. It is classified as unknown and is currently operating.
When was NetConstruct founded?
NetConstruct was founded in 2000. It employs 11 to 50 people.
Where is NetConstruct based?
NetConstruct is headquartered in Lambeth, United Kingdom, in the Europe region.
Who are NetConstruct's main competitors?
Broad incumbents on record are Publicis Groupe, GroupM, WPP and Dentsu. Direct peers are Jellyfish, S4 Capital / MediaMonks, Croud, Brainlabs and Tinuiti. Persado is listed as an emerging player.
Does NetConstruct have an API?
No public API is recorded for NetConstruct.
What industry is NetConstruct in?
NetConstruct's product category is Digital Marketing Services. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 541810 and its SIC code is 7371.