Ian King Financial Planning

What Ian King Financial Planning does

Ian King Financial Planning Ltd is a privately held, independent financial planning practice based in Ashby-de-la-Zouch, Leicestershire, authorised and regulated by the UK Financial Conduct Authority (FRN 630542). Founded in January 2015 by Ian King, CFPCM and Chartered Financial Planner, together with Eleanor King (Managing Director and Investment Committee chair), the firm delivers holistic, relationship-based financial planning to individuals, couples and families across England. There are no stated minimum wealth thresholds or age restrictions, and the client base spans all life stages.

The practice operates a five-stage planning process (Potential, Vision, Strategy, Implementation, Appraisal) with annual progress reviews, and offers integrated services across retirement planning, estate and legacy planning, trusts, lasting powers of attorney, property planning, and investment advice. Discretionary investment execution is delivered through a core partnership with Luna Investment Management, while client-facing interactions are supported by a secure online portal and content publishing via a firm Journal and social channels. Tom Shean, a trainee paraplanner, completes the three-person team.

Revenue derives entirely from professional-services advisory fees for financial planning engagements, with publicly undisclosed pricing determined per engagement. The firm emphasises independence — no institutional ownership, no tied product relationships and no provider kickbacks — as its primary commercial differentiator in a UK market otherwise populated by constrained-product or vertically integrated advisers.

Name

Ian King Financial Planning

Legal name

Ian King Financial Planning Ltd

Website

https://iankingfp.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ian King Financial Planning Ltd is an independent, FCA-authorised UK financial planning practice providing holistic, relationship-based advice on retirement, estate, trust, and investment planning for individuals, couples and families across England.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

Keywords

• Financial planning services
• Retirement planning advice
• Estate planning services
• Investment management advisory
• Independent financial adviser

Headquarters

HQ city

Ashby De La Zouch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Planning Advisory Fees: Fees for comprehensive financial planning services including pensions, savings, investments, estate planning, trusts, and retirement planning. The firm emphasizes transparent pricing with no kickbacks from providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ian King Financial Planning is an independent UK financial planning firm that delivers holistic, relationship-based advice covering pensions, savings, investments, retirement planning, estate planning, trusts, legacy planning, property planning, and lasting powers of attorney. Services follow a five-stage process (Potential, Vision, Strategy, Implementation, Appraisal) with annual progress reviews, and investment management is delivered in partnership with discretionary manager Luna Investment Management.

Product overview

Ian King Financial Planning is a financial advisory firm offering a unified suite of financial planning services. The core offering centers on comprehensive financial planning that goes beyond simple investment advice to encompass retirement planning, estate planning, legacy planning, trust services, and Lasting Powers of Attorney. Investment management is delivered through a partnership with Luna Investment Management as the discretionary investment manager. The firm also provides a client portal for secure access to financial information. The firm's five-stage planning approach (Potential, Vision, Strategy, Implementation, Appraisal) structures how these services are delivered to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Financial Planning
• Investment Management
• Estate Planning

Quantifiable outcome

• Royal London research (2019) found that people who received financial advice on pensions and investments between 2001-2006 received a £47,706 boost on overall wealth by 2014/15
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Luna Investment ManagementcoreTechnology or IntegrationLuna Investment Management serves as the discretionary investment manager for client portfolios. Alex Brandreth, Chief Investment Officer at Luna, provides regular market updates and commentary to clients. The partnership involves day-to-day management of client investments as part of the overall financial planning service.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Nutmeg: UK digital wealth manager offering robo-advisory and hybrid financial planning at materially lower cost. Competes for the same mass-affluent segment that Ian King Financial Planning targets with no minimums, representing the structural fee-pressure threat to traditional IFAs.

Direct peers

• Succession Wealth: UK consolidator of independent financial advisers focused on holistic financial planning for individuals and families. Comparable target market (mass-affluent and HNW individuals), comparable service suite (retirement, estate, investment planning), and similar business model of acquired/partnered adviser firms.
• AFH Financial Group: UK IFA consolidator providing financial planning, wealth management, and estate planning to private clients across the Midlands and nationally. Closely aligned business model: acquired local IFA practices, holistic financial planning, and broad client base without HNW minimums.

Broad incumbents

• St. James's Place: The largest UK wealth management group, delivering face-to-face financial planning through a national adviser network. Same core product category (holistic advice to individuals) but at vastly greater scale and via a partner model rather than direct employment.
• Hargreaves Lansdown: UK's largest retail investment platform offering pensions, ISAs, funds, and limited advice. Comparable UK retail financial-services focus on individuals saving for retirement, though execution-led platform rather than comprehensive financial planning.
• Evelyn Partners: UK wealth management and professional services firm (formerly Tilney and Smith & Williamson). Provides financial planning, investment management, and tax/trust services to private clients — a closely overlapping proposition to Ian King Financial Planning, just at national scale.
• Rathbones: UK-listed discretionary investment manager and wealth planner serving individuals, families, and trusts. Directly comparable services (investment management, estate and succession planning, retirement advice) but operating from regional offices across the UK at materially larger scale.
• Brewin Dolphin: UK wealth manager offering discretionary portfolio management, financial planning, and retirement/estate advice through regional offices. Comparable in service mix (pensions, investments, estate planning) and client segment (individuals and families), though considerably larger.
• Quilter: UK wealth manager with a national adviser network offering pensions, investments, and financial planning. Highly comparable client proposition (holistic, advice-led) and a similar FCA-regulated UK financial planning focus, though platform-based and far larger.
• Fidelity International (UK Personal Investing): Global asset manager with a large UK retail investment business offering ISAs, pensions, and financial guidance. Overlaps with Ian King Financial Planning on retirement and investment planning for UK individuals, though at much larger scale and increasingly digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iankingfp
• LinkedInlinkedin.com/company/ian-king-financial-planning-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ian King Financial Planning