Nutracentis

What Nutracentis does

Nutracentis is the consumer brand of Pasta Natura srl, an Italian limited liability company founded in 2015 by Monia Caramma and headquartered in Busca (Cuneo), Piedmont. The company manufactures gluten-free, certified-organic pasta using two ancient-grain bases—sorghum and white corn—combined with functional superfood ingredients including spirulina, beetroot, turmeric, and black pepper. Production runs at a dedicated facility in Argenta (Ferrara) using bronze-die drawing and low-temperature slow drying to preserve nutritional integrity; the catalogue spans nine pasta formats (Torcetti, Stelline, Conchiglie, Fusilli, Maccheroncini and others) in single-grain and superfood-enhanced variants, plus five curated mix boxes targeting families, gourmets, and functional-food consumers.

The business model is a multi-channel CPG play: (a) nationwide mass-market retail via a distribution partnership with Carrefour Italy (active since September 2018, won through the Let's Emerge Awards at Seeds&Chips); (b) direct-to-consumer e-commerce through nutracentis.com with free shipping across Italy; and (c) a HORECA vertical serving restaurants, hotels, hospitals, and named Michelin-level chefs such as L'Albereta and Il Cantinone. Standardized retail pricing is €24.60 per 6x250g box, with a volume discount of €20 per additional box on multi-box purchases. End-customer segmentation is horizontal, spanning celiac and gluten-sensitive consumers, nickel-allergy sufferers, diabetics, pregnant women and children, athletes, vegans, and general wellness consumers.

Nutracentis's supply chain is 100% Italian, with ICEA and Bioagricert organic certifications and European Food Safety Authority (EFSA) validation of its nutraceutical claims. The company is bootstrapped and founder-controlled—share capital €150,000, no disclosed external funding, no reported headcount, and no publicly disclosed revenue. Strategic intent articulated in the input includes international expansion into Northern Europe, the United Kingdom, the UAE, and the United States, supported by a bilingual Italian/English website and a dedicated HORECA digital presence.

Name

Nutracentis

Legal name

Pasta Natura srl

Website

https://nutracentis.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutracentis (Pasta Natura srl) is an Italian manufacturer of gluten-free, organic nutraceutical pasta made from sorghum and white corn blended with superfoods like spirulina, beetroot, and turmeric, distributed through Carrefour Italy retail, HORECA accounts, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Gluten-Free Functional Pasta

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industries

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Gluten-free pasta
• Nutraceutical pasta
• Ancient grain pasta
• Organic pasta products
• Superfood pasta

Headquarters

HQ city

Busca

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales - E-commerce: Online sales through nutracentis.com with 6-pack boxes of 250g pasta packages. Consumers purchase individual product boxes or curated mix boxes. Free shipping applies for standard orders.
2. Retail Distribution - Carrefour: Distribution through Carrefour hypermarkets, markets, and express stores across Italy. Products available on retail shelves alongside conventional and health food options.
3. HORECA Sector: Sales to restaurants, hotels, catering, and healthcare facilities. Products specifically positioned for professional chefs and wellness-oriented hospitality businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Nutracentis manufactures and sells nutraceutical pasta products made from ancient Italian grains (sorghum and white corn) combined with functional superfoods (spirulina, beetroot, turmeric, black pepper). Products are naturally gluten-free, certified organic, bronze-drawn, and slow-dried at low temperatures, distributed via Carrefour Italy retail, direct e-commerce, and HORECA/healthcare channels across nine pasta formats and curated mix boxes.

Product overview

Nutracentis is a nutraceutical pasta company producing gluten-free organic pasta from ancient Italian grains (sorghum and white corn) combined with functional superfood ingredients. The product line consists of 9 core pasta formats (Torcetti, Stelline, Conchiglie, Fusilli, Maccheroncini) available in pure ancient grain varieties or enhanced with superfoods (spirulina, turmeric, beetroot). Products are bronze-drawn and slow-dried at low temperatures to preserve nutritional properties. The portfolio is organized around two grain bases (Sorgo/Sorghum and Mais Bianco/White Corn) with various superfood combinations. Distribution is primarily through Carrefour hypermarkets, bio specialty stores, pharmacies, and HORECA channels, as well as direct e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Torcetti Sorgo Naturale Bronze-drawn pasta made from 75% sorghum flour and 25% whole rice flour from Italian organic agriculture; naturally gluten-free with neutral taste for versatile seasoning.
• Torcetti Sorgo e Barbabietola Bronze-drawn pasta combining 70% sorghum flour with 5% beetroot powder; rich in iron, anthocyanins, and B vitamins, sourced from Italian organic agriculture.
• Stelline Sorgo Naturale Small star-shaped pasta from sorghum and whole rice flour designed for soups and vegetable broths; high digestibility with slow energy release.
• Conchiglie Mais Bianco Shell-shaped pasta made from 100% white corn flour; naturally gluten-free with very low nickel content (0.074 mg/kg), suitable for vegan and traditional sauces.
• Conchiglie Mais Bianco e Spirulina Shell-shaped pasta combining 95% white corn flour with 5% spirulina powder; provides complete plant protein, antiasthenic and immunostimulant properties.
• Fusilli Mais Bianco Twisted fusilli pasta from 100% white corn flour; delicate flavor suitable for creamy sauces and vegetable-based condiments.
• Fusilli Mais Bianco Curcuma e Pepe Twisted pasta with 94.8% white corn flour, 5% turmeric, and 0.2% black pepper; bronze-drawn and slow-dried for antioxidant and anti-inflammatory benefits.
• Maccheroncini Mais Bianco Short tubular pasta from 100% organic white corn flour; bronze-drawn for proper porosity and al dente texture, pairs with classic tomato sauces.
• Maccheroncini Mais Bianco Curcuma e Pepe Short pasta combining white corn flour with turmeric and black pepper; bronze-drawn and slow-dried at low temperatures for nutritional retention.
• Stelline Mais Bianco Small star-shaped white corn pasta ideal for babies' first solid foods and weaning; suitable for vegetable soups, purees, and broths (13-15 minute cooking time).
• Box Mix - Kids and Family Bundle of 6 packages (6x250g) containing Fusilli Mais Bianco (2), Stelline Mais Bianco (2), and Conchiglie Mais Bianco Spirulina (1); designed for family meals with children at €24.60 per box.
• Box Mix - Mix Mais Bianco Bundle of 6 packages (6x250g) of gluten-free organic white corn pasta variety (Maccheroncini, Fusilli, and Conchiglie Mais Bianco).
• Box Mix - Mix Sorgo Bundle of 6 packages (6x250g) of gluten-free organic sorghum pasta variety (Torcetti Sorgo Naturale and Torcetti Sorgo e Barbabietola).
• Box Mix - Energia e Gusto Box of 6 packages featuring Conchiglie Mais Bianco e Spirulina, Maccheroncini Mais Bianco Curcuma e Pepe, Fusilli Mais Bianco Curcuma e Pepe (2), and Torcetti Sorgo Naturale (2); €24.60 with free shipping.
• Box Mix - Gourmet Gourmet selection box of 6 packages (6x250g) including Maccheroncini Mais Bianco, Maccheroncini Mais Bianco Curcuma e Pepe, Fusilli Mais Bianco Curcuma e Pepe, Conchiglie Mais Bianco e Spirulina, Torcetti Sorgo Naturale, and Torcetti Sorgo e Barbabietola.

Quantifiable outcome

• Sorghum provides 55% of daily iron requirement per serving
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Seeds&ChipsminorGTM or Marketing Partner · 1 May 2018Food innovation summit where Nutracentis won the Let's Emerge Awards 2018, providing visibility, retail partnership opportunity with Carrefour, and media coverage in the food innovation ecosystem.
• Carrefour ItalycoreChannel Partner/ Reseller/ DistributorStrategic retail distribution partnership making Nutracentis products available in all Carrefour iper, market, and express stores across Italy since September 2018. This partnership was won through the Let's Emerge Awards 2018 at Seeds&Chips, providing nationwide mass-market access.
• Agricultura BiologicacoreStrategic or Co-development PartnerParent company founded by Monia Caramma, providing the innovation pipeline and product development expertise. Agricultura Biologica focuses on functional food research, working with universities, research centers, and hospitals to develop and test products rigorously.
• European Food Security AuthoritycoreStrategic or Co-development PartnerRegulatory validation obtained for nutraceutical claims on products, establishing scientific credibility for health benefit assertions and differentiating from competitors making unsubstantiated claims.
• Prato della Voja (Spirulina Supplier)coreStrategic or Co-development PartnerItalian organic spirulina supplier based in Credaro, Bergamo province. Uses microbiologically pure water from hill sources rich in minerals. Provides low-temperature dried spirulina that preserves all beneficial properties without contaminants.
• Policlinico San Marco di ZingoniaminorImplementation/ SI/ Consulting PartnerBergamo hospital using Nutracentis products for patient meals, particularly for celiac and health-conscious patients. Provides real-world testing and endorsement in healthcare setting.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Molisana: Italian pasta manufacturer with extensive retail distribution and bronze-drawing heritage. Comparable to Nutracentis on product format, Italian mainstream retail presence, and traditional production methods.
• Dr. Schär: European gluten-free food specialist with an extensive pasta portfolio and pharmacy/retail distribution across Italy. Closely comparable to Nutracentis on gluten-free positioning, retail pharmacy/health-channel distribution, and celiac-focused customer segment.
• Rummo: Italian premium dry pasta maker known for slow-drying methods. Comparable to Nutracentis on artisanal drying process, Italian premium positioning, and mass-retail distribution in Italy.
• Garofalo: Italian premium dry pasta manufacturer with a dedicated gluten-free line. Closely comparable to Nutracentis on product format (dry pasta), Italian origin, premium positioning, and gluten-free product extension; both compete for similar health-conscious Italian consumers and HORECA customers.
• De Cecco: Italian dry pasta manufacturer with ancient-grain and gluten-free product lines. Directly comparable to Nutracentis on pasta format, bronze-draw heritage, Italian organic positioning, and distribution through Italian retailers including mainstream channels.

Emerging players

• Banza: US-based chickpea/legume pasta brand positioned on high-protein, gluten-free, plant-based nutrition. Comparable to Nutracentis on gluten-free, plant-based, and nutrition-forward positioning, and on retail distribution build-out in major US chains; an emerging benchmark for the international expansion Nutracentis is targeting.
• Jovial Foods: US-based specialty pasta maker using ancient grains (einkorn, sorghum) in a gluten-free range. Comparable to Nutracentis on ancient-grain raw materials, gluten-free positioning, and direct-to-consumer + specialty retail distribution; emerging geographic complement in the US market Nutracentis plans to enter.
• Tinkyáda: Canadian gluten-free pasta specialist made from brown rice. Comparable to Nutracentis on gluten-free positioning, celiac-focused customer base, and specialty/health retail channel distribution; a relevant emerging benchmark for global gluten-free pasta scale.

Broad incumbents

• Ebro Foods: Spanish food group parent of multiple Italian and global pasta brands (e.g., Garofalo group, Ronzoni, Catelli). Comparable as the diversified incumbent that controls several of Nutracentis's direct peers and competes for shelf and HORECA share in Italy and abroad.
• Barilla: World's largest pasta manufacturer with a gluten-free range and broad Italian retail presence. Comparable as a broad incumbent that competes with Nutracentis for shelf space and consumer share, particularly via Carrefour, though Barilla's offering is much wider than nutraceutical-focused products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nutracentisbio
• Instagraminstagram.com/nutracentisbio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutracentis