Mifarma

What Mifarma does

Mifarma, now operating under the Atida | Mifarma brand following a 2024 rebranding, is a Spain-based direct-to-consumer online pharmacy and parapharmacy platform serving consumers in Spain and Portugal. The company operates a self-serve e-commerce storefront at atida.com with a catalog of over 30,000 products spanning cosmetics and beauty, health and hygiene, baby and mom, vitamins and supplements, herbal and natural products, nutrition, orthopedics, first aid, and veterinary categories. Orders are fulfilled through a multi-carrier Iberian logistics network covering Correos, GLS, CTT Express, and InPost parcel lockers, with 24-48 hour delivery and free shipping on orders over €49. The platform is accessible 24/7 via web and a dedicated iOS/Android mobile app.

The company's technology layer is a Magento/Hyva-based e-commerce platform (per the storefront logo URL path) without disclosed proprietary AI or ML features; differentiation is delivered through the Consejo Farmacéutico advisory service staffed by credentialed pharmacists specializing in dermopharmacy, sports nutrition, and dermatology, an editorial Pharmacy Dictionary and blog for organic SEO, and the MyAtida Cash loyalty/cash-back program. Revenue is generated through one-time retail product sales, with promotional discounts ranging from 10% to 60% on selected items, 2x1 and 3x2 bundle offers, brand-specific coupon campaigns, and an Afiliados affiliate program driving top-of-funnel acquisition. Customer segments are horizontal across general consumers, beauty buyers, and parents, with no enterprise or B2B contracts disclosed.

Name

Mifarma

Legal name

Atida

Website

https://mifarma.es

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Mifarma (Atida | Mifarma) is a Spain-based direct-to-consumer online pharmacy and parapharmacy platform offering over 30,000 SKUs across cosmetics, health, baby, supplements, and veterinary categories, serving consumers in Spain and Portugal with 24-48 hour home delivery and licensed pharmacist advisory.

Ownership category

akta.pro rank

Headquarters

HQ city

Albacete

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Pharmacy and Parapharmacy: Direct e-commerce sales of pharmaceutical and parapharmaceutical products including medications, cosmetics, health supplements, baby care, nutrition, orthopedics, and veterinary products. Revenue generated from retail transactions with competitive pricing and promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mifarma (operating under the Atida brand since 2024) is an online pharmacy and parapharmacy retailer in Spain offering over 30,000 SKUs from leading brands across categories such as cosmetics, baby and maternal care, vitamins and supplements, herbal products, nutrition, orthopedics, first aid, and veterinary items. Customers purchase directly through the e-commerce site or mobile app with 24/7 availability, 24–48 hour home delivery across the Iberian Peninsula, and on-demand advice from qualified pharmacists.

Product overview

Atida | Mifarma operates as a unified online pharmacy and parapharmacy platform offering more than 30,000 products from leading brands across Spain. The platform combines a comprehensive e-commerce storefront with pharmaceutical advisory services, organized into major product categories: Cosmetics and Beauty (facial, body, hair, perfumes), Health and Hygiene (dental, solar protection, allergy), Baby and Mom (nutrition, breastfeeding, care), Vitamins and Supplements, Herbal/Natural products, Nutrition (weight loss, sports), Orthopedics, First Aid, and Veterinary. Additional services include the MyAtida Cash loyalty program, pharmaceutical expert advice staffed by qualified pharmacists, a health blog with educational content, and a mobile app. The core offering is the online shopping platform enabling 24/7 purchases with 24-48 hour delivery, supported by professional pharmaceutical guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Atida | Mifarma Online Pharmacy Platform Comprehensive online pharmacy and parapharmacy platform offering over 30,000 SKUs from major brands with 24/7 availability, pharmacist advisory, and 24–48 hour home delivery across Spain.
• Cosmética y Belleza (Cosmetics and Beauty) Cosmetics and beauty category offering facial care, body creams, eye products, perfumes, hair care, men's cosmetics, Korean cosmetics, natural cosmetics, and scar treatments from leading parapharmacy brands.
• Salud e Higiene (Health and Hygiene) Health and personal hygiene category including hair care, allergy products, sun protection, dental and oral care, body hygiene, feminine intimate care, hand and nail care, nasal and ear care, optics, foot care, masks, and incontinence products.
• Bebé y mamá (Baby and Mom) Baby and maternal care category covering pregnancy, infant formula and baby food, bottles, diapers, breastfeeding supplies, baby hygiene, pacifiers, dental care, nursery items, and toys.
• Vitaminas y Suplementos (Vitamins and Supplements) Vitamins and supplements category including multivitamins, individual vitamins A–K, sleep, cardiovascular, digestive, emotional balance, bone/joint/muscle, nails/skin, children's vitamins, minerals, probiotics, and prebiotics.
• Herbolario (Herbal/Natural) Herbal and natural products category including aromatherapy with essential oils and diffusers, royal jelly, vegetable oils, Bach flowers, and CBD oil products.
• Nutrición (Nutrition) Nutrition category covering weight-loss products, sports and fitness supplements, proteins, isotonic drinks, energy products, healthy snacks, and general nutrition (oils, cereals, teas, superfoods).
• Ortopedia (Orthopedics) Orthopedics category offering mobility aids including wristbands, ankle supports, knee braces, lumbar belts, electronic medical devices, and blood pressure monitors.
• Botiquín y Primeros Auxilios (First Aid Kit) First aid category covering bruises and scars, burn creams, motion sickness, disinfectants, herpes treatment, wound care, gloves, kits, repellents, saline solution, glucose control, hemorrhoids, prostate, headaches, respiratory care, corns/calluses/fungi, and incontinence products.
• Veterinaria (Veterinary) Veterinary category offering pet care products for cats and dogs including health supplements, hygiene products, and specialized treatments.
• Packs Ahorro (Savings Packs) Pre-configured value bundles across vitamins and supplements, cosmetics and beauty, baby and mom, and health and hygiene categories, offered at promotional discounts.
• MyAtida Cash Loyalty Program Loyalty and cash-back program rewarding customers with Atida Cash points on purchases that can be redeemed on future orders.
• Consejo Farmacéutico (Pharmaceutical Advisory Service) Online pharmacist advisory service staffed by qualified pharmacists (including nutritionists, sports-nutrition specialists, and dermatology experts) providing personalized product recommendations and health guidance.
• Atida Mobile App Mobile application for iOS and Android enabling convenient shopping, order tracking, promotional access, and pharmaceutical advice on smartphones.

Quantifiable outcome

• 24-48 hour delivery
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zur Rose Group: Swiss online pharmacy and pharmaceutical distributor serving retail and business customers across Europe. Comparable in regulated pharmacy distribution, multi-category e-pharmacy retail, and pan-European fulfillment.
• PromoFarma: Spanish online pharmacy and parapharmacy marketplace acquired into the Atida group alongside Mifarma. Direct comparable in geography (Spain), assortment breadth, and promotional pricing model.
• DocMorris: Swiss-headquartered leader in European online pharmacy, offering prescription and OTC drugs, parapharmacy, and beauty products across multiple European markets. Closely comparable model to Mifarma/Atida as a multi-category e-pharmacy serving consumers across borders.
• Medikamente-per-Klick: German online pharmacy offering OTC, prescription, and parapharmacy products. Comparable in regulated e-pharmacy fulfillment, broad OTC/parapharmacy catalog, and price-competitive positioning in a European market.
• Apotalo: German online pharmacy with a broad assortment of OTC, beauty, and parapharmacy products. Comparable in multi-category e-pharmacy retail, promotional pricing, and European pharmacy logistics.
• Shop Apotheke Europe: Dutch online pharmacy operating across several European countries with a broad OTC, beauty, and parapharmacy assortment. Direct comparable in business model, breadth of category mix, and European cross-border e-pharmacy execution.
• 121doc: European online clinic and pharmacy combining teleconsultation with pharmacy dispensing and OTC/parapharmacy assortment. Comparable in digital-first pharmacy plus advisory services across European markets.

Broad incumbents

• McKesson Europe: Major pharmaceutical wholesaler and retail pharmacy operator across Europe (including Lloyds Pharmacy). Indirect incumbent whose distribution scale and pharmacy retail footprint shape the competitive environment Mifarma/Atida operates in.
• Walgreens Boots Alliance: Global pharmacy retailer and wholesale distributor. Adjacent incumbent representing the broader pharmacy retail and distribution landscape that Mifarma/Atida's online model is partially disintermediating.
• Amazon Pharmacy: Amazon's online pharmacy service entering European markets. Broader incumbent with unmatched logistics scale; competes with Mifarma/Atida on convenience, pricing, and assortment depth rather than clinical pharmacy expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atida
• LinkedInlinkedin.com/company/mifarma
• Instagraminstagram.com/atida
• Xx.com/MiFarma_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mifarma