Alltur

What Alltur does

Allturf Ltd. is a privately held Canadian distributor of turf management products headquartered at 1964 Commerce Park Drive, Innisfil, Ontario. Founded in 1972 and operating for more than 30 years, the company supplies fungicides, pesticides, fertilizers, wetting agents, seed, accessories, specialty products (hover mowers, sprayer parts, capillary bunkers, moisture meters), and autonomous mowing systems to golf courses, municipalities, sports fields, and driving ranges throughout Ontario. The company holds authorized distributor relationships with several major global turf chemical and equipment manufacturers, including Syngenta, Nufarm, Belchim, Envu, Aquatrols, Grigg, The Andersons, Graham Turf Seeds, and Kress Robotics, and lists Rittenhouse, Civitas, and Organic Ocean among its brand partners.

Revenue is generated through one-time product distribution sales executed via a direct sales model with territory sales managers and field representatives, supported by an e-commerce-enabled website at allturf.ca. Pricing is not publicly disclosed, and purchase of regulated products such as fungicides and pesticides requires a valid Ontario Pesticide License. Allturf has built an internal product-selection capability through its Fungicide Finder tool, which lets customers filter fungicides by brand, disease, active ingredient, resistance risk, and chemical class, with efficacy data sourced from the publication 'Chemical Control of Turfgrass Diseases 2024'. The company has also added capital equipment distribution through Kress RTK robotic mowers (KR237, KR236, KR233, KR174 models with OAS obstacle avoidance) and integrated DolTurf as a Service Solutions partner for adjacent turf maintenance services.

Beyond product distribution, Allturf operates an educational program (Allturf Education / IPM Credits) anchored on the Dr Frank Rossi Series, which delivers seminars and virtual conferences eligible for Integrated Pest Management credits, with the 2025-2026 calendar including events at Rosedale, North Halton, and Royal Niagara venues. Marketing relies primarily on the company website and these educational events. Ownership structure is not disclosed and no institutional investors, parent company, or M&A history is referenced in available sources. Headcount is reported at 11-50 employees.

Name

Alltur

Legal name

Allturf Ltd.

Website

https://allturf.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Allturf is a privately held Ontario-based distributor of turf management products and autonomous mowing systems, supplying fungicides, pesticides, fertilizer, seed, and specialty equipment to golf courses, municipalities, sports fields, and driving ranges across Ontario under multi-brand distribution agreements with global manufacturers.

Ownership category

akta.pro rank

Product category

Turf Management Products Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Agricultural Chemicals (2870), Farm Machinery & Equipment (3523)

akta.pro primary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

akta.pro secondary industries

Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Turf management products
• Golf course supplies
• Fungicide distribution
• Autonomous mowing solutions
• Turf seed distribution

Headquarters

HQ city

Innisfil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Allturf distributes turf management products including fungicides, pesticides, fertilizer, wetting agents, seed, accessories, specialty products like hover mowers and sprayer parts, and autonomous mowing solutions. Products are sold directly to golf courses, municipalities, sports fields, and driving ranges throughout Ontario.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Alltur (operating as Allturf Ltd.) distributes turf management products including fungicides, pesticides, fertilizers, wetting agents, seed, and accessories to golf courses, municipalities, sports fields, and driving ranges across Ontario. The company also offers specialty products such as hover mowers, sprayer parts, capillary bunkers, EcoTea, soil sensors, and autonomous mowing solutions, alongside the Fungicide Finder decision-support tool, DolTurf Service Solutions, and IPM Credits educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Alltur Core Turf Products Distribution of core turf management inputs — fungicides, pesticides, fertilizer, wetting agents, seed, and accessories — to golf courses, municipalities, sports fields, and driving ranges across Ontario. Customers are required to hold a valid Ontario Pesticide License for restricted product purchases.
• Alltur Specialty Turf Products Distribution of specialty turf products including hover mowers, sprayer parts, capillary bunkers, EcoTea, edgers, disinfectants, moisture meters, and Soil Scout sensors for professional turf operators across Ontario.
• Kress Autonomous Mowing Solutions Distribution of Kress Robotics autonomous mowing systems for golf courses, municipalities, sports fields, and driving ranges in Ontario, with a dedicated sales contact (Nigel Rennie) for autonomous mowing inquiries.
• DolTurf Service Solutions Specialized turf service solutions bundled with Alltur's product offerings, providing professional service support to Ontario turf operators.
• Allturf Education / IPM Credits Program Educational program including the IPM Credits Program, providing training and integrated pest management credits to turf professionals across Ontario.
• Fungicide Finder Decision-support tool that helps turf operators identify appropriate fungicide products for specific turf disease and conditions.
• PRECIP Acres (Aquatrols) Aquatrols' PRECIP Acres product line distributed through Alltur as part of the Aquatrols distribution network in Ontario.

Quantifiable outcome

• Best turf day in and day out, all season long

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• RittenhouseminorChannel Partner/ Reseller/ DistributorRittenhouse is listed as a partner/distributor on the Allturf website with a logo displayed.
• BelchimcoreChannel Partner/ Reseller/ DistributorBelchim is a key brand partner whose fungicide products are featured on Allturf's Fungicide Finder. Belchim Spring Savings promotions are regularly offered.
• AquatrolscoreChannel Partner/ Reseller/ DistributorAquatrols provides water management products including Revolution, Dispatch, Zipline, Sixteen90, Primer Select, Aqueduct Flex, and PRECIP. Featured prominently on Allturf's product catalog.
• GriggminorChannel Partner/ Reseller/ DistributorGrigg is a brand partner listed on Allturf's website with their logo displayed.
• The AndersonsminorChannel Partner/ Reseller/ DistributorThe Andersons is a brand partner listed on Allturf's website with their logo displayed.
• EnvucoreChannel Partner/ Reseller/ DistributorEnvu is a major brand partner providing Stressgard products. They run the Stressgard Advantage Club program through Allturf. Products include Exteris, Signature XTRA, Banol, Suspend Polyzone, Tetrino, Fame SC, Rhapsody, Compass, and Quicksilver.
• CivitasminorChannel Partner/ Reseller/ DistributorCivitas is a brand partner listed on Allturf's website.
• Graham Turf SeedsminorChannel Partner/ Reseller/ DistributorGraham Turf Seeds is a brand partner listed on Allturf's product catalog.
• Organic OceanminorChannel Partner/ Reseller/ DistributorOrganic Ocean is a brand partner listed on Allturf's website.
• SyngentacoreChannel Partner/ Reseller/ DistributorSyngenta is a major brand partner featured on Allturf's Fungicide Finder and promoted through Syngenta Spring Bundle offers.
• NufarmcoreChannel Partner/ Reseller/ DistributorNufarm is a brand partner with promotions like Early Order Bonus offered through Allturf.
• Kress (for Autonomous Mowing)coreChannel Partner/ Reseller/ DistributorKress provides RTK autonomous robotic lawn mowers sold through Allturf. Models include KR237 (7 acres), KR236 (6 acres), KR233 (3 acres), and KR174 (1.5 acres) with OAS obstacle avoidance system.
• DolTurfcoreStrategic or Co-development PartnerDolTurf provides service solutions integrated with Allturf's offerings. The DolTurf logo is featured on the Allturf website as a 'Service Solutions' partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simplot Partners: Turf and specialty agriculture distributor (part of the J.R. Simplot Company) serving golf courses, sports fields, and lawn-care professionals across the western U.S. and Canada. Comparable turf-channel focus and product portfolio, including proprietary and partner-brand fertilizers and chemicals.
• Harrell's: Major U.S. distributor specializing in golf course and sports turf products, including fungicides, fertilizers, and specialty inputs. Directly comparable to Allturf in customer base (golf/sports turf), product categories, and consultative-sales-led GTM, though operating at a larger geographic scale across the southeastern U.S.
• Target Specialty Products: Distributor of turf and ornamental pest control, fertilizer, and specialty products serving golf, sports turf, and lawn-care markets. Closely comparable business model and product mix to Allturf, now operating under SiteOne but historically an independent distributor competing in the same specialty turf channel.

Broad incumbents

• SiteOne Landscape Supply: Largest U.S. distributor of landscape, irrigation, and turf management products serving golf courses, sports fields, and lawn-care professionals. Comparable as a broad-line turf and landscape distributor with deep supplier relationships, though significantly larger and U.S.-focused versus Allturf's Ontario specialization.
• WinField United Canada (Land O'Lakes): Canadian arm of Land O'Lakes' crop input and turf distribution business, serving professional turf and agricultural markets across Canada. Broader ag-input scope than Allturf but overlapping customer base and distribution model.
• Helena Agri-Enterprises: U.S.-based distributor of agricultural and specialty crop inputs including turf and ornamental chemicals. Comparable distribution-led model with strong supplier partnerships, though broader in agricultural and row-crop markets than Allturf's golf/sports-turf focus.

Emerging players

• Andermatt Canada: Canadian subsidiary of Andermatt Group, distributing biocontrol and biological crop protection products, with growing presence in turf and golf markets. Comparable as a specialty turf input distributor in the Canadian market, though differentiated by focus on biologicals rather than conventional chemistry.

Others

• LebanonTurf: U.S.-based manufacturer and marketer of professional turf fertilizers and seed under the Lebanon Seaboard umbrella. Comparable product category (turf fertilizers, specialty inputs) and golf/sports-turf customer base, though operating as a branded manufacturer rather than a pure distributor.

Regional players

• Greenlon: Canadian turf and landscape input distributor serving golf, sports, and lawn-care markets primarily in Ontario and western Canada. Closest geographic peer to Allturf, operating a similar specialized turf-distribution model with overlapping supplier relationships.
• Plant Products: Canadian distributor of greenhouse, nursery, and turf inputs based in Ontario, with overlapping turf and ornamental customer base. Directly comparable product portfolio (fertilizers, biologicals, specialty inputs) and regional Ontario footprint, though with broader horticulture exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allturf_ltd
• LinkedInlinkedin.com/company/allturf-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltur