The Bay at Waters Edge
Waters Edge Health & Rehabilitation Center operates a single skilled nursing facility in Kenosha, Wisconsin, delivering skilled nursing, rehabilitation, outpatient therapy, memory care, and long-term care to seniors and post-acute patients under the Champion Care Community brand.
- Company typePrivate
- Founded-
- HeadquartersKenosha, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Bay at Waters Edge does
Waters Edge Health & Rehabilitation Center (marketed as 'The Bay at Waters Edge') operates a single skilled nursing facility at 3415 Sheridan Road in Kenosha, Wisconsin, delivering post-acute and long-term care services to seniors and recovering patients. The core service portfolio comprises skilled nursing care, physical and occupational rehabilitation, outpatient therapy, memory care for dementia patients, long-term residential care, and structured daily activities. The facility holds Joint Commission Gold Seal accreditation and operates under the Champion Care Community brand, which the company references as a network-level commitment to clinical standards.
The business model is a fee-for-service healthcare delivery model funded primarily through Medicare, Medicaid, private insurance, and private pay arrangements. Patient acquisition relies on direct-to-consumer channels, including the facility website, an active Facebook page, resident testimonials, and inbound hospital and physician referrals; the company does not publicly disclose pricing. Marketing is localized and modest in scale, supported by IlluminAge Communication Partners for digital presence.
The facility has no disclosed parent company, no institutional investor or private equity backing identified in source material, and no disclosed financial figures. Its competitive positioning rests on clinical accreditation, Champion Care brand affiliation, a recent Assisted Living Magazine 'Best-in-Senior-Living-2023' recognition, and locally oriented community engagement rather than technology differentiation or multi-site scale.
The Bay at Waters Edge firmographics
Firmographics- Name
- The Bay at Waters Edge
- Legal name
- Waters Edge Health & Rehabilitation Center
- Website
- https://bay-watersedge.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Waters Edge Health & Rehabilitation Center operates a single skilled nursing facility in Kenosha, Wisconsin, delivering skilled nursing, rehabilitation, outpatient therapy, memory care, and long-term care to seniors and post-acute patients under the Champion Care Community brand.
- Ownership category
- akta.pro rank
The Bay at Waters Edge industry classification
Industry- Product category
- Skilled Nursing & Rehabilitation Services
- NAICS
- Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Rehabilitation Centers (HLAFAFAD)
- akta.pro secondary industry
- Cardiac & Pulmonary Rehabilitation SNFs (HLADADAH)
Keywords
Where The Bay at Waters Edge is headquartered
LocationHeadquarters
- HQ city
- Kenosha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bay at Waters Edge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Healthcare Services Revenue: The facility generates revenue through fee-for-service arrangements for skilled nursing, rehabilitation therapy, long-term care, and memory care services. Revenue is typically derived from Medicare, Medicaid, private insurance, and private pay sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Skilled Nursing Care |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Bay at Waters Edge product offering
Product offeringCore offering
Waters Edge Health & Rehabilitation Center is a single-site skilled nursing and rehabilitation facility in Kenosha, Wisconsin that delivers skilled nursing care, short-term rehabilitation (physical and occupational therapy), outpatient therapy, memory care, long-term residential care, and resident activities programs. Services are provided on-site to seniors, post-acute patients, and individuals with dementia or chronic clinical needs, with revenue derived from Medicare, Medicaid, private insurance, and private pay.
Product overview
Waters Edge Health & Rehabilitation Center is a healthcare facility offering a unified suite of care services. The core offerings include Skilled Nursing Care, Rehabilitation, Outpatient Therapy, Memory Care, and Long-Term Care services, supported by daily Activities programs. All services operate under the Champion Care Community model, with the Joint Commission Gold Seal accreditation.
Differentiator
Problem solved
Functional benefit
Brands
- Champion Care Community: A branded care community model under which Waters Edge operates, offering skilled nursing, rehabilitation, and long-term care services
Products and services
- Skilled Nursing Care High-quality skilled nursing services providing care and treatment for patients and residents with a variety of clinical needs, delivered at the Kenosha, Wisconsin facility.
- Rehabilitation Comprehensive range of therapy and care programs, including physical therapy and occupational therapy, for treating a variety of post-acute challenges at the facility.
- Outpatient Therapy Therapy services provided to patients who do not require overnight stays, offering flexible treatment options for post-acute recovery at the facility.
- Memory Care Specialized care services designed for individuals with memory-related conditions, offering personalized support and a safe environment at the Kenosha facility.
- Long-Term Care Skilled clinicians and caregivers providing a comfortable, caring home-like environment for quality long-term care services for residents requiring extended support.
- Resident Activities Program An assortment of enriching daily activities offered to patients and residents to promote social engagement and overall well-being as part of the facility's community programming.
Companies that use The Bay at Waters Edge
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Bay at Waters Edge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bay at Waters Edge partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Champion Care CommunitycoreWaters Edge Health & Rehabilitation Center is operated as a Champion Care Community. Champion Care represents a network of healthcare facilities committed to quality care standards and best practices in senior care.
- IlluminAge Communication PartnersminorIlluminAge Communication Partners designed and maintains the facility's website, providing digital communications and marketing support services.
- Joint CommissioncoreThe Joint Commission is an independent, not-for-profit organization that accredits and certifies healthcare organizations for compliance with quality and safety standards. Waters Edge displays the Joint Commission Gold Seal of Approval.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
The Bay at Waters Edge competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: Brookdale is the largest operator of senior living communities in the US, offering assisted living, independent living, memory care, and skilled nursing. Adjacent incumbent that competes for residents and families in the same demographic, though its core model is housing-based rather than skilled nursing.
- Encompass Health: Encompass Health is the largest owner and operator of inpatient rehabilitation hospitals in the US. While focused on IRFs rather than SNFs, it overlaps with Waters Edge's rehabilitation therapy capabilities and competes for the same post-acute referral channel.
Direct peers
- ProMedica Senior Care: ProMedica operates skilled nursing and rehabilitation centers (formerly HCR ManorCare), with a strong Midwest presence. Direct competitor offering the same SNF, rehab, and long-term care services to similar patient populations.
- National HealthCare Corporation: NHC operates skilled nursing, assisted living, home health, and rehabilitation facilities across the Midwest and Southeast. Directly comparable as a multi-service senior care operator offering skilled nursing and therapy similar to Waters Edge.
- Genesis HealthCare: Genesis HealthCare is one of the largest skilled nursing and rehabilitation operators in the US, providing skilled nursing, assisted living, and therapy services. Directly comparable to Waters Edge in core service offerings and patient population.
- PACS Group: PACS Group operates skilled nursing, assisted living, and rehabilitation facilities across multiple states. Direct peer providing the same core skilled nursing and rehabilitation services as Waters Edge, often in secondary markets similar to Kenosha.
- The Ensign Group: The Ensign Group operates a large portfolio of skilled nursing and rehabilitation facilities across the US. It is a directly comparable operator in the SNF/post-acute space with similar service mix including skilled nursing, rehab, memory care, and long-term care.
- Saber Healthcare Group: Saber Healthcare Group operates skilled nursing, assisted living, and rehabilitation facilities across several states. Directly comparable mid-sized SNF operator offering skilled nursing, rehab, and memory care similar to Waters Edge's service mix.
Regional players
- Alden Network: Alden Network operates skilled nursing, rehabilitation, and assisted living facilities concentrated in the Chicago metro and northern Illinois area, just south of Kenosha. Comparable operator with overlapping referral catchment and the same SNF/rehab service model.
- Wisconsin Illinois Senior Housing Inc: WISH operates senior housing and care communities in the Wisconsin-Illinois border region including Kenosha. Local regional competitor serving the same elderly population as Waters Edge, though more focused on housing than skilled nursing.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Bay at Waters Edge social profiles
Digital presenceThe Bay at Waters Edge compliance and trust
Trust signalCompliance1 record
The Bay at Waters Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bay at Waters Edge leadership team
Management profileNumber of profiles
The Bay at Waters Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bay at Waters Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bay at Waters Edge
What does The Bay at Waters Edge do?
Waters Edge Health & Rehabilitation Center is a single-site skilled nursing and rehabilitation facility in Kenosha, Wisconsin that delivers skilled nursing care, short-term rehabilitation (physical and occupational therapy), outpatient therapy, memory care, long-term residential care, and resident activities programs. Services are provided on-site to seniors, post-acute patients, and individuals with dementia or chronic clinical needs, with revenue derived from Medicare, Medicaid, private insurance, and private pay.
Is The Bay at Waters Edge a public or private company?
The Bay at Waters Edge is a private company. It is classified as unknown and is currently operating.
When was The Bay at Waters Edge founded?
The Bay at Waters Edge was founded in -1. It employs 1 to 10 people.
Where is The Bay at Waters Edge based?
The Bay at Waters Edge is headquartered in Kenosha, United States, in the North America region.
How does The Bay at Waters Edge make money?
One revenue line is on record: healthcare Services Revenue.
Who are The Bay at Waters Edge's main competitors?
Broad incumbents on record are Brookdale Senior Living and Encompass Health. Direct peers are ProMedica Senior Care, National HealthCare Corporation, Genesis HealthCare, PACS Group, The Ensign Group and Saber Healthcare Group. Regional players are Alden Network and Wisconsin Illinois Senior Housing Inc.
Does The Bay at Waters Edge have an API?
No public API is recorded for The Bay at Waters Edge.
What industry is The Bay at Waters Edge in?
The Bay at Waters Edge's product category is Skilled Nursing & Rehabilitation Services. Its primary akta.pro industry code is HLAFAFAD, Long-Term Care Rehabilitation Centers, with a secondary code of HLADADAH, Cardiac & Pulmonary Rehabilitation SNFs. Its NAICS code is 623 and its SIC code is 8051.