The Bass
- Company typePrivate
- Founded1964
- HeadquartersMiami Beach, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
The Bass firmographics
Firmographics- Name
- The Bass
- Legal name
- Friends of the Bass Museum, Inc.
- Website
- https://thebass.org
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Bass industry classification
Industry- Product category
- Art Museum / Cultural Institution
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where The Bass is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Admission Fees: Revenue from general admission tickets priced at $15 for adults, with discounted rates for seniors, students, and youth. Free admission provided to members, Miami Beach residents, military personnel, SNAP EBT cardholders, and children 6 and under.
- Membership Dues: Annual membership program with multiple tiers ranging from $25 (Student/Teacher) to $10,000 (amBASSadors), providing free admission, exclusive events, and reciprocal museum benefits.
- Donations and Corporate Giving: Tax-deductible contributions from individual donors and corporate sponsors supporting exhibitions and education programs. Major donors listed include City of Miami Beach ($20M+), Paul and Trudy Cejas ($1-5M), and numerous corporate partners.
- Event Space Rentals: Private venue rentals for cocktail receptions, dinners, weddings, lectures, meetings, and special events accommodating 10 to 600+ guests. Includes Collins Park, Cejas Gallery, Lindemann Courtyard, and Creativity Center.
- Retail (The Shop): Boutique bookstore and gift shop offering curated selection of artist editions and art literature, operated by museum staff during museum hours.
- Food and Beverage (The Café): Café operated by Unique Catering Design offering light bites and refreshments, open during museum hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission - Adults |
| Unit Pricing | Pay-as-you-go | Discounted Admission |
| Subscription | Annual | Student/Teacher Membership |
| Subscription | Annual | Individual Membership |
| Subscription | Annual | Dual/Family Membership |
| Subscription | Annual | Affiliate Membership |
| Subscription | Annual | Insider Membership |
| Subscription | Annual | Benefactor Membership |
| Subscription | Monthly | Women's Circle Membership |
| Subscription | Annual | Future Bass Membership |
| Subscription | Annual | Visionary Membership |
| Subscription | Annual | The Collective Membership |
| Subscription | Annual | The amBASSadors Membership |
| Subscription | Annual | Corporate Membership |
| Unit Pricing | One time | The Bass Ball Tickets |
| Other | Multi-year contract | Event Venue Rental |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
The Bass product offering
Product offeringCore offering
The Bass is a nonprofit contemporary art museum in Miami Beach that curates and presents international contemporary art exhibitions from an approximately 300-work permanent collection. It sells paid admission and multi-tiered annual memberships, rents its galleries and courtyards as private event venues for corporate and social functions, and delivers art education and community outreach programs through its 5,200 sq ft Creativity Center.
Product overview
The Bass Museum of Art is a nonprofit contemporary art museum in Miami Beach, Florida. Its core offerings center on exhibitions of international contemporary art, a permanent collection of approximately 300 works, and comprehensive educational programming through the Creativity Center. The museum's product portfolio includes museum admission and multi-tiered membership programs (ranging from free tiers to $10,000 amBASSadors level), event space rental venues, The Café and The Shop retail operations, and educational programs including art camps, tours, community outreach, and public programs. The Bloomberg Connects digital guide provides mobile access to multimedia content. The museum also hosts signature annual events including Night at the Museum and The Bass Ball galas. Its education initiatives utilize Stanford University's IDEAS design thinking methodology and reach underserved communities throughout Miami-Dade County.
Differentiator
Problem solved
Functional benefit
Products and services
- Museum Admission General paid entry to view contemporary art exhibitions ($15 adults, $8 seniors 65+/students with ID/youth 7-18; free for Miami Beach and Surfside residents, children 6 and under, active-duty military, SNAP EBT cardholders, and persons with disabilities).
- Museum Membership Program Multi-tiered annual membership ranging from $25 Student/Teacher to $10,000 amBASSadors, including free admission, priority exhibition access, reciprocal benefits at 500-1,500+ museums, and exclusive events.
- Museum Collection Permanent collection of approximately 300 contemporary works in painting, sculpture, installation, video, and sound art, with international contemporary art as the primary focus since 2008.
- Event Space Rentals Private venue rental for cocktail receptions, dinners, weddings, lectures, meetings, and corporate events accommodating 10 to 600+ guests in the museum's indoor galleries and outdoor Collins Park spaces.
- Creativity Center Education Programs 5,200 sq ft museum education facility offering innovative workshops, tours, community outreach projects, and public programs using the IDEAS (Identify, Discuss, Envision, Apply, Share) design-thinking methodology developed with Stanford University's Institute of Design.
- Art Camps Seasonal art camps including Summer, Spring, Winter, and Art and Dance camps for various age groups, taught by professional museum educators trained in the IDEAS program.
- Guided Tours In-person and virtual guided museum tours led by museum educators and docents for individuals, school field trips, families, and corporate groups, customizable to specific galleries or mediums.
- Creative Team Building Custom museum-led team-building activities designed around meeting goals and facilitated by trained museum educators for corporate groups.
- Community Outreach Programs Community arts programs including Creativity in the Community, STEAM+ Artist-in-Residence, monthly free Family Days, and outreach serving Miami Beach, Little Haiti, Little Havana, and Overtown.
- Public Programs Series of public-facing events including The Bass Dialogues (artist conversations), Third Thursdays (storytelling, poetry, community conversations), and the annual Art Outside Picnic.
- Bloomberg Connects Digital Guide Free mobile digital guide providing behind-the-scenes multimedia perspectives from artists and curators, expert commentary, video highlights, and exhibition maps, available via the Bloomberg Connects app on iOS and Android.
- Virtual Tours and Educational Resources Online library of 360 virtual tours, lesson plans, at-home art projects, activity guides, and coloring pages supporting remote learning and family engagement.
- The Shop (Boutique Gift Store) On-site boutique bookstore and gift shop operated by museum staff, offering a curated selection of artist editions and art literature.
- The Café On-site café operated by Unique Catering Design offering light bites and refreshments, open during museum hours.
Quantifiable outcome
- Serves 30,000 families per year through educational outreach
- +2 more outcomes
Companies that use The Bass
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
The Bass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
The Bass partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- First Class Parking SystemsminorPreferred valet parking vendor for events at The Bass. Provides world-class valet services including shuttle services for corporate groups and wedding parties. Pricing tiers available: 0-20 cars $900, 20-50 cars $1,350, 50-80 cars $2,120, 80-120 cars $2,940.
- Capture PodminorPhoto booth and activation partner providing branded photography experiences for events. Image creators and memory makers known for pushing photo experience concepts forward.
- The Bridal ProjectminorBridal gown provider offering extraordinary vintage wedding gowns and personal training, nutrition coaching, and dance classes for wedding celebrations.
- Kayak Miami BeachminorTravel partner offering 20% discount code (BASSART) for Miami Beach accommodations for event attendees and visitors.
- Hotel GreystoneminorPreferred hotel partner offering 20% discount code (BASSGREY) for event attendees requiring accommodation.
- Blue Star Museums / NEAminorParticipating museum in Blue Star Museums program providing free admission to active-duty and retired military personnel including one guest during summer months.
- Museums for All / IMLSminorParticipating museum in Museums for All program initiated by Institute of Museum and Library Services, providing free admission to SNAP EBT cardholders including up to 3 guests.
- Reciprocal Organization of Associated Museums (ROAM)minorReciprocal membership program providing Dual/Family members and above access to 500+ museums worldwide at no additional cost.
- Southeastern Reciprocal Membership (SERM)minorSoutheastern regional reciprocal membership program providing access to museums throughout the southeastern United States.
- North American Reciprocal Museum (NARM)minorNorth American reciprocal membership program providing Affiliate level members and above access to 1,500+ museums throughout North America.
- Modern and Contemporary Reciprocal Program (Mod/Co)minorReciprocal membership program for modern and contemporary art museums, providing Affiliate level members access to participating institutions.
- Stanford University Institute of DesigncoreYear-long collaboration developing the IDEAS (Identify, Discuss, Envision, Apply, Share) methodology utilizing design thinking techniques for museum education programs.
- Unique Catering DesignminorExclusive in-house catering partner providing consistent culinary experiences for meetings and events at The Bass.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Bass competitors and assessment
Company assessmentDirect peers
- de la Cruz Collection: Miami contemporary art private collection and museum in the Design District. Comparable in contemporary art focus, free-admission model, and education programming.
- Pérez Art Museum Miami (PAMM): Major contemporary art museum in Miami and a direct peer. Shares The Bass's focus on international contemporary art, comparable downtown-adjacent visitor base, and reliance on municipal/cultural funding — making them the closest like-for-like benchmark.
- Rubell Museum: Large private contemporary art collection and museum in Miami with international programming. Comparable in contemporary art focus and high-profile private collection scale (~7,000 works vs. The Bass's ~300).
- Margulies Collection at the WAREhOUSE: Miami contemporary art collection open to public on a seasonal basis. Comparable in contemporary art focus and Miami-based collector-driven programming model.
- ICA Miami (Institute of Contemporary Art, Miami): Free-admission contemporary art museum in Miami's Design District. Directly comparable in mission, free-admission model, and contemporary art focus, with overlapping exhibition and education programming.
Regional players
- The Norton Museum of Art: AAM-accredited art museum in West Palm Beach. Comparable in Florida contemporary/modern art focus, AAM accreditation, and major capital expansion project (Foster + Partners).
- MOCA North Miami: Contemporary art museum in North Miami with strong community programming. Comparable in contemporary art focus, free-admission model, and Miami-Dade community outreach emphasis.
- Frost Art Museum (FIU): University-affiliated art museum in Miami serving FIU and broader community. Comparable in contemporary/modern art collection, free general admission, and Miami-Dade education programming.
- The Wolfsonian-FIU: Miami Beach museum at FIU focused on art and design. Comparable in Miami Beach location, art/design focus, free-admission programming for Florida residents, and museum education footprint.
- NSU Art Museum Fort Lauderdale: South Florida contemporary art museum accredited by AAM. Comparable in museum-accredited contemporary programming and education focus, though anchored in Broward rather than Miami-Dade.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bass social profiles
Digital presenceThe Bass compliance and trust
Trust signalCompliance3 records
The Bass financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bass leadership team
Management profileNumber of profiles
Profiles8 records
The Bass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bass
What does The Bass do?
The Bass is a nonprofit contemporary art museum in Miami Beach that curates and presents international contemporary art exhibitions from an approximately 300-work permanent collection. It sells paid admission and multi-tiered annual memberships, rents its galleries and courtyards as private event venues for corporate and social functions, and delivers art education and community outreach programs through its 5,200 sq ft Creativity Center.
Is The Bass a public or private company?
The Bass is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Bass founded?
The Bass was founded in 1964. It employs 11 to 50 people.
Where is The Bass based?
The Bass is headquartered in Miami Beach, United States, in the North America region.
How does The Bass make money?
Six revenue lines are on record. Admission Fees are the primary driver. The others are membership Dues, donations and Corporate Giving, event Space Rentals, retail (The Shop) and food and Beverage (The Café).
Who are The Bass's main competitors?
Direct peers on record are de la Cruz Collection, Pérez Art Museum Miami (PAMM), Rubell Museum, Margulies Collection at the WAREhOUSE and ICA Miami (Institute of Contemporary Art, Miami). Regional players are The Norton Museum of Art, MOCA North Miami, Frost Art Museum (FIU), The Wolfsonian-FIU and NSU Art Museum Fort Lauderdale.
Does The Bass have an API?
No public API is recorded for The Bass.
What industry is The Bass in?
The Bass's product category is Art Museum / Cultural Institution. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 7121 and its SIC code is 7900.