Firma230

What Firma230 does

Firma230 operates a single coworking and serviced office building at Goudsesingel 230 in Rotterdam's Hoogkwartier district, an initiative of Brightside Architects. It leases turnkey office units ranging from 38 to 170 square meters to entrepreneurs, freelancers, and small businesses seeking flexible workspace in central Rotterdam. The property combines dedicated private offices with shared meeting and event facilities, including a 10-person meeting room and a 15-50 person seminar room, plus an entrepreneurs lounge.

Core infrastructure includes the Openr smart access system for tenant entry management and fiber internet connectivity offering 20 to 200 Mbit/s. Online booking and workspace management are handled through the Bisner platform, which supports reservation of meeting rooms, seminar space, and the entrepreneurs lounge. On-site amenities include Restaurant Rotonde, recognized with a Michelin Bib Gourmand and green star, and a coffee and lunch bar, positioning the venue as a hospitality-enabled work environment.

The revenue model is built on recurring monthly office leases for the long-form private units, supplemented by transactional revenue from hourly and daily meeting and seminar room bookings via Bisner. External event hire, including weddings and corporate gatherings in the seminar room, provides incremental utilization of underused capacity. The tenant mix targets the small end of the SMB market — independent professionals and growing teams — making pricing accessible while community programming (Architectendag, lectures, borrels) functions as a retention and differentiation lever rather than a direct revenue line.

Name

Firma230

Legal name

Firma230

Website

https://firma230.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Firma230 operates a single coworking and serviced office building in Rotterdam's Hoogkwartier district, offering turnkey office units (38-170 sqm), bookable meeting and seminar rooms, and on-site amenities including Restaurant Rotonde for entrepreneurs, freelancers, and small businesses.

Ownership category

akta.pro rank

Product category

Flexible Office Space / Coworking

NAICS

Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

akta.pro secondary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Flexible office space
• Coworking space
• Meeting room rental
• Event space rental
• Serviced offices

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Office Space Rental: Flexible rental of turnkey office units ranging from 38 sqm (smallest unit) to 170 sqm (full floor). Units are offered ready-to-use and can be customized and arranged to the tenant's preferences.
2. Meeting and Event Space Rental: Rental of meeting rooms, seminar rooms, and the entrepreneurs lounge for hourly, half-day, or full-day bookings. Spaces include a basement meeting room (seats 10), an event/seminar room (seats 15–50), and an entrepreneurs lounge with a fully stocked bar. Spaces can be booked separately or in combination.
3. Event Space Rental (External Parties): Event spaces (ondernemerslounge and seminarruimte) are available for hire by external parties in addition to Firma230 tenants, for events such as parties, borrels, meetings, lectures, debates, seminars, film screenings, and yoga sessions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Firma230 is a flexible coworking and office building in Rotterdam's Hoogkwartier district offering turnkey office units ranging from 38 sqm to 170 sqm for entrepreneurs and small businesses. The building also provides bookable meeting rooms, seminar/event spaces, and an entrepreneurs lounge in the basement, complemented by an on-site coffee and lunch bar and Restaurant Rotonde. The offering is anchored by an active community of tenant entrepreneurs, supported by fiber internet, Openr smart access, and 24/7 entry with alarm and camera systems.

Product overview

Firma230 is a flexible workspace and community hub offering turn-key office units (38-170 sqm) for entrepreneurs and businesses, complemented by bookable meeting and event spaces including a meeting room (10 persons), seminar room (15-50 persons), and entrepreneurs lounge. On-site amenities include a coffee and lunch bar plus Restaurant Rotonde (Michelin-starred). The facility features high-speed fiber internet (20-200 Mbit/s), 24/7 secure access via Openr system, and fosters an active community of tenant entrepreneurs in Rotterdam's Hoogkwartier district.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Rotonde: An in-house restaurant located within Firma230 that holds a Bib Gourmand and a green Michelin star.
• Vergaderruimte (De Loonkamer)
• Seminarruimte (Aandacht & Zonen)
• De Ondernemerslounge (Cantine)

Products and services

• Kantoorunits (Office Units) Turnkey office space units ranging from 38 sqm (smallest) to 170 sqm (full floor), finished, ready to use, and customizable to tenant preferences for entrepreneurs and small businesses.
• Vergaderruimte (Meeting Room) Basement meeting room with one large table and ten chairs, suitable for meetings and workshops, bookable by the hour, half-day, or full-day.
• Evenementenruimte (Event Space) Basement event/seminar room accommodating 15 to 50 people, equipped with professional video and audio equipment, suitable for lectures and seminars.
• Ondernemerslounge (Entrepreneurs Lounge) Versatile basement space functioning as a creative session hub, workshop area, networking reception, or party venue, featuring a fully equipped bar and catering options.
• Combined Event Space & Entrepreneurs Lounge Combined booking option offering a seminar room for large-group lectures plus a separate entrepreneurs lounge for smaller group collaboration, lunch service, or closing reception.
• Koffie- & Lunchbar (Coffee & Lunch Bar) On-site café on the ground floor serving coffee and lunch, also available for catering services during meetings and events.
• Restaurant Rotonde On-site restaurant holding a Bib Gourmand and a green Michelin star, serving local ingredients and bold flavor combinations for business dinners with clients or colleagues.

Quantifiable outcome

• Smallest office unit: 38 sqm; Full floor office: 170 sqm
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Brightside ArchitectscoreStrategic or Co-development PartnerBrightside Architects is the architectural firm behind the design and development of Firma230. Firma230 is described as an initiative of Brightside Architects. The firm also serves as a tenant at Firma230 (as shown in the community page logo listing), creating a multi-dimensional relationship as developer, designer, and occupant.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Zoku: Hybrid hotel-coworking concept with locations including Amsterdam, blending short-stay rooms with workspace and community programming. Comparable to Firma230 in the event-space + community + lifestyle positioning and Dutch-market presence.
• Industrious: Premium flexible office operator emphasizing hospitality, design, and curated community experiences. Comparable to Firma230's amenity- and community-led proposition, though typically at larger building scale and with corporate-tenant focus.

Broad incumbents

• Spaces (IWG): IWG's premium coworking brand operates flexible offices across Europe including the Netherlands. Directly comparable to Firma230 in core offering (turnkey offices + meeting rooms + community events) but at materially larger scale, with national brand recognition and transparent online pricing that Firma230 lacks.
• TOG (The Office Group): UK-headquartered flexible workspace operator with European expansion. Comparable to Firma230 in the design-led, amenity-rich, community-focused positioning, though at much larger scale and primarily outside the Netherlands.
• WeWork: Global flexible-workspace incumbent with locations in Amsterdam and other Dutch cities. Sets the benchmark for transparent pricing, app-based booking, and standardized community programming that Firma230 must differentiate against.

Direct peers

• Seats2meet: Dutch-origin coworking and meeting-space network with a strong community/event orientation. Highly comparable to Firma230 in the Netherlands on the community-driven GTM motion and meeting-room-as-product approach.
• StartDock: Amsterdam-based coworking operator targeting startups and scale-ups with flexible offices and event spaces. Comparable to Firma230 in horizontal SMB/startup focus and community-led positioning, and serves as the most direct Dutch-market peer.
• Mindspace: Premium flexible workspace operator with locations in Amsterdam and other European cities. Closely comparable to Firma230 in targeting entrepreneurs and SMBs with design-led, amenity-rich offices and community programming, and operates in the same Dutch market.
• Bbuilding: Rotterdam-based coworking/office provider operating in a similar local market to Firma230. Most relevant geographic competitor for tenant share in the Rotterdam SMB and entrepreneur segment.

Others

• Bisner: Workplace management and booking platform Firma230 already uses for meeting/event reservations. Included as an ecosystem/technology peer given the depth of integration with Firma230's external event revenue channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/firma230
• LinkedInlinkedin.com/company/firma230

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firma230