Absolute Cleaning

What Absolute Cleaning does

Absolute Cleaning, trading under the legal name Absolute Cleaning Solutions, is a privately-held, founder-owned (Kathy Park) local cleaning services company established in 2009 and headquartered in St Albans, Hertfordshire, United Kingdom. The firm operates a direct-to-consumer service model delivering end-of-tenancy cleaning, regular house cleaning, carpet and upholstery cleaning, oven cleaning, and post-construction builders cleans to residential tenants, homeowners, landlords/letting agents, and renovation contractors across Hertfordshire, Bedfordshire, Buckinghamshire, Northamptonshire, and Oxfordshire. Its core product proposition is a guaranteed tenancy inventory pass rate of 99.5%, with a free return-visit remediation clause, supported by 100+ years of combined team experience and a 5-hour standard job window.

The company does not operate a proprietary technology platform; its digital infrastructure is built on a WordPress website with the BookingPress booking plugin for self-serve scheduling, real-time pricing, and PayPal deposit handling, supplemented by Jobber for field service management and quote requests, and WhatsApp Business for direct customer communication. Revenue mechanics are entirely transactional and unit-priced per service (with optional add-ons such as key collection within a 4-mile radius, oven valeting, upholstery, and a bundled "All In One Full Cleans" package), with no subscription, contract, or recurring-billing structure evident. Customer acquisition is driven primarily by location-specific SEO across 20+ town landing pages, supplemented by phone/WhatsApp direct response, reviews/testimonials, and a cleaning-tips content blog. The company has no disclosed funding, no parent organization, no awards or certifications, and no proprietary intellectual property beyond its operating brand.

Name

Absolute Cleaning

Legal name

Absolute Cleaning Solutions

Website

https://absolutecleaningservice.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Absolute Cleaning is a privately-held, founder-owned UK cleaning services company based in St Albans, delivering end-of-tenancy, regular, carpet, oven, and builders cleans to residential tenants, landlords, and renovation clients across the Hertfordshire, Bedfordshire, Buckinghamshire, Northamptonshire, and Oxfordshire regions on a pay-per-service basis.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (561740)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Empty Property Move-In/Move-Out Cleaning (Vacant Units) (HSAEACAA)

akta.pro secondary industries

General Recurring House Cleaning (Whole-Home) (HSAEAAAA), Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

Keywords

• End of tenancy cleaning
• Residential cleaning services
• Carpet cleaning services
• Post-construction cleaning
• Professional house cleaning

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Cleaning Services: One-time transaction-based cleaning services including end of tenancy cleaning, carpet cleaning, builders cleans, and oven cleaning. Customers book and pay per service with options for deposit payments and full payment. Additional services such as key collection/return are add-on fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Absolute Cleaning provides professional residential cleaning services in the South East of England, including end of tenancy cleaning, regular house cleaning, carpet cleaning, builders cleans, oven cleaning, and upholstery cleaning. Services are priced per-job and booked through an online self-serve system, by phone, or via WhatsApp, with the cleaning team bringing all equipment and supplies to the customer's property.

Product overview

Absolute Cleaning operates as a local cleaning services company offering a portfolio of distinct service offerings. The core services include End of Tenancy Cleaning, Regular Cleaning Service, Carpet Cleaning, and Builders Cleans. These are complemented by add-on services such as Oven Cleaning, Upholstery Cleaning, and Key Collection/Return. The company also offers an All In One Full Cleans combo package that bundles end of tenancy cleaning with oven, carpet, and upholstery cleaning along with key management, providing a unified solution for tenants and landlords. Services are primarily delivered in Hertfordshire, Bedfordshire, Buckinghamshire, and surrounding areas with online booking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• End of Tenancy Cleaning Professional deep cleaning service for tenants moving out and landlords preparing properties for new occupants. Includes comprehensive cleaning of all rooms, kitchen appliances, bathrooms and floors to pass inventory checks.
• Regular Cleaning Service Recurring house cleaning service available weekly, providing consistent maintenance cleaning for homes in Hertfordshire, Bedfordshire and Buckinghamshire.
• Carpet Cleaning Professional carpet cleaning using specialized equipment and treatments, including Promite treatment for carpet protection and care.
• Builders Cleans Post-construction and post-renovation cleaning service to remove builders dust, debris and construction residue from newly built or renovated properties.
• Oven Cleaning

Quantifiable outcome

• 99.5% Inventory PASS RATE
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Time For You Cleaning: UK domestic cleaning franchise specializing in regular weekly and fortnightly home cleans. Comparable recurring residential cleaning offering targeting similar customers.
• Molly Maid (UK): UK franchise operation of the global Molly Maid residential cleaning brand, offering regular and one-off home cleaning. Comparable service mix and franchise-driven local delivery model.
• Bright & Beautiful: UK domestic cleaning franchise focused on regular home cleaning services. Directly comparable customer base (residential homeowners and tenants) and recurring service model.
• Merry Maids (UK): UK franchise of the established Merry Maids residential cleaning brand offering regular and one-off cleaning. Comparable services, customer profile, and franchise operations.
• Maid2Clean: Established UK domestic cleaning franchise providing one-off and regular house cleaning services nationwide. Directly comparable operating model and customer base in the residential cleaning category.
• Domestic Cleaners Ltd: UK-based domestic cleaning company offering one-off deep cleans, end-of-tenancy cleans and regular cleaning services. Direct overlap in residential cleaning services and UK customer base.
• Fantastic Services: UK-based multi-service home services company offering end-of-tenancy cleaning, regular cleaning, carpet cleaning and builder cleans across multiple UK regions. Direct peer with overlapping services, online booking, and similar target customers.

Emerging players

• TaskRabbit: Online marketplace connecting customers to independent taskers for cleaning and other home services. Overlapping customer segments and service categories; competes for the same residential cleaning demand.
• Handy: Tech-enabled home services marketplace that includes house cleaning among its verticals. Comparable end-customer profile but operates via a platform/dispatch model with professional cleaners, differentiated by technology layer.

Regional players

• CLEANLY: Berlin-based cleaning platform offering subscription and one-off residential cleaning via a tech-led booking experience. Comparable recurring-cleaning and online-booking business model but operates in DACH rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AbsolutKleaning
• Facebookfacebook.com/AbsoluteCleaningHertfordshire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Cleaning