ActiveWins
ActiveWins is a Manchester-based iGaming affiliate marketing programme, founded 2013, that connects website owners, bloggers and influencers with online casino, sportsbook, bingo and slots brands via revenue-share, CPA and hybrid commissions tracked on the RavenTrack back-office.
- Company typePrivate
- Founded2013
- HeadquartersManchester, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What ActiveWins does
ActiveWins is a Manchester-based iGaming affiliate marketing programme operated by Active Win Limited under parent company ActiveWin Media. Founded in 2013, it functions as an intermediary that connects website owners, bloggers and social media influencers with online gambling brands across casino, sportsbook, bingo and slots verticals, paying affiliates via revenue share (e.g., 30% of referred-player deposits), CPA, or hybrid commission models. The platform is powered by the RavenTrack back-office system for traffic, conversion and commission tracking across multiple gambling brand partners, and is supported by a dedicated compliance function holding UK Gambling Commission and Gibraltar Gambling Commissioner licensing.
The company promotes a portfolio of gambling sub-brands including Kerching, O'Reels, Jackpot Jones, Jackpot Strike, Temple Slots, Prospect Hall, Hot Streak Slots, Bucky Bingo and Pots of Luck (the latter recognized with a BingoPort 2020 Players' Award). Its go-to-market is community- and channel-led: dedicated account managers provide consultative support, bespoke creative assets and optimization guidance, while marketing channels span a content blog, organic social (Facebook, Twitter, LinkedIn), email and presence at iGaming affiliate conferences (LAC, SiGMA).
Commercially, ActiveWins earns through commission economics with gambling operators and redistributes a portion to affiliates on a monthly cycle with a £150 electronic-transfer payment threshold and no sign-up fees. The business is privately held with no disclosed institutional funding, no public revenue figures, and a single Manchester headquarters; the legal contracting entity (Active Win Limited) and data controller (ActiveWin Media Ltd) sit at the same address, indicating a related corporate group structure.
ActiveWins firmographics
Firmographics- Name
- ActiveWins
- Legal name
- Active Win Limited
- Website
- https://activewins.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- ActiveWins is a Manchester-based iGaming affiliate marketing programme, founded 2013, that connects website owners, bloggers and influencers with online casino, sportsbook, bingo and slots brands via revenue-share, CPA and hybrid commissions tracked on the RavenTrack back-office.
- Ownership category
- akta.pro rank
ActiveWins industry classification
Industry- Product category
- iGaming Affiliate Marketing
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where ActiveWins is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ActiveWins business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Revenue Share: Affiliates earn a percentage of net revenue generated by players they refer. For example, a 30% revenue share means the affiliate receives £30 for every £100 deposited by referred players. Cross-selling between sportsbook and casino brands continues to generate commissions.
- Cost Per Acquisition (CPA): One-time payment for each qualifying customer referred who meets specific criteria such as placing a qualifying bet.
- Hybrid Model: Combination of revenue share and CPA payments, tailored to individual affiliate arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom commission rates tailored to individual affiliates |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
ActiveWins product offering
Product offeringCore offering
ActiveWins operates an online gaming affiliate marketing program that enables website owners, bloggers, and social media influencers to earn commissions by promoting a portfolio of online gambling brands across casino, sportsbook, bingo, and slots verticals. The program offers revenue share, CPA, and hybrid commission models, supported by the RavenTrack tracking platform and dedicated account managers.
Product overview
ActiveWins is an online gaming affiliate marketing network that connects affiliates with gambling operators. The core product is the ActiveWins Affiliate Programme, which is powered by the RavenTrack back-office system and managed by ActiveWin Media. Affiliates earn commissions through revenue share, CPA, or hybrid models by promoting multiple gambling sub-brands including casino, sportsbook, bingo, and slots offerings such as Kerching, O'Reels, Jackpot Jones, Jackpot Strike, Temple Slots, Prospect Hall, Hot Streak Slots, Bucky Bingo, and Pots of Luck. The programme provides dedicated account management, marketing tools, reporting, and compliance support.
Differentiator
Problem solved
Functional benefit
Brands
- ActiveWins Affiliate Programme: The affiliate program operated by ActiveWins for promoting online gambling brands including sportsbook, casino, bingo, and slots.
Products and services
- ActiveWins Affiliate Programme The core affiliate marketing platform enabling website operators, bloggers, and social media influencers to earn commissions by promoting online gambling brands through revenue share, CPA, or hybrid models.
- Kerching An online casino brand promoted through the ActiveWins affiliate network, featuring space-age themed gaming with over 300 titles.
- O'Reels An online casino brand promoted through the ActiveWins affiliate network, themed around Irish luck and featuring games such as Rainbow Riches Megaways.
- Jackpot Jones An online casino sub-brand promoted within the ActiveWins affiliate network.
- Jackpot Strike An online casino sub-brand promoted within the ActiveWins affiliate network.
- Temple Slots An online slots brand promoted within the ActiveWins affiliate network.
- Prospect Hall An online casino brand promoted within the ActiveWins affiliate network.
- Hot Streak Slots An online slots brand promoted through the ActiveWins affiliate network, recognised by partners for strong player value and conversion.
- Bucky Bingo An online bingo brand promoted through the ActiveWins affiliate network.
- Pots of Luck A Nektan-powered online slot site promoted through the ActiveWins affiliate network, which won the BingoPort 2020 Players' Award for Best Nektan Slot Site.
Quantifiable outcome
- Affiliates can earn unlimited commissions through revenue share arrangements, with cross-selling between verticals continuing to generate revenue
Companies that use ActiveWins
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
ActiveWins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ActiveWins partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RavenTrackcoreRavenTrack is the back-office tracking system used by ActiveWins to monitor affiliate traffic, track conversions, and manage commission calculations across multiple gambling brand partners.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
ActiveWins competitors and assessment
Company assessmentDirect peers
- Game Lounge: iGaming affiliate marketing company operating a portfolio of gambling comparison and review sites across multiple verticals and geographies. Comparable to ActiveWins as a multi-brand affiliate operator with revenue share and CPA commission models.
- Catena Media: Publicly-listed iGaming affiliate network operating across casino, sportsbook, and other gambling verticals. Highly directly comparable to ActiveWins as a multi-brand affiliate aggregator with revenue share/CPA models and a portfolio of owned gambling information sites.
- Oddschecker: UK-headquartered sports betting odds comparison and affiliate platform. Highly comparable to ActiveWins' sportsbook affiliate orientation and UK market focus, with revenue share and CPA economics.
- Raketech: Listed affiliate marketing company specializing in iGaming and sports, with operations across multiple European markets. Comparable to ActiveWins' sportsbook and casino affiliate focus and similar mid-sized European affiliate program structure.
- Blexr: Malta-based iGaming affiliate network operating comparison and review sites across casino, slots, and sportsbook verticals. ActiveWins' affiliate partners (e.g., Bojoko) overlap with Blexr's network, and Blexr operates a similar mid-sized affiliate program focused on regulated markets.
- Better Collective: Publicly-listed iGaming affiliate and sports media company with a global portfolio of comparison sites and affiliate programs across sportsbook, casino, and esports. Closely comparable to ActiveWins' multi-vertical affiliate approach with significant UK and European market presence.
- Gambling.com Group: Publicly-traded performance marketing company for the online gambling industry, operating a portfolio of branded comparison and affiliate websites globally. Directly comparable to ActiveWins as a CPA/revenue share affiliate operator focused on regulated markets.
Broad incumbents
- XLMedia: Digital media and affiliate marketing company active in consumer verticals including gambling. Broader and larger than ActiveWins, with adjacent affiliate capabilities but a less focused iGaming-only positioning.
- Kindred Group Affiliates: Operator-owned affiliate program of Kindred Group (Unibet, Betsson) with a large publisher network across multiple regulated markets. Comparable to ActiveWins' affiliate GTM but bundled with a major gambling operator rather than a standalone affiliate network.
Regional players
- WhichBingo: UK-focused online bingo affiliate and review site. Comparable to ActiveWins' bingo promotion (Bucky Bingo) and UK-focused audience, though specializing in bingo rather than sportsbook/casino.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ActiveWins social profiles
Digital presenceActiveWins financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActiveWins leadership team
Management profileNumber of profiles
Profiles1 record
ActiveWins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActiveWins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActiveWins
What does ActiveWins do?
ActiveWins operates an online gaming affiliate marketing program that enables website owners, bloggers, and social media influencers to earn commissions by promoting a portfolio of online gambling brands across casino, sportsbook, bingo, and slots verticals. The program offers revenue share, CPA, and hybrid commission models, supported by the RavenTrack tracking platform and dedicated account managers.
Is ActiveWins a public or private company?
ActiveWins is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ActiveWins founded?
ActiveWins was founded in 2013.
Where is ActiveWins based?
ActiveWins is headquartered in Manchester, United Kingdom, in the Europe region.
How does ActiveWins make money?
Three revenue lines are on record. Revenue Share is the primary driver. The others are cost Per Acquisition (CPA) and hybrid Model.
Who are ActiveWins's main competitors?
Direct peers on record are Game Lounge, Catena Media, Oddschecker, Raketech, Blexr, Better Collective and Gambling.com Group. Broad incumbents are XLMedia and Kindred Group Affiliates. WhichBingo is listed as a regional player.
Does ActiveWins have an API?
No public API is recorded for ActiveWins.
What industry is ActiveWins in?
ActiveWins's product category is iGaming Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 7132 and its SIC code is 7311.