RavenTrack
RavenTrack provides an affiliate marketing and tracking platform purpose-built for the iGaming industry, serving online gaming operators, sportsbooks, casinos, and affiliate networks. The Manchester-based company delivers SaaS tracking, compliance, and migration tools across 20+ countries.
- Company typePrivate
- Founded2018
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RavenTrack does
RavenTrack is a Manchester, UK-based software company that provides an affiliate marketing and ad tracking platform purpose-built for the iGaming industry. Founded in September 2018 and operating through the legal entity Palsar Capital Limited, the company serves online gaming operators, sportsbooks, casinos, bingo, lottery, and affiliate networks with a platform that tracks clicks, conversions, and player revenue across desktop and mobile channels. Its customer base spans the UK, Ireland, South Africa, continental Europe, South America, Africa, and the United States (Colorado), with the company disclosing 70-150+ brand customers and 20,000-40,000+ affiliates using or familiar with the platform.
The core technology is an AWS-hosted affiliate tracking platform featuring pixel and postback tracking, a two-way API for internal system integration, geo-targeting, and a reporting module with 20+ configurable reports. The platform supports multiple commission structures (CPA, Revenue Share, CPL, CPM, and hybrid), a compliance module with encrypted document storage and terms-and-conditions re-acceptance workflows, and migration services that remap players and affiliate IDs from legacy systems. RavenTrack integrates with 11+ gaming platform providers including Jumpman Gaming, Aspire Global, SkillOnNet, OpenBet, ProgressPlay, Bet Construct, Dragonfish, FSB, Markor, Sharp Gaming, and Betable, plus AppsFlyer for mobile app attribution, TrafficGuard for fraud prevention, Optimove for CRM orchestration, and Rightlander for compliance monitoring. The product is built and supported by a UK-based team of approximately 30 professionals led by Managing Director Adam Rowley and Lead Developer Tom Ellis, with account managers drawn from prior careers as affiliate managers, affiliates, and brand operators.
RavenTrack operates an enterprise field sales model with UK-based account managers running consultative selling, personalized demos, and white-glove migration support. Revenue is generated through subscription/licensing fees on a quote-based annual billing model with no publicly disclosed pricing, and the company offers flexible fees and contract buyouts to lower switching friction for incoming clients. The company is privately held with no external institutional funding identified, and growth has been organic and reinvestment-driven, with named enterprise customers including Betfred, Boylesports, Jumpman Gaming, Novibet, Bet9ja, MrQ, Better Collective, OddsChecker, and MerkurXtip, industry recognition including an SBC Award win and shortlistings at the iGB and European iGaming Awards, and selective partnerships to extend the platform's ecosystem.
RavenTrack firmographics
Firmographics- Name
- RavenTrack
- Legal name
- Palsar Capital Limited
- Website
- https://raventrack.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RavenTrack provides an affiliate marketing and tracking platform purpose-built for the iGaming industry, serving online gaming operators, sportsbooks, casinos, and affiliate networks. The Manchester-based company delivers SaaS tracking, compliance, and migration tools across 20+ countries.
- Ownership category
- akta.pro rank
RavenTrack industry classification
Industry- Product category
- Affiliate Tracking Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)
Keywords
Where RavenTrack is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RavenTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription/Licensing Fees: RavenTrack charges brands for access to their affiliate tracking platform. The company offers flexible pricing plans tailored to individual client requirements with competitive leading software pricing. No specific pricing is publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible pricing plans tailored to individual business needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
RavenTrack product offering
Product offeringCore offering
RavenTrack provides a SaaS affiliate tracking platform customized for the gaming industry, enabling operators, sportsbooks, casinos, and affiliate networks to track, optimize, and grow their affiliate marketing programs. The platform includes pixel and postback tracking, geo-targeting, a two-way API, a reporting module with 20+ reports, a compliance area, a creative marketplace, and migration services that remap players and affiliates from legacy platforms.
Product overview
RavenTrack is an advanced affiliate tracking platform customized specifically for the gaming industry. The core product is the RavenTrack Platform, a unified tracking system that provides reliability, accuracy and superior user experience. The platform includes integrated modules for Marketplace (creative asset sharing), Compliance Area (document management and approval), Reporting Module (20+ reports), Two-Way API (data exchange), Pixel/Postback Tracking, GEO-Targeting, Unlimited Campaigns, Referral Feature, and flexible Commission Structures supporting CPA, Revenue Share, CPL, CPM and hybrid models. The platform integrates with 11 gaming providers (Jumpman Gaming, Aspire Global, Betable, Bet Construct, Dragonfish, FSB, Markor, OpenBet, ProgressPlay, Sharp Gaming, SkillOnNet) plus AppsFlyer for app tracking. RavenTrack processes billions of clicks and tracks £250m+ in revenue across 70+ brands and 40,000+ affiliates.
Differentiator
Problem solved
Functional benefit
Products and services
- RavenTrack Affiliate Tracking Platform An advanced affiliate tracking platform customized specifically for the gaming industry. Provides reliability, accuracy, and superior user experience for tracking desktop and mobile ad campaigns, clicks, and conversions for gaming operators, sportsbooks, casinos, and affiliate networks.
- RavenTrack Two-Way API
- RavenTrack Migration Services A migration service offering seamless transition from existing affiliate platforms to RavenTrack, with complete remapping of players and affiliates (keeping the same affiliate IDs where possible), flexible fees to avoid paying for two platforms simultaneously, and dedicated support to maintain traffic levels.
Quantifiable outcome
- 1+ billion clicks tracked since 2018 launch
- +5 more outcomes
Companies that use RavenTrack
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
RavenTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature14 records
RavenTrack partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RightlandercoreStrategic partnership with Rightlander, a leading provider of marketing compliance and intelligence solutions. The partnership offers web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning, and monitoring services. This addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
- TrafficGuardcorePartnership with TrafficGuard, a leading digital ad verification and fraud prevention platform. TrafficGuard's Affiliate Protection service offers full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud. The integration helps brands maximize returns on ad spend by preventing misattribution in types of IVT such as cookie stuffing, domain spoofing, anonymized traffic and compliance fraud.
- OptimovecoreRavenTrack chose Optimove as the CRM Marketing solution for its operator portfolio. The partnership allows operators using RavenTrack to leverage Optimove's AI-Mapped CRM Journeys to scale personalized CRM marketing. Optimove enables a 360-degree customer view, real-time and scheduled interactions, and maximizes player LTV across channels like email, mobile, in-app, and web.
- BannernowminorPreferred supplier for content creation and management. Bannernow provides a powerful solution for managing massive marketing and advertising strategies, creative digital media, and display ads with marketing and design teams.
- AdzoomaminorPreferred supplier for digital marketing services. Adzooma is an all-in-one digital marketing platform offering PPC advertising, online/native advertising, SEO, web development, and affiliate marketing. Offers 60% lifetime discount for RavenTrack customers.
- ActiveWinminorPreferred supplier for business growth services. ActiveWin targets, acquires, retains and upsells customers through powerful digital marketing campaigns. Offers 15% discount for 12 months for RavenTrack customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
RavenTrack competitors and assessment
Company assessmentBroad incumbents
Direct peers
- NetRefer: NetRefer provides affiliate marketing software tailored for iGaming operators and financial services, with multi-brand tracking, commission management, and reporting. It is one of the closest direct competitors to RavenTrack in the gaming affiliate tracking space.
- MyAffiliates: MyAffiliates is a turnkey affiliate tracking platform for casino, sportsbook, and lottery operators. It targets the same gaming operators and affiliate programs as RavenTrack, with overlapping feature sets including real-time reporting and commission structures.
- Income Access (Paysafe): Income Access is a long-established affiliate tracking and marketing platform specifically built for the iGaming industry and now owned by Paysafe. It directly competes with RavenTrack for the same operator and affiliate network customers, offering tracking, reporting, and compliance modules.
- cellxpert: cellxpert is an affiliate tracking and performance marketing platform purpose-built for iGaming operators, offering real-time tracking, fraud prevention, and detailed reporting. It competes head-to-head with RavenTrack for gaming operator clients.
- Affiliate Future: Affiliate Future operates both an affiliate network and a tracking platform serving gaming and retail advertisers. Its dual network-and-tech model overlaps with RavenTrack's operator-facing platform and affiliate ecosystem.
Emerging players
- Tapfiliate: Tapfiliate is a SaaS affiliate tracking platform that serves eCommerce, SaaS, and some gaming-adjacent verticals. While not as specialized in iGaming as RavenTrack, it targets the same mid-market affiliate program use cases with broader applicability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RavenTrack social profiles
Digital presenceRavenTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
RavenTrack leadership team
Management profileNumber of profiles
Profiles9 records
RavenTrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RavenTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RavenTrack
What does RavenTrack do?
RavenTrack provides a SaaS affiliate tracking platform customized for the gaming industry, enabling operators, sportsbooks, casinos, and affiliate networks to track, optimize, and grow their affiliate marketing programs. The platform includes pixel and postback tracking, geo-targeting, a two-way API, a reporting module with 20+ reports, a compliance area, a creative marketplace, and migration services that remap players and affiliates from legacy platforms.
Is RavenTrack a public or private company?
RavenTrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RavenTrack founded?
RavenTrack was founded in 2018. It employs 11 to 50 people.
Where is RavenTrack based?
RavenTrack is headquartered in Manchester, United Kingdom, in the Europe region.
How does RavenTrack make money?
One revenue line is on record: subscription/Licensing Fees.
Who are RavenTrack's main competitors?
impact.com is listed as a broad incumbent. Direct peers are NetRefer, MyAffiliates, Income Access (Paysafe), cellxpert and Affiliate Future. Tapfiliate is listed as an emerging player.
Does RavenTrack have an API?
Yes. Two-way API allows advertisers and affiliates access to data straight into their own internal reporting systems. Can pull player data on a brand level straight into own reporting system, removing the need to login to the affiliate program. No public documentation URL specified.
What industry is RavenTrack in?
RavenTrack's product category is Affiliate Tracking Software. Its primary akta.pro industry code is MPAEAKAK, Affiliate/Acquisition Tech, Tracking & Marketing Automation. Its NAICS code is 513210 and its SIC code is 7311.