Longstone Tyres

What Longstone Tyres does

Longstone Tyres is a privately held specialist e-commerce retailer and distributor of vintage and classic car tyres, headquartered in Bawtry, Doncaster, United Kingdom. The company sells newly manufactured, period-correct tyres spanning pre-1924 beaded edge and straight-sided constructions through to modern classic radials for 1990s vehicles, distributed across proprietary sub-ranges including Michelin Collection (UK Distributor) and Pirelli Collezione (World Dealer status), alongside Dunlop Racing, Avon CR6ZZ, white wall tyres, and an own-brand Longstone budget line. Adjacent products include Borrani wheels, inner tubes, and flaps, which together serve the broader classic car restoration basket.

The company operates a direct-to-consumer model with global shipping: UK next-working-day, Europe 3-5 days, USA 6-10 days, and variable delivery to the rest of the world. Its only named enterprise customer is the Car SOS television programme, for which it supplies tyres for on-screen restorations — a relationship that doubles as a marketing asset rather than a primary revenue stream. Multi-language storefronts for France, Italy, and the USA, combined with multi-currency support (GBP, EUR, USD), indicate the company treats international DTC as a core channel rather than an afterthought.

Longstone reports headcount of 1-10 and is described in its own materials as a 'world leading supplier' of vintage and classic tyres. It competes on depth of inventory (over 400 size categories), specialist fitment expertise across hundreds of classic models, and authorized access to manufacturer heritage lines. Revenue is not publicly disclosed and no funding rounds, acquisitions, or institutional investors are referenced in the available data.

Name

Longstone Tyres

Legal name

Longstone Tyres

Website

https://longstonetyres.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Longstone Tyres is a UK-based specialist e-commerce retailer and authorized distributor of newly manufactured vintage and classic car tyres — including Michelin Collection and Pirelli Collezione ranges — serving individual classic car owners, restoration enthusiasts, and historic racers across the UK, Europe, and the USA.

Ownership category

akta.pro rank

Product category

Vintage and Classic Car Tyres

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYTLAKADAH

Tire Distribution & Wholesale (Regional/Local Supply)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKAOAD

Tires, Wheels & Retread Supply Distribution

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

SECONDARYCRAOANAD

Tires, wheels & related supplies distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Vintage car tyres
• Classic car tyres
• Period-correct tyres
• Historic racing tyres
• Beaded-edge tyres

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tyre Sales: Longstone Tyres generates revenue through the direct sale of vintage and classic car tyres. They sell newly manufactured tyres in period-correct sizes and styles for historic vehicles. Revenue is generated through one-time transaction purchases rather than recurring models.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Longstone Tyres is a specialist e-commerce retailer and authorised distributor of newly manufactured vintage and classic car tyres, supplying period-correct sizes and constructions (beaded edge, wired-on, straight-sided, crossply, and radial) for pre-war, post-war, and modern classic vehicles. The range spans Longstone's own budget brand, the Michelin Collection heritage line, Pirelli Collezione (with World Dealer status), Dunlop Racing historic/race tyres, Avon CR6ZZ, plus supporting accessories such as Borrani wheels, inner tubes, and white wall tyres, sold primarily direct-to-consumer with global shipping.

Product overview

Longstone Tyres is a specialist e-commerce retailer offering a comprehensive range of vintage and classic car tyres spanning from pre-1924 beaded edge tyres through to modern classic tyres for 1990s vehicles. The core offering consists of Vintage Tyres (beaded edge, wired-on, straight-sided, crossply) and Classic Car Tyres (radial and crossply for post-war vehicles). These are distributed through branded sub-categories including Michelin Collection, Pirelli Collezione, Dunlop Racing Tyres, Avon CR6ZZ, and Longstone's own budget range, supplemented by accessories such as Inner Tubes, White Wall Tyres, and Borrani Wheels. The company also maintains a partnership with the Car SOS television programme for restoration tyre supply.

Differentiator

Problem solved

Functional benefit

Brands

• Longstone: House brand of vintage tyres

Products and services

• Vintage Tyres Period-correct tyres for pre-war and early post-war vehicles, including beaded edge, wired-on, straight-sided, and crossply constructions from brands such as Lucas, Excelsior, and the Longstone own-brand range, offered direct-to-consumer via the Longstone Tyres website.
• Classic Car Tyres Radial and crossply tyres for post-war classic vehicles spanning the 1940s through the 1990s, sold online to classic car owners seeking period-correct fitments across multiple decades and manufacturers.
• Michelin Collection Michelin's heritage tyre range distributed in the UK by Longstone Tyres, including the X (first radial), XAS (first asymmetric radial), XWX (Ferrari-era), TRX, TB15 and TB5 road rally tyres, plus modern classics such as MXV3-A and Pilot Sport, aimed at owners of classic and modern classic cars.
• Pirelli Collezione Pirelli's classic tyre collection in which Longstone Tyres holds World Dealer status, including Cinturato variants (CN54, CN72, P7), Stella Bianca, P700-Z, P5, P600, P7 Corsa Classic, and P-Zero System, fitted to classic sports cars and supercars including Ferrari, Lamborghini, Aston Martin, and others.
• Dunlop Racing Tyres FIA-recognised historic racing tyres in the 204 compound (R1, R5, CR65, CR48, and 5-Stud variants), road-legal and used for vintage racing including Bugatti Type 51 entries, distributed by Longstone Tyres for historic motorsport.
• Avon CR6ZZ Modern road-legal race tyre with a robust carcass and rounded shoulders, designed for high-power classic cars on track and available in various sizes including tall variants for wide 15-inch wheels.
• Borrani Wheels Borrani wire-spoke wheels for classic cars sold alongside Longstone Tyres' vintage tyre range to provide a matched wheel-and-tyre package for classic car restorations.
• Inner Tubes Inner tubes and flaps required for split-rim, straight-sided, and well-base wheel configurations on vintage vehicles, supplied as a standalone line by Longstone Tyres.
• White Wall Tyres White wall tyre options in various sizes from brands including General, Firestone, Goodrich, and Hankook, available in both radial and crossply constructions for period-correct styling on classic vehicles.
• Longstone Brand Tyres Longstone's own-brand range of budget vintage tyres, including 350-19 fitments for pre-1936 Austin 7 and 400/425-17 fitments for post-1936 vehicles, sold direct to classic car owners.

Quantifiable outcome

• Next day delivery available in the UK market
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Car SOScoreGTM or Marketing PartnerLongstone tyres have a long-standing partnership with Car SOS, providing classic car tyres for their television show restorations. This partnership provides brand visibility through television exposure and positions Longstone as the go-to supplier for classic car tyre needs featured on the show.
• MichelincoreChannel Partner/ Reseller/ DistributorLongstone Tyres serves as UK Distributors for the Michelin Collection range of classic and vintage tyres. This includes heritage tyres such as the Michelin X (first radial tyre), XAS (first asymmetric radial), XWX (Ferrari era), TRX, TB15, and TB5 road rally tyres.
• Pirelli CollezionecoreChannel Partner/ Reseller/ DistributorLongstone Tyres holds World Dealer status for the Pirelli Collezione range of classic and vintage tyres. The range includes the iconic Cinturato series in various sizes for classic sports cars and supercars from Ferrari, Lamborghini, Aston Martin, and other manufacturers.
• DunlopminorChannel Partner/ Reseller/ DistributorLongstone distributes Dunlop Racing tyres which are recognized by the FIA as the control tyre for historic racing. The 204 compound Dunlop Racing tyres are used extensively in vintage motorsport.
• AvonminorChannel Partner/ Reseller/ DistributorLongstone stocks Avon's range of historic road tyres including the Avon Turbo Speed crossply tyre and CR6ZZ modern race tyres for classic cars.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tire Rack: Large US-based e-commerce tyre and wheel retailer with global shipping. Comparable as a digital-first tyre retailer with deep catalogue and expert content, but serves the mainstream replacement market rather than the vintage/classic niche.
• Vredestein (Apollo Tyres): European heritage tyre brand with a strong classic and vintage range. Comparable on heritage/classic product overlap, but operates as a broad tyre manufacturer across passenger, commercial, and agricultural segments.
• Pirelli (Collezione): Global tyre manufacturer whose Collezione heritage range Longstone distributes as a World Dealer. Comparable through overlapping classic tyre product lines, but operates as a broad incumbent across all tyre categories rather than a specialist retailer.
• Avon Tyres (Cooper Tire & Rubber): Heritage UK tyre brand whose classic and racing ranges (Turbo Speed, CR6ZZ) Longstone distributes. Overlaps on classic and motorsport tyre categories but is a manufacturer with broader portfolio across motorcycle, military, and industrial tyres.
• Michelin (Collection): Global tyre manufacturer whose Collection heritage line Longstone distributes in the UK. Overlaps directly on classic tyre SKUs (X, XAS, XWX, TRX), but Michelin is a broad incumbent serving all tyre segments globally.

Direct peers

• Coker Tire: US-based specialist retailer and wholesaler of vintage and antique tyres and wheels. Most directly comparable competitor in the classic/vintage tyre niche, serving collectors and restorers across passenger car, truck, and motorcycle segments with deep catalogue breadth.
• Blockley Tyre: UK-based manufacturer and retailer of classic and vintage tyres. Closest UK-headquartered peer, with overlap on pre-war and classic sizes plus shared customer segments (restorers, classic racers, hobbyists).
• Universal Vintage Tire Co. Specialist supplier of vintage and classic tyres in the US, offering period-correct tyres for American and European classics. Directly comparable business model and customer base to Longstone, focused on hard-to-find sizes for collector vehicles.
• Vintage Tyres Ltd: UK specialist supplier of vintage and classic car tyres for pre-war and post-war vehicles. Direct competitor in the UK market with a similar catalogue of hard-to-find size categories and crossply/radial options.

Emerging players

• Burton Power: UK specialist retailer of parts, accessories, and tyres for classic British sports cars (Mini, MG, Triumph). Partial overlap with Longstone on classic car tyres, but broader positioning as a multi-category classic parts supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheLongstoneTyres/playlists
• Facebooken-gb.facebook.com/longstonetyres
• Instagraminstagram.com/longstoneclassictyres
• Xx.com/LongstoneTyres

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longstone Tyres