What Coker Tire does

Coker Tire is the world's largest manufacturer and retailer of tires and wheels for collector vehicles, founded in 1958 in Athens, Tennessee and now headquartered in Chattanooga. The company specializes in producing authentic vintage-style tires spanning vehicles from 1901 through 2026, offered in bias ply, bias look radial, and radial constructions with sidewall styles such as wide whitewall, narrow whitewall, redline, raised white letter, goldline, and blueline. Production is anchored by proprietary sub-brands (Coker Classic, American Classic, Excelsior, Wheel Vintiques) and exclusive licensing agreements with Firestone, BFGoodrich, and U.S. Royal, which allow authentically branded reproduction of heritage tire designs using original molds combined with modern materials and machinery.

The company's core technology centers on re-activating discontinued tire molds and integrating modern radial construction with vintage aesthetics; Coker pioneered both the wide whitewall radial and the bias look radial tire categories. Its catalog covers more than 1,000 vintage tire sizes across Chevrolet, Ford, Corvette, Mustang, Camaro, European classics, hot rods, trucks, and military vehicles, with a vehicle-and-year-aware faceted search on cokertire.com and pre-configured tire/wheel packages for specific vehicle models. Complementary offerings include wheel brands (American Racing, Cragar, Dayton/MWS wire wheels), accessories, and value-added services (free mounting, balancing, and nitrogen inflation on package orders).

Coker Tire operates a direct-to-consumer e-commerce-first model at cokertire.com backed by phone sales and a Certified Installer Program for professional distribution. Revenue derives from individual tire sales priced from roughly $140 to over $500, complete tire/wheel packages ranging from approximately $2,000 to $4,900, a tiered Extended Tire Protection warranty program ($25-$65 per tire), accessories, and licensed-brand distribution (Michelin, Vredestein). The customer base spans antique and collector vehicle owners, muscle car enthusiasts, classic European car owners, hot rod builders, vintage racers, and military/truck restorers, with no external institutional investment, parent company, or public funding disclosed.

Name

Coker Tire

Legal name

Coker Tire Company

Website

https://cokertire.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Coker Tire, founded in 1958 and headquartered in Chattanooga, Tennessee, manufactures and sells period-correct vintage-style tires and wheels for collector vehicles. It licenses heritage tire production from Firestone, BFGoodrich, and U.S. Royal, serving restoration enthusiasts worldwide via direct e-commerce.

Ownership category

akta.pro rank

Product category

Collector Vehicle Tires and Wheels

NAICS

Tire Manufacturing (32621), Tire Dealers (441340), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Tires Manufacturing (IMACAIAK), Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Collector vehicle tires
• Vintage automotive tires
• Classic car wheels
• Whitewall tires
• Bias ply tires

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Direct sales of collector tires including bias ply, radial, and bias look radial construction across multiple brands and styles
2. Wheel Sales: Sales of classic steel wheels including restored originals, custom combinations, and branded wheels (Wheel Vintiques, wire wheels, Cragar S/S)
3. Extended Tire Protection: Optional extended warranty plans offering replacement for road hazard damage, cuts, snags, bruises, impact damage, and punctures, priced at $25-$65 per tire depending on tire price tier

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Coker Tire manufactures and sells vintage and collector vehicle tires and wheels through its direct-to-consumer e-commerce platform. The product range includes bias ply, bias look radial, and radial tires in over 1,000 sizes spanning vehicles from 1901 to present, sold under its own brands (Coker Classic, American Classic, Excelsior) and licensed brands (Firestone, BFGoodrich, Goodyear, U.S. Royal, Michelin). Complementary offerings include classic steel and wire wheels, complete tire/wheel packages, accessories, and a Life of the Tread warranty plus optional Extended Tire Protection.

Product overview

Coker Tire is the world's leading supplier of collector vehicle tires and wheels, offering a comprehensive portfolio of products centered on vintage and classic automotive tires. The core offering comprises multiple proprietary tire brands (Coker Classic, American Classic, Excelsior) and licensed brands (Firestone, BFGoodrich, Goodyear, US Royal, Michelin, Cooper, Dunlop, Avon, Nitto) in authentic period-correct constructions including bias ply, bias look radial, and radial tires. Tire products are organized by vehicle type (muscle cars, Corvettes, Mustangs, European classics, hot rods, military/truck) and sidewall style (whitewall, redline, raised white letter, goldline, blueline). Complementary wheel brands include Wheel Vintiques, American Racing, Cragar, Boyd Coddington, Dayton Wire Wheels, and MWS Wire Wheels. The company also offers complete pre-configured tire/wheel packages for specific vehicle models and proprietary wire wheel products. Free mounting, balancing, and nitrogen inflation are included with tire/wheel combination orders. Warranty offerings include standard Life of the Tread and optional Extended Tire Protection plans.

Differentiator

Problem solved

Functional benefit

Brands

• Coker Classic: Own brand of bias ply and radial tires for collector vehicles, featuring authentic period-correct styling.
• American Classic
• Excelsior
• Wheel Vintiques

Products and services

• Excelsior Roadster Radial Tires Premium vintage-inspired radial tire line under Coker Tire's own Excelsior brand, available in multiple sizes (450/475R16, 600R16, 650R16, 700R16) with blackwall and wide whitewall configurations for collector vehicles.
• BFGoodrich Collector Tires Authentic vintage-style tires under a BFGoodrich licensing agreement, including Silvertown Classic Bias Ply, Silvertown Radial, and Radial T/A lines in whitewall, redline, dual redline, and goldline sidewall styles for classic muscle cars and Corvettes.
• Firestone Collector Tires Licensed Firestone tire line including Wide Oval, Deluxe Champion, Classic Bias Ply, and Wide Oval Radial series, popular for muscle car restorations with pinstripe whitewall, redline, and raised white letter options.
• Coker Classic Tires Coker Tire's proprietary brand featuring Star Series whitewall tires and Classic Bias Ply lines, designed for antique and classic vehicles with period-correct specifications.
• American Classic Tires Own brand offering radial and bias look radial tires with authentic vintage styling, including wide whitewall options for classic American cars.
• Goodyear Classic Tires Licensed Goodyear classic tires including Super Cushion, Power Cushion, Speedway Wide Tread, and Custom Wide Tread series in various sidewall styles for Corvettes and muscle cars.
• US Royal Tires Licensed US Royal vintage tire brand featuring Classic Bias Ply and dual redline tires for Ford Mustangs and other classic muscle cars.
• Pro-Trac Tires Pro-Trac Street Pro III performance tires in raised white letter (RWL) and redline options for modern classic and muscle car applications.
• Michelin Classic Tires Premium Michelin tires including XAS, XWX, MXV, Pilot Sport, and Michelin X Radial series for European classics and performance applications, distributed via partnership.
• Wheel Vintiques Steel Wheels Coker's own wheel brand featuring restored original and custom steel wheels including Magnum 500 styled wheels for muscle cars and hot rods.
• American Racing Custom Wheels Premium custom wheels for hot rods and muscle cars from American Racing, distributed via Coker Tire.
• Cragar Wheels Iconic Cragar S/S wheels for classic hot rods and muscle cars, featuring timeless styling, distributed via Coker Tire.
• Wire Wheels (Dayton and MWS) Classic wire wheels from Dayton Wire Wheels and MWS Wire Wheels for vintage and classic European sports cars.
• Corvette Rallye Wheels Corvette-style rallye wheels in silver and chrome finishes, 15x7 and 15x8 sizes with various backspacing options.
• Complete Tire/Wheel Packages Pre-configured tire and wheel packages for specific vehicle models including Chevelle, Mustang, Camaro, Barracuda, Charger, Corvette, and Model A Ford with authentic OE-style combinations and free mounting, balancing, and nitrogen inflation.
• Tire and Wheel Accessories Wheel accessories including center caps, full wheel caps, lug nuts, trim rings, valve caps, valve stems, and wheel install kits; tire accessories including flaps, rim strips, tubes, tire care products, and tire stands/covers.
• Life of the Tread Warranty Standard warranty guaranteeing tires are free from defects in workmanship and materials for the life of the tread, with prorated adjustment for tread wear used.
• Extended Tire Protection Plan Optional extended protection plan covering tire replacement for unserviceable or damaged tires from cuts, snags, bruises, impact damage, whitewall damage, or road hazard punctures, with free shipping for replacements. Priced at $25, $40, or $65 per tire based on the tire's price tier.
• Ultra-High-Performance Raised White Letter Tire Ultra-high-performance raised white letter tire from Coker Tire, selected as a standout new product at the 2025 SEMA Show by the Motorsports Parts & Media Council.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• AACA (Antique Automobile Club of America)minorStrategic or Co-development PartnerValued relationship with AACA supporting the antique automobile hobby community.
• HCCA (Historical Truck Association)minorStrategic or Co-development PartnerPartnership supporting historical truck enthusiasts and the continuation of the classic truck hobby.
• AMCA (Antique Motorcycle Club of America)minorStrategic or Co-development PartnerPartnership supporting antique motorcycle enthusiasts and classic motorcycle restoration community.
• SEMA (Specialty Equipment Market Association)minorStrategic or Co-development PartnerIndustry association relationship supporting the automotive aftermarket and motorsports industry.
• MichelinminorChannel Partner/ Reseller/ DistributorRecommended distributor for Michelin tires including Michelin XAS, Michelin XWX, Michelin Pilot Sport, and other Michelin classic fitments.
• VredesteinminorChannel Partner/ Reseller/ DistributorRecommended distributor for Vredestein classic tires including Sprint Classic and other European fitments.
• Great RaceminorGTM or Marketing PartnerOfficial sponsor of the Great Race vintage vehicle rally event, supporting the collector vehicle hobby.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Diamondback Tires: Smaller specialty tire maker producing vintage-style reproduction tires for hot rods and classic vehicles. Competes in the same price-sensitive segment of the collector tire market.
• Mickey Thompson Performance Tires: Performance tire and wheel manufacturer with heritage styling products targeted at muscle car and hot rod segments. Partial overlap in pro-touring and modern classic tire categories.
• Hoosier Racing Tire: Specialty tire manufacturer with a strong vintage racing tire program serving the same vintage racing community segment that Coker addresses. Overlap is narrower (racing-focused) but customer and event intersections are meaningful.

Broad incumbents

• BFGoodrich (Michelin brand): Major tire manufacturer and brand licensor for Coker's classic BFGoodrich line. Operates broadly in passenger and performance tires; Coker operates as a specialty licensee for vintage applications.
• Firestone (Bridgestone brand): Mass-market tire manufacturer and brand licensor for Coker's classic Firestone line. Broad passenger/commercial tire portfolio with Coker handling specialty vintage applications under license.

Direct peers

• Summit Racing Equipment: Major direct-to-consumer retailer of performance, restoration, and racing parts including tires and wheels. Competes for the same muscle car, hot rod, and classic vehicle enthusiast customer with overlapping catalog breadth.
• Year One: Restoration parts specialist for GM and Ford muscle cars (Camaro, Chevelle, Mustang, etc.) offering reproduction tires, wheels, and trim. Competes directly for the same restoration project dollars.
• Classic Industries: Reproduction parts supplier for classic American muscle cars and trucks, including wheel and tire packages. Overlaps in customer base and complete-package offerings for restoration projects.
• Universal Tire Company: Classic and antique tire manufacturer and retailer serving the same restoration hobbyist customer base. Direct competitor in period-correct bias ply and whitewall tires across similar vehicle vintages.
• National Parts Depot (NPD): Restoration parts retailer for Ford, GM, and Mopar classic vehicles, offering tire and wheel packages as part of full restoration kits. Competes for the same restoration buyer purchasing bundled solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cokertireco
• Xx.com/cokertireco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coker Tire