What LILY does

LILY is a direct-to-consumer women's apparel brand focused on elevated workwear and modern business attire, operating a Shopify-based e-commerce storefront at lilystudio.com. The company sells a portfolio of clothing categories — t-shirts, shirts and blouses, knitwear, dresses, blazers, jackets and coats, pants, skirts, jeans, and puffer jackets — and supplements its core line with named collections such as Master Tailoring, Art Series, Platinum Luxe, Linen, Lace, Nautical, Lucky Flowers, City Strolls, Essentials, and Matching Sets. Pricing spans roughly $25 for basic tees to $160 for premium blazers, with regular promotional discounts of up to 50%. The brand serves a single primary persona — professional women seeking modern, ethically made workwear — via a horizontal segmentation approach.

The company ships globally to 26+ countries across North America, Europe, Asia-Pacific, and the Middle East, with multi-currency support and free standard shipping on orders over $99; returns are accepted within 30 days to a New York facility. Customer acquisition is driven entirely through organic and paid social channels (Instagram, Facebook, TikTok, Pinterest, YouTube), supported by a LILY Rewards loyalty program, an affiliate/referral program, a branded community platform (community.lily.fashion), and a content platform called LILY Magazine. There is no disclosed wholesale, marketplace, or physical-retail distribution.

No funding rounds, M&A activity, leadership team, parent company, or revenue figures are disclosed; the firm appears to operate as a privately held, bootstrapped SMB. There is no proprietary technology, no AI/ML capabilities, and no patents, certifications, or regulatory actions on record — the technical footprint is standard Shopify e-commerce infrastructure.

Name

LILY

Website

https://lily-collection.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

LILY is a direct-to-consumer women's apparel brand operating through lilystudio.com, selling elevated workwear, business attire, and specialty collections to professional women across more than 26 countries via a global Shopify storefront.

Ownership category

akta.pro rank

Product category

Women's Workwear Apparel

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's workwear apparel
• Business attire clothing
• Elevated professional wear
• Women's fashion boutique
• Blazers and knitwear

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Apparel Sales: LILY generates revenue through direct online sales of women's workwear and business attire via its e-commerce platform. Products are sold at various price points ranging from $25 for basic tops to over $100 for blazers and tailored pieces. The company also offers sale items with discounts up to 50% off, and runs seasonal promotions to drive revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

LILY is a women's apparel boutique that designs and sells elevated workwear and modern business attire directly to consumers through its e-commerce storefront at lilystudio.com. The product range includes shirts, tops, knitwear, blazers, blouses, dresses, pants, skirts, jackets, and accessories, organized into core clothing categories and themed collections such as Master Tailoring, Art Series, Linen, Lace, Nautical, Platinum Luxe, and Lucky Flowers.

Product overview

LILY is a women's fashion brand specializing in elevated workwear and modern business attire. The company operates as a single unified e-commerce platform offering a comprehensive portfolio of clothing products across multiple sub-brands and collections. The core product line includes essential workwear categories (T-shirts, shirts, blouses, sweaters, jeans, dresses, skirts, shorts, pants, jackets, coats, and blazers), supplemented by specialty sub-brands including Platinum Luxe (premium luxury line), Art Series (art-inspired designs), Linen Collection, Lace Collection, Master Tailoring, Nautical Collection, Lucky Flowers, City Strolls, and Essentials basics. The company also offers seasonal collections like Summer Edit and coordinated Matching Sets, all designed for professional women seeking modern, elevated workwear.

Differentiator

Problem solved

Functional benefit

Brands

• LILY Rewards: Customer loyalty program offering rewards and referral benefits.
• LILY Magazine
• LILY Community

Products and services

• LILY Workwear Collection Primary workwear and business attire collection featuring professional tops, bottoms, dresses, blazers, and outerwear designed for modern professional women.
• LILY T-Shirts & Tank Tops Casual and professional tops including T-Shirts, Tanks, and related styles in various colors and fabrics.
• LILY Shirts & Blouses Professional shirts and blouses for workwear and business casual occasions.
• LILY Sweaters & Cardigans Knitwear collection including sweaters, cardigans, and various knit tops in seasonal styles.
• LILY Jeans Denim jeans designed to complement the workwear and professional aesthetic.
• LILY Dresses Professional and occasion dresses suitable for workwear and business settings.
• LILY Skirts & Shorts Bottoms including skirts and shorts in various lengths and styles for professional wear.
• LILY Pants & Trousers Professional trousers and pants including wide-leg styles and work-appropriate silhouettes.
• LILY Jackets & Coats Outerwear including jackets, coats, and puffer jackets for professional and casual layering.
• LILY Blazers Professional blazers including linen-blend relaxed blazers and tailored styles for business attire.
• LILY Puffer Jackets Puffer jacket collection for cold weather workwear layering.
• LILY Master Tailoring Premium tailored pieces with superior construction and refined details for professional settings.
• LILY Art Series Art-inspired collection featuring distinctive patterns and artistic design elements.
• LILY Platinum Luxe Premium luxury line with high-quality materials and refined construction.
• LILY Linen Collection Specialty collection featuring linen garments for warm weather workwear.
• LILY Lace Collection Lace-enhanced garments and accessories adding feminine detail to professional attire.
• LILY Nautical Collection Nautical-themed collection with maritime-inspired designs for seasonal workwear.
• LILY Lucky Flowers Floral-themed collection featuring botanical patterns and flower-inspired designs.
• LILY City Strolls Collection Casual collection designed for urban exploration and relaxed professional settings.
• LILY Essentials Core wardrobe basics and foundational pieces for building versatile professional wardrobes.
• LILY Matching Sets Coordinated outfit sets for convenient professional styling.
• LILY Summer Edit Seasonal summer collection with warm-weather appropriate workwear styles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Everlane: DTC apparel brand built on ethical/sustainable positioning and transparent pricing. Mirrors LILY's sustainability messaging and unit-pricing model, though with broader (non-workwear-specific) assortment.
• M.M. LaFleur: DTC women's workwear brand targeting professional women with curated, office-appropriate pieces. The closest direct comparable to LILY's core customer and product mix.

Broad incumbents

• Aritzia: Public elevated women's apparel brand with a strong DTC and boutique retail footprint. Highly comparable to LILY's 'elevated workwear / modern elegance' positioning, though operating at materially larger scale and price ceiling.
• Ann Taylor (AnnTaylor LOFT): Established specialty retailer in women's workwear and business attire. Direct overlap with LILY's product categories at a similar accessible price band, with a long-standing brand and broader distribution.
• Theory:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lily.studio
• Facebookfacebook.com/lilystudio.official
• Instagraminstagram.com/lilystudio.official
• TikToktiktok.com/@lilystudio.official
• Pinterestpinterest.com/lily_studio_official
• LinkedInlinkedin.com/company/lily-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LILY