MM.LaFleur
M.M.LaFleur is a privately held, New York-based direct-to-consumer women's professional womenswear brand serving career-focused women through e-commerce, physical showrooms, and a BENTO quiz-based styling service with a subscription tier.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What MM.LaFleur does
M.M.LaFleur is a New York-based, privately held women's professional womenswear brand founded in 2013, selling direct-to-consumer through owned e-commerce, five physical showrooms (NYC, Boston, two in Washington D.C., and Philadelphia), and a sixth Chicago location reopening in Fall 2026. The product portfolio spans dresses, tops, t-shirts, pants, jackets, knitwear, skirts, suiting, and the signature 'Jardigan' hybrid garment, priced from $70 basics to $895 premium footwear, with differentiation anchored on proprietary fabric technologies (OrigamiTech wrinkle-resistant travel fabric, Everyday Crepe, Luxe Flex Suiting) and curated multi-brand accessories from partners including Nonchi Cashmere, Sarah Flint, MACHETE, Inoui Editions, and Dagne Dover.
The business model blends one-time apparel sales with a subscription layer: the free BENTO quiz-driven styling service acquires and engages customers, while BENTO Plus monetizes that relationship as a wardrobe concierge with dedicated stylist access and up to 20% member savings. Bundle programs (15–20% volume discounts), gift cards, and student/heroes discounts complete the pricing structure. A pre-loved resale channel via Archive extends product lifecycle into circular fashion. The M Dash Substack editorial platform and community events hosted via Luma form the content-marketing layer, with customer support routed through Gorgias.
The company's primary customer segment is career-focused professional women seeking versatile, low-maintenance, travel-friendly attire that transitions from office to evening. With 101–250 employees and three pre-2016 funding rounds (undisclosed amounts) from Grace Beauty Capital, 645 Ventures, and Teamworthy Ventures, the company appears to have reached operational maturity without recent external growth capital, while continuing to invest in geographic expansion, product launches, and subscription monetization.
MM.LaFleur firmographics
Firmographics- Name
- MM.LaFleur
- Website
- https://mmlafleur.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- M.M.LaFleur is a privately held, New York-based direct-to-consumer women's professional womenswear brand serving career-focused women through e-commerce, physical showrooms, and a BENTO quiz-based styling service with a subscription tier.
- Ownership category
- akta.pro rank
MM.LaFleur industry classification
Industry- Product category
- Women's Professional Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
- akta.pro secondary industry
- Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
Keywords
Where MM.LaFleur is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
MM.LaFleur business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Apparel and accessories sales: Direct retail sales of women's professional attire, including dresses, tops, pants, jackets, knitwear, and accessories through e-commerce and physical stores. Products range from $70 for basic tops to $895 for premium boots.
- BENTO Styling Service: Personalized styling service with free quiz-based recommendations and paid BENTO Plus membership offering wardrobe concierge services with dedicated stylist access and up to 20% savings on deliveries.
- Bundled product discounts: Volume-based discounts through bundle programs such as 'Wear to Work Bundle' (15% off for 2 items, 20% off for 3+ items) and T-shirt bundles (10% off for 2, 15% off for 3+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BENTO Plus membership subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
MM.LaFleur product offering
Product offeringCore offering
M.M.LaFleur designs and sells women's professional apparel — including dresses, tops, t-shirts, pants, jackets, knitwear, skirts, suiting, and accessories — directly to consumers through an owned e-commerce site, physical showrooms in major U.S. cities, and virtual styling appointments. Its signature BENTO service pairs a free styling quiz with a paid BENTO Plus wardrobe-concierge membership offering personalized deliveries and stylist access, while proprietary fabrics such as OrigamiTech, Everyday Crepe, and Luxe Flex Suiting underpin its travel-friendly, easy-care workwear positioning.
Product overview
M.M.LaFleur is a women's professional clothing brand offering a direct-to-consumer e-commerce platform alongside personal styling services. The core offering centers on a broad apparel portfolio — dresses, tops, t-shirts, pants, jackets, knitwear, skirts, suiting, and accessories — alongside signature product lines: the BENTO® free styling quiz service and the BENTO® Plus subscription wardrobe concierge. The brand differentiates through fabric technology (wrinkle-resistant OrigamiTech, travel-friendly Everyday Crepe, Luxe Flex Suiting, washable wool) and a multi-channel retail model combining a desktop/mobile e-commerce site, physical showrooms (NYC, D.C., Boston, Philadelphia, and a Chicago reopening in Fall 2026), and virtual styling appointments. Additional services include a Pre-Loved resale program (powered by ArchiveResale), gift cards, student/heroes discounts, and community events. The product portfolio spans from $70 basics to $895 luxury footwear, with bundling programs offering 15–20% savings.
Differentiator
Problem solved
Functional benefit
Brands
- BENTO: Personal styling service - a quiz-based styling platform that provides personalized wardrobe recommendations from stylists
- BENTO Plus
- The M Dash
Products and services
- BENTO Styling Service Free personal styling quiz that recommends wardrobe pieces matched to the shopper's preferences, connecting customers with a stylist at no cost to drive discovery and conversion.
- BENTO Plus Membership Paid monthly subscription providing a dedicated stylist, personalized clothing deliveries, and up to 20% savings on M.M.LaFleur purchases.
- Virtual Styling Appointments Remote video-call styling sessions where an M.M.LaFleur stylist assists customers with personalized wardrobe selection and fit guidance.
- In-Person Store Experience Physical retail showrooms where customers receive in-person styling appointments and can try on and purchase M.M.LaFleur apparel.
- Pre-Loved Resale Third-party-powered resale service enabling customers to buy and sell pre-loved M.M.LaFleur garments, supporting sustainability and circular fashion.
- Gift Cards Digital e-gift cards available for purchase on mmlafleur.com, redeemable for M.M.LaFleur merchandise.
- Jardigans Signature hybrid garment line merging jacket structure with cardigan ease, available in multiple silhouettes for office and travel wear.
- Suiting Curated line of coordinated jacket-and-trouser sets in performance fabrics (Luxe Flex Suiting) engineered for office and professional settings.
- The High Summer Collection Seasonal drop of new arrival dresses, tops, pants, jackets, and accessories designed for summer workwear and travel.
- Travel-Friendly Styles Curated collection of wrinkle-resistant, machine-washable garments built on the OrigamiTech fabric platform for travel-friendly wear.
Companies that use MM.LaFleur
Customer profileSegments1 record
Ideal customer profiles1 record
MM.LaFleur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
MM.LaFleur partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Nonchi CashmereminorThird-party luxury knitwear brand sold through M.M.LaFleur's accessories and knitwear category, offering premium cashmere cardigans and sweaters.
- Sarah FlintminorLuxury footwear brand sold through M.M.LaFleur's shoes category, offering designer heels, flats, boots and sandals at premium price points ($375-$895).
- MACHETE (Hair Accessories)minorHair accessory brand sold through M.M.LaFleur's accessories category, offering luxury hair clips and headbands.
- Inoui EditionsminorLuxury scarf brand sold through M.M.LaFleur's accessories category, featuring silk modal scarves at $350.
- Dagne DoverminorHandbag and bag brand sold through M.M.LaFleur's handbags category, offering functional bags and travel accessories.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
MM.LaFleur competitors and assessment
Company assessmentDirect peers
- Veronica Beard: Premium women's professional/casual apparel with overlapping price points ($200–$600+ suiting and dresses) and similar styling-driven positioning for career women — the closest direct analog to M.M.LaFleur's aesthetic and customer.
- Theory: Long-established premium women's workwear and suiting brand directly competing in the professional dress, blazer, and trouser categories at comparable price tiers to M.M.LaFleur's Luxe Flex Suiting and blazer assortment.
- Aritzia: Women's apparel DTC-plus-retail brand with overlapping price tiers and broad assortment spanning basics, suiting, and dresses; highly comparable omnichannel model and target demographic of style-conscious professional women.
- Everlane: DTC apparel brand sharing the "transparency + capsule wardrobe + responsible materials" value proposition with M.M.LaFleur's sustainability and travel-friendly messaging, both targeting women who value considered everyday essentials.
- Lafayette 148 New York: Premium women's apparel brand focused on polished, professional dressing at similar price points to M.M.LaFleur's jackets, suiting, and workwear categories.
- Favorite Daughter: Newer DTC women's apparel brand with comparable premium-everyday, styling-driven positioning and similar fashion aesthetic and price points, targeting a closely overlapping professional-women demographic.
- Tuckernuck: Curated DTC women's apparel boutique with similar capsule-wardrobe and styling-driven merchandising, serving a comparable professional-women customer base across both own-brand and third-party labels.
- Boden: DTC capsule-wardrobe brand with comparable "polished everyday women's apparel" positioning and similar target demographic, sold predominantly through digital channels with a brand-led storytelling approach similar to M.M.LaFleur's M Dash.
Broad incumbents
- Ann Taylor: Established national women's workwear incumbent with much broader assortment and store footprint, competing head-on with M.M.LaFleur's office-ready collection across virtually every category.
- J.Crew: Broader apparel incumbent overlapping with M.M.LaFleur in women's workwear, dresses, and blazers, with a much larger wholesale and retail footprint despite recent restructuring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MM.LaFleur social profiles
Digital presenceMM.LaFleur compliance and trust
Trust signalCompliance1 record
MM.LaFleur financial estimates
Financial estimateRevenue estimate
Valuation estimate
MM.LaFleur leadership team
Management profileNumber of profiles
Profiles4 records
MM.LaFleur funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MM.LaFleur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MM.LaFleur
What does MM.LaFleur do?
M.M.LaFleur designs and sells women's professional apparel — including dresses, tops, t-shirts, pants, jackets, knitwear, skirts, suiting, and accessories — directly to consumers through an owned e-commerce site, physical showrooms in major U.S. cities, and virtual styling appointments. Its signature BENTO service pairs a free styling quiz with a paid BENTO Plus wardrobe-concierge membership offering personalized deliveries and stylist access, while proprietary fabrics such as OrigamiTech, Everyday Crepe, and Luxe Flex Suiting underpin its travel-friendly, easy-care workwear positioning.
Is MM.LaFleur a public or private company?
MM.LaFleur is a private company. It is classified as venture growth investor backed and is currently operating.
When was MM.LaFleur founded?
MM.LaFleur was founded in 2013. It employs 101 to 250 people.
Where is MM.LaFleur based?
MM.LaFleur is headquartered in New York, United States, in the North America region.
How does MM.LaFleur make money?
Three revenue lines are on record. Apparel and accessories sales are the primary driver. The others are BENTO Styling Service and bundled product discounts.
Who are MM.LaFleur's main competitors?
Direct peers on record are Veronica Beard, Theory, Aritzia, Everlane, Lafayette 148 New York, Favorite Daughter, Tuckernuck and Boden. Broad incumbents are Ann Taylor and J.Crew.
Does MM.LaFleur have an API?
No public API is recorded for MM.LaFleur.
What industry is MM.LaFleur in?
MM.LaFleur's product category is Women's Professional Apparel. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning, with a secondary code of HSACAJAL, Sustainable/Ethical Shopping & Capsule Wardrobe Building. Its NAICS code is 4581 and its SIC code is 5621.