What 24 Game does

24 Game is the consumer-facing brand of Suntex International Inc., a privately held US educational materials publisher founded in 1988 by engineer Robert Sun and headquartered in Easton, Pennsylvania. The company's core product is the 24 Game, a mathematics card puzzle in which players combine four numbers on a card using addition, subtraction, multiplication, and division to reach 24; the line spans nine age-tiered editions from an Add/Subtract Primer (ages 6+) through Algebra/Exponents and Integers (ages 12+), sold in 96-card standard decks and 48-card travel decks at price points from $11.95 to $23.95. In 2002 the company extended into software with the First In Math online program, a self-paced K-8 web platform offering 300+ games aligned with national standards, monetized via 6- and 12-month subscriptions priced at $29.95 and $39.95 respectively with discounted renewals.

The business sells physical products, tournament materials (kits, mats, scorecards, medals, trophies, badges, wristbands), and apparel through a direct-to-consumer Shopify storefront at 24game.com, supplemented by a phone-based direct-sales line for tax-exempt educational institution orders; all shipping is domestic (UPS Ground, USPS Ground Advantage, USPS Priority Mail) and no third-party retail or marketplace channels are in use. Customer segments are K-8 students, teachers, parents, and schools/school districts, with the company operating the 24 Challenge tournament program in partnership with the Council of the Great City Schools to institutionalize its products in district-level competitions. The company holds registered trademarks on the 24 Game, First In Math, and 24 Challenge brands, maintains COPPA/FERPA/Student Privacy Pledge compliance for its children's online offering, and has shown no external funding, acquisitions, or leadership changes in the available data.

Name

24 Game

Legal name

Suntex International Inc.

Website

https://24game.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

24 Game (Suntex International Inc.) is a privately held US publisher of K-8 mathematics learning products, selling tiered 24 Game card decks, a First In Math online subscription platform with 300+ games, tournament materials, and branded apparel to students, teachers, parents, and schools via a direct-to-consumer e-commerce site.

Ownership category

akta.pro rank

Product category

Educational Math Games

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

School-Based Math Clubs & League Programs (EDAMAEAI)

akta.pro secondary industries

Online Math Enrichment Platforms & Courses (EDAMAEAF), Math Circles & Mathematical Communities (EDAMAEAC)

Keywords

• Educational math games
• K-8 math card games
• Online math practice
• Mathematics tournament materials
• Math teaching tools

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Card Game Sales: Sales of 24 Game card decks in various editions (Add/Subtract, Multiply/Divide, Factors/Multiples, Single Digits, Variables, Double Digits, Fractions/Decimals, Algebra/Exponents, Integers). Available in 96-card standard decks and 48-card travel decks. Also includes Tournament Trio bundles.
2. First In Math Online Subscription: Annual and semi-annual subscriptions for the web-based First In Math online program providing access to 300+ K-8 mathematics games. Subscriptions come with unique User ID and Password for each student. Includes renewal options for continued access.
3. Tournament Materials and Merchandise: Sales of tournament supplies including mats, scorecards, medals (bronze, silver, gold), trophies, MVP badges, lanyards, pencils, wristbands, and championship shirts. Also includes apparel items such as hoodies and t-shirts promoting math education.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

24 Game sells physical math card game decks (the 24 Game) as a K-8 mathematics teaching tool, with nine age-targeted editions ranging from Add/Subtract Primer (ages 6+) to Algebra/Exponents (ages 12+). The company also operates the First In Math Online Program, a subscription-based web platform with 300+ self-paced K-8 math games, alongside supporting tournament materials and branded apparel.

Product overview

24 Game is an educational mathematics company offering a portfolio of K-8 math teaching products. The core offering consists of the iconic 24® Game card decks (available in 96-card standard and 48-card travel sizes) across nine skill levels: Add/Subtract Primer (ages 6+), Multiply/Divide Primer (ages 8+), Factors/Multiples (ages 8+), Single Digits (ages 9+), Variables (ages 9+), Double Digits (ages 10+), Fractions/Decimals (ages 11+), Algebra/Exponents (ages 12+), and Integers (ages 12+). Supporting the card game is the First In Math® Online Program—a self-paced digital subscription platform with 300+ K-8 math games. The company also sells tournament materials (tournament kits, mats, medals, trophies, badges, scorecards) and apparel (hoodies, t-shirts, lanyards) branded with the 24 Game and First In Math logos. Founded in 1988 by Robert Sun, the company operates as Suntex International Inc. and has delivered math education tools for over 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• First In Math®: Web-based K-8 mathematics practice program offering over 300 engaging games aligned with national standards, launched in 2002
• 24 Challenge®

Products and services

• 24 Game Card Decks Physical card game decks where players combine four numbers using addition, subtraction, multiplication, and division to reach 24. Available in 96-card and 48-card sizes across nine age/skill editions. Cards feature self-check answers on the back for independent practice. Designed for K-8 students (ages 6-12+) and the teachers and parents who support them.
• First In Math Online Program Self-paced web-based K-8 math improvement platform with 300+ engaging games aligned with national standards. Includes online versions of the 24 Game, progress tracking, and a parent dashboard. Sold as 6-month and 12-month individual subscriptions with renewal options. Targets students, parents, and educators for at-home and classroom use.
• 24 Challenge Tournament Materials Complete tournament apparatus for classroom and school-wide math competitions, including the Signature Edition Tournament Kit (cards, mats, gold medal, lanyards, scorecards, and instructions for 48 students), individual tournament mats, scorecards, MVP badges, lanyards, bronze/silver/gold medals, trophies, pencils, wristbands, and Grand Champion signs. Designed for schools, teachers, and tournament organizers.
• 24 Game Branded Apparel Math-themed apparel and accessories branded with the 24 Game and First In Math logos, including The Operator Hoodie, Live Math Hoodie, The Operator Tee, Legends Tee, 24 Game Champion Shirts, 30th Anniversary T-shirt, and Grand Champion Sign Sets. Sold direct-to-consumer via the 24game.com storefront.

Quantifiable outcome

• Dramatic improvement in test scores and overall change in attitude towards math for students who engage in daily First In Math practice

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Council of the Great City SchoolscoreStrategic or Co-development PartnerThe company partnered with the Council of the Great City Schools for the '24 Challenge®' math tournament program. This partnership has enabled school and district-wide math competitions across major urban school districts in the United States.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Learning Resources: Learning Resources manufactures and sells hands-on educational toys and math manipulatives for K-8 classrooms, directly comparable to 24 Game's physical card deck product line in channel and buyer (teachers and parents).
• IXL Learning: IXL offers a comprehensive K-12 math practice platform with subscription pricing, sharing the school- and parent-paid subscription model and targeting the same curriculum-aligned math skill practice use case as First In Math.
• Educational Insights: Educational Insights designs and sells educational games and toys for K-5 classrooms and homes, directly comparable to 24 Game's physical card-based math game product line in buyer, channel, and price point.
• Art of Problem Solving (Beast Academy): AoPS/Beast Academy sells math enrichment books, online courses, and a community platform for K-12 students, competing in the math enrichment and competition space with a curriculum-aligned, multi-format approach.
• Khan Academy: Khan Academy provides free K-12 math practice and content, including the Khanmigo AI tutor, and competes for the same parent, teacher, and student audience that 24 Game targets with its card-and-online math practice offerings.
• DreamBox Learning: DreamBox provides an adaptive K-8 math platform sold to school districts, directly competing for the same institutional procurement budget and curriculum-aligned enrichment use case as the First In Math subscription.
• SplashLearn: SplashLearn offers game-based K-5 math practice via web and app, competing head-to-head with First In Math for parent subscriptions and school district adoption through an engagement-led, gamified model.
• Prodigy Education: Prodigy operates a game-based K-8 math learning platform with free and subscription tiers, directly competing with First In Math for the same teacher/parent/student audience through a digital-first, adaptive model.

Broad incumbents

• Scholastic: Scholastic is a major K-12 educational publisher and distributor with school-based catalogs and digital offerings, overlapping with 24 Game's classroom and tournament materials channel through school procurement.
• Kumon: Kumon operates a global supplemental math (and reading) franchise with center- and home-based worksheets, addressing the same K-8 math enrichment use case as 24 Game but via a much larger, franchise-based model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FirstInMathOfficial
• Xx.com/24game

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24 Game