Little People's Dental

What Little People's Dental does

Little People's Dental is a single-location pediatric dental practice founded in 2012 by Dr. Thayne Gardner, a board-certified pediatric dentist, in South Jordan, Utah. The practice provides comprehensive dental care for children from infancy through adolescence, including preventive services (exams, cleanings, fluoride, sealants), restorative treatments (fillings, white crowns), and specialty offerings such as oral and IV sedation, laser dentistry, hospital-based care, emergency treatment, and specialized services for children with special healthcare needs. The practice operates from a Peter Pan-themed office designed to reduce dental anxiety in young patients, and Dr. Gardner offers services in Portuguese and Spanish in addition to English.

The business operates on a professional services revenue model, billing through major dental insurance carriers (Aetna, BlueCross BlueShield, Cigna, Delta Dental, MetLife, UnitedHealthcare, Medicaid) on a pay-as-you-go basis, with patients responsible for co-pays and uncovered procedures. Customer acquisition relies on direct-to-consumer channels: word-of-mouth referrals, an extensive educational blog, a Facebook presence, and strong community reputation built over 14 years. The practice's geographic market spans South Jordan and surrounding Utah communities including Riverton, West Jordan, Draper, Herriman, and Sandy, with some patients reportedly traveling up to three hours.

The practice is privately held, founder-owned, and operates with a small team of approximately 6 staff members including the lead dentist, an office manager, an insurance and billing specialist, an office assistant, and two dental assistants. Strategic partnerships exist with nearby hospitals for complex cases requiring general anesthesia. There are no external investors, no parent company, no disclosed funding, and no evidence of multi-location expansion plans.

Name

Little People's Dental

Legal name

Little People's Dental

Website

https://littlepeoplesdental.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Little People's Dental is a privately owned, single-location pediatric dental practice in South Jordan, Utah, founded in 2012 by Dr. Thayne Gardner. It provides comprehensive dental care—including preventive, restorative, sedation, and special-needs services—for children from infancy through adolescence across the Salt Lake City metro area.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABAGAA

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAD

Special Needs Pediatric Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABALAG

Emergency Pediatric Dental Clinics

Healthcare & Life Sciences/Dental Care Services/Emergency & After-Hours Dental Clinics

Keywords

• Pediatric dentistry
• Dental cleanings
• Sedation dentistry
• Special needs dentistry
• Dental fillings

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Pediatric Dental Services: Revenue generated from comprehensive dental services for children including dental exams, cleanings, fillings, crowns, preventive care, and specialty treatments such as sedation dentistry, laser dentistry, and hospital care for complex cases.
2. White Crowns: Zirconia and stainless steel crowns for restoring damaged or decayed baby teeth, maintaining oral health and aesthetics.
3. Preventive Care Services: Regular dental exams, cleanings, fluoride treatments, and dental sealants to prevent cavities and maintain oral health in children.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Little People's Dental is a pediatric dental practice providing comprehensive oral healthcare for children from infancy through adolescence. The practice offers preventive care (exams, cleanings), restorative treatments (fillings, white crowns), sedation services including oral and IV sedation/hospital care, laser dentistry, emergency treatment, and specialized care for children with special needs. The office serves the South Jordan, Utah area with multilingual support in English, Portuguese, and Spanish.

Product overview

Little People's Dental is a pediatric dental practice offering a comprehensive suite of dental services for children. The practice operates as a single-location service provider with core offerings including general pediatric dentistry, preventive care (dental exams and cleanings), restorative treatments (fillings and white crowns), emergency dental care, and specialized services (laser dentistry, oral and IV sedation, hospital care, and special needs dentistry). Dr. Thayne Gardner serves as the primary pediatric dentist, supported by a team including office manager, insurance/billing specialist, office assistant, and dental assistants.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry

Quantifiable outcome

• 14 years of successful pediatric dental practice serving the South Jordan community

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Nearby HospitalsminorStrategic or Co-development PartnerLittle People's Dental is partnered with several nearby hospitals for cases requiring hospital dentistry. When Dr. Gardner determines a child would be better served at a hospital, he refers families to partner hospitals where dental treatment can be performed under general anesthesia or with more comprehensive medical support.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pediatric Dental Group: Pediatric Dental Group is a multi-location pediatric dental practice offering comprehensive children's dental care including sedation and hospital dentistry. Closely comparable in services, customer type, and treatment philosophy.
• Adventure Dental, Visionary & HyperPlexus: Adventure Dental is a pediatric and orthodontic dental chain with kid-themed offices and a similar service lineup including exams, fillings, sedation, and orthodontics. Directly comparable experiential and clinical model.
• Just For Kids Dentistry: Just For Kids Dentistry is a pediatric-focused dental group providing exams, cleanings, fillings, and sedation services for children. It competes for the same family demographic with a comparable service catalog.
• Smiles 4 Kids: Smiles 4 Kids is a pediatric-focused dental practice offering cleanings, fillings, orthodontics, and sedation. Comparable patient base and pediatric-specific service menu.
• All Kids Dental: All Kids Dental is a pediatric and orthodontic dental practice serving families with a similar suite of preventive, restorative, and special-needs services. It is a direct comparability match in service scope.
• Dentistry for Children: Dentistry for Children operates multi-location pediatric dental practices offering preventive, restorative, and sedation services for kids. It directly mirrors Little People's Dental's service mix and target patient base, differing mainly by operating multiple offices.
• Children's Dental Health Associates: Children's Dental Health Associates is a regional pediatric dental group offering preventive and restorative care for children. Strong service and target-customer overlap with Little People's Dental.

Broad incumbents

• Pacific Dental Services: Pacific Dental Services is a large DSO supporting hundreds of practices including pediatric and family dental offices. Comparable as a broad incumbent shaping competition for patients and providers.
• Heartland Dental: Heartland Dental is one of the largest dental support organizations in the U.S., backing thousands of general and specialty practices including pediatric offerings. Relevant as an incumbent that competes for patients, dentists, and growth capital.
• Sonrava Health (formerly SmileDirectClub/Kool Smiles affiliates): Sonrava Health is a multi-specialty dental platform operating pediatric and family dental offices across multiple states. Comparable as a scaled incumbent with overlapping pediatric dental offerings and Medicaid focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LittlePeoplesDental
• Xx.com/LittlePplDental

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little People's Dental