The Cellar Trust

What The Cellar Trust does

The Cellar Trust is a UK-registered non-profit organization founded in 1989 and headquartered in Shipley, West Yorkshire. The company delivers four core service lines: crisis services, peer support, employment support, and mental health training. These services are oriented toward individuals experiencing mental health difficulties in the local Shipley area and surrounding communities, with a peer-led, community-embedded operating model typical of small UK third-sector mental health charities. The organization employs between 51 and 100 staff, placing it in the small-to-mid tier of UK mental health non-profits by headcount.

As a non-profit, The Cellar Trust does not operate a commercial revenue model; instead, its income is derived from a mix of local authority and NHS commissioning contracts, charitable grants, and likely fee-based training delivery. There is no disclosed pricing model, no proprietary technology platform, no app, and no API surface in the available data — the value proposition is human-delivered service rather than technology-mediated. The organization's website (thecellartrust.org) was not successfully renderable in the source data, limiting visibility into current programs, partnerships, or service metrics. There are no disclosed management team members, funding rounds, acquisitions, or strategic transactions in the input.

From an investment perspective, The Cellar Trust sits outside the typical PE/VC/M&A universe: it is a sub-scale, locally embedded charitable services provider with no equity, no commercial product, and no disclosed growth signals. Its relevant strategic dimensions for an acquirer or commissioner would be the 35-year operational track record, the established local referral network, and the credentialed peer-support workforce — any of which could be relevant to a larger mental health services consolidator or local authority re-tender scenario.

Name

The Cellar Trust

Website

https://thecellartrust.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

The Cellar Trust is a UK-based non-profit founded in 1989 that delivers crisis services, peer support, employment support, and mental health training to individuals in the Shipley, West Yorkshire area.

Ownership category

akta.pro rank

Headquarters

HQ city

Shipley

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

The Cellar Trust is a non-profit organization that provides crisis services, peer support, employment support, and mental health training. It supports individuals facing mental health challenges through direct service delivery from its base in Shipley, United Kingdom, with 51-100 employees and operations dating back to 1989.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Services Crisis intervention services for individuals facing acute mental health episodes or emotional distress, available to adults in need within the UK community served by the organization.
• Peer Support Peer-led mental health support connecting individuals with lived-experience supporters to aid ongoing recovery and wellbeing, intended for adults navigating mental health challenges.
• Employment Support Employment support services designed to help individuals in mental health recovery prepare for, find, and sustain employment, addressing barriers to workforce reintegration.
• Mental Health Training Mental health awareness and skills training programs for community members, workplaces, and partner organizations, intended to build mental health literacy and response capability.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Mind (the mental health charity): Mind is the UK's leading mental health charity, providing information, support, and local services across the country. It is the most directly comparable peer to The Cellar Trust, though operating at national scale with a federated local Mind network model.
• Mental Health Foundation: The Mental Health Foundation is a UK charity focused on prevention, research, training, and public mental health programs. Its training and community-program work parallels The Cellar Trust's mental health training and peer support offerings.
• Richmond Fellowship: Richmond Fellowship (part of Recovery Focus) delivers mental health services including supported housing, employment, and crisis support across the UK. It is a comparable community-based mental health provider with a similar service bundle.
• Samaritans: Samaritans operates a UK-wide emotional support and crisis line staffed by trained volunteers. While national in scope, it is the closest direct peer on the crisis-services element of The Cellar Trust's portfolio.
• Rethink Mental Illness: Rethink Mental Illness provides community mental health services, crisis support, and employment programs across the UK. It is a strong direct peer given its overlapping service mix of peer support, employment support, and local service delivery.
• Mental Health UK: Mental Health UK is a federation of the UK's largest mental health charities providing cross-cutting mental health support, training, and information. It is a direct peer on the training and awareness side of The Cellar Trust's portfolio.
• Together UK (Mental Wellbeing): Together UK provides mental health and wellbeing support including peer support, advocacy, and community-based services. It closely mirrors the integrated service mix offered by The Cellar Trust.

Emerging players

• Shaw Trust: Shaw Trust is a UK charity focused on employment, training, and wellbeing, including disability and mental health employment support. It is highly comparable on the employment-support element of The Cellar Trust's offering.

Broad incumbents

• Turning Point: Turning Point is a large UK social enterprise providing mental health, substance misuse, and learning disability services. It is a broader incumbent operating at national scale with overlapping community mental health and employment programs.

Others

• Centre for Mental Health: Centre for Mental Health is a UK research and policy charity that influences mental health commissioning and practice. It is thematically adjacent rather than a direct service competitor.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cellartrust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cellar Trust