Aoji

What Aoji does

Aoji (澳际教育), legally Beijing Aoji Education Consulting Co., Ltd. (北京澳际教育咨询有限公司), is a Beijing-headquartered, privately-held international education services company founded in 1990. The firm operates a full-service international education platform built around study abroad consulting for Chinese students seeking education in the USA, Australia, UK, Canada, New Zealand, Europe, and Asia, supported by an in-house AI Study Abroad Consulting (留学AI咨询) tool, an iEduPay online tuition payment platform, and a network of 2000+ partner universities and 1000+ overseas-educated consultants. Its go-to-market is a sales-led hybrid combining 37+ physical branch offices across China, 3 Australian overseas offices (Sydney, Melbourne, Adelaide), a 24/7 hotline (400-601-0022), and digital consultation channels including WeChat and QQ communities.

Aoji's revenue model centers on commission-based fees from partner institutions under a '35 years zero agency fee' (零中介费) marketing proposition, meaning students are nominally charged nothing while the company earns referral commissions from foreign universities, language programs, immigration pathways, and overseas property partners. Five distinct revenue streams layer on top of the core study abroad commissions: Aoji English (澳际英语) for IELTS/TOEFL/SAT/GRE/GMAT prep, Aoji Immigration (澳际移民) for business/skilled/investment immigration, Aoji Property (澳际置业) for overseas real estate, an International School (国际学校) running British pre-university curricula, and Aoji Study Tours (澳际游学) for short-term overseas programs. The 2017 'Aoji Wealth' (澳际财富) upgrade further consolidates immigration, overseas property, and high-end value-added services into a one-stop offering for higher-net-worth families.

The company is founder/owner-operated with no evidence of external private equity or venture capital investment, and grows organically through branch expansion. Customer-reported scale includes 1M+ families served and 500,000+ documented successful placements. Strategic priorities signaled in recent years include AI-assisted consultation layering, proprietary payment infrastructure (iEduPay), and overseas service-center buildout to serve students post-arrival.

Name

Aoji

Legal name

北京澳际教育咨询有限公司

Website

https://aoji.cn

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aoji (澳际教育) is a Beijing-based, privately-held international education services firm, founded in 1990, providing commission-based study abroad consulting, language training, immigration, overseas property, and international school services to Chinese students and families seeking education in the West and Asia.

Ownership category

akta.pro rank

Product category

International Education Consulting

NAICS

Educational Services (611), Educational Support Services (611710), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review) (EDAIACAB)

akta.pro secondary industries

Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE), English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep (EDANABAC), Study Abroad Program Management & Administration (for Institutions) (EDAIAAAJ)

Keywords

• Study abroad consulting
• International education services
• Immigration consulting
• Language training programs
• Overseas property services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Study Abroad Consulting Services: Commission-based consulting services for study abroad applications, including school selection, application processing, visa assistance, and pre-departure preparation for students seeking education in USA, Australia, UK, Canada, New Zealand, Europe, and Asia
2. Language Training: IELTS, TOEFL, SAT, GRE, GMAT test preparation courses and language training programs
3. Immigration Services: Business immigration, technical immigration, and investment immigration consulting services across multiple countries including Australia, Canada, USA, New Zealand, and European nations
4. Overseas Property (置业): Overseas real estate consulting and property investment services in Australia, UK, Greece, Spain, Portugal and other countries
5. International School: International school operations including British pre-university and high school curriculum programs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Aoji provides comprehensive international education and study abroad consulting services, including university application support, visa processing, language test preparation (IELTS, TOEFL, SAT, GRE, GMAT), international school programs, immigration consulting, and overseas property investment advisory. The company operates across 37+ Chinese cities and 3 Australian offices, serving students seeking education in USA, Australia, UK, Canada, New Zealand, Europe, and Asia.

Product overview

Aoji (澳际留学) is a comprehensive study abroad and international education services platform offering a multi-brand portfolio spanning study abroad consulting, language training, international schools, immigration services, overseas property investment, and study tours. The core offering is the study abroad consulting service (澳际留学) which integrates AI-powered consulting capabilities (留学AI咨询) alongside traditional counselor-led services. Supporting services include澳际英语 for language test preparation,澳际移民 for immigration consulting,澳际置业 for overseas real estate, and澳际游学 for study tours. The company also operates iEduPay, a proprietary tuition payment platform, and maintains an international school division. The business model is organized as a full industrial chain in international education with 8 major product lines covering the complete student lifecycle from language training through study abroad applications, immigration, and overseas property services.

Differentiator

Problem solved

Functional benefit

Brands

• Aoji Aomeida (澳际傲美达): High-end study abroad product line with comprehensive upgrades
• iEduPay
• Aoji Immigration (澳际移民)
• Aoji Property (澳际置业)

Products and services

• Aoji Study Abroad (澳际留学) Main study abroad consulting service offering guidance on applications, university selection, visa processing, and counseling for studying in countries including USA, Australia, UK, Canada, New Zealand, and European/Asian regions. For Chinese students seeking international education.
• AI Study Abroad Consulting (留学AI咨询)

Quantifiable outcome

• 500,000+ successful study abroad cases documented
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• University of MelbournecoreStrategic or Co-development PartnerPrimary university partner for Australian study abroad placements. Aoji serves as authorized recruitment agent providing application support, visa processing, and pre-departure services for students seeking admission to University of Melbourne and its Trinity College foundation program.
• University of SydneycoreStrategic or Co-development PartnerAuthorized recruitment partner for University of Sydney and its associated pathway programs including Taylors College. Aoji provides student recruitment and application support services.
• UNSW SydneycoreStrategic or Co-development PartnerAuthorized recruitment partner for UNSW Sydney and UNSW College pathway programs. Aoji assists students with applications and provides institutional information.
• Australian National UniversitycoreStrategic or Co-development PartnerAuthorized recruitment partner for ANU undergraduate and postgraduate programs in Australia.
• Monash UniversitycoreStrategic or Co-development PartnerAuthorized recruitment partner for Monash University and Monash College pathway programs, assisting with student placements and application processing.
• University of OxfordcoreStrategic or Co-development PartnerUK university partner providing application support services for Chinese students seeking admission to undergraduate and graduate programs.
• University of CambridgecoreStrategic or Co-development PartnerUK university partner providing application guidance and support services for Chinese students.
• Imperial College LondoncoreStrategic or Co-development PartnerUK university partner for engineering, science, and business program applications from Chinese students.
• McGill UniversitycoreStrategic or Co-development PartnerAuthorized Canadian recruitment partner assisting with McGill University applications and student placements.
• University of TorontocoreStrategic or Co-development PartnerAuthorized recruitment partner for University of Toronto and associated pathway colleges, providing application support to Chinese students.
• University of AucklandcoreStrategic or Co-development PartnerAuthorized recruitment partner for University of Auckland and UP Education pathway programs in New Zealand.
• Western UniversitycoreStrategic or Co-development PartnerCanadian university partner providing application support and placement services for Chinese students.
• Meriton GroupminorStrategic or Co-development PartnerProperty developer partner for overseas real estate services, providing investment property listings for clients seeking property-linked immigration pathways in Australia.
• MirvacminorStrategic or Co-development PartnerAustralian property developer partner providing property investment opportunities for overseas buyers through Aoji's real estate services.

Scale indicators8 records

Recent moves12 records

Expansion highlights7 records

Broad incumbents

• IDP Education: Global education services company listed in Australia; co-owns IELTS and operates extensive international student placement offices (including in China). A broader incumbent that intersects Aoji's English testing prep and study abroad placement offerings.
• Study Group: Global education provider specializing in university pathway programs (foundation, international year one, English language) and recruitment. Comparable to Aoji's international school/pathway products and a partner-competitor for university referral pipelines.
• Kaplan International: Global education provider offering pathway programs, language training, and university placement. Comparable to Aoji's international school/pathway and English training sub-brands at the international destination side.
• QS (Quacquarelli Symonds): Global higher education data and services company running the QS World University Rankings, QS Reimagine fairs, and student recruitment platforms. Indirectly competes via digital student-university matching that could disintermediate traditional agents like Aoji.

Direct peers

• Centre International Education / Shiji Hualü (世纪华旅): Beijing-headquartered study abroad consulting firm with multi-country offerings and a comparable branch-and-consultant model; competes with Aoji especially in US, Australia, and UK application consulting.
• EIC Education (启德教育): Top-tier Chinese study abroad agency with nationwide branches and partnerships across Australia, UK, US, Canada, and Europe. Directly competes with Aoji in multi-country application consulting, language training (EIC IELTS), and international curriculum.
• JJL Education (金吉列留学): One of China's oldest and largest study abroad consultancies, founded 1999, with nationwide branch network and university partnerships comparable to Aoji. Competes directly on outbound consulting for K-12, undergraduate, and postgraduate placements.
• Bailian Education (百利天下教育): Established Chinese study abroad agency with strong US/UK focus, offering application consulting, test prep, and overseas services. Direct competitor to Aoji on the premium application track and K-12 study abroad segment.
• New Oriental Vision Overseas (新东方前途出国): Largest China-based study abroad consulting arm of New Oriental Education & Technology Group; offers multi-country (US/UK/AU/CA) application consulting, language training integration, and visa services. Closest direct competitor with overlapping university partnerships and a similar full-chain model.

Emerging players

• ApplySquare / ApplyBoard: ApplyBoard is a Canada-based AI-powered student recruitment platform partnering with thousands of institutions and recruiting agents globally including China. Represents the digital-native, AI-first competitive threat to traditional agencies like Aoji.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aoji