What New Oriental Vision Overseas Consulting does

New Oriental Vision Overseas Consulting (新东方前途出国) is a Beijing-headquartered, wholly-owned subsidiary of New Oriental Education & Technology Group (NYSE: EDU) that operates as a full-stack study abroad consulting platform for Chinese students and families. The company was founded in 1996 and has grown to 48 branch offices across 42+ Chinese cities plus five overseas support offices in London, Sydney, Melbourne, Tokyo, and Canada, with a headcount exceeding 10,000 including 2,000+ consultants. Its service catalog spans comprehensive university application consulting, standardized test preparation (IELTS, TOEFL, SAT, GRE, GMAT) via integration with the parent group's Koolearn subsidiary, foundation pathway programs (notably the Bellerbys College partnership operating on Beijing/Nanjing/Harbin Institute of Technology campuses), elite-track programs such as the Oxbridge Camp and UK Rising Plan, multi-country simultaneous graduate applications, minority-language training (Japanese, Korean, German, French, Spanish, Italian), and post-arrival cross-border services including overseas accommodation, tuition payment, insurance, and career planning.

The technology stack centers on a web and WeChat mini-program platform (liuxue.xdf.cn) combining an AI-powered school recommendation engine (AI智能选校), a multi-country application management system, and consumer-facing calculation/assessment tools (GPA Calculator, Cost Calculator, Study Abroad Assessment, ROI Calculator). Proprietary features include the 多国联申 (Multi-Country Application System) for unified cross-country document management and the AI School Selection System, which leverages approximately a decade of historical admission outcomes. The customer-facing stack also includes a 400-980-5599 hotline, Douyin/Xiaohongshu/Weibo social channels, and offline educational seminars, supporting a hybrid sales-led and self-service funnel.

Revenue is generated through fee-based professional services across four streams: study abroad consulting packages, academic preparation programs, language training, and cross-border ancillary services. Pricing is quote-based and not publicly disclosed; consulting packages typically carry multi-year contract structures while test prep and language courses follow subscription/monthly cadences. Customer monetization is anchored in B2C relationships with Chinese student households across all academic tiers (primary through doctoral), with 36,000+ students served over the past decade and 70,000+ TOP50 university offers accumulated. The company has no external disclosed funding and operates as a captive subsidiary of the listed parent.

Name

New Oriental Vision Overseas Consulting

Legal name

北京新东方前途出国咨询有限公司

Website

https://liuxue.xdf.cn

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

New Oriental Vision Overseas Consulting is the wholly-owned study abroad subsidiary of New Oriental Education & Technology Group (NYSE: EDU), providing Chinese students across all academic levels with comprehensive overseas university application consulting, test preparation, language training, and post-arrival support through 42+ Chinese branches and 5 overseas offices.

Ownership category

akta.pro rank

Product category

Study Abroad Consulting Services

NAICS

Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Direct Enrollment & Third-Party University Study Abroad Programs (EDAIAAAB)

akta.pro secondary industries

Thematic & Discipline-Specific Study Abroad Programs (e.g., STEM, Business, Arts) (EDAIAAAC), Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE), Pre-Departure Orientation, Re-Entry & Intercultural Training for Study Abroad (EDAIAAAH)

Keywords

• Study abroad consulting
• Overseas education services
• University application planning
• Visa guidance services
• Language training programs

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Study Abroad Consulting Services: Fee-based consulting services for study abroad planning, university selection, application preparation, and visa processing. Services are sold through direct sales at physical branches and online consultation.
2. Academic Preparation Programs: Revenue from test preparation courses (IELTS, TOEFL, SAT, GRE, GMAT, etc.) and academic preparation programs like the Oxbridge Summer Camp and Bell y Bios Foundation programs.
3. Language Training: Small language courses including Japanese, Korean, German, French, Spanish, Italian and other languages, as well as exam preparation courses like JLPT, TOPIK, DELF, and DELE.
4. Cross-border Services: Additional services including overseas accommodation arrangement, tuition payment assistance, international student insurance, flight booking, luggage shipping, international phone cards, overseas bank cards, and career planning.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

New Oriental Vision Overseas Consulting provides fee-based study abroad consulting services covering university selection, application planning, visa guidance, and standardized test preparation for Chinese students seeking overseas education. The company also delivers language training courses (Japanese, Korean, German, French, Spanish, Italian), specialized programs for elite university admissions (Oxbridge, Ivy League, G5), and cross-border post-arrival services including accommodation, tuition payment, insurance, and career planning. Services are delivered through 48+ physical branches across China and overseas offices in London, Sydney, Melbourne, Tokyo, and Canada.

Product overview

New Oriental Vision Overseas Consulting (新东方前途出国) operates as a comprehensive study abroad service platform under New Oriental Education & Technology Group. The company offers a portfolio of interconnected services organized around study abroad consulting, language training, and post-admission support. Core offerings include AI智能选校 (AI Smart School Selection) for intelligent institution matching, 牛剑营 (Oxbridge Program) for elite UK university admissions preparation, 跃领计划 (UK Undergraduate Rising Program) for high-end UK applications, and 贝勒比斯本科预科 (Bellerbys Foundation) for domestic UK pathway programs. The company also provides 小语种课程 (language training in Japanese, German, French, Spanish, Korean, and Italian), 跨境服务 (cross-border support including accommodation, tuition payment, insurance, and flights), and 全球硕博留学规划指导 (Global Graduate Program Planning) for multi-country applications. Supporting tools include AI留学评估, 费用计算器, and GPA计算器. The service portfolio covers study abroad to major destinations including the USA, UK, Canada, Australia, New Zealand, Japan, Korea, Singapore, Malaysia, Hong Kong, Germany, France, and other European countries, delivered through 48 branch offices across China and overseas locations in London, Sydney, Melbourne, Tokyo, and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• 前途塾 (Qiantu Shu): Japanese language and test preparation program for students planning to study in Japan
• 前途出国小语种 (XDF Language Programs)
• 前途跨境服务 (Cross-border Services)
• 前途知识库 (Knowledge Base)
• 前途问答库 (Q&A Library)
• AI智能选校 (AI School Selection)
• 留学费用计算器 (Study Abroad Cost Calculator)
• GPA计算器 (GPA Calculator)
• 新东方牛剑营 (XDF Oxbridge Program)
• 跃领计划 (Yue Ling Program)
• 贝勒比斯预科 (Bellerbys Foundation)
• 欧亚教育 (Europe & Asia Education)
• 全球硕博 (Global Graduate Programs)
• 优才计划 (Talent Program)
• 英领计划 (UK Leader Program)

Products and services

• Study Abroad Consulting Services (留学咨询服务) Fee-based end-to-end consulting covering study abroad planning, university selection, application preparation, and visa processing for Chinese students seeking overseas education across all academic levels.
• Oxbridge Program (牛剑营) 12-day intensive summer bootcamp held in Shanghai for students applying to Oxford, Cambridge, and G5 universities, offering systematic exam preparation, interview guidance, and mock interviews.
• UK Undergraduate Rising Program (跃领计划) Comprehensive growth planning service targeting students applying to elite UK universities, featuring a dual-mentor system and personalized application support.
• Bellerbys Foundation (贝勒比斯本科预科) Foundation program in partnership with Bellerbys College, allowing students to complete UK/Ireland university preparation in China before advancing to target institutions.
• UK Academic Leadership Program (英领计划) Academic guidance program for students aiming to study in UK secondary schools, pre-university, undergraduate, and transfer programs, including private boarding pathways.
• Minority Language Courses (小语种课程) Language training programs covering Japanese, German, French, Spanish, Korean, Italian, and other languages for study abroad preparation and proficiency certification.
• Cross-border Services (跨境服务) Post-admission support including overseas accommodation booking, tuition payment assistance, insurance procurement, flight booking, logistics, phone cards, and career planning.
• Global Graduate Program Planning (全球硕博留学规划指导) Multi-country application guidance service for master's and doctoral programs, helping students apply to QS TOP200 universities across multiple countries simultaneously.
• Multi-country Application (多国联申) Strategic service allowing students to submit applications to multiple countries simultaneously to diversify risk and expand admission opportunities.
• Qiantu Prep School (前途塾) Specialized Japanese exam preparation program including EJU (Examination for Japanese University Admission) courses and academic guidance for Japanese university admission.
• Talent Program (优才计划) Career-oriented internship and employment training program in collaboration with 19 quality enterprises, targeting students seeking overseas study and career development.
• Post-Graduate Exam Study Abroad (考研后留学) Specialized consultation service for students who have completed graduate entrance exams and are seeking overseas study options, offering fast-track applications to various countries.
• Chinese-Foreign Cooperative Education Advisory (中外合作办学) Advisory service for programs jointly operated by Chinese and foreign universities, helping students select and apply to dual-degree and articulation programs.
• AI Smart School Selection (AI智能选校) AI-powered school recommendation system that analyzes student profiles and matches them with suitable overseas institutions using historical admission data.

Quantifiable outcome

• 70,000+ TOP50 university offers received over 10 years
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bellerbys College (贝勒比斯学院)coreStrategic or Co-development Partner · 1 January 1996Bellerbys College, established in 1959 with over 65 years of history, has established direct curriculum recognition cooperation with numerous UK and Ireland universities. The partnership with New Oriental Vision enables students to study foundation programs in China (Beijing and Nanjing campuses) before progressing to UK/Ireland universities including Russell Group members like University of Bristol, University of Birmingham, and University of Leeds.
• 19 Quality Enterprises (19家优质企业)minorStrategic or Co-development PartnerStrategic cooperation with 19 quality enterprises providing internship and employment opportunities for students through the '优才计划' (Talent Program). These partnerships offer practical work experience to enhance students' profiles for university applications and career development.
• Harbin Institute of Technology (哈尔滨工业大学)coreImplementation/ SI/ Consulting PartnerPartnership with Harbin Institute of Technology for operating the Bell y Bios Foundation Beijing campus. HIT provides campus facilities including teaching buildings, dormitories, sports facilities, and academic resources at their Second Campus located at 73 Huanghe Road, Nangang District, Harbin.
• 1200+ Partner Universities WorldwidecoreStrategic or Co-development PartnerExtensive network of over 1200 partner universities across major study abroad destinations including USA, UK, Canada, Australia, New Zealand, Japan, Korea, Singapore, Hong Kong, Germany, France, and other European countries. Partnerships provide students with admission information, application support, and sometimes preferential admission terms.
• New Oriental Koolearn (新东方酷学)coreStrategic or Co-development PartnerInternal partnership with New Oriental's test preparation subsidiary Koolearn for English language and standardized test courses (IELTS, TOEFL, SAT, GRE, GMAT, etc.). Koolearn provides online and offline test preparation courses integrated into New Oriental Vision's study abroad service packages.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Crimson Education: Premium global admissions consulting firm with strong presence in China, specializing in Ivy League, Oxbridge, and elite US/UK admissions. Targets the same high-end student segment that New Oriental Vision serves via its Oxbridge, Ivy, and Yue Ling programs.

Broad incumbents

• ApplyBoard: Tech-enabled international student recruitment platform connecting students to programs primarily in Canada, US, UK, and Australia. Competes with New Oriental Vision for Chinese student placements via a digital-first, partner-driven model.
• IDP Education: Global publicly-traded education company (ASX: IEL) operating the IELTS test and international student placement services across 50+ countries. While broader in scope and Australia-headquartered, it is a significant international competitor in placing students into overseas universities.
• Kaplan International: Global education services provider offering language training, university pathway programs, and study abroad preparation across major destinations. Overlaps with New Oriental Vision in English-language test prep and international student placement.

Direct peers

• EIC Education (启德教育): One of the largest direct competitors in China's study abroad consulting market, offering multi-country admissions support, test prep, and overseas services. Operates a similar nationwide branch network and targets the same Chinese student segments across US, UK, Australia, and other destinations.
• Wiseway Global (威久留学): Major Chinese study abroad consulting firm offering multi-country applications with established US, UK, and Australia-focused programs. Operates a comparable service portfolio spanning consulting, test prep, and post-arrival support.
• New Pathway Education (新航道国际教育): Chinese education group with strong overlap in international test preparation and study abroad consulting. Targets the same Chinese outbound student market with combined IELTS/TOEFL/SAT prep and overseas application services.
• Aoji International Education (澳际教育): Long-established Chinese study abroad consultancy with national branch coverage, offering university applications, language training, and overseas services. Competes head-to-head with New Oriental Vision for the same Chinese student cohort across major destinations.
• ApplySquare (啄木鸟教育): Chinese-focused study abroad consulting firm specializing in US applications at the secondary and undergraduate level, with growing graduate-program offerings. Competes directly for the same Chinese student segments.

Others

• QS Global Education Group: Owner of the QS World University Rankings and a portfolio of student services including admissions consulting and fairs. Functions as both an enabler (rankings, university partnerships) and an indirect competitor in international student recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewOrientalVisionOverseasConsultingUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Oriental Vision Overseas Consulting